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In an industry,
Identify the System
Solution
The theory of constraints (TOC) adopts the common idiom "A chain is no stronger
than its weakest link" as a new management paradigm. This means that processes,
organizations, etc., are vulnerable because the weakest person or part can always damage or
break them or at least adversely affect the outcome. The analytic approach with TOC comes
from the contention that any manageable system is limited in achieving more of its goals by a
very small number of constraints, and that there is always at least one constraint. Hence the TOC
process seeks to identify the constraint and restructure the rest of the organization around it,
through the use of five focusing steps. he five focusing steps Theory of constraints is based on
the premise that the rate of goal achievement by a goal-oriented system (i.e., the system's
throughput) is limited by at least one constraint. The argument by reductio ad absurdum is as
follows: If there was nothing preventing a system from achieving higher throughput (i.e., more
goal units in a unit of time), its throughput would be infinite — which is impossible in a real-life
system. Only by increasing flow through the constraint can overall throughput be increased.[1]
Assuming the goal of a system has been articulated and its measurements defined, the steps are:
Identify the system's constraint(s) (that which prevents the organization from obtaining more of
the goal in a unit of time) Decide how to exploit the system's constraint(s) (how to get the most
out of the constraint) Subordinate everything else to above decision (align the whole system or
organization to support the decision made above) Elevate the system's constraint(s) (make other
major changes needed to break the constraint) Warning!!!! If in the previous steps a constraint
has been broken, go back to step 1, but do not allow inertia to cause a system's constraint. [5]
The goal of a commercial organization is: "Make money now and in the future", and its
measurements are given by throughput accounting as: throughput, inventory, and operating
expenses. The five focusing steps aim to ensure ongoing improvement efforts are centered
around the organization's constraint(s). In the TOC literature, this is referred to as the process of
ongoing improvement (POOGI). These focusing steps are the key steps to developing the
specific applications mentioned below. [edit]Constraints A constraint is anything that prevents
the system from achieving more of its goal. There are many ways that constraints can show up,
but a core principle within TOC is that there are not tens or hundreds of constraints. There is at
least one and at most a few in any given system. Constraints can be internal or external to the
system. An internal constraint is in evidence when the market demands more from the system
than it can deliver. If this is the case, then the focus of the organization should be on discovering
that constraint and following the five focusing steps to open it up (and potentially remove it). An
external constraint exists when the system can produce more than the market will bear. If this is
the case, then the organization should focus on mechanisms to create more demand for its
products or services. Types of (internal) constraints Equipment: The way equipment is currently
used limits the ability of the system to produce more salable goods/services. People: Lack of
skilled people limits the system. Mental models held by people can cause behaviour that
becomes a constraint. Policy: A written or unwritten policy prevents the system from making
more. The concept of the constraint in Theory of Constraints differs from the constraint that
shows up in mathematical optimization. In TOC, the constraint is used as a focusing mechanism
for management of the system. In optimization, the constraint is written into the mathematical
expressions to limit the scope of the solution (X can be no greater than 5). Please note:
organizations have many problems with equipment, people, policies, etc. (A breakdown is just
that – a breakdown – and is not a constraint in the true sense of the TOC concept) The constraint
is the thing that is preventing the organization from getting more throughput (typically, revenue
through sales). [edit]Buffers Buffers are used throughout the theory of constraints. They often
result as part of the exploit and subordinate steps of the five focusing steps. Buffers are placed
before the governing constraint, thus ensuring that the constraint is never starved. Buffers are
also placed behind the constraint to prevent downstream failure from blocking the constraint's
output. Buffers used in this way protect the constraint from variations in the rest of the system
and should allow for normal variation of processing time and the occasional upset (Murphy)
before and behind the constraint. Buffers can be a bank of physical objects before a work center,
waiting to be processed by that work center. Buffers ultimately buy you time, as in the time
before work reaches the constraint and are often verbalized as time buffers. There should always
be enough (but not excessive) work in the time queue before the constraint and adequate
offloading space behind the constraint. Buffers are not the small queue of work that sits before
every work center in a Kanban system although it is similar if you regard the assembly line as the
governing constraint. A prerequisite in the theory is that with one constraint in the system, all
other parts of the system must have sufficient capacity to keep up with the work at the constraint
and to catch up if time was lost. In a balanced line, as espoused by Kanban, when one work
center goes down for a period longer than the buffer allows, then the entire system must wait
until that work center is restored. In a TOC system, the only situation where work is in danger, is
if the constraint is unable to process (either due to malfunction, sickness or a "hole" in the
buffer – if something goes wrong that the time buffer can not protect). Buffer management
therefore represents a crucial attribute of the theory of constraints. There are many ways to do it,
but the most often used is a visual system of designating the buffer in three colours: green
(okay), yellow (caution) and red (action required). Creating this kind of visibility enables the
system as a whole to align and thus subordinate to the need of the constraint in a holistic manner.
