3. Product Line: tous in heaven
Tous in Heaven is the youngest Tous’s collection within the brand wants to
show its wildest and rebel face.
This collection has an informal tone and a hippie notes. It targets young
customers and trend followers.
The image of the brand extension is a pirate bear.
Combined with new materials, gemstones and surprising shapes, this
collection is perfect for the everyday uses: current designs for the young at
heart.
Verónica Echegui, the Spanish actress, is the image of the collection.
11. Conclusion:
Launching Tous in Heaven the brand targets a younger
audience and changes the brand image to the more
playful, punk rock style.
The concept of the bar display creates an atmosphere
that differs from the rest of the store.
It is a way for the customers to see the whole collection
and get familiar to the new product line.