Throughout the course, you have learned a wide array of business con.docx

Throughout the course, you have learned a wide array of
business concepts and theories. This assignment is designed to
have you demonstrate knowledge of the material learned in the
course applying concepts and theories to a case scenario.
Outcomes Met With This Assignment:
After completing this course, you should be able to:
identify the critical business functions and how they interact in
order to position the organization to be effective in the current
business environment
explain the importance of the integration of individuals and
systems to organizational effectiveness
describe the ethical and social responsibilities that confront a
business
Assignment Instructions:
This assignment is the second of two assignments. In this
paper, you will analyze and discuss small business growth in
terms of growth strategy, business forms, short and medium
term goals, financing assistance, organizational structure and
staffing needs, customers and promotion, and ethics and social
responsibility. You will apply business and management
concepts learned throughout the course to the case scenario
provided.
Step 1: Preparation for Writing the Assignment
Before you begin writing the paper, you will read the following
requirements that will help you meet the writing and APA
requirements. Not reading this information will lead to a lower
grade:

Review “How to Analyze a Case Study” under Week 4 Content.
You will use the facts from the case scenario focusing on using
this information to determine opportunities and solve problems.
Read the grading rubric for the assignment. Use the grading
rubric while writing the paper to ensure all requirements are
met that will lead to the highest possible grade.
In writing this assignment, you will read and following these
tasks:
Task 1: Third person writing is required. Third person means
that there are no words such as “I, me, my, we, or us” (first
person writing), nor is there use of “you or your” (second
person writing). If uncertain how to write in the third person,
view this link:
http://www.quickanddirtytips.com/education/grammar/first-
second-and-third-person
.
Task 2: Contractions are not used in business writing, so DO
NOT use contractions in writing this assignment.
Task 3: You are expected to paraphrase and are NOT to use
direct quotes. You are expected to paraphrase, which can be
learned by reviewing this link:
https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
.
Task 4: You are responsible for APA only for in-text citations
and a reference list.
Task 5: You are expected to use the facts from the case
scenario paired with the weekly courses readings to develop the
analysis and support the reasoning.
No more than two (2) external resources can be used in

completing the assignment.
The expectation is that you provide a robust use of the course
readings. If any material is used from a source document, it
must be cited and referenced. A reference within a reference
list cannot exist without an associated in-text citation and vice
versa. View the sample APA paper and the How to Cite and
Reference file located under Week 7 content.
Please see Week 1 Content area – “How to Cite the Saylor
eBook” to learn how to cite and reference the course eBook.
Note:
Whenever material is used from any source document, it must
be cited and referenced.
Step 2: How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is
double-spaced, 12-point font. The final product will be between
7-8 pages in length excluding the title page and reference page.
You may not exceed eight (8) pages so it is important to write
clearly and concisely.
Follow this format. Consider making an outline to ensure the
correct headings are in place and to keep you organize the
paper.
Title page with the title, your name, course number and name;
date, and the instructor’s name;
Introduction
Body, in paragraph form. Use the following section headings:
Growth Strategy (Note: a growth strategy is not a
marketing strategy)
Business Form
Financing Assistance

Organizational Structure and Staffing Needs
Customers and Promotion
Ethical Issues and Social Responsibility
Summary paragraph
Step 3: Read the Case Scenario provided under Week 7
Step 4: Write the Introduction
Create the introductory paragraph. The introductory paragraph
is the first paragraph of the paper and tells a reader the main
points covered in the paper. To help you know how to write an
introduction, view this website to learn how to write an
introductory paragraph:
http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 5: Growth Strategy
Phoebe has to have a plan to grow her business. Read the
course readings on Entrepreneurship as well as other chapters in
the eBook. Then:
Discuss the steps Phoebe should take to organize and prioritize
her business growth strategy.
NOTE:
a growth strategy is different than a marketing strategy so do
not go to the Internet and pull up articles that discuss market
expansion, market penetration, product expansion and
diversification as this information is not what Step 5 is
referencing.
Step 6: Business Form
Phoebe currently operates using a sole proprietorship business
form. Phoebe enjoys all facets of owning a business. Now

