Volkswagen Mental Condition

Volkswagen Mental Condition
our thoughts will determine your path in life.
In the nineteen sixties, an ugly car was introduced called a Volkswagen. It was not a pretty car and about the best thing it had going for it was
superior gas mileage and very reliable. The main problem was, it was ugly.
So in order to change people's viewpoint and attitude on this not so pretty car, an advertising campaign was developed.
It didn't show the car being driven or going on long trips. Mainly because in order to get extra gas mileage the engine was under powered and it
accelerated slowly. It was not an appealing market item.
So Volkswagenstarted an advertising campaign showing a pretty girl standing next to the car every time there was a picture of the car. Without
exception, every ... Show more content on Helpwriting.net ...
No one thought a four minute mile would ever be run by an athlete. The traditional thought was that the physical body could not take the strain and
their heart would burst. Then along comes an athlete that doesn't know that fact and he runs a mile in under four minutes.
One of our greatest obstacles is our mental condition. Thoughts of doubt and unbelief keep us from achieving our full potential. We draw back because
we believe more in failing than in succeeding.
In order to conquer this condition, we must fill our mind with positive thoughts, successful thoughts, and good moral thoughts. When we can fill our
brain full enough with the necessary thoughts, our goal will be a reality.
Here is a list of several things you need to do to change your thoughts:
Develop a quiet time for reflection; preferably early in the morning. Read and study self–help books. Write down your goals and review them several
times a day. Write down affirmations. It is amazing what can be accomplished when you focus consistently on your goals. Remember to be specific
and realistic but to also aim high. Associate with people who are successful. Continue these things on a daily basis. Don't quit or give up.

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Volkswagen As A Car Company
The company I have chosen for my project is Volkswagen. Volkswagen is in the automotive industry. Volkswagen is a German car company that is
best known for the "punch buggy" and their diesel model cars. Volkswagen mostly produces cheap to mid–priced cars. Volkswagen has always been
one of the most successful companies in the automobile industry.
Volkswagenhas always been a very large competitor in automotive industry, however recently Volkswagen has seen a drop in sales due to a discovery
made by the EPA. The EPA found thatdiesel engine cars made by Volkswagen had a program that lowered emissions readings when the cars were
tested. So when the car was tested the reading would show the car was producing a lower amount of emissions then it actually was. Volkswagen
recently came out in September and admitted they placed the program in their cars and cheated the emissions testing. More than ten million
Volkswagen cars have been effected by this scandal. So what does this mean for Volkswagen?
First off this causes a shift in demand. Because of the news of Volkswagen cheating on emissions testing people aren't going to trust them or their
cars and this is going to cause a decrease in demand. One of the demand shifters that we learned in class was taste and preferences. Taste and
preferences is a shifter that would decrease the demand of Volkswagen. Many people buying cars today prefer buying a car that produces less
emissions because it's better for the environment. One of the

Volkswagen
First I want to show you some car brands. Volkswagen,the best–selling car brand in Europe.Audi, the world's third largest luxury car brand after
Mercedes–Benz and BMW. Scania, the sweden commercial vehicle producer, Skoda, the famous automobil manufacturer based in the Czech Republic,
and SEAT, the biggest Spain car maker. Then the ultra
–high performance car brand Lamborghini ,Porsche and Bugatti. And last ,British ultra–luxury car
brand Bentley.
All these brands have one thing in common, they are all owned by the Volkswagen groupof Germany. * The Volkswagen Group strengthened its
position as the top motorcar manufacturer in Europe in 2009 by increasing its market share by half a percent to 21.1%.
* Volkswagen group also is... Show more content on Helpwriting.net ...
According to Volkswagen Group's Half–Yearly Finaicial Report January–June 2009, for the first half of 2009 the manufacturer sold 652,000 units in
China while selling 631,900 vehicles on Germany. So ,China is the biggest market for the VW Group. And also VW has been taking the leading
position in the Chinese automotive market for more than 20 years.
Another emerging market Brazil:
Brazil is set to surpass Germany this year to become the 4th largest car market in the world, after China, United States and Japan. And once again, VW
is the No.1 carmaker in this exciting market.
Weakness
North American Market:
Volkswagen's puny presence in the U.S. was its greatest weakness. Compare to its strong position in Europe, China and Brazil, VW's market share in
the US, including its Audi brand, is only three percent. The reason can be traced back to its product line, which was not ideally suited to Americans'
taste in cars.
The VW focused on smaller or mid–size cars with highly advanced technological features when Americans were more interested in buying larger
vehicles, such as SUVs or pick–ups.
Opportunities:
New plant in US:
In 2008 Volkswagen has announced that it will build a new vehicle production facility in Tennessee .It will invest as much as $1 billion in the factory,
and will begin production in early 2011, employ 2,000 workers and also a new mid–size sedan will

Volkswagen Of America Essay
BBUS 521 Enterprise IT Management
Case 3: Volkswagen of America
Synopsis:
Volkswagen of America (VWoA) is the North American subsidiary of VW Automotive
Group. They are faced with a common problem of having more funding requirements than available budget. They must come up with a means of
prioritizing the over 40 projects that have been proposed by the 10 business units within VWoA, including IT–specific projects. The challenge faced by
the chief information officer (CIO) of VWoA, Dr. Uwe Matulovic, is to ensure priorities of projects are aligned to the corporate strategy and that IT
projects specifically are a means to enable the strategy and drive business value, and not just be considered an obstacle.
Case 3 questions:
1. Define acronyms ... Show more content on Helpwriting.net ...
b. DBC stands for Digital Business Council and is responsible for categorizing projects, assessing their business impact, discerning their alignment with
goals, and making trade–off decisions, with the goal of reaching a final list of projects that should be funded.
c. ITSC stands for IT Steering Committee, or Information Technology Steering
Committee. It guides and approves the process of IT project selection and prioritization. d. PMO stands for Program Management Office, which is
responsible for managing all IT projects, establishing standards of operations and framework for project status reporting and reviews. It is a
subsection of the BPTO, and carries out the process, as approved by the ITSC.
e. NRG is known as Next Round of Growth, which is an organizational readiness program which defines the goal, function, and organizational changes
required to enable the new global product diversification strategy.
2. What is your assessment of the new process for managing priorities at Volkswagenof
America?
a. It is a very structured approach to identifying opportunities, categorizing them, identifying dependencies and prioritizing projects. There seems to be
a lack of understanding how technology projects impact the business, as well as

Taking a Look at Volkswagen
Strengths
Global presence. Volkswagen is conducting its operations in more than 150 countries worldwide and is expected to become the worlds best and biggest
auto manufacturer by 2018. Volkswagen manufacturing operations, for its cars, are currently being conducted in more than 100 plants across the
globe. Other than General Motors and Toyota, no other automotive company has the resources available to compete withVolkswagenin terms of global
presence.
Strong brand portfolio. volkwagen possesses the ownership and selling rights of 13 different automotive brands: Audi, Bentley, Bugatti, Lamborghini,
Porsche, SEAT, Еkoda, Volkswagen, MAN, Scania and other commercial vehicles. With the possession of such diversed brands of vehicle models the
company has the ability to satisfy most of the consumer needs and thus they are able to access each and every part of the immense consumer market.
Synergy. Synergy is strongly present between all 13 separate automotive brands. All 13 separate companies greatly help each other in R&D and
servicing costs, in promotion of best practices and sharing of distribution channels.
Dominance in China. China is the largest market for automobiles and is a growing economy. It is one of the biggest markets for Volkswagen vehicles.
Volkswagen has 20% plus market share in China mainly with its Audi and Volkswagen brands. extremely Well performing brands. Apart from the
companies own brand name "Volkswagen", the company is in possession of very hig