This can also be done daily in a central operations room that is accessible to everybody.
[edit]Plant types There are four primary types of plants in the TOC lexicon. Draw the flow of
material from the bottom of a page to the top, and you get the four types. They specify the
general flow of materials through a system, and they provide some hints about where to look for
typical problems. The four types can be combined in many ways in larger facilities. I-plant:
Material flows in a sequence, such as in an assembly line. The primary work is done in a straight
sequence of events (one-to-one). The constraint is the slowest operation. A-plant: The general
flow of material is many-to-one, such as in a plant where many sub-assemblies converge for a
final assembly. The primary problem in A-plants is in synchronizing the converging lines so that
each supplies the final assembly point at the right time. V-plant: The general flow of material is
one-to-many, such as a plant that takes one raw material and can make many final products.
Classic examples are meat rendering plants or a steel manufacturer. The primary problem in V-
plants is "robbing" where one operation (A) immediately after a diverging point "steals"
materials meant for the other operation (B). Once the material has been processed by A, it cannot
come back and be run through B without significant rework. T-plant: The general flow is that of
an I-plant (or has multiple lines), which then splits into many assemblies (many-to-many). Most
manufactured parts are used in multiple assemblies and nearly all assemblies use multiple parts.
Customized devices, such as computers, are good examples. T-plants suffer from both
synchronization problems of A-plants (parts aren't all available for an assembly) and the robbing
problems of V-plants (one assembly steals parts that could have been used in another). For non-
material systems, one can draw the flow of work or the flow of processes and arrive at similar
basic structures. A project, for example is an A-shaped sequence of work, culminating in a
delivered project. [edit]Applications The focusing steps, this process of ongoing improvement,
have been applied to manufacturing, project management, supply chain/distribution generated
specific solutions. Other tools (mainly the "thinking process") also led to TOC applications in
the fields of marketing and sales, and finance. The solution as applied to each of these areas are
listed below. [edit]Operations Within manufacturing operations and operations management, the
solution seeks to pull materials through the system, rather than push them into the system. The
primary methodology use is drum-buffer-rope (DBR)[6] and a variation called simplified drum-
buffer-rope (S-DBR).[7] Drum-buffer-rope is a manufacturing execution methodology, named
for its three components. The drum is the physical constraint of the plant: the work center or
machine or operation that limits the ability of the entire system to produce more. The rest of the
plant follows the beat of the drum. They make sure the drum has work and that anything the
drum has processed does not get wasted. The buffer protects the drum, so that it always has work
flowing to it. Buffers in DBR have time as their unit of measure, rather than quantity of material.
This makes the priority system operate strictly based on the time an order is expected to be at the
drum. Traditional DBR usually calls for buffers at several points in the system: the constraint,
synchronization points and at shipping. S-DBR has a buffer at shipping and manages the flow of
work across the drum through a load planning mechanism. The rope is the work release
mechanism for the plant. Orders are released to the shop floor at one "buffer time" before they
are due. In other words, if the buffer is 5 days, the order is released 5 days before it is due at the
constraint. Putting work into the system earlier than this buffer time is likely to generate too-high
work-in-process and slow down the entire system. [edit]Supply chain / logistics In general, the
solution for supply chains is to create flow of inventory so as to ensure greater availability and to
eliminate surpluses. The TOC distribution solution is effective when used to address a single link
in the supply chain and more so across the entire system, even if that system comprises many
different companies. The purpose of the TOC distribution solution is to establish a decisive
competitive edge based on extraordinary availability by dramatically reducing the damages
caused when the flow of goods is interrupted by shortages and surpluses. This approach uses
several new rules to protect availability with less inventory than is conventionally required.
Before explaining these new rules, the term Replenishment Time must be defined.
