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ip crash course for  mobile startups:a practical approach   ernest grumbles  adams monahan llp      3.21.2012
start with hardware
then the software…
how about interface design…
or interface functionality(Apple multi-touch patent app…)
a method of location-based messaging             (MS patent)
brands….
attachments….
what is ip?
ip types patent tradesecret trademark copyright
9 things about patents
patents-#1              what? exclude  others from use of an  invention. reward inventors for a limited  period all cou...
patents-#2                   why?   market exclusivity   strategic tool against competitors   Licensing   value in bus...
patents-#3 examples
patents-#4               process   identify inventions   maintain secrecy   gather information and prepare an    applic...
patents-#5                 time to get    18 months to 5 years from filing of     application.    length varies by techn...
patents-#6                   cost   $500 to $5000 for provisional application   $4000-$18,000 for non-provisional    app...
patents-#7                   duration   20 years from filing   once it dies, it’s dead   but:       continuation-in-pa...
patents-#8         enforcement/defense   search before new tech release   patent litigation ain’t cheap   $3 million in...
TheMoilePatentWars 2011
patents-#9            best practices   do you know your IP?   does the company own the ip??   what tech drives revenue?
patents-#9….             best practices   confidentiality   provisional = quick “patent pending”   periodically review ...
philosophical interlude:      choose one -    * patents rock!    * patents s-ck!
9 things about trade secrets
trade secrets-#1                  what?   confidential information that has value    from not being generally known   pr...
trade secrets-#2                     why?   value in business – proprietary    formulas/processes   preserve market adva...
trade secrets-#3             examplesMARKET PLANS,FINANCIALS,SUPPLIER LISTS,CUSTOMER LISTS
trade secrets-#4                process   maintain secrecy of data   identify inventions   control access   consider a...
trade secrets-#5             time to get   you own as soon as you create   no formal filing process
trade secrets-#6                 cost   cost of development   cost of maintaining secrecy
trade secrets-#7                 duration   perpetual – if it can be maintained    as such       coke formula   the rab...
trade secrets-#8         enforcement/defense   when to sue?   complex litigation   often bundled with employee-related ...
trade secrets-#9             best practices   confidentiality policies (“CP’s”)   use NDA’s when possible   mark “confi...
9 things about trademarks
trademarks-#1                  what   exclusive use of brand for specified    goods or services   rights based on use in...
trademarks-#2                  why   market exclusivity for brands – unique    association   promote customer loyalty (T...
trademarks-#3                examples   word mark: EXXON   stylized word mark:   design mark: TONY THE TIGER   color: ...
trademarks-#4                 process   identify brands (incl. future brands)   evaluate market significance/strength of...
trademarks-#5               time to get   common law – rights upon use   federal registration process - can    take 18 m...
trademarks-#6                  cost   trademark search - ~$700   U.S. tm app. - ~$1000 (single class).   up to $2K in a...
trademarks-#7                duration   perpetual???   registrations indefinitely renewable   STELLA ARTOIS – claims ri...
trademarks-#8        enforcement/defense   sue for likelihood of confusion    (similar mark on similar goods)   trademar...
trademarks-#9            best practices   communicate with    marketing/product teams on brands   search before you sell...
trademarks-#9              best practices   file Intent to Use (ITU) applications    for quick protection   maintain uni...
copyrights protects writings/images/sounds inexpensive to register protection lasts over 100 years
copyrights, cont…. register  soon after public release protected by U.S. statutes good for company code, manuals,  imag...
copyrights: best practices use stuff you own or have licensed  (incl. creative commons) make sure you own stuff you’re  ...
the endegrumbles@adamsmonahan.com   www.ernestgrumbles.com       651.491.3643
IP for Mobile Startups -Ernest Grumbles
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IP for Mobile Startups -Ernest Grumbles

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Ernest's 3/21 presentation for Mobile March 2013

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IP for Mobile Startups -Ernest Grumbles