Volkswagen Ad Comparison
1)The print advertisement I choose for this assignment was the 1960 Volkswagen ad "Lemon" by DDB. This advertisement used by Volkswagen was
predominantly a reminding advertisement to show the public that there's more to Hitler's favorite car. This ad reminded people not only of the Beetle,
but all VW's are in fact held to superior forms of quality, and craftsmanship. The ad itself right away draws your attention, you see a black–and–white
beetle over the words, lemon. At the moment you think is this a comparative ad from one of Volkswagencompetitors, but it's not. Deeper into the ad
you see why they call it a lemon; the car may look perfect to the naked, but to VW's standards it's not. This ad draws your attention in, and it engages
you to think just, why is VW calling one of their cars a lemon? It communicates to you that not only VW, but in the grand scheme of things German
engineering or craftsmanship, is held above all else.
2) ... Show more content on Helpwriting.net ...
I choose this ad unparticular because its new, and in a short video says a lot about Volkswagen. One thing VW does is that their commercial is
always weird, and unconventional, but they work, because people remember them. In this commercial I believe predominantly it is a comparative
ad, but not most of it. In the commercial it states and shows how well equipped the Passat is in standard equipment compared to other vehicles in
its class. The ads are bright, colorful, and informative about the car, making sound like it's a great deal, but it also brings up memories. In the ad
the song "On The Road Again" by Willie Nelson is playing, and he also makes a cameo driving an old VW thing. The song and cameo sparks a
nostalgic feel within the commercial to the people who experienced the 60's. I think this ad is a good one it information the public on how well
equipped the car is by engaging the viewer in a nice communicable

Rhetorical Analysis Of Volkswagen
In this first part of this individual assignment, we will analyze the rhetorical tools and techniques used by advertisers in the Volkswagen advertising–
Think small. This ad was created by Doyle Dane Bernbach agency in 1959.
First of all, regarding the creativity of this ad, we can say that it was an original one as the ad "contains elements that are rare or surprising, or move
away from the obvious and commonplace" . Indeed, this ad completely changed the way to advertise and was unique at that time. By creating an
original advertising, the advertiser wanted to catch the attention of people through its difference. More an ad contains originality and relevance, the
greater is the attention it attracts .
Actually, advertisers are paying for space in newspaper. More the space is big, more it is expensive. Whats is surprising in this ad is that whereas
this ad is big, there is a large blank space. What was the point? Catching the attention by being different. Indeed their car was different from other
american cars at this period , so an ad similar to other brand would have been insignificant. Regarding the fact that this car was different, the advertiser
wanted the ad being also different. ... Show more content on Helpwriting.net ...
Furthermore, the blank space drives the attention of people on the car directly and insists on its small size.
They have chosen to place the car on top left corner of the advertising. In the occidental sense of reading, the reader always starts by the top left
corner. We can suggest that Doyle Dane Bernbach agency wanted people to start with the image of the car before continuing readind the

Mission Statement Of Volkswagen
Introduction
Volkswagen Group is a German transnational automotive manufacturing corporate which headquartered in Wolfsburg, Lower Saxony, Germany. It was
founded in May 28, 1946 which is 69 years ago from now. In German, Volkswagen means "people's car" in German. Volkswagen Group manufactures
passenger cars, commercial vehicles, motorcycles and also engines. Volkswagenis a subsidiary company of the Volkswagen Group, and it is also the
top–selling brand among the Volkswagen Group. Besides, due to the successful management of the company, Volkswagen Group has been maintaining
its prime as the largest market share in Europe for more than two decades. As of 2013, it deserved the ranking of ninth in the Fortune Global 500 list
of the world's largest companies.
However, such a big firm doesn't actually own an official mission statement, the closest statement that can be used in representing Volkswagen Group's
mission is expressed as company's goal which is to offer attractive, ... Show more content on Helpwriting.net ...
However, Most of the Volkswagen's products are bringing the damage to the environment.Porsche, Lamborghini and Bugatti which are the sport car
brands that owned by Volkswagen produce Carbon Dioxide which damage the environment, and their cars are not as fuel–efficient. At 18th September
2015, The Volkswagen has charged by the US government of using the software which has been defined as a "defeat device" by EPA to hide
emissions testing for certain air pollutant on almost a million of its cars. "The VW cars under investigation emit up to 40x the national standard for
nitrogen oxide, which is linked to asthma & lung illnesses," posted by the U.S. EPA in Twitter. According to the test, the nitrogen oxides that have
emitted by the Volkswagen product is 10 to 40 times of the permissible level of 70 milligrams per mile which will seriously damage our

Volkswagen Of Americ Managing It Priorities
Team 11
Volkswagen of AmericaВManaging IT Priorities
1. What is your assessment of the new process for managing priorities at Volkswagen of America? Are the criticisms justified? Is it an improvement
over the old process?
We believe that the new process for managing priorities was well structured and aligned with the business goals but with few exceptions. Let's try to
understand why?
VWoA laid out their five next round of growth goals (NRG) and built a business architecture with the help of different organizational entities to
manage priorities of different projects in order to implement these goals. The ELT was given the primary responsibility along with ITSC, PMO,
BPTO and DBC playing important roles while selecting and prioritizing projects. The Digital Business Council was to play the most challenging role
here as it would work with different Business Unit managers in order to select and prioritize projects, keeping in mind a way to categorize projects,
assess their business impact, aligning project with business goals and making tradeoff decisions. The process played out in three phases initiated by
PMO. Thus, this process is well structured and would help DBC to consider different trade–offs while selecting and prioritizing projects.
The only exception is that we would recommend to include members of VWG while drafting the goal portfolios of the company so that certain
projects that impacted on the global level could also be funded. If they had included them, then

How Did Volkswagen Change Canada
ast night, the headline in a prominent German paper read that the Volkswagen compliance chief, Mrs. Hohmann–Dennhardt, will receive 12 million
euro payout for quitting her job that was to run until the end of 2018. She had been hired to clean up Volkswagen's damaged image brought about by
diesel emissions scandal. A challenging undertaking with millions of disgruntled customers spread across the globe. Hohmann–Dennhardt, justifies the
payout with her claim that she fulfilled the contract (Germis & Knop, 2017). The same week, the local CBC radio station in Ottawa announced, that
the province has approved a new merit–pay program that could see top executives in Ontario gain up to 50% wage increase in the next couple of
years. In contrast,... Show more content on Helpwriting.net ...
The Canadian innovation & commercialization program was developed in 2012 (Government Services Canada, 2017). To develop leadership and talent
for innovation, the think tank also suggested a national learning strategy to raise the average competency level of Canadians. This policy suggestion
has not been put into action which may give support to the forum discussion, where it was suggested that countries are shifting their educational
responsibility towards greater privatization and commercialization (Regmi, 2017, February 1). By handing over educational responsibilities to
commercial forces, Canada may evade the long–established responsibility of OECD countries to follow fundamental educational values based on
social justice and equality (Brown & Tannok, 2009). At a local level and as an educator and parent, I see no indication that schooling is preparing
students for innovation and creativity. Even when influenced by constructivist or universal design ideas, school tasks – starting in elementary school,
up until CEGEP– are generally highly structured, predictable and offered in cookie cutter format. There is little room for creativity and few subjects
are regularly offered, such as music or visual arts, that support creativity and out of the box thinking to allow for a more well–rounded approach to
education as suggested in the discussion forum (Hector,