Replenishment Time (RT) is the sum of the delay, after the first consumption following a
delivery, before an order is placed plus the delay after the order is placed until the ordered goods
arrive at the ordering location. Inventory is held at an aggregation point(s) as close as possible to
the source. This approach ensures smoothed demand at the aggregation point, requiring
proportionally less inventory. The distribution centers holding the aggregated stock are able to
ship goods downstream to the next link in the supply chain much more quickly than a make-to-
order manufacturer can. #:Following this rule may result in a make-to-order manufacturer
converting to make-to-stock. The inventory added at the aggregation point is significantly less
than the inventory reduction downstream. In all stocking locations, initial inventory buffers are
set which effectively create an upper limit of the inventory at that location. The buffer size is
equal to the maximum expected consumption within the average RT, plus additional stock to
protect in case a delivery is late. In other words, there is no advantage in holding more inventory
in a location than the amount that might be consumed before more could be ordered and
received. Typically, the sum of the on hand value of such buffers are 25–75% less than currently
observed average inventory levels. Once buffers have been established, no replenishment orders
are placed as long as the quantity inbound (already ordered but not yet received) plus the
quantity on hand are equal to or greater than the buffer size. Following this rule causes surplus
inventory to be bled off as it is consumed. For any reason, when on hand plus inbound inventory
is less than the buffer, orders are placed as soon as practical to increase the inbound inventory so
that the relationship On Hand + Inbound = Buffer is maintained. To ensure buffers remain
correctly sized even with changes in the rates of demand and replenishment, a simple recursive
algorithm called Buffer Management is used. When the on hand inventory level is in the upper
third of the buffer for a full RT, the buffer is reduced by one third (and don’t forget rule 3).
Alternatively, when the on hand inventory is in the bottom one third of the buffer for too long,
the buffer is increased by one third (and don’t forget rule 4). The definition of “too long” may be
changed depending on required service levels, however, a general rule of thumb is 20% of the
RT. Moving buffers up more readily than down is supported by the usually greater damage
caused by shortages as compared to the damage caused by surpluses. Once inventory is managed
as described above, continuous efforts should be undertaken to reduce RT, late deliveries,
supplier minimum order quantities (both per SKU and per order) and customer order batching.
Any improvements in these areas will automatically improve both availability and inventory
turns, thanks to the adaptive nature of Buffer Management. A stocking location that manages
inventory according to the TOC should help a non-TOC customer (downstream link in a supply
chain, whether internal or external) manage their inventory according to the TOC process. This
type of help can take the form of a vendor managed inventory (VMI). The TOC distribution link
simply extends its buffer sizing and management techniques to its customers’ inventories. Doing
so has the effect of smoothing the demand from the customer and reducing order sizes per SKU.
VMI results in better availability and inventory turns for both supplier and customer. More than
that, the benefits to the non-TOC customers are sufficient to meet the purpose of capitalizing on
the decisive competitive edge by giving the customer a powerful reason to be more loyal and
give more business to the upstream link. When the end consumers buy more the whole supply
chain sells more. One caveat should be considered. Initially and only temporarily, the supply
chain or a specific link may sell less as the surplus inventory in the system is sold. However, the
immediate sales lift due to improved availability is a countervailing factor. The current levels of
surpluses and shortages make each case different. [edit]Finance and accounting The solution for
finance and accounting is to apply holistic thinking to the finance application. This has been
termed throughput accounting.[8] Throughput accounting suggests that one examine the impact
of investments and operational changes in terms of the impact on the throughput of the business.
