1. Team - Amit, Vivek, Dheeraj
Interview Subject - Sonica
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2. Today we met Sonica
had engaging
discussion on
SlideShare UX and
how SlideShare
could add more
value to her
professionally.
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3. Sonica is Ambitious.
She is a busy person.
Wants to use the commute time for
self improvement.
Uses all content related apps.
Reads all design stuff.
Doesn’t have time to read novels.
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4. Information architect who wants to make
it big in the field of UX.

5. ©2014 LinkedIn Corporation. All Rights Reserved.
People like executives,
managers.
People who want to learn how
to make better presentations.
The “Who, What, Why” of SlideShare
Finding presentations Research, Professional
improvement
Who What Why

6. Discovering & consuming content
She visits only from google. Never ever came to slideshare
directly.
Got surprised to know that slideshare is a .net domain
Visits the presentation page directly. hasn’t seen the home page
in a while.
Doesn’t like the fact that presentation page hasn’t changed for
years. Gives her a feeling that no one cares about the product.
Didn’t like the new home page. Found difficult to explore
content.

7. ©2014 LinkedIn Corporation. All Rights Reserved.
– Sonica Singh
I feel an obsessive need to stretch the
presentation view whenever I visit
slideshare. The size is too small.

8. Searching on SlideShare
Doesn’t like the search UI. Size of thumbnails too small.
The search filters are not relevant at all esp. the user filters.
Thinks no one would use these filters.
Feels taking users to a different page to show results is so old
fashioned. Instant search should suggest the relevant
presentations within the search bar/dropdown.

9. Uploading on SlideShare
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Feels a lack of control on privacy.
Feels her work is not upto the mark to be uploaded on
slideshare.
Doesn’t see any clear value in uploading.

10. ©2014 LinkedIn Corporation. All Rights Reserved.
I will upload most of my presentations if
they are private by default and I have the
control to make it public.
– Sonica Singh

11. SlideShare Mobile
Hasn’t visited SS from mobile ever.
Feels the need to have all the content apps installed which
help her professionally.
Spends 1/3 of her time on mobile mostly checking updates or
consuming content.
Finds content and reads it later.

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I don’t like subscribing to
categories; use my activity to
suggest me content.
– Sonica Singh

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LinkedIn Profile
Updates LinkedIn profile frequently
Loves LinkedIn emails prompting her of new things

14. “©2014 LinkedIn Corporation. All Rights Reserved.
I refresh my linkedIn newsfeed a lot, looking for
new articles. The LinkedIn profile is amazing
way to promote yourself professionally. I wish
LinkedIn starts prompting me with emails to
update my portfolio also.

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LinkedIn Content
Reads lots of content on LinkedIn
Hooked on to LinkedIn newsfeed, on lookout for
interesting articles.
Feels that LinkedIn articles have lots of value.

16. “©2014 LinkedIn Corporation. All Rights Reserved.
I refresh my newsfeed every few minutes, I love
the articles on LinkedIn, they help me learn new
things and be motivated.
– Sonica Singh, Sapient

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SlideShare LinkedIn Integration
Has connected her accounts but doesn’t know the
benefits of integrating two accounts
Feels we could give better recommendation using
her profile information
Help her showcase her work on LinkedIn

18. “©2014 LinkedIn Corporation. All Rights Reserved.
Why don’t you use my LinkedIn information and
provide me a better experience.
– Sonica Singh, Sapient

19. Saving
Bookmarking is a better option, see no point in saving for offline viewing.
Doesn’t want to store on presentations on mobile.
Viewing
She likes the idea of SS mobile app. Will definitely use it.
Likes the experience, trouble understanding the onboarding process. She
expected the content to be shown as soon as the app is opened.
Discovering
Doesn’t want to manually subscribe to categories, prefers to be suggested using her activity
Concept Feedback: Mobile App
I didn't use flipboard for long time because it asked me to subscribe to categories.
- Sonica

20. ©2014 LinkedIn Corporation. All Rights Reserved.
Concept Feedback: Lightweight Content Creation
Likes the idea but thinks that powerpoint is better creation tool in
general.
The system should have autosave and should be designed in such
a way that i can stop and resume my work smoothly.
Prefers creating offline. Worried about the chances of dataloss while
working online.

21. SS, you add a lot of value to me professionally but your
UX sucks. Why don’t you use my LinkedIn profile and
serve me better content.
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UXX
@uxx
2:02pm Ÿ 12 Mar