Ch 4

•Download as PPTX, PDF•

0 likes•138 views

amitab2005

Marketing

Business

Forecasting and
Demand Measurement
Essential Aspects
• The market
• Market demand
• Company demand and
sales forecasts
• Current demand
• Future demand
• Market
• Potential market
• Available market
• Target market (served
market)
• Qualified available
market
• Penetrated market

Forecasting and
Demand Measurement
Essential Aspects
• The market
• Measuring demand
• Company demand and
sales forecasts
• Current demand
• Future demand
• Market demand
– Market minimum
– Market forecast
– Market potential
– Nonexpansible vs.
expansible markets
– Primary vs. secondary
demand
• Market forecast
• Market potential

To accompany A Framework for
Marketing Management, 2nd
Edition
Forecasting and
Demand Measurement
Essential Aspects
• The market
• Measuring demand
• Company demand and
sales forecasts
• Current demand
• Future demand
• Company demand
• Company sales
forecast
• Sales quota
• Sales budget
• Company sales
potential

What's hot

How can company's accurately measure and forecast demand?Sameer Mathur

How to start fashion businesssivaganesh babu

Institutional furniture global market report 2018lakshmipraneethganti

ResearchSattar Anjum

ResearchKumar Tarun

Global marketing - Developing a global vision through marketing researchRECONNECT

Ikea Strategy...Karla Gabriela Gallegos

WMStrategy Demo Scandinavian Countries Low Density Polyethylene Market March ...Williams & Marshall Strategy

Linen clothing market Kalyani Deshmukh

WMStrategy Demo Scandinavian Countries Vinyl Chloride Market January 2019Williams & Marshall Strategy

WMStrategy Demo Australia And New Zealand Vinyl Chloride Market January 2019Williams & Marshall Strategy

FORECASTING DEMAND AND MEASUREMENTSameer Mathur

Merchandise management DrSelvamohanaK

WMStrategy Demo Scandinavian Countries Nitrile Butadiene Rubber Market March ...Williams & Marshall Strategy

WMStrategy Demo Scandinavian Countries Vinyl Acetate Market January 2019Williams & Marshall Strategy

TSC finalErika Zerrer

Opportunity analysis ppt @ mba bec domsBabasab Patil

What's hot (17)

How can company's accurately measure and forecast demand?

How to start fashion business

Institutional furniture global market report 2018

Research

Global marketing - Developing a global vision through marketing research

Ikea Strategy...

WMStrategy Demo Scandinavian Countries Low Density Polyethylene Market March ...

Linen clothing market

WMStrategy Demo Scandinavian Countries Vinyl Chloride Market January 2019

WMStrategy Demo Australia And New Zealand Vinyl Chloride Market January 2019

FORECASTING DEMAND AND MEASUREMENT

Merchandise management

WMStrategy Demo Scandinavian Countries Nitrile Butadiene Rubber Market March ...

WMStrategy Demo Scandinavian Countries Vinyl Acetate Market January 2019

TSC final

Opportunity analysis ppt @ mba bec doms

Viewers also liked

Telecomunicacionesmauriciopastrana2

Ayuntamiento de Málaga. Registros de servicio desratizados por distrito 2015Ayto. de Málaga - Área de Sostenibilidad Medioambiental

Secuencia didáctica e investigaciónLEYDY DIANA MOLINA

таблицаsonyto

Pantallazos LEYDY DIANA MOLINA

Ch 11amitab2005

Ch 14amitab2005

InformeLEYDY DIANA MOLINA

Holamadeleitaymajito

Pagesuite innovation in digital media 12 may 16Penmaen Media

Práctica web de la sesión 3ABRAHAM EMMANUEL GUERRERO FRANCO

Ch 6amitab2005

Compound Inequalities NotesLori Rapp

Ch 10amitab2005

Ch 7amitab2005

Viewers also liked (15)

