FSA Stores- Chris Kellen

Andrea Nyhus, Sales Development Rep
Andea@mobify.com

Friday, February 7, 14
Agenda
1.
2.
3.
4.

Experience to Win
Working with Mobify

5.

Friday, February 7, 14

Business Case Metrics
Customer Spot...
What is Mobify?
Mobify helps businesses delight their users through fast,
responsive websites.

Technology

/ What is Mobi...
What is Mobify?
Mobify helps businesses delight their users through fast,
responsive websites.

Technology + Professional ...
Thousands of developers and businesses use
Mobify to optimize their websites for mobile

/ What is Mobify
Friday, February...
Business Case Metrics

Friday, February 7, 14
What You Can Expect
Smartphone

Tablet

100 - 200%

20 - 30%

increase in revenue

increase in revenue

Due to:

Due to:

...
How Mobify Works
1. Start with your existing site’s
content, images and resources.
2. Optimize your site’s style and
layou...
Customer Spotlight

Friday, February 7, 14
Customer Spotlight /

Results month-over-month

•
•

+55% increased sales
+16% increased AOV

Results year-over-year

•
•
...
Customer Spotlight /

Results

•
•

+20% increased AOV
40% faster on tablet
devices than on desktop

/ Customer Spotlight
...
Customer Spotlight /

Results

•
•

Mobile ROI in 22 days
Triple digit growth across
smartphone and tablet
revenues year-o...
User Experience to Win

Friday, February 7, 14
Complex Product
Display Page
Increased conversions and AOV

•

Optimized layout for complex
page structures and product
se...
Fly-out Navigation
Menu
•

Good for long or complex
navigation structures

•
•
•

Mimics mobile app experience
Never lose ...
Sticky Add-To-Cart
•
•
•

Keeps CTA above the fold
Reduces barriers to conversion
Encourages multi-item purchases

/ User ...
Guided Checkout
•
•
•

Reduces barriers to conversion
Creates an engaging experience
Encourages more form
completions

/ U...
Friday, February 7, 14
Time to Market

•

Launch in 8-12 weeks

•

See gains in engagement immediately

/ Working with Mobify
Friday, February 7,...
Mobile Expertise

•
•

/ Working with Mobify
Friday, February 7, 14

Over 100 mobile websites built
Flexible support packa...
Easy Integration

•

Just like inserting a Google Analytics tag

•

Minimized risk, low overhead

/ Working with Mobify
Fr...
Maintain Your Existing Workflow

•

Seamless integration with all third party platforms

•

Our technology partners includ...
Process and Next Steps
✓
•
•
•
•
•
•

Friday, February 7, 14

Introduction to Mobify
Business Overview
Technology Introduc...
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FSA Store

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FSA Store

  1. 1. FSA Stores- Chris Kellen Andrea Nyhus, Sales Development Rep Andea@mobify.com Friday, February 7, 14
  2. 2. Agenda 1. 2. 3. 4. Experience to Win Working with Mobify 5. Friday, February 7, 14 Business Case Metrics Customer Spotlight Process and next steps
  3. 3. What is Mobify? Mobify helps businesses delight their users through fast, responsive websites. Technology / What is Mobify Friday, February 7, 14
  4. 4. What is Mobify? Mobify helps businesses delight their users through fast, responsive websites. Technology + Professional Services / What is Mobify Friday, February 7, 14
  5. 5. Thousands of developers and businesses use Mobify to optimize their websites for mobile / What is Mobify Friday, February 7, 14
  6. 6. Business Case Metrics Friday, February 7, 14
  7. 7. What You Can Expect Smartphone Tablet 100 - 200% 20 - 30% increase in revenue increase in revenue Due to: Due to: + 25 - 100% conversion + 10 - 25% conversion + 2 - 25% AOV + 2 - 20% AOV + 25 - 100% traffic + 5 - 10% traffic / Intro to Mobify Friday, February 7, 14
  8. 8. How Mobify Works 1. Start with your existing site’s content, images and resources. 2. Optimize your site’s style and layout for mobile devices. 3. Deliver a better, faster mobile web experience. / What is Mobify Friday, February 7, 14
  9. 9. Customer Spotlight Friday, February 7, 14
  10. 10. Customer Spotlight / Results month-over-month • • +55% increased sales +16% increased AOV Results year-over-year • • +391% increased sales +70% increased AOV / Customer Spotlight Friday, February 7, 14
  11. 11. Customer Spotlight / Results • • +20% increased AOV 40% faster on tablet devices than on desktop / Customer Spotlight Friday, February 7, 14
  12. 12. Customer Spotlight / Results • • Mobile ROI in 22 days Triple digit growth across smartphone and tablet revenues year-over-year • 25-30% faster on mobile devices than on desktop / Customer Spotlight Friday, February 7, 14
  13. 13. User Experience to Win Friday, February 7, 14
  14. 14. Complex Product Display Page Increased conversions and AOV • Optimized layout for complex page structures and product selections • • Size, feature and color pickers Related products / User Experience to Win Friday, February 7, 14
  15. 15. Fly-out Navigation Menu • Good for long or complex navigation structures • • • Mimics mobile app experience Never lose your page flow Permits multiple menus (one on each side) / User Experience to Win Friday, February 7, 14
  16. 16. Sticky Add-To-Cart • • • Keeps CTA above the fold Reduces barriers to conversion Encourages multi-item purchases / User Experience to Win Friday, February 7, 14
  17. 17. Guided Checkout • • • Reduces barriers to conversion Creates an engaging experience Encourages more form completions / User Experience to Win Friday, February 7, 14
  18. 18. Friday, February 7, 14
  19. 19. Time to Market • Launch in 8-12 weeks • See gains in engagement immediately / Working with Mobify Friday, February 7, 14
  20. 20. Mobile Expertise • • / Working with Mobify Friday, February 7, 14 Over 100 mobile websites built Flexible support packages
  21. 21. Easy Integration • Just like inserting a Google Analytics tag • Minimized risk, low overhead / Working with Mobify Friday, February 7, 14
  22. 22. Maintain Your Existing Workflow • Seamless integration with all third party platforms • Our technology partners include: / Working with Mobify Friday, February 7, 14
  23. 23. Process and Next Steps ✓ • • • • • • Friday, February 7, 14 Introduction to Mobify Business Overview Technology Introduction & Overview Discovery & Scoping Proposal Presentation Project Planning Kick Off

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