The document discusses how the media product challenges some conventions while developing others: - It did not feature a hero character as is typical, to leave the ending ambiguous and make the audience curious. - The main protagonists were women rather than dominant men, which could challenge or develop Mulvey's theory of passive women depending on interpretation. - It followed the first stage of Tzvetan Todorov's narrative theory to present a happy start and make the little girl protagonist relatable to female audiences according to Mulvey's female narcissism theory.

1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?

2. In tearms of theory, I annalysed statements made by Laura
Mulvey, Tzveton Todorov and Vladimir Porpp. From Vladimir
Proop’s prospective he identifies seven different character
types. However I’ve only followed and developed three of these
character types, as my trailer challenged the others.

3. Firstly, Propp states that in a trailer there is always a hero present.
This is to immediately let the audience know that the film contains
some type of struggle between good and evil and almost inevitably,
the hero will be triumphant. Propp further elaborates on this by
saying that the hero is usually represented as a male character, which
ultimately emphasizes the fact that men are usually the ones who are
seen to ‘save the day’. My trailer challenged this view, because I did
not make reference or feature a hero type of character in any way. I
made this creative decision because in most modern horror films
aimed at my target audience, the equilibrium is not restored at the
end of the film, as an attempt to make the audience feel unsettled,
and consequently make the film seem scarier. Thus I did not show
evidence of a hero in the trailer to remove the possibility, in the
audience’s minds, of there being a ‘happy’ and resolved ending to
the film, and make them more curious to go and watch the film in
order to see exactly what happens and how it ends.
Vladimir
Porpp

4. As well as this, I challenged the thought of the men being dominant figures,
by having all the main protagonists featured in the trailer to be women. As
the male character was not prominent in the trailer, this suggests that he is
not as much of an integral character in the film as the women. However, this
decision can be interpreted in two ways that, depending on the
interpretation, can either be a development or contradiction of Laura
Mulvey’s theory. If we are to apply Mulvey’s theory of women being
portrayed as passive whilst men presented as dominant, this could be
interpreted in such a way to suggest that my trailer has the opposite effect
and only shows the females, because they are the only ones in the film that
become possessed, due to the fact that they are more submissive and thus
more susceptible to these types of things, whereas the males are more
strong willed and thus not so easily taken over by outside forces.
Laura Mulvey

5. Relating my trailer to Tzvertan Todorov’s theory of the five
stages of conventional narratives, my trailer possesses all the
qualities to suggest that the actual film would follow the first
stage of this theory, because it would have a happy start. It is
important that I followed this first stage of the theory, because
I did not want the audience to categories the little girl as the
villain, but instead identify with her as a girl who had been
corrupted by something evil. This is to ensure that the
character is more relatable because according to Mulvey’s
female narcism theory, the female audience members would
put themselves in her shoes.
Vladimir Porpp