Rhetorical Analysis Of Volkswagen
Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their
car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their
products. On February 6, 2011, Volkswagenaired a Superbowl commercial for the first time in over ten years. This commercial would be one that
awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to
sell their new car.
In the commercial, a young boy dressed as Darth Vaderfrom the Star Wars films struggles to use the force on objects throughout his house. After...
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By displaying the innocence of the boy, it might help families who watch the commercial relate to their own children. Secondly, we see the mother in
the commercial who appears slightly irritated with her son since he's been trying all day. This character choice might help other parents relate to a
situation where they've gotten annoyed when their child gets too involved with pretending to do something. Finally, we see the father at the end of the
commercial who wants to assist his son when pretending to be Darth Vader. By showing a father who helps his son believe he was successful with
using the force, it demonstrates a loving and caring relationship. This might make fathers who watch the commercial want to go out and buy the car to
be that loving and caring dad. The advertisement's stylistic choice is effective due to how they tell a story and use supportive rhetorical techniques.
First, Volkswagen does this by pulling people in with the rhetorical technique of pathos. By creating a scenario within the advertisement which
consumers can relate to, the viewer tends to feel a sense of familiarity and emotional attachment. The scene in the commercial that acts as the strong
emotional trigger is the final scene where the young boy uses the force on the car. Whether it's a parent watching the commercial or someone thinking
back to their own childhood, there's a way they can relate to it. For parent's watching the commercial, they might imagine a

Volkswagen : Managing It Priorities Case Study
VW: Managing IT priorities Case Study
1. Define acronyms BPTO, DBC, ITSC, PMO, NRG and explain.
BPTO, Business Process Technology Organization. This was a department created by
Matulovic. They dealt with projects that dealt with "challenged" projects. Also known as the firefighter department due to the type of projects it
received.
DBC: Digital Business Council, this council was created to asses the impact the business side of
IT projects. The challenge with this council was to align IT related projects with business goals from Volkswagen.
ITSC: IT Steering Committee, This a committee that was composed of high level, senior business executives. Their tasks were to select and prioritize
the IT projects needed urgently.
PMO: Program ... Show more content on Helpwriting.net ...
Should IT department have its own budget? A. The departments in charged of controlling the budget reviews for the projects are the Digital
Business Council and the Program Management Office . The people who should control these budgets in my opinion are the same people who approve
the projects. In the case of Volkswagen,
VW: Managing IT priorities Case Study
I do deem it as necessary for the PMO to control the money that goes allocated into these project. The demand for approvals will be notoriously high
for projects internationally however, in my opinion the PMO should delegate sub–committees nationally due to the nature of the business. It would be
hard to create an architecture that would align perfectly to the needs and wants of affiliates around the world.
I do not think IT should have a budget. IT works as a support function in the company, I do not think IT with their own budget would make great
decisions all the time. Just like I think business departments controlling the IT budget make the right decisions. There must be a middle ground, with
committees and subcommittees of MIS professionals, who truly get a sense of the implications and severity of these projects. Therefore, I do not think
the IT department should have their own budget, but instead there should be an allocation of the IT budget per each business function.
4. How should Matulovic respond to his fellow executives who are calling to ask him for special treatment outside the new

Ethics Of Volkswagen Case Study
With billions of dollars invested and hundreds of thousands of Americans employed (Department of Commerce, n.d.), the automobile industry has a
vast influence in the United States. Since the time Henry Ford developed the assembly line production (Statista, n.d.) the industry has grown into a
global market with no signs of slowing down. Top car companies are constantly searching for new innovations to set them apart from their competitors.
Among those companies is Volkswagen(VW). A company which strides in emissions and fuel efficiency turned, not only to be false, but caused a
severe amount of damage (Ewing, 2016).
Volkswagen's Background Volkswagen is a German
–based company started in 1937 and owns a range of subsidiaries including ... Show more content
on Helpwriting.net ...
Additionally, it took nearly six years for the Environmental Protection Agency (EPA) to finally discover the company's scheme; possibly creating a
false believe that the company could continue to get away with it. Lastly, VW seemed to be "obsessed with surpassing Toyota and becoming the
world's biggest car company" (A Mucky Scandal, 2015), apparently determined to do whatever it took to accomplish that.
The Impact on VW It is not hard to see that the scandal would cause a horrid blow to VW's image. Until the incident, VW had, like many other German
companies, the reputation of "German engineering" (Robertson, 2013). However, instead of using that innovation to develop diesel–fueled cars
compliant with U.S. standards, it decided to try to scam its way in the market. Not only did the company admit to having 11 million cars with software
intended to cheat tests (Gates, Ewing, Russell & Watkins, 2017), it also plead guilty to "destroying evidence in an elaborate cover–up" (VW Admits
Emissions Cheating and Cover–up, 2017); building further distrust among its consumers.
Brand Equity One thing that can make or break a company is its brand equity. Brand equity is the value that comes with the familiarity with a
company's branding and the feelings consumers have towards that brand (Brand Equity, n.d.). A company with strong brand equity usually gives
consumers a sense of reliability and value; causing a higher inclination to purchase its products. It usually takes

Volkswagen Case Study
Being the second largest car manufacturer in the world, Volkswagen really dug themselves a deep hole. According to Bocconi Students Investment
Club, "The company was discovered cheating on the emission tests by installing software that limits the harmful fumes produces but only while the
vehicle is being tested. Once on the road, the company's vehicles' emission levels exceed the norm by 10–40 times." While reading the "Bocconi
Students Investment Club" that you have provided for us, it goes in depth about how this scandal was suppose to help Volkswagenbecome the first car
manufacturer in the world. Volkswagen ethically broke the law by installing these software systems in their vehicles that lower the NOx levels in the
engine of their vehicles ranging from 2009–2015. According to BSIC, "At the core of this scandal are the so–called "defeat devices" installed by
Volkswagen on some 11 million cars worldwide. At the moment legal charges have been brought up on roughly 482,000 diesel vehicles operating in
the US under VW and Audi badges." This investigation started to occur in 2015. According to BSIC "When the software dented that it was being
tested, it would change to an alternate engine configuration, lowering toxic NOx levels in exchange for a drop in performance and fuel economy."
Since this discussion about what Volkswagen did, they have lost a lot of their business. Consumers are not going to want to buy vehicles from this
company any more because of how much money it would cost them to get their car fixed. This dispute has hurt a lot of people in the process. For an
example, it is hurting the consumers because they have to get their vehicle fixed, the company itself because they are under lawsuits and potential
fines. According to BSIC "The serious implications for the firm are expected to not only include costs arising from fines, lawsuits and recall costs,
but also criminal and civil chargers pursued against individuals directly responsible for the incident." By having all of these lawsuits and recall costs
it is going to cost Volkswagen a lot of money in the long run. According to BSIC "Under the threat of a 18 billion potential fine, the negative reaction
of the market has been rapid with the VW

