User Interface design, Mobile app design

1. ever wanted to sing …

2. … but fell short of music
to accompany ?

3. Worry Not
ABCS
Your very own
portable
karaoke
friend
is here …

4. A
)
K E ⚡ 4
Q
:
m

5. The Need Who gives a damn about yet another app? ABCS
The Story of Our App
But, alas, they had no choice, and the crass cacophony blared out from the sumac tree,
At whose foot the frog each night, minstrelled on till morning light. – Vikram Seth
 There are singers, and then there are singers
 Each one us is a singer
 Not every one of has a music band on-demand
 We all need a reason to have fun
 What is more fun than comparing singing scores amidst a bunch of singers!

6. Customer Segments Who would use such an app ? ABCS
Consumers and Users
Everyone and anyone that has heard
music has at some point or the other
wanted to sing it aloud.
Users: people who like to hum songs
(everybody!)
Groups of Friends: fun activity to do
this together
(Real) Singers: wanting to practice
and improve upon their vocal chords
Consumers: Users + Music studios +
Movie studios
1.4
Bn people with smartphones
Data Source: Gartner, 1 out of every 5 people in the
world own a smartphone

7. ⚡ Revenues and Costs Apps don’t grow on trees ABCS
Revenues Costs
In-app instrumental
downloads
In-app
advertisements
Freemium + Annual
subscription
App development
Music licensing
SG&A + IT Infra

8. Q app preview ABCS
⚡ improve through practice
Track scores over time
Figure out areas of improvement
functional
interface
Simple UI
Save your
recorded tracks
Fast song
detection
⚡
⚡ social
Integration with
major social
networks –
Post your scores
See friend’s scores
Compete in real
time

9. ABCS
Thank You!
Keep humming..