1. Trademarks
An Intellectual Asset

2. About Your Speaker
Andrew L. Eisenberg
- IP Attorney - Lee & Hayes, PLLC
- General Counsel – Audiotoniq, Inc.
- Associate – L.C. Begin and Associates
- Dell, Inc.
- University of Michigan – B.S.E
- University of Notre Dame – J.D.

3. Why IP is Important
S&P 500 S&P 500
1970
Intangible
Today
Intangible
Tangible
Tangible

4. Every IP asset has a business
purpose
IP assets perform as we expect
other business assets to
perform … ROI
Intelligent Portfolio
– IP as an Asset Class

5. – Trademark
– Service Mark
– Registered Mark
Trademark – Types
TM
SM
®

6. - Word Mark
- Stylized Design
- Trade Dress
Trademark – Categories

7. - Scope – Geographic V. Classification
- Confusingly Similar
- Loss of Rights/Enforcement
Trademark – Basics

8. Trademarks – Traditional Example
V.

9. Trademarks – Other Examples

10. Questions?