2. Brief Introduction:
Client: SCOOP a multi brand retailer
Location: City Centre High Street
Target customer: Male and females aged 16-30. The target market ranges from
students to young professionals
Interior Style:
7. Materials:
White acrylic: fixtures and spheres White wooden floor &
fixtures
Colored plastic: fixtures and decoration Ceiling: Polycarbonate
8. Merchandising
Strategies:
The merchandising strategies will be a combination of:
o Horizontal Merchandising
o Vertical Merchandising
o Product Blocking
o Symmetrical Merchandising
9. Fixtures & Fittings:
The separation between each point where you can attach the shelf is every 40 cms, the
dimension of each shelf is 45 x 40 x 6.25 cms.
The vertical distance between each shelf is 31.60 cms.
The Lower part is conformed by drawers where the rest of the sizes of some clothes can
be stored and the client can take them by themselves.
10. Graphics & Signage:
Logo’s Typography will be used to mention each section.
Each colour represent one ice-cream flavour or topping.
Stickers with pixels with the same colour of the section will be used as a path.
14. ICE CREAM PARTY
Every guest will attend to the SCOOP opening party will
receive an ice-cream at the door as gift and “game
starting”
15. ICE CREAM PARTY
Each fashion section will delivery a kind of topping color to
add to your ice cream that you previously got at the door
of the store
16. ICE CREAM PARTY
An funny carousel, the main attraction of Scoop Party.
Located at “Core Fashion” section, will be the centre of all
glances
17. ICE CREAM PARTY
A photographer will be around Scoop store taking pictures
to guests. Polaroid picts that will be delivered to the
customers at the cash point after purchase
18. ICE CREAM PARTY
Every Scoop store area will provide amusement with an
attraction where the customer can play. The main object of
the attraction or topping color for their ice-creams will
match with the chosen color of the area
