2. Audio Visual
Website Content
For my audio visual website
feature, I plan to create a photo
slideshare of images taken
behind the scenes of my
photoshoot, similar to the images
on my moodboard.
This feature occurs frequently on the
social media and websites of fashion
magazines. I believe this will provide
my audience with an insight into the
process behind the magazine, and
make them feel more involved within
the publication and therefore more
likely to buy the publication.
By providing behind the scenes
content, I am encouraging an active
audience, who will view the content on
my magazine's website. As a result of
this, I am developing a multi-platform
media product, which the audience
can access through both the print
publication and online.
The behind the scenes content will directly
appeal to my 'aspirers' demographic, who
will view the photoshoot process and
aspire to be part of it (perhaps as a career)
or draw inspiration from the
styling/make-up features included, due to
their image-orientated attitude. In addition
to this, my secondary audience may view
the content due to their interest in the
cover start, and therefore be attracted to
buy the publication as a result of their
viewing of my audio visual feature.