Telecomunicaciones

Ayuntamiento de Málaga. Registros de servicio desratizados por distrito 2015

Secuencia didáctica e investigación

таблица

Pantallazos

Ch 11

Ch 14

Informe

Hola

Pagesuite innovation in digital media 12 may 16

Práctica web de la sesión 3

Ch 6

Compound Inequalities Notes

Ch 10

Ch 7

Similar to Ch 4

Demand Analysis & Sales Forecasting mohan samm.pptmohansose1

Estimation of market Potential.pptAvinashSahu71

Customer needscoolunderjerk

SNVM PPT2.pptxRoshanLasurkar

Market demand analysisMATHEW V JOSEPH

Market planning industry and competitionJubayer Alam Shoikat

Market feasibilitykongara

Chap 5, forecasting demandRajesh Kumar

Competitor AnalysisNur Agustinus

market anlysis SOFTware.pptxrecoveraccount1

marketanlysisfinal-150315090523-conversion-gate01.pptxManojMba2

Chap012BHUOnlineDepartment

Bmgt 311 chapter_2Chris Lovett

Market analysisAhtezaz Parways

Export managementsuresh kumar

Bmgt 311 chapter_2Chris Lovett

Demand analysis edDeepa Rana

MARKETING FUNCTIONMohammedJeeshan

Saratoga marketing talkSteve Hadcock

Opportunity Analysis, Market Segmentation, and Market Targeting by Mostafa E...Mostafa Ewees

Similar to Ch 4 (20)

Demand Analysis & Sales Forecasting mohan samm.ppt

Estimation of market Potential.ppt

Customer needs

SNVM PPT2.pptx

Market demand analysis

Market planning industry and competition

Market feasibility

Chap 5, forecasting demand

Competitor Analysis

market anlysis SOFTware.pptx

marketanlysisfinal-150315090523-conversion-gate01.pptx

Chap012

Bmgt 311 chapter_2

Market analysis

Export management

Bmgt 311 chapter_2

Demand analysis ed

MARKETING FUNCTION

Saratoga marketing talk

Opportunity Analysis, Market Segmentation, and Market Targeting by Mostafa E...

Recently uploaded

Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057

India Consumer 2024 Redacted Sample ReportMintel Group

Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61

Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadAyesha Khan

RE Capital's Visionary Leadership under Newman LeechNewman George Leech

/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9

Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677

Organizational Structure Running A Successful BusinessSeta Wicaksana

Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan

Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano

The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman

2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley

Market Sizes Sample Report - 2024 EditionMintel Group

8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044

Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066

Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang

Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1

Recently uploaded (20)

Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service

India Consumer 2024 Redacted Sample Report

Marketing Management Business Plan_My Sweet Creations

Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad

RE Capital's Visionary Leadership under Newman Leech

/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...

Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service

Organizational Structure Running A Successful Business

Intro to BCG's Carbon Emissions Benchmark_vF.pdf

Cash Payment 9602870969 Escort Service in Udaipur Call Girls

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx

The CMO Survey - Highlights and Insights Report - Spring 2024

2024 Numerator Consumer Study of Cannabis Usage

Market Sizes Sample Report - 2024 Edition

8447779800, Low rate Call girls in Uttam Nagar Delhi NCR

Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr

Tech Startup Growth Hacking 101 - Basics on Growth Marketing

Call Girls Miyapur 7001305949 all area service COD available Any Time

Ch 4

1. 4. Understanding of target market

2. Forecasting and Demand Measurement Essential Aspects • The market • Market demand • Company demand and sales forecasts • Current demand • Future demand • Market • Potential market • Available market • Target market (served market) • Qualified available market • Penetrated market

3. Forecasting and Demand Measurement Essential Aspects • The market • Measuring demand • Company demand and sales forecasts • Current demand • Future demand • Market demand – Market minimum – Market forecast – Market potential – Nonexpansible vs. expansible markets – Primary vs. secondary demand • Market forecast • Market potential

4. To accompany A Framework for Marketing Management, 2nd Edition Forecasting and Demand Measurement Essential Aspects • The market • Measuring demand • Company demand and sales forecasts • Current demand • Future demand • Company demand • Company sales forecast • Sales quota • Sales budget • Company sales potential

5. Forecasting and Demand Measurement Essential Aspects • The market • Measuring demand • Company demand and sales forecasts • Current demand • Future demand • Total market potential • Area market potential – Market-buildup method

6. Forecasting and Demand Measurement Essential Aspects • The market • Measuring demand • Company demand and sales forecasts • Current demand • Future demand • Many Forecasting Methods: – Buyer intentions survey – Composite of sales force opinions – Expert opinion – Past-sales analysis – Market-test method

Ch 4

Recommended

Recommended

More Related Content

What's hot

What's hot (17)

Viewers also liked

Viewers also liked (15)

Similar to Ch 4

Similar to Ch 4 (20)

More from amitab2005

More from amitab2005 (10)

Recently uploaded

Recently uploaded (20)

Ch 4