It is an alternative to cost accounting. The primary measures for a TOC view of finance and
accounting are: throughput, operating expense and investment. Throughput is calculated from
sales minus totally variable cost. Totally variable cost is usually calculated as the cost of raw
materials that go into creating the item sold. [edit]Project management Critical Chain Project
Management (CCPM) are utilized in this area.[9] CCPM is based on the idea that all projects
look like A-plants: all activities converge to a final deliverable. As such, to protect the project,
there must be internal buffers to protect synchronization points and a final project buffer to
protect the overall project. [edit]Marketing and sales While originally focused on manufacturing
and logistics, TOC has expanded lately into sales management and marketing. Its role is
explicitly acknowledged in the field of sales process engineering.[10] For effective sales
management one can apply Drum Buffer Rope to the sales process similar to the way it is
applied to operations (see Reengineering the Sales Process book reference below). This
technique is appropriate when your constraint is in the sales process itself or you just want an
effective sales management technique and includes the topics of funnel management and
conversion rates

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In an industry, Identify the SystemSolution .pdf

  • 1. In an industry, Identify the System Solution The theory of constraints (TOC) adopts the common idiom "A chain is no stronger than its weakest link" as a new management paradigm. This means that processes, organizations, etc., are vulnerable because the weakest person or part can always damage or break them or at least adversely affect the outcome. The analytic approach with TOC comes from the contention that any manageable system is limited in achieving more of its goals by a very small number of constraints, and that there is always at least one constraint. Hence the TOC process seeks to identify the constraint and restructure the rest of the organization around it, through the use of five focusing steps. he five focusing steps Theory of constraints is based on the premise that the rate of goal achievement by a goal-oriented system (i.e., the system's throughput) is limited by at least one constraint. The argument by reductio ad absurdum is as follows: If there was nothing preventing a system from achieving higher throughput (i.e., more goal units in a unit of time), its throughput would be infinite — which is impossible in a real-life system. Only by increasing flow through the constraint can overall throughput be increased.[1] Assuming the goal of a system has been articulated and its measurements defined, the steps are: Identify the system's constraint(s) (that which prevents the organization from obtaining more of the goal in a unit of time) Decide how to exploit the system's constraint(s) (how to get the most out of the constraint) Subordinate everything else to above decision (align the whole system or organization to support the decision made above) Elevate the system's constraint(s) (make other major changes needed to break the constraint) Warning!!!! If in the previous steps a constraint has been broken, go back to step 1, but do not allow inertia to cause a system's constraint. [5] The goal of a commercial organization is: "Make money now and in the future", and its measurements are given by throughput accounting as: throughput, inventory, and operating expenses. The five focusing steps aim to ensure ongoing improvement efforts are centered around the organization's constraint(s). In the TOC literature, this is referred to as the process of ongoing improvement (POOGI). These focusing steps are the key steps to developing the specific applications mentioned below. [edit]Constraints A constraint is anything that prevents the system from achieving more of its goal. There are many ways that constraints can show up, but a core principle within TOC is that there are not tens or hundreds of constraints. There is at least one and at most a few in any given system. Constraints can be internal or external to the system. An internal constraint is in evidence when the market demands more from the system
  • 2. than it can deliver. If this is the case, then the focus of the organization should be on discovering that constraint and following the five focusing steps to open it up (and potentially remove it). An external constraint exists when the system can produce more than the market will bear. If this is the case, then the organization should focus on mechanisms to create more demand for its products or services. Types of (internal) constraints Equipment: The way equipment is currently used limits the ability of the system to produce more salable goods/services. People: Lack of skilled people limits the system. Mental models held by people can cause behaviour that becomes a constraint. Policy: A written or unwritten policy prevents the system from making more. The concept of the constraint in Theory of Constraints differs from the constraint that shows up in mathematical optimization. In TOC, the constraint is used as a focusing mechanism for management of the system. In optimization, the constraint is written into the mathematical expressions to limit the scope of the solution (X can be no greater than 5). Please note: organizations have many problems with equipment, people, policies, etc. (A breakdown is just that – a breakdown – and is not a constraint in the true sense of the TOC concept) The constraint is the thing that is preventing the organization from getting more throughput (typically, revenue through sales). [edit]Buffers Buffers are used throughout the theory of constraints. They often result as part of the exploit and subordinate steps of the five focusing steps. Buffers are placed before the governing constraint, thus ensuring that the constraint is never starved. Buffers are also placed behind the constraint to prevent downstream failure from blocking the constraint's output. Buffers used in this way protect the constraint from variations in the rest of the system and should