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IP Matters

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Take an engaging journey into the world of intellectual property (IP) and software. What IP do you have and how can you protect it? Is it better to use a trademark, copyright or a patent? How long does it take and what does it cost? This presentation will introduce you to the types of IP and why they matter.

With Catherine Vardy - Business Development Officer for the Atlantic Region, Canadian Intellectual Property Office (CIPO), and Philip Kerr -Partner at Kerr & Nadeau

Published in: Law
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IP Matters

  1. 1. Why Intellectual Property (IP) Matters May 2016 Catherine Vardy Business Development Officer - Atlantic 1
  2. 2. Objectives • Create awareness and learn about IP & CIPO • Discuss some key IP messages & strategies • Discover more IP resources 2
  3. 3. Canadian Intellectual Property Office (CIPO) • Our Office • What we do • What other countries do • Resources 3
  4. 4. Intellectual Property (IP): “Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce.” Source: http://www.wipo.int/about-ip/en/ 4
  5. 5. 5 Main Forms of Canadian IP
  6. 6. Trade Secrets Any confidential information used in a business that provides a competitive edge and that is kept secret. • Product information • Business information • Protect confidentiality • Disadvantages (public disclosure, independent discovery, reverse engineering…) 6
  7. 7. 7 Trademarks • Word(s) KODIAK • Word and design • Design • Slogan “ZOOM-ZOOM” Reproduction courtesy of Kodiak Group Inc.; Hasbro, Inc.; Schering-Plough Healthcare Products, Inc. All rights reserved; Mazda Motor Corporation.
  8. 8. 8 Trademarks (cont’d) • Shape • Sound • Certification mark Reproduction courtesy of (bottle & design) Coca-Cola Ltd.; Metro-Goldwyn-Mayer Studios Inc.; (Woolmark design) The Woolmark Company.
  9. 9. 9 In today’s competitive global marketplace, branding often becomes the most important aspect of a business or an organization. Registering a trade-mark has important advantages in Canada: • It provides proof of ownership • It allows you to flag infringement under the Trade-marks Act • It prevents others from adopting a similar trade-mark • It makes licensing your products and services easier Trade-mark protection
  10. 10. The “deal” of the Patent The owner provides a full public disclosure of the invention. The Canadian government provides a grant of exclusive rights in Canada to the owner for 20 years from the date of filing. 11
  11. 11. Requirements for Patentability New inventions or any new and useful improvement of an existing invention • Novel: must be new, first in the world • Useful: functional and operative • Inventive: must show ingenuity and must not be obvious to someone of average skill in the field of invention 11
  12. 12. Did you know? 90% of patents are for improvements to existing patented inventions 12
  13. 13. Copyright • Protects authors of “original works” including literary, dramatic, musical, artistic and certain other intellectual works (including computer code) • Protection in Canada is generally the life of the author + 50 years (many variations) • © 2015, John Doe 13
  14. 14. The World of Copyrights Copyright is automatic upon creation. However, it’s a good idea to: • Have your original work witnessed and dated • Register your copyright • Use proper marking for your copyright © • Document details of any collaboration in respect of the work 14
  15. 15. Moral Rights 15 • Rights an author retains over the integrity of a work • Moral rights can be waived but cannot be assigned • e.g. Snow v. Eaton Centre Ltd.
  16. 16. Industrial Design • Intended to protect product features which appeal to the eye • Protection varies by jurisdiction - up to 10 years in Canada • A design must be new and original – sufficiently distinct so as not to resemble a design already registered E.g.. Application/Registration number: 154522 Owner: Ferrari S.P.A 16
  17. 17. 16 Summary of some IP Forms Protect Application required Term Trade secrets Confidential information N/A indefinite Patents Inventions yes Up to 20 years from date of filing Trademarks Words, logos, slogans, sounds recommended 15 years, renewable Copyrights Writings, music, art, plays, etc. recommended life + 50 years (many exceptions) Industrial designs Visual features yes up to 10 years
  18. 18. How Does IP Affect Entrepreneurs? 18
  19. 19. Information in CIPO Databases www.cipo.ic.gc • Ownership • Contact information • Title / Mark • Claims / Goods / Services • Prior art • Dates • Restrictions • Status • History • Drawings • Standards • Particulars of IP 19
  20. 20. Benefits of Doing IP Searches • Identify trends and new developments • Generate new ideas • Gain competitive intelligence • License new products • Solve technical problems • Identify manufacturing partners 20 Visit www.cipo.ic.gc.ca to access the CIPO IP databases
  21. 21. Key IP Messages • IP is Important • IP is a Business Tool • Plan an IP Strategy 21
  22. 22. An IP Strategy may Include: • Business objective(s) • Key partners (internal and external) • Revenues and expenses • Key activities • Management • Etc. 22
  23. 23. Use IP to Reach Business Objectives 23 Threats and opportunities IP portfolio Business Strategy • brand building, • product differentiation, • product positioning, • customer loyalty, • exclusivity, • research, • business opportunities, • valuation, • sale of asset, • finding partners, • funding, • certifications, • other…
  24. 24. Some Caution 24 • Look for accurate information • Keep quiet • Distinctiveness/use • Appeal to the eye • Novelty/originality • Policing and control of rights • Moral rights • Add IP to meeting agendas • More…..
  25. 25. Next Steps – Walking the Talk • Learn more • Visit the various sections of our website • Get a better understanding of IP language • Gather some business intelligence and try a search in our databases • Review what you find • Ask more questions • Invite us back for another session 25
  26. 26. CIPO Resources www.cipo.ic.gc.ca • Client Service Centre • IP Presentations & Training • Bank of Speakers Program • IP Case Study Facilitation • Website Information & Tools • Business Development Officers 26
  27. 27. Summary • Created awareness and learned about IP and CIPO • Discussed some key IP messages • Discovered some IP resources 27
  28. 28. Business Development Officers Atlantic: • Cécile Klein : cecile.klein@canada.ca / 902-426-2172 • Catherine Vardy : catherine.vardy@canada.ca / 902-426-2172 Québec: • Caroline Lefebvre: caroline.lefebvre@canada.ca / 819-743-3350 Ontario: • Alexis Black : alexis.black@canada.ca / • Elizabeth Collinson: elizabeth.collinson@canada.ca / 613-639-0279 • Dumitru Olariu: dumitru.olariu@canada.ca / 519-259-8155 Pacific: • Ian Bell: ian.bell@canada.ca / Tel: 604-666-5684 28
  29. 29. 29 Contact Us 1-866-997-1936 cipo.contact@ic.gc.ca www.cipo.ic.gc.ca

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