The Sustainability Of Volkswagen
Executive Summary:
Sustainability is defined as maintaining the right balance between the economic growth, environment and social responsibility.
Introduction to the company:
Volkswagen group, has been regarded as the world's largest automobile industry and for right reasons. The company has 12 big brand names under its
name, them being: Volkswagenpassenger cars, Audi, Porsche, Skoda, SEAT, MAN, Scania, Volkswagen Commercial Vehicles, Ducati, Lambhorghini,
Bentley and Bugatti. It is headquartered in Wolfsburg, Germany with its manufacturing plants scattered all over the world. It also aims on becoming
the world's top most employer of the world in its long run goals.
Initially Volkswagen was known as one of the most sustainable company around the... Show more content on Helpwriting.net ...
Technology:
On the technological front, we recommend that Volkswagen should develop sensors which could effectively determine the emission levels. For
example, Oxygen sensors are a standard equipment on passenger cars and light truck engines.
They should develop new ultra–sensitive sensors that will detect the car's speed and according adjust the system to reduce the fuel consumption. This
will lead to the reduction in the carbon footprints left by the cars manufactured by the company. Volkswagen should also make changes to its existing
diesel engine technology .
These strategies are in line with the UN goal 9 Industry, Innovation & Infrastructure.
3. Operations:
We advice Volkswagen to consider and incorporate some of the manufacturing style used by Toyota Co. as per the operation environment of
Volkswagen:
Kaizen: Volkswagen should consider the process of continuous improvement with all the tasks involved being precisely defined and standardized.
Jidoka: Will help in designing equipment and processes to stop and call attention to problems immediately when they sense a problem is a central
concept of Volkswagen.
These strategies are in line with the UN goal 12 Responsible Consumption and Production.
4.

Volkswagen Cause And Effects
CAUSES AND EFFECTS OF VOLKSWAGEN COURT SETTLEMENT
Although many individuals are unaware of the TDI diesel emissions court settlement between Volkswagen and their customers; there are two causes
and several effects. John German discovered the Volkswagen emissions scandal. It turns out that, the lawsuit came about due to cheating software that
Volkswageninstalled in their 2.0 and 3.0–liter diesel vehicles. In turn, a few effects of the cheating software resulted in a 14.7 billion dollar lawsuit
between Volkswagen and their buyers, disappointed customers, and huge inconveniences (Bartlett,2017). Due to the software installed in TDI diesel
vehicles, there are up to 11 million vehicles affected.
In May of 2014, John German discovered, and went public about the Volkswagen emissions scandal (Kretchmer, 2015). John German is a senior
co–lead for the International Council on Clean Transportation. Mr. German has worked for the Washington
–based Environmental Protection Agency
for 13 years, which indicates that he knows what the requirements and enforcement are. German partnered with West Virginia University and conducted
the ICCT study. During the ICCT study, German noticed detrimental nitrogen oxide emission levels; which leads him to think Volkswagen diesel cars
were malfunctioning. German felt vehicles were malfunctioning because they were passing emissions testing, yet the vehicles had up to 35 times
permitted levels of nitrogen oxide.

Volkswagen Market Research
Executive summary
Volkswagen is one of the biggest German automobiles manufacturing company, which operate all over the world. The main aim of the company is to
become the first automobile manufacturer by 2018 and India became one of the key "element" in this strategy, since India the second fastest growing
automobile market. VolkswagenIndia operates since 2001 when they presented Skoda brand to the Indian car market.
Methodology
For the following research was implemented realism philosophy, which means that both positivism and interpretivism approaches were used. The main
tool, which was used in this particular research, was secondary data, as India country was chosen as a research area, so collecting primary data was ...
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Beetle year 2008Beetle 2012
Business mission and vision of Volkswagen India:
To offer safe, environmentally friendly and mobile cars for the tough Indian market and represent the global benchmark. (Volkswagen.co.in)
Volkswagen achieving their goals during introducing new cars with the absolutely new generation of cars that are eco–friendly technologies and still
fast and safe in one time, that means that goals and aims of Volkswagen India interrelated companies mission and vision.
Review of current marketing strategy and performance
Volkswagen Group India offers different types of cars for all price segments. Bellow described different layers of the Indian family's budget and cars
offered by Volkswagen. Volkswagen India's strategy is to offer product oriented to the environmentally friendly vehicles and with the high level of
efficiency. Excellent example might be the BLUEMOTION Technologies incorporated in the Volkswagen cars. The main idea of this technology is to
mix mobility and sustainability, product mainly oriented for the customers who care about the environment but still do not ready to ignore the
economical features and the original meaning of the car.
Product
The hatchback Polo one of the best selling car Volkswagen Polo, mainly used by medium class customers. For the luxury segment the Volkswagen
Vento, it should be mentioned that both of this

Volkswagen Emission Scandal
VW Emission Scandal
In today's society we often come to many debates on several issues that go on in our world today. Recently there was an ethical debate on whether or
not it is ethical to release vehicles with software that defeats emission testing by the EPA. Volkswagen is being accused of using illegal software
designed to hide emissions during testing by installing cars with a software. The EPA accusedVolkswagenof using the device in nearly over a half a
million cars (Davenport). The cars are reportedly to have been installed with a software that had the ability to turn off the emissions controls when
driving normally and turns them on when the vehicle is undergoing an emissions test. With all of these assumptions of Volkswagen cheating the
emissions testing does that question their ethical corporate responsibility?
It's shocking that the software engineers of Volkswagen overlooked and neglected their corporate responsibility as professionals. Professionals who
have a semi–regulatory responsibility within the ... Show more content on Helpwriting.net ...
The people at the West Virginia had tested vehicles as well as the EPA (Patel). Volkswagen chose to include rout programming device to cheat the
system to pass the testing laws. Volkswagen as a corporation was basically trying to cut the cost of engines to be built by limiting the NOx emission
system that controls how much dirty chemicals that goes into the air (Patel).By the company putting this device in their cars they were trying to cut
down the cost that they would have to spend, at the same time Volkswagen cars had better performance. The ethical question would be is it really
worth it to CHOSE to overlook the laws to save money on cash (Patel). "We expected better from Volkswagen," said Cynthia Giles, the E.P.A's.
colleague manager for the Office of Enforcement and Compliance. She called the automaker's activities "a danger to general health of our

Volkswagen Dirties It 's Hands
Nikhil Kanamarla
Mrs. Benzing
English 1 Period E
May 1st, 2016
Volkswagen dirties it's hands in emissions scandal
A car is spewing deadly carbon dioxide, forty times more than the car next to you. Piling onto many recent scandals in Europe, Germany's Volkswagen
has cheated emissions tests. The scandal has sparked enormous stifle across the world and turmoil in the company. TheVolkswagencompany started
when Adolf Hitler gave the order to have the small middle–class car to be produced. VW produced the Beetle in the 1930s to much of Germany's
population. After the end of the third Reich, Volkswagen spread and became a large job creator in Germany as well as an international brand
(Morning Edition). Volkswagen prioritization of the European market, led them to bet their future on green tech chips and diesel engines. This is in
contrary to the moves of many other car makers, who are pursuing electric cars in the American market. The American market thought of diesel
engines as secondary and insignificant (Ziegler). The Environmental Protection Agency's Tier ii emissions standards had high bars for diesel emissions
that would be extremely difficult to reach. There was a heavy burden for Volkswagen 's engineers to create a quantum leap in thediesel engine in terms
of emissions and fuel economy. To cut these emissions Volkswagen would need to use an effective but bulky and expensive system in its cars.
However cheating the emissions tests would be fairly easy due to the lack of