expanding by owning a restaurant, Phoebe will reconsider the
current business form and determine the best business form for
expanding the business.
All business forms have advantages and disadvantages so create
a table with three columns. Label the first column, "Business
Form." Label the second column, “Advantages” and
the third column, “Disadvantages.” Review the material on
business forms and complete the table making sure to cover all
business forms and capturing the advantages and disadvantages
of each business form.
Once you have identified several advantages and disadvantages,
then you are to discuss the advantages and disadvantages
and identify the business form that best fits Phoebe’s expansion
plan. Explain why the business form selected best fits Phoebe’s
expansion plan.
Step 7: Financing Assistance
Phoebe has to ensure she has the resources to handle the
expected growth.
For Phoebe to have the resources needed to manage the
expected growth, she must have financing in place.
Discuss what kind of financing assistance might be available to
Phoebe.
Select the best financing option for Phoebe's business and
explain why the financing assistance was chosen.
Step 8: Staffing Needs/Organizational Structure
Phoebe knows that the expansion will require changes to the
staffing. Think about the business and what Phoebe needs in
terms of human capital and how she can best organize the
business so that she organize every employee and create a chain
of command.

How might Phoebe’s staffing needs change?
Discuss the best way for Phoebe to organize, orient, and train
her restaurant staff.
What organizational structure would work best for Phoebe’s
expanded business? [e.g., vertical hierarchy, functional, teams,
flat (horizontal), matrix] to meet the needs of her new business;
Step 9: Customers/Promoting the Business
Two of Phoebe’s main concerns have to do with her current
customers, and how she can promote the business with limited
funds. Make sure to read the chapters in the eBook and explain:
How should Phoebe deal with her current customers about the
change?
What kind of promotion should she consider in attracting
customers to her new location? Be thorough with the responses.
Step 10: Ethics and Social Responsibility
With having only a few employees, Phoebe has never put a lot
of thought about how she can ensure her business is run
ethically. At the same time, Phoebe has not put much thought
into being socially responsible although she believes strongly in
supporting the community and does so by purchasing products
locally.
What are the ethical issues and potential social responsibilities
highlighted by this change in business? (Consider customers,
employees, the current and new communities, and other
stakeholders.)
How might these issues be dealt with most appropriately?
Step 11: Write the summary paragraph
Write the summary paragraph. A summary paragraph restates

the main topics of the paper. Make sure to leave a reader with a
sense that the paper is complete. The summary paragraph is the
last paragraph of a paper and does not need a heading.
Step 12:
Review the Paper
Read the paper to ensure all required elements are present. Use
the grading rubric to ensure that you gain the most points
possible for this assignment.
Proofread the paper for spelling and grammatical issues, and
third person writing.
Read the paper aloud as a first measure;
Use the spell and grammar check in Word as a second measure;
Have someone who has excellent English skills to proof the
paper;
Consider submitting the paper to the Effective Writing Center
(EWC). The EWC will provide 4-6 areas that may need
improvement.
Step 13:
Submit the paper in the Assignment Folder.
Hide Rubrics
Rubric Name: Assignment #2 - 25%
Criteria 1
Explicitly explained the thesis, established the significance of

the thesis, and provided insight on how the thesis would be
demonstrated concisely and comprehensively.
(0.5625 - 0.625)
Explained the thesis, established the significance of the thesis,
and provided insight on how the thesis would be demonstrated
but could be more concise or comprehensive.
(0.5 - 0.5624)
Attempted to explain the thesis, established the significance of
the thesis, and provided insight on how the thesis would be
demonstrated but lacked detail.
(0.4375 - 0.49)
Failed to explain the thesis, established the significance of the
thesis, and provided insight on how the thesis would be
demonstrated.
(0.375 - 0.4374)
No attempt at presenting an introduction
(0 - 0.374)
Criteria 2
Well defined steps are presented with good argument/logic of
why. Demonstrates an outstanding understanding of how
business concepts apply. Thorough attention in addressing
issues/no irrelevant issues/material brought into work.
(1.125 - 1.25)
Clear steps are presented with some good reasoning/logic of
why. Demonstrates a fairly good understanding of how business
concepts apply. Good coverage of most key issues/ occasional
irrelevant issues/material brought into work.
(1 - 1.124)
Steps are presented with some reasoning/logic of why.
Occasionally demonstrates an understanding of how business
concepts apply
but needs more clarification on several aspects.
(0.875 - .99)

