"Whats in it for me?" User Adoption & EmployeeEngagement Strategies for Enterprise SocialComputing Projects(Making SharePoint Sexy)Prepared for:SHARE ConferenceApril 2013Jeff Willinger & Patrick Coglianese@jwillie
About JeffDirector of Social Computing at Rightpoint.Rightpoint is a Gold Certified and Managed Microsoft Partnerwith a specialization in SharePoint2010, 2013, Collaboration, Social Computing, Networkingyammer & mobile.Regular speaker and evangelist on the value of SocialNetworking, Social Media and Social ComputingTwitter, Facebook and LinkedIn Expert.I am buying YOU a beer or cocktail TODAY(and giving awaySocialized! books!)Follow @jwillie and Tweet this:“ Listening to @jwillie rant and rave about SharePoint,social computing and employee engagement #share4biz ”Apr 2013 Drive Employee Engagement
LIKE JeffDirector of Social Computing at Rightpoint.Rightpoint is a Gold Certified and Managed MicrosoftPartner with a specialization in MOSS 2007, Collaboration& Social Networking.Regular speaker and evangelist on the value of SocialNetworking, Social Media and Social ComputingTwitter, Facebook and LinkedIn Expert.I am buying YOU lunch TODAY!Tweet this:“ Listening to @jwillie rant and rave about SharePoint,social computing and employee engagement #aliee ”Apr 2013 Drive Employee Engagement
Employee Engagement starts when you are youngApr 2013 Drive Employee Engagement
Session ObjectivesOverview:• Discuss why many enterprise social computing projectsmiss the mark due to lack of employee engagementand low end-user adoption. Show what is in the socialsphere and what you can do outside your 4 walls.Key take-away:• Provide a framework that drives employeeengagement & end-user adoption enablingorganizations to realize the full benefit of theirenterprise social computing return on investment.Apr 2013 Drive Employee Engagement
DefinitionSocial Intranet (sō’shəl) • (ĭn’trə-nĕt’) An intranetthat utilizes social technologies to enhance the everyday activities and transactions necessary foremployees to learn, plan and do their jobs therebymaking them more engaged and productive.Increases employee engagement and user adoption ifdeployed properly(possibly SharePoint 2010).Apr 2013 Drive Employee Engagement
Intranet Employee EngagementTop 5 Best PracticesCreate an Engaging User ExperienceProvide Rich Media (Photos/Videos)EmployeeRecognitionIncorporate Rich MediaDeliver Targeted Content &Enable PersonalizationIntegrateSocial ComputingApr 2013 Employee Engagement and Intranets
MythsSome of the Employee Engagement Myths• Size matters• I’m too busy• It won’t pay off• The business won’t care• Should “corporate” or marketing own this?Apr 2013 Drive Employee Engagement
Truths Part 1Your old, standard intranet is one-waycommunication. A social intranet is two-waycommunication.Apr 2013 Drive Employee Engagement
Truths Part 2Key Learning’s for building engagement:• Be clear on where you are different and that it’s theright fit. You must be believable and relevant.• Start somewhere and keep the message simple.• Make it “personal” to create emotionalengagement with the brand.• Provide “new News” to enhance your recruitingand retention efforts.• It starts with external activities. Awards are noticedby the Team, Executives, Employees, Suppliers andCommunity.Apr 2013 Drive Employee Engagement
Portal & CollaborationPitfalls & Best PracticesApr 2013 Driving Employee Engagement1. Don’t bite off more than you can chew.• Do: Think big, but start small.2. Don’t overcomplicate the user interface.• Do: Keep it simple (KISS).3. Don’t assume user adoption will happen.• Do: “If you build it, they will come” doesn’t necessarilywork. Ensure (1) business goals, (2) end-user goals and(3) technology goals in completely in sync.
Portal & CollaborationPitfalls & Best PracticesApr 2013 Driving Employee Engagement4. Don’t underestimate the importance ofgovernance and alignment with your culture.• Do: Put a proper governance plan in place day 1 andalign your solution with your culture.5. Don’t “customize” when you can “configure”.• Do: Leverage out-of-the-box features wheneverpossible.6. Don’t underestimate the breadth of SharePoint’scapabilities.• Do: Educate yourself on what is possible with theplatform
Why Do Some EnterpriseSocial Computing ProjectsMiss The Mark?
Top 3 Reasons Why Some EnterpriseSocial Computing Projects Miss The Mark1. Stakeholders don’t start with “Why?”.2. End-users don’t fully understand“What’s in it for me?”3. The user experience is not as “engaging” and“intuitive” as mainstream social media tools.Apr 2013 Drive Employee Engagement
A Recipe for FailureTypical enterprise social computing project:Apr 2013 Drive Employee EngagementRequirementsDefinitionDesign &ConfigurationTesting Pilot LaunchTraining &Deployment
About PatrickRunner, dog-lover, and current donut eating champion atNew Balance…Oversees various digital applications and projects.Previous experience in CRM, B2B, & SFA.Current architect for intranet & business workflows.Also involved in ecommerce application.Apr 2013 Drive Employee Engagement
The Journey at New Balance | NBLinkFirst launched around 2005; built on FatWire CMSConsensus to rebuild in 2009, but with what technology?• Selected SharePoint (2007) as Enterprise collaboration / CMS platform• SharePoint was fit for several initiatives• Committed on path of building rich interactive applications as part of this processFor “social” features, did build vs. buy assessment with tools such asNewsgator.Built custom site using Silverlight and SharePoint; launched in 2010Moved to more out of the box approach with 2010 migrationCurrently looking at next iteration
What worked / Didn’t work | NBLinkSome support challenges with custom site in 2007.Underestimated importance of “look and feel” with move to 2010. Butout of the box approach has been maintenance-free.Consistently hear that “it’s hard to find things”; intranet I/A is a challenge,no right answer.Have not seen significant use of engagement features. Need moreengaging content and more incentive to engage.SharePoint platform overall has been extremely stable. CMS features aregood.Justification to invest in intranet is always a challenge. Need executivesupport; also need to be realistic with overall company priorities.
The Journey at New Balance | iNBMajor R&D initiative going back to 2008Goal was collaboration and interaction within the global R&D team in thecontext of the design process• Content repository• Project management tool• Ideation• Fun, social, place to hang outImplemented as custom Silverlight application, using SharePoint (2010)wherever possible
What worked / Didn’t work | iNBPartnership between Business and IT on feature set and complexity• Some bells and whistles increase support challenges; need tocompromise on scopeA lot of browser and Mac issues with SilverlightA ton of engagement with Idea Palace; but fizzled when ideas wentnowhere• Currently thinking about how to make Idea Palace an Enterprise toolFor a project-based application, important that all aspects and membersof project are in the applicationFor both projects, finding a good long-term partner was a win!