Tous is a jewelry brand founded 80 years ago in Barcelona that has grown internationally while maintaining its focus on handcrafted design and quality. The document describes Tous' launch of a new product line called Tous in Heaven, which targets younger customers with a more playful, hippie-inspired aesthetic. The brand will showcase this collection in a flagship store through an interactive fixture concept featuring a bar where customers can browse pieces while enjoying champagne in a relaxed atmosphere intended to differentiate the shopping experience.

2. The Brand:
Tous was founded by Rosa and Salvador Tous in a small town in Barcelona, 80 years ago.
In the ‘60s Tous created a new style designing unique pieces for its clients.
Tous has never stop growing with new products and brand awareness among customers,
becoming an international brand.
The design is the key to their success. The goal is to turn jewelry into an everyday, functional
item while still making each piece special for the customer.
Their Methodology is based on quality control that is monitored in each and every step of
their handcrafted production process

3. Product Line: tous in heaven
Tous in Heaven is the youngest Tous’s collection within the brand wants to
show its wildest and rebel face.
This collection has an informal tone and a hippie notes. It targets young
customers and trend followers.
The image of the brand extension is a pirate bear.
Combined with new materials, gemstones and surprising shapes, this
collection is perfect for the everyday uses: current designs for the young at
heart.
Verónica Echegui, the Spanish actress, is the image of the collection.

4. The Concept:
The inspiration comes from launch of the collection in Mexico.
The display is a bar where the customer can have a glass of champagne
while they are shopping. The bar will work as a big showcase, where some
products will be placed.
Shop assistants will be there to help and show the products while the
customers are having a drink. The light and the ambience will contribute to
make the journey more relaxing and give the customer a feeling of a good
treatment.
The idea is to create a new shopping experience, where customer can
spend more time in the store and therefore spend more money.

5. Mood Board:

6. The Store:
This two floors store is located in Regent Street.
Our promotional fixture will be display on the second floor.

7. The Store:

8. The Fixture:

9. The Fixture:
http://www.youtube.com/watch?v=23GZI6e6kL0

10. The Fixture:
Where: At the back of the second floor on your left.
Materials: White translucent plastic, glass, MDF, leather.
Colours: Black, pink and white.
Structure: wall mounted
Lighting: LED lights on the walls
Graphics: Large vinyl pink stickers to create the pink atmosphere.
Props: Mirrors, leather cubes, clear plastics tables, stools and jewellery counter/bar.
Merchandising techniques: horizontal merchandising.
Product handling techniques: showcases.

11. Conclusion:
Launching Tous in Heaven the brand targets a younger
audience and changes the brand image to the more
playful, punk rock style.
The concept of the bar display creates an atmosphere
that differs from the rest of the store.
It is a way for the customers to see the whole collection
and get familiar to the new product line.

12. Thank You