allow for normal variation of processing time and the occasional upset (Murphy) before and behind the constraint. Buffers can be a bank of physical objects before a work center, waiting to be processed by that work center. Buffers ultimately buy you time, as in the time before work reaches the constraint and are often verbalized as time buffers. There should always be enough (but not excessive) work in the time queue before the constraint and adequate offloading space behind the constraint. Buffers are not the small queue of work that sits before every work center in a Kanban system although it is similar if you regard the assembly line as the governing constraint. A prerequisite in the theory is that with one constraint in the system, all other parts of the system must have sufficient capacity to keep up with the work at the constraint and to catch up if time was lost. In a balanced line, as espoused by Kanban, when one work center goes down for a period longer than the buffer allows, then the entire system must wait until that work center is restored. In a TOC system, the only situation where work is in danger, is if the constraint is unable to process (either due to malfunction, sickness or a "hole" in the buffer – if something goes wrong that the time buffer can not protect). Buffer management therefore represents a crucial attribute of the theory of constraints. There are many ways to do it, but the most often used is a visual system of designating the buffer in three colours: green
  • 3. (okay), yellow (caution) and red (action required). Creating this kind of visibility enables the system as a whole to align and thus subordinate to the need of the constraint in a holistic manner. This can also be done daily in a central operations room that is accessible to everybody. [edit]Plant types There are four primary types of plants in the TOC lexicon. Draw the flow of material from the bottom of a page to the top, and you get the four types. They specify the general flow of materials through a system, and they provide some hints about where to look for typical problems. The four types can be combined in many ways in larger facilities. I-plant: Material flows in a sequence, such as in an assembly line. The primary work is done in a straight sequence of events (one-to-one). The constraint is the slowest operation. A-plant: The general flow of material is many-to-one, such as in a plant where many sub-assemblies converge for a final assembly. The primary problem in A-plants is in synchronizing the converging lines so that each supplies the final assembly point at the right time. V-plant: The general flow of material is one-to-many, such as a plant that takes one raw material and can make many final products. Classic examples are meat rendering plants or a steel manufacturer. The primary problem in V- plants is "robbing" where one operation (A) immediately after a diverging point "steals" materials meant for the other operation (B). Once the material has been processed by A, it cannot come back and be run through B without significant rework. T-plant: The general flow is that of an I-plant (or has multiple lines), which then splits into many assemblies (many-to-many). Most manufactured parts are used in multiple assemblies and nearly all assemblies use multiple parts. Customized devices, such as computers, are good examples. T-plants suffer from both synchronization problems of A-plants (parts aren't all available for an assembly) and the robbing problems of V-plants (one assembly steals parts that could have been used in another). For non- material systems, one can draw the flow of work or the flow of processes and arrive at similar basic structures. A project, for example is an A-shaped sequence of work, culminating in a delivered project. [edit]Applications The focusing steps, this process of ongoing improvement, have been applied to manufacturing, project management, supply chain/distribution generated specific solutions. Other tools (mainly the "thinking process") also led to TOC applications in the fields of marketing and sales, and finance. The solution as applied to each of these areas are listed below. [edit]Operations Within manufacturing operations and operations management, the solution seeks to pull materials through the system, rather than push them into the system. The primary methodology use is drum-buffer-rope (DBR)[6] and a variation called simplified drum- buffer-rope (S-DBR).[7] Drum-buffer-rope is a manufacturing execution methodology, named for its three components. The drum is the physical constraint of the plant: the work center or machine or operation that limits the ability of the entire system to produce more. The rest of the plant follows the beat of the drum. They make sure the drum has work and that anything the drum has processed does not get wasted. The buffer protects the drum, so that it always has work
  • 4. flowing to it. Buffers in DBR have time as their unit of measure, rather than quantity of material. This makes the priority system operate strictly based on the time an order is expected to be at the drum. Traditional DBR usually calls for buffers at several points in the system: the constraint, synchronization points and at shipping. S-DBR has a buffer at shipping and manages the flow of work across the drum through a load planning mechanism. The rope is the work release mechanism for the plant. Orders are released to the shop floor at one "buffer time" before they are due. In other words, if the buffer is 5 days, the order is released 5 days before it is due at the constraint. Putting work into the system earlier than this buffer time is likely to generate too-high work-in-process and slow down the entire system. [edit]Supply chain / logistics In general, the solution for supply chains is to create flow of inventory so as to ensure greater availability and to eliminate surpluses. The TOC distribution solution is effective when used to address a single link in the supply chain and more so across the entire system, even if that system comprises many different companies. The purpose of the TOC distribution solution is to establish a decisive competitive edge