Ethical Dilemmas In The Volkswagen Company
The German automobile manufacturer, Volkswagen, knowingly jeopardized their company to cheat emission tests, result producing a cleaner type of
diesel. The actions leading to the unethical decisions by German automaker was not the fault of an individual, but rather problems throughout the entire
corporation. For a greater understanding of the event that took place within Volkswagenit is best to examine the different divisions of the organization
and the individuals' decision, which was the leading cause in one of the biggest consumer class–action settlements in the United States (Judge approves
$15B Volkswagen, 2015). We will look at how the scandal could have been avoided in addition to what measures can be implemented to prevent future
unethical scandals.
The Volkswagen Company made numerous unethical decisions resulting in one of the worst corporate scandal in modern times (Where were the
lawyers, 2015). Who was involved in the scandal? What were those unethical decisions, and what are the results of immoral decision? To properly
examine the scandal it is best to critically analyze the situation based on legal factors. "If anyone, then, knows the good they ought to do and doesn't do
it, it is sin for them" (James 4:17, New International Version). An illegal program was installed in 11 million Volkswagen vehicles worldwide, which
allowed the manipulation of results in pollution tests. Despite knowing this was unethical, Volkswagen knowingly made a

Volkswagen Diesel Scandal Essay
VOLKSWAGEN DIESEL SCANDAL
Bethany Hammond
Athens State University
Professor Chamberlain
Fall 2017
Table of Contents
I.Crisis Management................................................................Page3
a)Principles of Crisis Leadership..........................................3
b)Dealing with a Crisis......................................................3
c)How a Leader Should React to a Crisis.................................4
II.Communication Styles.....................................................................4
a)Internal Stakeholders...................................................4–5
b)External Stakeholders......................................................5
III.What is Volkswagen?.............................................................................................5
a)History of Volkswagen....................................................5
IV.The Crisis....................................................................................5 a) V. Actions of the... Show more content on Helpwriting.net ...
They handle the media, internal company meetings, and several other related meetings. Third, set up a notification system (Bernstein, J., 2016). Fourth,
one must have a holding statement available (Bernstein, J., 2016). They are used after the event occurred and to let the community know that they are
aware of the issue. Know your internal and external stakeholders. After the crisis happened, one must assess the situation, create messages to be sent to
the stakeholders informing them on what they need to know (Bernstein, J., 2016). The final step is performing a post–crisis analysis (Bernstein, J.,
2016).
How a Leader Should React to a Crisis A good leader should hold a meeting to figure out what went wrong and calm everyone down (Baldoni, J.,
2011). Then, the leader needs to act within a reasonable amount of time (Baldoni, J., 2011). The leader must address the crisis and how it will affect
the company (Baldoni, J., 2011). Leader are there to control the response (Baldoni, J., 2011). Always keep one's composure in control (Baldoni, J.,
2011).

II. Communication Styles
Internal Stakeholders Internal stakeholders are those who are directly related to company like employees (Markwell, S. & Leigh–Hunt, N., 2016).
Preparation for a crisis is important in dealing with one. A good way for leaders to prepare their employees is to have small work groups (Klann, G.
2003). This will encourage those who are shy to speak up

Volkswagen: Breaking The Law
Is not knowing enough to prove innocents? Or is a failure to know enough to prove guilt? This was the burden that Volkswagen was facing. The United
States carries different emissions standards than that of Europe. Volkswagen was meeting the parameters set by Europe, but not the United States.
Volkswagen created a stop gap fix in the emission monitoring system to show that they were meeting standards. Furthermore, they used the false data to
issue a sustainability report, and build a sales campaign to market to environmentally aware customers. (Rhodes, 2016) Why would they risk something
that would inevitably be discovered? Should they be punished for not only breaking the law, but trying to cover up the infraction? Volkswagensimply
... Show more content on Helpwriting.net ...
"The Volkswagen engineers neither discussed with nor hid what they were doing from Volkswagen's in
–house lawyers, and the in–house lawyers didn't
realize what was going on. Most likely, maybe 50 percent." (Lippe, 2015) If this idea were the case, it is my feeling the lawyers were not doing their
job. As Volkswagen's attorney's they should have been well versed on the workings each department within the company. Their product deals with a
specific set of environmental laws, I would think that would have known every detail to reduce risk.
If I were in either the legal office or the engineering department, it would be my job as an employee to know as much as possible about the product
my organization was putting on the market. This would include not only reviewing the test reports, but being a part of the testing itself. If we arm
ourselves with knowledge instead of assuming, the less problems will arise in the future.
As the CEO of the diesel division of Volkswagen, how would you have responded when the situation became public? How would this response prevent
future

Volkswagen Group
Memorandum
To:
From:
Date:
Subject:Term Paper
_______________________________________________________________________
Attached please find the term paper on Volkswagen Group's "Strategy 2018", which is due on ______, in BUS 388N, Operations Management, Section.
The work and writing presented in this term paper, unless specifically specified in an appropriately cited footnote, endnote, or reference note, is solely
mine.
Name
Volkswagen Group, one of the leading automobile manufacturers in the world, has been on an impressive incline in the market with a continuous rapid
international expansion. Unlike other reigning companies such as Toyota Motor Corporation ... Show more content on Helpwriting.net ...
The key investment in America was its $1 billion dollar investment in the production facility located in Chattanooga, Tennessee. Stefan Jacoby,
President and CEO of Volkswagen Group of America, stated, "This plant will build a new Mid
–size Sedan designed specifically for the U.S. market
and destined to play a key role in meeting our long term goal."3 This plant alone created 2,000 direct jobs in the region and is expected to produce
$12 billion in income growth along with an added 9,500 jobs over the project's lifetime.3 In addition to those impressive numbers of growth, the Group
had expectations of the plant to attain an annual capacity of 150,000 vehicles, mainly including their Volkswagen TDI clean diesel technology. Other
steps were taken in the operational sector of the Group to strengthen its brand name. More than half of Volkswagen brand dealers have invested in the
exclusive showroom concept that assists in paying its dividends in increased sales. Also, they incorporated their new Carefree Maintenance Program

that assists their customers' costs. It includes that there are no charges for regularly scheduled maintenance for three years or 36,000 miles; whichever
is reached first.3 After the implementation of these new methods and ideas, Jacoby confidently stated, "2008 has been a year of transition for our
company. We have reset the start button on virtually all of our business units and

Volkswagen
Volkswagen of America: Managing IT priorities
Volkswagen, as the name suggests means "people's car" and defines its objectives to design and manufacture cars which are fuel efficient and
affordable. With continuous improvement, Volkswagen has not only subjugated the automotive market with respect to its low priced cars, but also
earned industry acknowledgement. The core competency of Volkswagenis structured to build customer loyalty. Although, Volkswagen suffered from
erratic sales pattern when the company introduced a new model commonly called as the "Himalayas chart" due to its rise and falls (Austin, 2007).This
was because of the management not dealing with situations proactively. This problem was mitigated soon through its ... Show more content on
Helpwriting.net ...
Moreover the internet based communication through this enterprise system made it easy for the ELT to coordinate their activities through a single
point of governance between the consultants of gedasUSA and other e–business teams. Thus this communication facilitated by the e–business teams
through the development of web applications to administer their IT projects strengthened Volkswagens operations.
IT alignment is crucial for the growth of businesses and in the case of Volkswagen with several independent units, the alignment of their business with
IT is more needed. This is because with the implementation of IT, it would be more conducive for Volkswagen to record and comprehend sales figures.
Also the communication between these units is needed as they are not integrated throughout the enterprise so a technology based communication
platform is required to align their business strategies. This alignment was achieved to some extent by the establishment of the Business Process,
Technology and Organization (BPTO) which was an internal IT department to manage and prioritize IT projects in coordination with the IT steering
committee (ITSC) which comprised of senior business and IT representative to guide the approval of the process. I feel that the workshop conducted by
the