Steps are not clear. There does not seem to be an understanding
of some of the issues or some of the business concepts are not
well used. Inconsistencies evident. May get off track or use
irrelevant material in a substantial part of the work. Key points
missing.
(0.75 - 0.874)
Business growth strategy not covered or does not demonstrate
an understanding of how business concepts apply.
(0 - 0.74)
Well defined argument for a business form is presented with
good argument/logic of why. Demonstrates an outstanding
understanding of how business concepts apply. Thorough
attention in addressing issues/no irrelevant issues/material
brought into work.
(1.125 - 1.25)
Clear argument for a business form is presented with some good
reasoning/logic of why. Demonstrates a fairly good
understanding of how business concepts apply. Good coverage
of most key issues/ occasional irrelevant issues/material brought
into work.
(1 - 1.124)
Argument is presented for a business form with some
reasoning/logic of why. Occasionally demonstrates an
understanding of how business concepts apply
are discussed but needs more clarification on several aspects.
(0.875 - 0.99)
Not clear what business form was selected. Does not seem to
understand some of the issues or does not use some of the
business concepts very well. Inconsistencies evident. May get
off track or use irrelevant material in a substantial part of the
work. Key points missing.
(0.75 - 0.874)
Business form not covered or does not demonstrate an
understanding of business forms or how business concepts

apply.
(0 - 0.74)
Well defined argument for financing assistance and
recommendation is presented with good argument/logic of why.
Demonstrates an outstanding understanding of how business
concepts apply. Thorough attention in addressing issues/no
(1.125 - 1.25)
Clear argument for financing assistance and recommendation is
presented with some good reasoning/logic of why.
Demonstrates a fairly good understanding of how business
(1 - 1.124)
Argument is presented for financing assistance and
recommendation with some reasoning/logic of why.
Occasionally demonstrates an understanding of how business
concepts apply
(0.875 - 0.99)
Not clear exactly of the financing assistance and
recommendation selected. May be missing one or the other.
Does not seem to understand some of the issues or does not use
some of the business concepts very well. Inconsistencies
evident. May get off track or use irrelevant material in a
substantial part of the work. Key points missing.
(0.75 - 0.874)
Financing assistance and recommendation not covered or does
not demonstrate an understanding of how business concepts
apply.
(0 - 0.74)
Staffing changes and organizational structure presented with
good argument/logic of why. Demonstrates an outstanding

brought into work.
(1.125 - 1.25)
Clear arguments for staffing changes and organizational
structure are presented with some good reasoning/logic of why.
(1 - 1.124)
Argument is presented for staffing changes and organizational
structure with some reasoning/logic of why. Occasionally
demonstrates an understanding of how business concepts apply
(0.875 - 0.99)
Not clear exactly of the staffing changes or organizational
structure discussed. May be missing one or the other. Does not
seem to understand some of the issues or does not use some of
the business concepts very well. Inconsistencies evident. May
get off track or use irrelevant material in a substantial part of
the work. Key points missing.
(0.75 - 0.874)
Staffing changes and organizational structure not covered.
Does not demonstrate an understanding of how business
concepts apply.
(0 - 0.74)
Well defined argument for change with customer/promotion is
presented with good argument/logic of why. Demonstrates an
outstanding understanding of how business concepts apply.
Thorough attention in addressing issues/no irrelevant
issues/material brought into work.
(1.125 - 1.25)
Clear argument for change with customer/promotion is

(1 - 1.124)
Argument is presented for change with customer/promotion with
some reasoning/logic of why. Occasionally demonstrates an
understanding of how business concepts apply
(0.875 - 0.99)
Not clear exactly of the change with customers/promotion
selected. May be missing one or the other. Does not seem to
(0.75 - 0.874)
Change with customers/promotion not covered or does not
demonstrate an understanding of how business concepts apply.
(0 - 0.74)
Ethical issues/social responsibility is presented with good
argument/logic of why. Demonstrates an outstanding
brought into work.
(1.125 - 1.25)
Clear arguments for ethical issues/social responsibility are
(1 - 1.124)
Argument is presented for ethical issues/social responsibility
with some reasoning/logic of why. Occasionally demonstrates
an understanding of how business concepts apply
(0.875 - 0.99)

Not clear exactly of the ethical issues/social responsibility
discussed. May be missing one or the other. Does not seem to
(0.75 - 0.874)
Ethical issues/social responsibility not covered. Does not
demonstrate an understanding of how business concepts apply.
(0 - 0.74)
Criteria 3
The concluding paragraph summarizes the paper and refers back
to the thesis statement. No new information is presented and
masterfully concludes with a statement bringing the paper full
circle.
(0.5625 - 0.625)
The concluding paragraph summarizes the paper and refers back
to the thesis statement but there is no single clear statement.
No new information is presented. Attempts to bring the paper
full circle.
(0.5 - 0.5624)
The concluding paragraph somewhat summarizes the paper.
There is an attempt to bring the paper full circle but there are
inconsistencies. New information is introduced that is not in the
body of the paper.
(0.4375 - 0.49)
Summary paragraph exists but failed to tie to the thesis or bring
the paper full circle or is a restatement of introduction. New
information may be introduced.
(0.375 - 0.4375)
No attempt to provide a summary paragraph.
(0 - 0.374)
Criteria 4
Comments reflect a highly accomplished level of analysis,
synthesis, evaluation and reasoning of the case material and
case study facts resulting in accurate, thorough, and soundly

