How to Develop & Identify Content Promotion Opportunities

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Are your content marketing efforts promotable? Could your content earn media coverage? Use this checklist of public relations criteria to develop digital content that will be a helpful resource to journalists, bloggers and their readers. Presented during comprehensive client training workshops on digital marketing and public relations in July 2014.

Marketing Business

DEVELOP & IDENTIFY
HOW TO
PROMOTABLE CONTENT

AMY BISHOP
DigitalRelevance
Media Outreach Specialist
www.amylbishop.com
@AmyL_Bishop

MEDIA RELEVANCE
Is the information new or
unique?
Would a journalist be able to
find it elsewhere?

MEDIA RELEVANCE
How will it serve the journalist
& their readers?
Will it augment an existing
story idea?

MEDIA RELEVANCE
Has this particular piece of
content been covered on a
mainstream media outlet
already?

CONTENT ENGAGEMENT
Is the content format and user
experience something that
journalists and readers will
engage with?

CONTENT ENGAGEMENT
Is the content formatted and
presented in a visually
appealing way?

CONTENT ENGAGEMENT
Are the website and landing
page optimized for lead
generation and nurturing of
referral traffic from media
coverage?

CONTENT ENGAGEMENT
Can part of the content be
offered to the media and
hosted directly on the
publications' websites?

TOPIC + TRENDS
Does the topic align with
current reporting trends of
industry publications?

RELEVANCE.COM
CONTENT PROMOTION
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How to Develop & Identify Content Promotion Opportunities

1. DEVELOP & IDENTIFY HOW TO PROMOTABLE CONTENT

2. AMY BISHOP DigitalRelevance Media Outreach Specialist www.amylbishop.com @AmyL_Bishop

3. MEDIA RELEVANCE

4. MEDIA RELEVANCE Is the information new or unique? Would a journalist be able to find it elsewhere?

5. MEDIA RELEVANCE How will it serve the journalist & their readers? Will it augment an existing story idea?

6. MEDIA RELEVANCE Has this particular piece of content been covered on a mainstream media outlet already?

7. CONTENT ENGAGEMENT

8. CONTENT ENGAGEMENT Is the content format and user experience something that journalists and readers will engage with?

9. CONTENT ENGAGEMENT Is the content formatted and presented in a visually appealing way?

10. CONTENT ENGAGEMENT Are the website and landing page optimized for lead generation and nurturing of referral traffic from media coverage?

11. CONTENT ENGAGEMENT Can part of the content be offered to the media and hosted directly on the publications' websites?

12. TOPIC + TRENDS

13. TOPIC + TRENDS Does the content favor the brand or show product bias? Does it feel like a sales pitch?

14. TOPIC + TRENDS Does the topic align with current reporting trends of industry publications?

15. RELEVANCE.COM CONTENT PROMOTION to learn more about

16. AMY BISHOP DigitalRelevance Media Outreach Specialist www.amylbishop.com @AmyL_Bishop

How to Develop & Identify Content Promotion Opportunities

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