Organizational Structure Of Volkswagen
INSTITUTIONAL STRUCTURE
Stakeholders:
Business:Investors and analysts, business partners, competitors
Policymakers:Agencies and authorities, unions, associations, NGO/nonprofit organizations
Media:Media organizations
Academia:Scientists and experts
Society:Religious institutions , residents and communities, cultural–educational and daycare facilities
Stakeholders of Volkswagenwhich can be defined as groups that has official interest in Volkswagen group's corporate decisions and implications has
multifarious expectations and demands.Core stakeholders of the company are defined as customers and employees ;and form the 12 other stakeholder
groups from the business and academic wolds, societies, politics and media around the core stakeholders.The company considers all the expectations,
demands, possible complications that might arise from conflicts of infesters between different stakeholders and aim to achieve the higher possible
growth in the value of the group and benefit all the stakeholder groups.
To prohibit the ruble's that might arise Volkswagen has a strike balance between acting efficiently and satisfying the... Show more content on
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It includes organization, values and the principle and guidelines for its business policies.The company sees corporate governance as a key condition to
strengthen the relationship between stakeholders and shareholders which brings lasting corporate success.The company uses The German corporate
governance code which contains recommendations and suggestions for good and responsible corporate management and supervision.The code was
prepared by government commission established for the purpose of acceptance in both national and international corporate governance standards.The
board of management and the supervisory board of the company base their work on the German Corporate Governance

Global Branding : Volkswagen And Heineken
MKT8030
Global Branding: Volkswagen & Heineken
February 3, 2015
Chidozie okeke7088610
CONTENTS
Brands Overview3 Volkswagen4 Volkswagen Brand Strtegy5
–6 Heineken7–8 Heineken Brand Strategy9–10 References11 Appendix12
BRAND OVERVIEW
The top spot has been solid from 2013–2014 with apple in the top position. From 2013–2014 I noticed that there has been a trend, regardless of their
growth the alcohol beverage industry seem to be dominating the bottom part of the list ranging from the 80th position to 100 which I believe to be due
to the part that they are not considered necessity although they have a huge market in the world economy they would remain comfortable and
successfully at the bottom positions compared to those at the top (Appendix 1).
While the bottom spot has familiar faces the top spot also has familiar faces, with 15 out of the e first 20 major brands coming from the USA, out of
the first 20 brands the first 6 had an unchangeable status maintaining their position from 2013–2014 (Appendix 1). From my observation at the top 20
amazon stood out of the bunch rising 5 spot from their previous position in 2013–2014. Based on their everything store mission they have expanded
their reach into different variety of market ranging from Fire TV, Amazon Prime, Fire phone etc. (Bestglobalbrands.com, 2014).
The auto mobile industry take the lead in top risers with 3 brand in the top risers categories, this could be credited to the great amount of commitment

The Volkswagen Beetle
The people’s car – generically, Volkswagen in German – is almost as old as the automobile, and the type was familiar in
Germany long before the advent of the Volkswagen. Usually these “popular” cars were minimal cars, though size and simplicity did
not necessarily bring them within the reach of the ordinary man in the street. Henry Ford did build a successful universal car, to sell at a low price,
but his Model T with its 2.9–litre engine was by no means a small car, nor was the Model A that followed it. When it was in production in the late
1920s, small “proper” cars in Germany ranged from the 700–cc DKW to the 1–litre Opel, with small Adlers, the BMW Dixi (a
license–built Austin Seven) and... Show more content on Helpwriting.net ...
So in 1954 they got rid of the starter button and made it easier by putting it in the ignition. In 1960 500,000 beetles are shipped to the U.S. and you
start to see more and more of them when on the road. In 1970 they invent the annoying buzzer that goes off when the door is open and the beetle is
first to install it. In 1974 the first VW plant was shut down in Wolfsberg. Then in 1976 the metallic paint and sport style rims were added to make
the beetle look a little better which wasn’t to bad for a cost of $3,599. In 1978 the last beetle was produced in Germany and the only
remaining beetle production is in Mexico. (Beetle) Concept I was the sensation of the Detroit Show in January 1994 when Volkswagen executives
quite clearly stated that it was not the forerunner of the production model. By the next motor show, at Geneva in March 1994, the strong public
reaction had led to corporate change of mind, and chairman Ferdinand Piech decided that it would be developed as a production model. Beetle had
never been an official VW name, but the public inevitably saw Concept I as “Beetle II”, and on the Volkswagen stand at the 1996
Geneva Motor Show it was presented as “the new Beetle”. The aim was 1998 production for sale in the United States first with models
arriving in European show rooms in the autumn. Concept I had started

Volkswagen Business Ethics Essay
Abstract
In this paper, we will look at the business ethics controversy that was caused by Volkswagen and the company had to pay up to $15 billion dollars to
settle a civil court case. The controversy was caused when it was found out that Volkswagen had installed a device in their diesel engine cars. This
device reduced pollution caused by the engine when it was being tested for emissions. This resulted in cheating the authorities and promoting
Volkswagenas an environmentally friendly car when it was not actually one. It had these devices installed on most of its car models. The company
initially had an increase in sales but then was eventually caught and had to pay a large sum of money as mentioned above to settle a lawsuit.
Keywords: Volkswagen,business ethics case, lawsuit, leadership
Volkswagen Business Ethics
On September 18, 2015 Volkswagen hit the news with a scandal relating to unethical practices involved in the production of its diesel cars (McHugh,
2015, October 12, para. 3). Volkswagen used a device to pass the emissions test when the emissions on these cars were higher than the allowed levels;
thereby the company cheated the system.
Emissions Device The company declared that it had a cheat device installed on its 11 million diesel operated cars. What the device did was that it
lowered the engines emissions when it was going through an emissions test. The car easily passed the emissions test and later the device returned
emission levels back to normal,

Volkswagen Of America
Introduction In my analysis of the case Volkswagen of America: Managing IT Priorities (Austin, 2007), I will examine the dilemma faced by the
Digital Business Council (DBC) members with respect to recommendations to the IT steering committee (ITSC) and the CIO, Dr. Uwe Matulovic. I
will analyze two alternatives and the unfunded project, and provide recommendations. Background This case describes a decade long search for an
effective Organizational Strategy and illustrates an issue faced by many IT organizations; a shortage of financial resources to fund all IT related
projects. Porter's Value Chain Model (MIS 585 2017 Module 2 slides) categorizes activities as Primary and Support activities. The IT organization led
by Matulovic

Volkswagen Logo History
The Volkswagen logo is a household image that is known on an international level. In over seventy years, the logo has not changed a great deal and
has stood the test of time. What most people do not know how ever is it 's lush history dating back to Hitler 's reign to current day with law suits
debating the original creator of the logo. In short, the Volkswagenlogo is memorable, scalable, and effective without color. In addition to discussing
the evolution of its design, what makes a good logo, and my opinions on it, I will also discuss the historical background of the logo and the company
itself. Although the design itself is very recognizable, I would say the history behind it is more intriguing.
Brief Volkswagen History
The ... Show more content on Helpwriting.net ...
A successful logo should work both with and without color. This is important because a lot of the time, the logo will be used across all mediums.
For example, it could be carved in wood or made with metal. Scalability is another great attribute in a successful logo. Whether the logo is on a tag
under an inch in size, or on a billboard, it should be legible. Lastly, the logo should obviously be relevant to the industry the company is involved in.
This might seem like common sense to most, but a lot of ineffective logos out there really don 't fit the current trend or design sense for said industry.
With that being said, all these points are just my personal opinion and will come up later when I start discussing the evolution if the Volkswagen logo.
The First Design
The very first Volkswagen logo was developed in 1938 and was actually the result of an office competition. Franz Xavier Reimspiess, an employee
of Porsche, created the first logo during the logo design competition within the company. He was given a one time payment of 100 Reichsmarks
(about $400). Reimspiess was also the engineer who perfected the actual engine for the first Beetle 's in the 1930 's. The initial design done by
Reimspiess and the current 3D design they use today really is not that different for having so much time go by. The initial logo indeed contain the "V"
sitting on top of the "W" in a bold sans–serif font that is still used today.

