The document discusses intellectual property for startups. It provides an overview of patents, trademarks, and copyrights and how they can support a business. It emphasizes developing an IP strategy that balances costs with goals at different stages of a company. The presentation provides guidance on how to develop trademarks, patents, and consider copyright protection for public works. The speaker is an intellectual property attorney who founded Startup Law Austin and has experience advising startups.

1. GOLD OR FOOLS GOLD?
Intellectual Property & Startups
Andrew L. Eisenberg
www.leehayes.com
@LeeHayesLaw

2. #LeeHayesSXSW
About Your
Speaker Andrew L. Eisenberg
• Partner – Lee & Hayes, PLLC
• Former General Counsel – Audiotoniq, Inc.
• Founder – Startup Law Austin
• Co-Founder – First Success
• Registered Patent Attorney – USPTO
• Named Inventor on 3 Issued Patents
- University of Michigan – B.S.E
- University of Notre Dame – J.D.
@andreweisenberg
11501 Alterra Parkway, Suite 450
Austin, Texas 78758
512.456.5140
andrew@leehayes.com

3. #LeeHayesSXSW
Changing Landscape of
Intellectual Property
1970 TODAY
S&P 500
Intangible
Tangible
S&P 500
Intangible
Tangible

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What is
Intellectual
Property?
Patents
Trademarks
TM
Copyrights

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How Can IP
Support My
Business?

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How Can IP
Support My
Business?

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STRATEGY
Goal Portfolio • Initial Filing(s)
• Plan for Continuations
• Provisionals v. Utility
• Reserved Ideas
• Mix and Match
• Quality and Quantity

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Balancing the
Costs of IP • Merchandising “cool factor”
• Counterfeiting
• Growth Stage
• Reverse Engineering
• License Opportunity
• Exit Strategy – Purchasers
• Timing

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Intellectual Property Priorities

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HOW TO
TRADEMARK
Think Consumer
• Identify where I do business
• Identify where I want to do business
• Identify customers
• Identify products/lines
• Consider future products/lines
• Determine consumer facing brands
• Decide on a brand

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HOW TO
PATENT
Not Just About
Your Idea
• Identify key concepts from
your product
• Identify competitors and
potential purchasers
• Identify related assets of the
competitors and purchasers
• Identify differentials

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HOW TO
COPYRIGHT
Public Access
• Would someone copy?
• Is there access?
• Will I know?

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Questions?
www.leehayes.com
@LeeHayesLaw
@andreweisenberg
11501 Alterra Parkway, Suite 450
Austin, Texas 78758
512.456.5140
andrew@leehayes.com