1. We are eight&four
welcome
associations/
the facts
Digital
case study one
Strategy
case study two accreditations/
case study three
references Search & Mobile
say hello Social accreditations in
eight&four came into existence in progress/
November 2008
We are a young, ambitious, fast
growing digital marketing agency
awards/
We’re based in Soho, London
Branding Design & Our founder
Kate has just
Build been listed in the
UK’s Top 30 Under 30
Women in Digital

2. We are eight&four
eight&four was founded by Kate Ross
and Amy McCulloch in November
welcome 2008 as a 360 degree digital marketing
consultancy; specialising in web design
the facts and development, search engine
marketing, email marketing and social
case study one media strategy services. Our aim is to
provide innovative, strategic platform
case study two and internet marketing solutions that
will help you fully realise your business’
case study three online potential. Amy McCulloch Kate Ross
Amy is the co-founder Kate is the co-founder
We have grown to an award-winning 8 person
references digital agency based in Soho – with a very
of eight&four, and of eight&four, and
is our Marketing is our Commercial
impressive portfolio – showcasing a range of
say hello creative, technical and
Director, overseeing all Director, heading up
operations and output all new business for
strategic ability.
at the agency. With 6 the agency. Kate has
years experience in been working in digital
Digital Marketing, and marketing for 6 years,
a Professional Diploma ever since beginning
in Marketing, she a Digital Marketing
ensures every one of graduate scheme with
our projects Reed Elsevier in 2006.
is rolled out effectively She is a regular on
and to the very highest the speaking circuit –
professional standards. speaking nationwide
about the latest digital
trends.

3. We are eight&four
welcome
the facts
case study one
case study two
Anna Joyce Charlie Mitton John Graham Monaghan Stuart Wilson Jessica Bailey
case study three Przeslakowski
Anna has been Charlie studied Public Graham is our Digital Stuart is our Junior Jessica heads up
working in Digital Relations at The John is our Lead Designer, and studied developer, working Search & Social,
references
Marketing Account University of the Arts, Developer, and has Media Practice with John to ensure strategising and
Management for 4 London whilst assisting been developing for and Theory at The high quality technical implementing SEO,
say hello years. At her previous at an international over 8 years, after University of Sussex output across the PPC and social media
agency she spent 2 branding agency – graduating with a specialising in digital board at eight&four. A campaigns for our
years managing global working on heavily degree in New Media & media and its effects creative and interface clients. Her social
brands including creative projects for Graphic Design. He is on consumers. He focused developer, media expertise
Oracle, Dell and The brands such as Pepsi a WordPress and email went on to study Stuart graduated with has led her to be
Linde Group. Heading Co, Kraft and Batiste. deliverability expert, Graphic Design at a First Class degree nominated for both
up the eight&four Since working as who has worked Shillington Design in Media Technology. PayPal’s E-Tail Award
Accounts team for over an assistant to the with individual and College in Manchester Like John, he fully for ‘Best Use of Social
2 years now, Anna has Creative Director at corporate clients on a after University. embraces HTML5, Media’ and Some
managed our largest US fashion magazine wide range of projects He loves all things CSS3, responsive Comms Award for
clients including The Nylon, she pursues across Europe. John typographic, textured design and mobile app ‘Best Use of Social
Lords’ Taverners, concept development, is passionate about and digital, and spends technologies. Media by a Private
Wandsworth Council strategy and creative building with the latest most of his free time Sector Organisation’.
and Woman Care brainstorming. technologies, and on design blogs
Global with an embraces HTML5, looking out for the next
unmatched efficiency CSS3 and responsive big design trend.
and commitment. design for mobile.

4. Company profile
welcome eight&four is a company that provides Digital
marketing expertise to businesses throughout the UK
the facts
and globally. Our aim is to become our clients’ out of
case study one house digital marketing department
case study two
case study three Clients…
We work across a wide range of
references companies, from a large number of
industries — and that’s how we like it.
say hello

5. Some facts about us
93% of our clients A breadth of services Projects large & small
welcome recommission us 50%
the facts Website Email Marketing
Development
case study one SEO/PPC Social Media
case study two
Mobile Development
case study three
references
say hello
£50,000 £15,000 - £5,000 -
0%
<
£50,000 £15,000 £5,000
Some of the sectors we’re working in
Charities Fast growth Public Media Publishing Retail
Technology Sector Companies