Volkswagen 's The Environmental Protection Agency
Volkswagen has found itself entangled in one of the most serious automotive scandals today. On September 18th, 2015 Volkswagen was accused of
installing defective devices into their V6 diesel automobiles; the cars of Audi, Porsche, and Volkswagen, all owned by Volkswagen AG (Customer
Report, customerreports.org) were all affected. When the Environmental Protection Agency (EPA) was informed of this allegation, they set out an
investigation to see whether this was true or false.
The news broke when the US Environmental Protection Agency (EPA) had determined thatVolkswagenhad installed a "defeat device," otherwise
known as a software code used to cheat on emissions tests, on approximately 11 million vehicles in the US and Germany (Jason Bisnoff,
NYDailyNews.com). This device would enable the Nitrogen Oxides (NOx) to be trapped during the testing phase, and at the point it was taken off
the dynamometer test device the vehicle would pick up signals that the car is going on the road and the trap would shutoff. By Volkswagen making
this horrific adjustment, they have supported one of the key ingredients in the release of a highly poisonous gas into the environment which produces
smog, contributes to cardiovascular problems, and respiratory problems, such as asthma, and also produces acid rain. This is a bigger issue for the
people who live in Silicon Valley, and all around Southern California; this is very important as people who have these existing medical issues are in

Strategic Management Strategy Of Volkswagen
1: Introduction to Volkswagen
Volkswagen One of the largest automobile company in the world. Volkswagen is a company from Germany that deals with automobile manufacturing.
In the list of top ten best selling cars Volkswagen's has three cars, those us Volkswagen Golf, Volkswagen Passat and Volkswagen Beetle. The meaning
of Volkswagenis 'People's car', which is a German word. Slogan of Volkswagen is "Das Auto". Ferdinand was funded Volkswagen was founded in
1937 its Headquarter is in Wolfsburg, in country Germany. Martin Winterkorn is the Current chairman of the company. Volkswagen's revenue 94.7
billion euro in 2011 and also has more than 3658500 employees. Volkswagen is among world's largest car manufacturer. Others are Toyota, General
Motors, ... Show more content on Helpwriting.net ...
Volkswagen differentiated their strategy. It involves positioning the group on top of motor manufacturing by the year 2018 with increased service
delivery and customer satisfaction. They are practising their strategy by doing quality products, new designs and always improving and expanded
services above the normal standards. Increase of competitors in this filed they need greater effort needed to maintain the revenue, market, costs, and to
keep customers.
To increase quality arrangement, effective service distribution, innovation and responsiveness to customers to increase competitive advantage
Volkswagen Groupmanagement assigns employees to particular value creation tasks and roles that are linked together to create a framework. This
motor manufacturing group has achieved in joining the efforts of all employees across all company structure, functions and business sections so that
specific set of strategies are achieved. All duties clearly indicated there for the structure of Volkswagen organization is flexible. All employees know
about their job detail and assumption. The structure of the Volkswagen Group is one of the contributing factors to effective implementation of previous

Up Into Smoke : The Volkswagen Emissions Scandal
Up In Smoke: The Volkswagen Emissions Scandal
Jim D. Thomas
Instructor: K. Ryan Kane
MAN224–Business Law 11/6/2016
Stevens–Henagar College
Abstract
From 2009 through 2014, Volkswagen aggressively marketed and promoted their diesel–powered vehicles as more energy–efficient and producing less
harmful emissions than before. Customers were promised that diesel was a more efficient alternative to traditional gasoline, and that it had great
benefits for customers looking for a "greener" alternative.
Soon independent laboratories began to call into question the touted emission numbers, showing that tests in their labs did not match results that
Volkswagenwas claiming. This escalated to a worldwide scandal, resulting in unprecedented investigations and lawsuits.
Analysis would soon prove that not only was there a problem with their systems, but that Volkswagen itself had a problem going all the way to the top
executives. Up in Smoke: The Volkswagen Emissions Scandal
The saying goes, 'If it seems too good to be true, it probably is." We regularly see people and businesses making flamboyant statements to make their
product appear more appealing. They promise that their product is better than the others, the best deal, and the most for your money. The automotive
industry is no exception. Imagine trying to promote the newest car or truck by saying it is "good enough", you probably wouldn't sell very many of
them.
The world of business is highly competitive, rapidly

Economic And Demographic Segmentation Of Volkswagen
VOLKSWAGEN
History About Volkswagen
Volkswagenwerk was moved to increase the military power of Germany after 1940's and its industrial power was given into the order of the army in
order to produce long missiles, vehicles. The control of the company was given to an executive comitee which included members from the company
itself, The Ministry of Economics, Federal Republic of Germany and Administration of Saxony.Volkswagenproduced the first engine with air cooling
system as proving its motto "We produce technology, others apply". Main reason of that development depends on problems Germans faced during the
Second World War in Russia because of lack of performance of engines with water cooling system. The company was reorganized by Heinz Nordhoff
... Show more content on Helpwriting.net ...
The prices of Volkswagen cars is changing by the customers needs. Volkswagen has products for every type, every price, every power of engine and
for every options. However the prices of Volkswagen are quite cheaper than the other components. Of course the prices are changing by the engine and
the performance of cars. Each car types has different marketing strategies for presenting and specialize it in different countries. These are the countries,
factory names and model Specialization You can see it in that

Volkswagen
MA MANAGEMENT DISSERTATION
XIAOFENG WEN
The Investigation of Volkswagen's Entry Strategy in China's Car Market
By
XiaoFeng Wen
2007
MA MANAGEMENT
17пјЊ957 words
–0–
XIAOFENG WEN
Keywords
Volkswagen (VW); Market Entry Strategy;Foreign Direct investment (FDI); China's car industry; Shanghai Volkswagen; Joint Venture.
Abstract

China is one of the most attractive investment destinations for the world investors, now almost all the world car–manufacturing giants have launched
their factories in this country, making huge efforts to explore their market share. And it has one of the world's largest car markets, in the past few
years sales have grown forty to sixty percent ... Show more content on Helpwriting.net ...
China's Car Industry 5.4 Summary
57 58 60 62 64 65 65 67 69
6.0 VW's Future Challenges and Directions
6.1 Introduction 6.2 SWOT analysis on VW in China 6.3 The Future Directions of VW in China's Group 6.4 Summary
70 70 70 73 74
7.0 Discussion and Conclusion
7.1 Discussion 7.2 Conclusion
75 75 75 77
REFERENCE
APPENDIX
–5–
82
XIAOFENG WEN
List of tables and figures
Figure 1.7 The structure of the dissertation Figure2.2 Modes of entering foreign markets Table 2.32 Factors affecting the FDI decision Figure 2.33
Types of FDI 12 15 19 22
Figure 2.36–1 Porter's five force

28
Figure 2.36–2 SWOT Analysis Frameworks
33
Table2.36–3 Factors in PEST Figure 3.3: Underlying Philosophical Assumptions Table 3.5 The structure of interview questions
34 38 41
Table 4.21–1 The brief introduction of VW
44
Figure 4.21–2 The VW group structure
45
Table 4.21–3 The brands of VW
45
Figure 4.21–4 VW Production Facilities Worldwide
46
Chart 4.22–1 The Global Geography of VW
47
Table 4.22–2 Three phases of VW's International Profile
48
–6–