  1. 1. ip crash course for mobile startups:a practical approach ernest grumbles adams monahan llp 3.21.2012
  2. 2. start with hardware
  3. 3. then the software…
  4. 4. how about interface design…
  5. 5. or interface functionality(Apple multi-touch patent app…)
  6. 6. a method of location-based messaging (MS patent)
  7. 7. brands….
  8. 8. attachments….
  9. 9. what is ip?
  10. 10. ip types patent tradesecret trademark copyright
  11. 11. 9 things about patents
  12. 12. patents-#1 what? exclude others from use of an invention. reward inventors for a limited period all countries have patent systems
  13. 13. patents-#2 why? market exclusivity strategic tool against competitors Licensing value in business – “patent pending” investment, acquisition
  14. 14. patents-#3 examples
  15. 15. patents-#4 process identify inventions maintain secrecy gather information and prepare an application file with the pto hang on the wall
  16. 16. patents-#5 time to get 18 months to 5 years from filing of application. length varies by technology  software patents – up to 5 years Claims may never issue.
  17. 17. patents-#6 cost $500 to $5000 for provisional application $4000-$18,000 for non-provisional application depends on technology, business goals and timing
  18. 18. patents-#7 duration 20 years from filing once it dies, it’s dead but:  continuation-in-part applications
  19. 19. patents-#8 enforcement/defense search before new tech release patent litigation ain’t cheap $3 million in fees/costs would be a good deal for an active case cases can last 2-5 years
  20. 20. TheMoilePatentWars 2011
  21. 21. patents-#9 best practices do you know your IP? does the company own the ip?? what tech drives revenue?
  22. 22. patents-#9…. best practices confidentiality provisional = quick “patent pending” periodically review R&D
  23. 23. philosophical interlude: choose one - * patents rock! * patents s-ck!
  24. 24. 9 things about trade secrets
  25. 25. trade secrets-#1 what? confidential information that has value from not being generally known protection only as long as secret kept – like the Coke formula statute (like Uniform Trade Secrets Act) and contract
  26. 26. trade secrets-#2 why? value in business – proprietary formulas/processes preserve market advantage  keep secret forever – can’t with patents preserve patentability of inventions
  27. 27. trade secrets-#3 examplesMARKET PLANS,FINANCIALS,SUPPLIER LISTS,CUSTOMER LISTS
  28. 28. trade secrets-#4 process maintain secrecy of data identify inventions control access consider a log
  29. 29. trade secrets-#5 time to get you own as soon as you create no formal filing process
  30. 30. trade secrets-#6 cost cost of development cost of maintaining secrecy
  31. 31. trade secrets-#7 duration perpetual – if it can be maintained as such  coke formula the rabbit has to stay in the hat
  32. 32. trade secrets-#8 enforcement/defense when to sue? complex litigation often bundled with employee-related disputes (coke-pepsi) injunctions…! costs - $400k-$3 million
  33. 33. trade secrets-#9 best practices confidentiality policies (“CP’s”) use NDA’s when possible mark “confidential” materials as such protect sensitive materials (or facilities)
  34. 34. 9 things about trademarks
  35. 35. trademarks-#1 what exclusive use of brand for specified goods or services rights based on use in the marketplace U.S. federal and state level (statutes and common law) all countries have trademark systems
  36. 36. trademarks-#2 why market exclusivity for brands – unique association promote customer loyalty (TONY THE TIGER) prevent customer confusion strategic tool against competitors build value in business – ®
  37. 37. trademarks-#3 examples word mark: EXXON stylized word mark: design mark: TONY THE TIGER color: yellow for sticky note pads (“Post- Its”) product shape: the Coke bottle
  38. 38. trademarks-#4 process identify brands (incl. future brands) evaluate market significance/strength of mark search! federal v. state file application prosecute to registration
  39. 39. trademarks-#5 time to get common law – rights upon use federal registration process - can take 18 months state registrations – much quicker
  40. 40. trademarks-#6 cost trademark search - ~$700 U.S. tm app. - ~$1000 (single class). up to $2K in additional prosecution costs state tm’s – much cheaper foreign applications - generally more
  41. 41. trademarks-#7 duration perpetual??? registrations indefinitely renewable STELLA ARTOIS – claims rights back to 1366 when marks die – ASPIRIN, ZIPPER, DRY ICE, ESCALATOR (generic terms)
  42. 42. trademarks-#8 enforcement/defense sue for likelihood of confusion (similar mark on similar goods) trademark litigation ~$400K-$2M. most disputes settled cases can last 1-3 years.
  43. 43. trademarks-#9 best practices communicate with marketing/product teams on brands search before you sell! prioritize revenue-driver brands
  44. 44. trademarks-#9 best practices file Intent to Use (ITU) applications for quick protection maintain uniformity of use enforce rights
  45. 45. copyrights protects writings/images/sounds inexpensive to register protection lasts over 100 years
  46. 46. copyrights, cont…. register soon after public release protected by U.S. statutes good for company code, manuals, images litigation – not cheap
  47. 47. copyrights: best practices use stuff you own or have licensed (incl. creative commons) make sure you own stuff you’re paying for – images, code, narrative (agreements!) use Copyright Office process for source code registration
  48. 48. the endegrumbles@adamsmonahan.com www.ernestgrumbles.com 651.491.3643

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