based on extraordinary availability by dramatically reducing the damages caused when the flow of goods is interrupted by shortages and surpluses. This approach uses several new rules to protect availability with less inventory than is conventionally required. Before explaining these new rules, the term Replenishment Time must be defined. Replenishment Time (RT) is the sum of the delay, after the first consumption following a delivery, before an order is placed plus the delay after the order is placed until the ordered goods arrive at the ordering location. Inventory is held at an aggregation point(s) as close as possible to the source. This approach ensures smoothed demand at the aggregation point, requiring proportionally less inventory. The distribution centers holding the aggregated stock are able to ship goods downstream to the next link in the supply chain much more quickly than a make-to- order manufacturer can. #:Following this rule may result in a make-to-order manufacturer converting to make-to-stock. The inventory added at the aggregation point is significantly less than the inventory reduction downstream. In all stocking locations, initial inventory buffers are set which effectively create an upper limit of the inventory at that location. The buffer size is equal to the maximum expected consumption within the average RT, plus additional stock to protect in case a delivery is late. In other words, there is no advantage in holding more inventory in a location than the amount that might be consumed before more could be ordered and received. Typically, the sum of the on hand value of such buffers are 25–75% less than currently observed average inventory levels. Once buffers have been established, no replenishment orders are placed as long as the quantity inbound (already ordered but not yet received) plus the quantity on hand are equal to or greater than the buffer size. Following this rule causes surplus inventory to be bled off as it is consumed. For any reason, when on hand plus inbound inventory is less than the buffer, orders are placed as soon as practical to increase the inbound inventory so
  • 5. that the relationship On Hand + Inbound = Buffer is maintained. To ensure buffers remain correctly sized even with changes in the rates of demand and replenishment, a simple recursive algorithm called Buffer Management is used. When the on hand inventory level is in the upper third of the buffer for a full RT, the buffer is reduced by one third (and don’t forget rule 3). Alternatively, when the on hand inventory is in the bottom one third of the buffer for too long, the buffer is increased by one third (and don’t forget rule 4). The definition of “too long” may be changed depending on required service levels, however, a general rule of thumb is 20% of the RT. Moving buffers up more readily than down is supported by the usually greater damage caused by shortages as compared to the damage caused by surpluses. Once inventory is managed as described above, continuous efforts should be undertaken to reduce RT, late deliveries, supplier minimum order quantities (both per SKU and per order) and customer order batching. Any improvements in these areas will automatically improve both availability and inventory turns, thanks to the adaptive nature of Buffer Management. A stocking location that manages inventory according to the TOC should help a non-TOC customer (downstream link in a supply chain, whether internal or external) manage their inventory according to the TOC process. This type of help can take the form of a vendor managed inventory (VMI). The TOC distribution link simply extends its buffer sizing and management techniques to its customers’ inventories. Doing so has the effect of smoothing the demand from the customer and reducing order sizes per SKU. VMI results in better availability and inventory turns for both supplier and customer. More than that, the benefits to the non-TOC customers are sufficient to meet the purpose of capitalizing on the decisive competitive edge by giving the customer a powerful reason to be more loyal and give more business to the upstream link. When the end consumers buy more the whole supply chain sells more. One caveat should be considered. Initially and only temporarily, the supply chain or a specific link may sell less as the surplus inventory in the system is sold. However, the immediate sales lift due to improved availability is a countervailing factor. The current levels of surpluses and shortages make each case different. [edit]Finance and accounting The solution for finance and accounting is to apply holistic thinking to the finance application. This has been termed throughput accounting.[8] Throughput accounting suggests that one examine the impact of investments and operational changes in terms of the impact on the throughput of the business. It is an alternative to cost accounting. The primary measures for a TOC view of finance and accounting are: throughput, operating expense and investment. Throughput is calculated from sales minus totally variable cost. Totally variable cost is usually calculated as the cost of raw materials that go into creating the item sold. [edit]Project management Critical Chain Project Management (CCPM) are utilized in this area.[9] CCPM is based on the idea that all projects look like A-plants: all activities converge to a final deliverable. As such, to protect the project, there must be internal buffers to protect synchronization points and a final project buffer to
  • 6. protect the overall project. [edit]Marketing and sales While originally focused on manufacturing and logistics, TOC has expanded lately into sales management and marketing. Its role is explicitly acknowledged in the field of sales process engineering.[10] For effective sales management one can apply Drum Buffer Rope to the sales process similar to the way it is applied to operations (see Reengineering the Sales Process book reference below). This technique is appropriate when your constraint is in the sales process itself or you just want an effective sales management technique and includes the topics of funnel management and conversion rates