Founder Institute - Lisbon Fall 2018 Legal - 2018-12-04 Presentation by Diederik Stols

1. Founder Institute Lisboa: IP & Legal
Diederik Stols - Boekx Advocaten

2. Content & brands

3. IP for start-ups: protect your creation
§ Your company name
§ Your brand
§ Your product
§ Your business idea
§ Your technology
§ Your IP vs. their IP
§ internal: designers, employees
§ external: suppliers, freelancers, investors, competitors

4. IP basics for Founders
1. Trade names and domain names
2. Trademarks
3. Copyright & databases
4. Patents & know-how
5. Licensing: making money with your IP
6. Third party IP

5. 1. Trade names and domain names
2. Trademarks
3. Copyright & databases
4. Patents & know-how
5. Licensing: making money with your IP
6. Third party IP

6. A tradename can be descriptive

7. A trade name can beat giants

8. A domain name can be a trade name …

9. … but only one can be the first!

10. 1. Trade names and domain names
2. Trademarks
3. Copyright & databases
4. Patents & know-how
5. Licensing: making money with your IP
6. Third party IP

11. Protection of goodwill: brand names

12. Protection of goodwill: logo’s

13. Protection of goodwill: slogans

14. Protection of goodwill: colours

15. Protection of product shapes

16. Protection of brand reputation

17. How to become a strong brand (1)

18. How to become a strong brand (2)

19. How to become a weak brand

20. 1. Trade names and domain names
2. Trademarks
3. Copyright & databases
4. Patents & know-how
5. Licensing: making money with your IP
6. Third party IP

21. There’s a copyright in (almost) everything
§ Text & software
§ Images & design
§ Music
§ Video
§ TV & game formats
§ … but NOT in ideas

22. And the best thing about copyright …

23. 2D and 3D designs have copyright

24. Databases: protection of investment

25. 1. Trade names and domain names
2. Trademarks
3. Copyright & databases
4. Patents & know-how
5. Licensing: making money with your IP
6. Third party IP

26. Patents & know-how

27. A patent must be new …

28. … and it must be innovative

29. Protection of confidential information

30. 1. Trade names and domain names
2. Trademarks
3. Copyright & databases
4. Patents & know-how
5. Licensing: making money with your IP
6. Third party IP

31. Licensing content (1)

32. Licensing content (2)
§ Per platform
§ Per geographic area
§ Per period of time

33. 1. Trade names and domain names
2. Trademarks
3. Copyright & databases
4. Patents & know-how
5. Licensing: making money with your IP
6. Third party IP

34. Third party IP: people you’re hiring

35. Third party IP: artwork you use

36. So …
“Do we have clearance, Clarence?”
“Roger, Roger.”

37. Now - where to start?
§ Your business model
§ Your name, brand and logo
§ Your secret know-how
§ Your content
§ Your partners, freelancers
and co-creators
§ Your company should own it!

38. Your votes please…
10 = wow !
9 = great.
(8 = OK)

39. stols@boekx.com