reasoned conclusions.
(4.5 - 5)
Comments reflect an excellent level of analysis, synthesis,
evaluation and reasoning of the case material and case study
facts resulting in accurately reasoned conclusions.
(4 - 4.49)
Comments reflect a satisfactory level of analysis, synthesis,
facts resulting in partially correct conclusions that lack
development or detail that demonstrates insight into reasoning.
(3.5 - 3.99)
Comments reflect an unsatisfactory level of analysis, synthesis,
facts, resulting in conclusions that are underdeveloped or lack
soundly reasoned conclusions.
(3 - 3.49)
Comments reflect an unsatisfactory level of analysis, synthesis,
facts, resulting in failure to draw little to no conclusions.
(0 - 2.99)
Presents exceptionally well-supported arguments or positions
with evidence from the readings/experience; ideas go beyond
the course material and recognize implications and extensions
of the material and concepts.
(4.5 - 5)
Presents excellent arguments or positions that are mostly
supported by evidence from the readings and course content;
ideas presented demonstrate understanding of the material and
concepts.
(4 - 4.49)
Satisfactory arguments or positions are presented but there is a
mix of opinion or unclear view with supported arguments using
course readings. Case study facts are occasionally used but
arguments would be much stronger with use of facts.
(3.5 - 3.99)

Arguments are frequently illogical and unsubstantiated; Limited
use of facts in case study and essential information presented
in course readings.
(3 - 3.49)
Arguments lack meaningful explanation or support of
ideas. Does not provide facts presented in case study.
(0 - 2.99)
Criteria 5
Demonstrates exceptional understanding of requirements
responding completely to each aspect of assignment including
minor aspects of the assignment such as using third person
writing, required use of course readings, and assignment format.
(2.25 - 2.5)
Demonstrates excellent understanding of requirements; missed
one minor aspect of assignment.
(2 - 2.249)
Demonstrates satisfactory understanding of requirements;
missed a key element or two minor aspects of assignment.
(1.75 - 1.99)
Fails to show a firm understanding of requirements; missed two
key elements or several minor aspects of assignment.
(1.5 - 1.74)
Fails to demonstrate understanding of assignment requirements.
(0 - 1.49)
Criteria 6
Strictly adheres to standard usage rules of written English using
paragraphs and sentence rather than bullets, including but not
limited to capitalization, punctuation, run-on sentences, missing
or extra words, stylistic errors, spelling and grammatical errors.
No errors found. No contractions or jargon used.
(2.25 - 2.5)
Excellently adheres to standard usage of mechanics:
conventions of written English, including capitalization,
punctuation, and spelling. One to three errors found.
(2 - 2.249)
Satisfactorily adheres to standard usage rules of mechanics:

conventions of English, including capitalization, punctuation,
and spelling. Four to 10 errors found.
(1.75 - 1.99)
Minimally adheres to standard usage rules of mechanics:
conventions of written English, including capitalization,
punctuation, and spelling. More than 10 errors found.
(0 - 1.74)
Does not adhere to standard usage rules of mechanics:
conventions of written English largely incomprehensible; or
errors are too plentiful to count.
(0 - 1.49)
Criteria 7
No APA style or usage errors; Proper citation of source material
is used throughout paper; Reference titles follow APA with only
the first word, the first word after a colon and proper nouns
capitalized.
(1.125 - 1.25)
Attempts in-text citations and reference list but one or two APA
style errors noted or fails to use APA citations when appropriate
1-2 times.
(1 - 1.124)
Attempts in-text citations and reference lists; APA style errors
are noted throughout document; Fails to use APA citations when
appropriate 3 times in document.
(0.875 - 0.99)
Attempts in-text citations and reference lists; Fails to use APA
citation when appropriate 4-5 times; or presents only 1-2 in-text
citations and reference list in a paper that requires APA
citations throughout the document.
(0.75 - 0.874)
No attempt at APA style; or attempts either in-text citations or
reference list but omits the other.
(0 - 0.749)
Overall Score

Throughout the course, you have learned a wide array of business con.docx

Throughout the course, you have learned a wide array of business con.docx

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