6. What we’re talking about
welcome Collaboration
Collaboration
Collaboration
-
- HTML 5 & CS3
HTML
HTML 5 5 CS3
& CS3 --
-
the facts RUsability a rr k e ttstructure
R e - m a r k e t iii n g
e - m a k e structure
e-m
- Usability -
ng g
- Usability - - structure
case study one - Split testing -
testing
- Split testinga t -
google penguin
google penguin
google penguin u p d a
u p d
u p d a t ee
case study two
- focus on
- focus on results -
results
results -
case study three Segmentation
Segmentation
Segmentation t r e n d s
t r e n d s
t r e n d s
references responsive design
responsive design
responsive design
say hello site map s
map s
site map s
- Conversion Goals -
Conversion Goals
-- Conversion Goals -
Design
Design trends
trends
h y b rr iii d
h y b r d
h y b d Applications
Applications
M o b iill e
Mob ready
Funnelling-
Funnelling-
Funnelling- S o c ii a ll M e d iii a
S o c i a
c M e d a
M e d
Pinterest -
Pinterest
Pinterest - Twitter - foursquare -
Twitter - foursquare -
foursquare
facebook
facebook
facebook -
- tumbler -
tumbler -
typography - layout -
balance
balance
balance --
- navigation
navigation
navigation
-
- user
user
user interaction
interaction -
-
white space -
white space - contrast -
white space contrast
contrast
- unique
-
- unique
unique

7. Case study one
The Alzheimer’s Society
welcome
We were lucky enough to work with The
the facts
Alzheimer’s Society - the UK’s biggest charity
case study one leading the fight against dementia
case study two What they wanted
case study three Create an online campaign to promote their online forum Talking
Point
references • Encourage target markets to visit Talking Point – evidenced by
increased numbers of guest users and site visits
say hello
• Encourage target markets to actively participate – evidenced by
increased number of member registrations
What We Did The Results
• Identified key target markets to approach, and understood their • Twitter and Facebook promotion
obstacles to entry received four times the average
• Create new positioning statement response rate
• New, fully optimised landing pages with targeted funnelling • March 2012 saw Talking Point’s
• Creation of the ‘March Mission’ campaign – which was rolled out biggest new user growth rate in a
across the website, Twitter, Facebook and email programs single month to date, year-on-year
• Extensive PPC search and image ad campaign to drive traffic to active user increase of 225%
the new landing pages

8. Case study two
Forces Cars Direct
welcome
Forces Cars Direct is an automotive company
the facts
based in Lincolnshire, selling automotives to the
case study one military industry.
case study two
What they wanted
case study three • We were tasked with developing a marketing communications
plan to increase enquiries from the website, and raise awareness
references of the company within a saturated market
say hello
What We Did
• Full digital audit of their competitors and Analytics reports to The Results
understand why leads had reduced over the last 12 months, and
• Increased engagement rate on social media
in particular where key traffic streams had depreciated
from 25% to 77%
• Design and copy improvements website to improve User
• Raised ‘Reach’ figures from ‘3 people talking
experience, and installation of Conversion Goals in Analytics to
about this’ to ‘473’ people talking about this’
allow us to properly track conversions onsite, and thus create a
continually optimised campaign • Raised Viral reach from 166 to 22,275
• Set up of comprehensive new PPC campaign to target Users in • Weekly reach during competition campaign
different geographical regions, across their different services, with span peaked at 220, 078
A/B split testing of landing pages – launching next month
• Facebook has become the 3rd biggest
• Social media strategy support – created new social media referrer of traffic to the website
content plan, and for 4 weeks sent weekly social media content
suggestions to client to improve usage of Facebook

9. Case study three
Cricket United
welcome
The Lords’ Taverners is the UK’s official charity
the facts
for recreational cricket, youth cricket and disability
case study one sports
case study two What they wanted
case study three • To design and build the UK’s most comprehensive online cricket
resource to engage the 200,000 recreational cricketers based in
references the UK
say hello What We Did
• Extensive market research to create 3 core target audiences;
Clubs, Captains, and Players The Results
• Developed a website supported by the English Cricket Board • Full strategic research piece
(ECB), featuring blogs from a wide range of contributors including
England Cricket star Alastair Cook for The Lord Taverners prior to
website build, in order to create
• Creation of 12 month marketing plan to support the growth of
CricketUnited.com, to include SEO, optimised content creation, clear website objectives and User
Google PPC grants, social media strategic support and campaign journeys
• Designed and built CricketUnited.
com on bespoke PHP platform
• Over 15 regular guest Bloggers
already signed up

10. welcome
the facts
case study one
case study two
case study three
references
say hello
Andrew Proctor/
Head of Knowledge, Alzheimer’s Society Keith Trotter/
Digital Marketing Campaign for Talking Point
Nine Elms Programme Coordinator
andrew.proctor@alzheimers.org.uk Website for www.nineelmslondon.com
ktrotter@wandsworth.gov.uk

11. Say hello
welcome
the facts
case study one
case study two
case study three Kate Ross
references Commercial Director
say hello
020 7087 1284
kate@eightandfour.com
@eightandfour