1. Gildan- Karen Heneke| Goldtoe.com
01/14/14 Andrea Nyhus
andrea@mobify.com
Tuesday, 14 January, 14

2. Agenda
1.
2.
3.
4.
Tuesday, 14 January, 14
Customer Spotlight
User Experience to Win
Business Case Metrics
Process and next steps

3. What is Mobify?
Mobify helps businesses delight their users through fast,
responsive websites.
Technology
/ What is Mobify
Tuesday, 14 January, 14

4. What is Mobify?
Mobify helps businesses delight their users through fast,
responsive websites.
Technology + Professional Services
/ What is Mobify
Tuesday, 14 January, 14

5. How Mobify Works
1. Start with your existing site’s
content, images and resources.
2. Optimize your site’s style and
layout for mobile devices.
3. Deliver a better, faster mobile
web experience.
/ What is Mobify
Tuesday, 14 January, 14

6. Thousands of developers and businesses use
Mobify to optimize their websites for mobile
/ What is Mobify
Tuesday, 14 January, 14

7. Customer Spotlight
Tuesday, 14 January, 14

8. Customer Spotlight /
Results month-over-month
•
•
+55% increased sales
+16% increased AOV
Results year-over-year
•
•
+391% increased sales
+70% increased AOV
/ Customer Spotlight
Tuesday, 14 January, 14

9. Customer Spotlight /
Results
•
•
+20% increased AOV
40% faster on tablet
devices than on desktop
/ Customer Spotlight
Tuesday, 14 January, 14

10. Customer Spotlight /
Results
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•
Mobile ROI in 22 days
Triple digit growth across
smartphone and tablet
revenues year-over-year
•
25-30% faster on mobile
devices than on desktop
/ Customer Spotlight
Tuesday, 14 January, 14

11. User Experience to Win
Tuesday, 14 January, 14

12. Complex Product
Display Page
Increased conversions and AOV
•
Optimized layout for complex
page structures and product
selections
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•
Size, feature and color pickers
Related products
/ User Experience to Win
Tuesday, 14 January, 14

13. Fly-out Navigation
Menu
•
Good for long or complex
navigation structures
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•
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Mimics mobile app experience
Never lose your page flow
Permits multiple menus (one on
each side)
/ User Experience to Win
Tuesday, 14 January, 14

14. Sticky Add-To-Cart
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Keeps CTA above the fold
Reduces barriers to conversion
Encourages multi-item purchases
/ User Experience to Win
Tuesday, 14 January, 14

15. Guided Checkout
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•
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Reduces barriers to conversion
Creates an engaging experience
Encourages more form
completions
/ User Experience to Win
Tuesday, 14 January, 14

16. Tuesday, 14 January, 14

17. Time to Market
•
Launch in 8-12 weeks
•
See gains in engagement immediately
/ Working with Mobify
Tuesday, 14 January, 14

18. Mobile Expertise
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•
/ Working with Mobify
Tuesday, 14 January, 14
Over 100 mobile websites built
Flexible support packages

19. Easy Integration
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Just like inserting a Google Analytics tag
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Minimized risk, low overhead
/ Working with Mobify
Tuesday, 14 January, 14

20. Maintain Your Existing Workflow
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Seamless integration with all third party platforms
•
Our technology partners include:
/ Working with Mobify
Tuesday, 14 January, 14

21. Business Case Metrics
Tuesday, 14 January, 14

22. What You Can Expect
Smartphone
Tablet
100 - 200%
20 - 30%
increase in revenue
increase in revenue
Due to:
Due to:
+ 25 - 100% conversion
+ 10 - 25% conversion
+ 2 - 25% AOV
+ 2 - 20% AOV
+ 25 - 100% traffic
+ 5 - 10% traffic
/ Intro to Mobify
Tuesday, 14 January, 14

23. Process and Next Steps
✓
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•
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Tuesday, 14 January, 14
Introduction to Mobify
Business Overview
Technology Introduction & Overview
Discovery & Scoping
Proposal Presentation
Project Planning
Kick Off