XIAOFENG WEN
Table 4.4 Volkswagen in China
56
Figure 5.22–1 Growth of Real GDP of China 1978–2005
60
Figure 5.22–2 China's Real GDP 1992–2004
61
Figure 5.22–3 China FDI Growth 1984–2004 Figure 5.3 Major Players and their relationship in China's Car Industry
61
68
Table 6.2 SWOT

Essay on Volkswagen a Case Study
THE UNIVERSITY OF MELBOURNE
VWoA– A Case Study
VWoA– A Case Study
1.0.Introduction
Alignment of an enterprise's goals with its IT1 and IS1 systems has been a challenge ever since IT became a business enabler. Proposing an IT
alignment requires a thorough understanding of the business goals of the enterprise and the knowledge that alignment is an iterative process which
requires constant measurement and honing (Chan, 2002). Enterprises often face the problem of balance of priorities between IT and Business
objectives. This report deals with one such case that faced alignment and prioritization hardships resulting in an unclear approach to achieve a corporate
strategy.
2.0.The internal ... Show more content on Helpwriting.net ...
In accordance with Chan's (2002) views, there was no structural alignment in the process as the responsibility of managing IT was shared resulting in a
tiny business growth. After forming the BPTO and undergoing strategy change, the company came up with roles for IS as a strategic alignment (Chan,
2002) by categorizing them and relating them to business goals. This comparison articulated the priorities of a
1The acronyms IT for Information technology and IS for Information Systems and their full forms have been used interchangeably.
2VWoA is the acronym forVolkswagenof America.
3Business Process, technology and Organization. technology project. The BPTO produced weekly status reports and monthly budget reviews helping
the company gauge where it was heading towards. Thus the alignment started advancing (Austin, 2007).
5.0.Alignment Maturity at VWoA and Challenges
Eventhough there was significant improvement after strategy changes; business was not what it was when VWoA started up. Despite constant
changes, business never reached its peak due to improper alignment. From Luftman's (2000) alignment levels, table 5.1 measures the degree of IT and
Business alignment of VWoA against the levels of standard alignment maturity during that period.
Maturity FactorLevelChallenge Assessment
Communication2+VWoA had limited IT and Business correlation understanding. During the

Shangai Volkswagen
––––––––––––––––––––––––––––––––––––––––––––––––– SHANGHAI VOLKSWAGEN Prepared for: Global Marketing– Sam GuoPrepared by:
Mario MarraDate: February 15th, 2012––––––––––––––––––––––––––––––––––––––––––––––––– Shanghai Volkswagen is loosing market share.
Since we arrived to Chinese market we had a continuous growth, but in 1997 the market participation started to decrease. Today, in 2004, we have a
market share of 16% substantially lower of the 51% that we used to have eight years ago. We also are loosing our position of leadership in the
market. There are many causes why this is happening. First, China is growing but we are not. In the last years many of Chinese move from the lower
class to the medium class. The... Show more content on Helpwriting.net ...
Price is an important factor that consumers take into consideration before buy a car. We must to maintain our prices in the same line of our
competitors. Our most important target in the next years will be young people who are having more income. We need to show our products in
places where young people usually attend, like universities, young and fashion neighborhoods and in streets where youth used to frequent. Another
important factor to succeed with our "Start from Zero" strategy is the promotion. Considering our target will be young people, is necessary to
promote in the most popular TV shows that young people used to watch. Also we can advertise in fashion magazines and billboards in fashionable
areas. Our recommendation to address this new strategy is: * Decrease our structure costs. We need to renegotiate with our suppliers. They need to
understand that if we do not reduce our costs we are not going to increase our sales. This is important for them to maintain our commercial
relationship. * Hire new creative and capable people to design the new cars. They need to work in team with SAIC because they know more the
culture of the country. We also need to train in design issues our current employees that are working in manufacturing. * We recommend launch new
models of cars, especially for young people. We need to design new, young and fashion models for our target as

Essay about The History of Volkswagen
The History of Volkswagen
In 1937, the German government founded Volkswagen to mass produce a low priced "peoples car." A Nazi organization called the German Labor
Front operated the company originally. They brought in Ferdinand Porsche to design the car. He used elements from his type 32 prototype NSU that
he designed in 1934. Such elements were an air cooled horizontally opposed four cylinder rear mounted engine and torsion bar suspension. Production
was supposed to start at the Kdf–Stadt factory in September 1939, but this turned out to be the same month that world war two was declared and the
car was put off. As the war raged on, the factory was used to produce military vehicles. By 1943 the factory had 12,000 prisoners of ... Show more
content on Helpwriting.net ...
While domestic cars grew fins and got larger and larger, the beetle was also improved, but you would not know it by looking at it. In 1953 the
beetle had its first major physical change when the famous split rear window was replaced by an oval window which increased view by twenty
five percent. This was the first big change in twenty years. However, this window was replaced in 1958 by an even larger one. These were not the
only changes. In 1955 the wing like turn signals were replaced with lights on the top of the front fenders. In the same year the designers also gave the
bug a new dashboard. In 1966 safety became an issue, and Volkswageninstalled a safety steering column and dual circuit brakes.
Volkswagen's success reached its peak in the US in 1970 when total sales reached 569,696, which blew away all the other imports. However, by
1975 the sales of the beetle dropped to 90,000, and by 1977 it had dropped another 70,000 to 20,000 which brought the end of the beetle in the US in
1979 with the convertible model. The slump of sales in the seventies was temporary because Volkswagen released the Dasher

Volkswagens' Management Strategies
Executive Summary
Volkswagen has been one of the leading motor vehicle manufacturer for a long time. With all the competition in the automotive industry, it has been
challenging for Volkswagen to get into the position that they are in now. They are involved in almost every type of car market out. Teenagers can
enjoy the VolkswagenJetta, while parents would love the Tourareg. Volkswagen has even put a foot into the exotic car industry with expensive
automobiles such as the Bentleys and Lamborghinis.
The management of Volkswagen is responsible for turning Volkswagen into a global manufacturer. Dr. Bernd Pischetsrieder, former CEO of
Volkswagen, implemented his model strategy and with their various business strategies, the management team... Show more content on Helpwriting.net
...
Product Development and Module Strategy
The product development and module strategy is the use of modules, or platforms, to communize the unique brands in VW 's portfolio. This approach
is implemented within the production phase where similar parts, technology and systems designs, equipment and knowledge are used in various VW
brands to attain cost savings in procurement, research and development, worker training. This platform strategy was implemented primarily in Europe
where production costs were soaring and profits decreasing. It eliminated various corporate redundancies that had caused the sagging profits. By
borrowing design ideas from VW 's other brands, they were able to utilize common suppliers and eliminate unique sub–structures that added
considerable cost in money, time or technology. This strategy allowed a strong technology/knowledge transfer between plants.
Multi–brand Strategy
The multi–brand strategy was produced from the desire to have a presence in multiple automotive markets, and therefore capture a full range of the
customer spectrum. In addition, it is a solution for one of the negative consequences of the module strategy; it was found that by "commonizing"
(www.forbes.com) some of the lower VW brands (Seat and Skoda) that the VW brands were no longer differentiated. Acquisition of Bentley and
Bugatti in 1997 was a response to this issue, as well as recent financial growth.

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