2. nce upon a time…
A girl named Amy Lucas was seeking a job.
A familiar story we know, but bear with us now.
After spending 2012 in London, it was time for Amy to crack
the Sydney job market once again. Was she nervous?
No.
She was
3. Because she knew it was only a matter of
time before she found some like-minded
creative and clever people who would
want her on their TEAM.
4. But why was that?
I suppose some of her qualities worth mentioning include:
• INTERPERSONAL
• EXCELLENT COMMUNICATOR
• ORGANISED
• RIDICULOUSLY ATTENTIVE TO DETAIL
• HARD-WORKING LIKE A MOFO
• FLEXIBLE
• PASSIONATE
5. We should also add: full of original
and creative ideas, exceptional
writing skills, time management whiz,
well-spoken and presented, can-do
attitude, experienced in web content management,
full of beans, easy-going, keen interest in digital and social
media, able to coordinate hectic staff, client and media
schedules, self-motivated, thrives in team atmosphere, honest,
clever researcher, self-disciplined, takes initiative, loves to love
her work, warm and cheerful, follows through on things, can easily
produce snappy editorial and online content, likes ticking off the to-do list,
very into culture, art, design, fashion and travel, charming, light-
hearted, level-headed, enjoys a challenge, able to manage people, respectful, open with
and to ideas, able to grasp information quickly, eager to learn new skills, loves nature and the outdoors,
genuinely likes people and cares, smells nice.
6. Perhaps let’s backtrack and see where these
things came from.
Amy was born on the 28th of August, 1986.
After completing a Bachelor of
Media in Writing at Macquarie
University, Sydney...
.. she set off to explore the world,
checking out more than 40 countries
over the space of four years.
7. But not all at once. Throughout this period, Amy
also worked very hard back down under and gained
invaluable experience in publicity, copywriting,
communications and web content management.
In fact, some of her travels resulted from her being
sent overseas to represent her employers on media
familiarisations.
8. Here’s a brief look at Amy’s work history.
Nov 2011 – Nov 2012
ACCOUNT EXECUTIVE –
Rooster PR is one of the UK’s most reputable travel and lifestyle
PR and marketing agencies. Responsibilities and experience
included:
• Devising creative PR and marketing activities to ensure cut-
through across traditional and digital media channels
• Quality, engaging writing of all sorts - press releases, digital
media content, speech drafting for tourism ministers
• Organising international press trips and hosting media while
at client destinations
• Coordinating multiple interview schedules at events such as
World Travel Market, London
2009 – Present
FREELANCE TRAVEL WRITER
Writing and own photography published in various print and online media,
including:
• Ninemsn (Aust)
• Get Lost! Magazine (Aust)
• Directions Magazine (Can)
• Industry Travel Alberta (Can)
** Won Canada’s Alberta Tourism Media Award for best travel feature 2010
9. Oct 2009 - Dec 2010
PUBLICIST – Cardinal Spin
Sydney based communications and PR agency.
In a nutshell, responsibilities and experience included:
• Formulating and executing publicity plans in their entirety
• All activities related to media releases, client and media interviews,
events management, celebrity and media management
• Clear and frequent communication with clients to update on
PR activity and strategise
• Press clippings, media valuing and reporting
Mar – Oct 2010
EDITORIAL ASSISTANT – Magazine
Get Lost! Magazine is one of Australia’s most subscribed-to travel
publications. Responsibilities and experience included:
• Writing, editing and proofing magazine
• Complete website content management – developing new content as
well as managing and updating existing material
• Attending national and international media familiarisations (Canada,
Vietnam, UK, Malaysia, various Australia)
• Developing and distributing subscriber enewsletters
• Assisting in developing marketing content for advertisers, including GAP
Adventures and Intrepid Travel
10. Mar – Oct 2010
COPYWRITER –
Grin Creative is one of Australia’s most respected boutique design, advertising and publishing houses. Main
responsibilities and experience included:
Copywriter Role
• Writing and developing the complete editorial content for Re:Tale Therapy – a monthly corporate newsletter
published for BBRC: one of Australia’s retail giants (brands include Sanity, HMV, Virgin, Bras n Things, Diva, Dusk and
Adairs)
• Regularly communicating with brand CEOs and business executives to develop and source Re:Tale Therapy content
• Writing and editing copy for extensive Grin Creative client list, including tourism agencies and boutique
accommodations
Jun 2009 – Oct 2011
ADVENTURE CONSULTANT AND HORSE-RIDING GUIDE –
Australia’s largest outdoor adventure centre. Responsibilities and experience included:
• Acting as a company spokesperson at local galas and festivals
• Administrative operations, including management of bookings, payments and customer inquiries
• Providing excellent and considerate customer service, both over the phone and while guiding trail rides
11. Thanks for getting through that.
Just in case you’d like to know, Amy also holds a:
• Certificate II in Hospitality
• First Aid Certificate (you just never know when you’ll need it)
And she’s done a Spanish language course.
Unfortunately, if you’re Spanish you wouldn’t really know it.
She sounds semi-impressive to non-españols though.
12. So… about that happy ending?
We’re so confident Amy will give you one, we’ll offer a stamp of guarantee.
Here you are.
Happiness
GUARANTEED
BUT THAT’S NOT ALL
For an unlimited time only, we’ll also give you names and contacts of
referees AND writing samples!
ASK NOW!
13. At your convenience
0422 331 271
amyroselucas@gmail.com
linkedin.com/pub/amy-
lucas/1b/5/897
pinterest.com/amyroselucas/
