Electronic Marketing & The Global Distribution Network


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"Electronic Marketing & The Global Distribution Network - Identifying Pesonas".
AEI-UM Group Presentation by Amirul HM & Group in 2009

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Electronic Marketing & The Global Distribution Network

  1. 1. aei<br />It’s where we belong, guys!<br />
  2. 2. Our Team<br />AmirulHaji MOHAMAD, QGC080001<br />Siew Bee CHEW, QGC080005<br />Sameer KUMAR, QGA080005<br />
  3. 3. Steps<br />1<br />5<br />Rich picture<br />3<br />Conceptual <br />model<br />Reasoning <br />&Action<br />Final Outcome<br />
  4. 4. Rich Picture<br />2<br />AEI has been admitting students from 2003 onwards. Over 149 students have graduated from AEI so far. These Alumni are working in different parts of the world and some have started their own companies. AEI runs 4 courses in the areas of Information management, SME, ASEAN studies and Regional Integration. Only from 2007-08 session all the four courses have been running together. Dr. Roziah Omar and Dr. Jariah ( AEI Directors) are carrying out AEIs mission to be a premier Institution in Asia and Europe relations. <br />Presently AEI doesn't have an Alumni Association. Alumni do not contribute on AEI projects All information to Alumni is conveyed through emails. Only few alumni are in touch with AEI on regular basis. <br />The prospective students get official information about the courses. There is no mechanism available for the prospective students to know the quality of education being provided and the career opportunities available after the completion of course. <br />The existing students interact with one another through general social networking sites like Facebook and Yahoogroups. <br />Lecturers interact with students mostly through direct contact or emails. <br />AEI is looking to improve its student strength and also further improve its quality of education. <br />Rich picture<br />
  5. 5. Rich Picture<br />2<br />Houz the <br />course quality?<br />Rich picture<br />NO SOCIAL <br />SOFTWARE <br />SYSTEM<br />Want to recruit guys from AEI<br />Where’s the photos we took last night ??<br />Need to have my <br />students in touch <br />once I finish the <br />course here, yeh?<br />
  6. 6. Conceptual Model<br />3<br />Sub-systems<br />Julia/Thev<br />Students <br />Dr. Illya/Dr. Rene<br />Faculty <br /> A/B/C<br />Prospective Students<br />Dr. Roziah/Dr. Jariah<br />AEI Directors<br />Nurul/Vivien<br />Alumni<br />
  7. 7. Reasoning <br />3<br />Sub-systems<br />Faculty needs to interface with students<br />
  8. 8. Reasoning <br />3<br />Sub-systems<br /><ul><li>Faculty need to interact with current students in order to handover learning material
  9. 9. Have light chat with students, staff and alumni
  10. 10. Their way to interactively remain in touch with all AEI contacts after their teaching visit
  11. 11. Reinforce credentials</li></ul>Dr. Illya/Dr. Rene<br />Faculty <br />
  12. 12. Reasoning <br />3<br />Sub-systems<br />I would like to remain in touch with my Alma mater<br />
  13. 13. Reasoning <br />3<br />Sub-systems<br /><ul><li>Talk and Speech – raise curiosity, good speakers or good topics
  14. 14. Interest to network with my ex-classmates
  15. 15. Curiosity or the events or news
  16. 16. Look for business opportunities
  17. 17. Look for students who have talent and potential and could be hired
  18. 18. Expand or penetrate new market for business</li></ul>Nurul/Vivien<br />Alumni<br />
  19. 19. Reasoning <br />3<br />Sub-systems<br />Students need training material in time<br />
  20. 20. Reasoning <br />3<br />Sub-systems<br /><ul><li>Chatting with colleagues
  21. 21. Job opportunities
  22. 22. E-learning
  23. 23. Obtain information – conducting a survey,etc.
  24. 24. Programs being conducted by AEI and seeing official posting </li></ul>Julia/Thev<br />Students<br />
  25. 25. Reasoning <br />3<br />Sub-systems<br />How do I provide better quality training?<br />
  26. 26. Reasoning <br />3<br />Sub-systems<br /><ul><li>General temper and mood of its existing students.
  27. 27. Raise funding for student activities
  28. 28. Sponsorship
  29. 29. Ensuring that AEI students remain in touch after they graduate
  30. 30. Market AEI program or raise reputation of AEI primarily in Asia and Europe.</li></ul>Dr. Roziah Omar/ Dr. Jariah<br />AEI Directors<br />
  31. 31. Reasoning <br />3<br />Sub-systems<br />How do I contact an Alumni or current student of AEI?<br />
  32. 32. Reasoning <br />3<br />Sub-systems<br /><ul><li>Feedback of the current and the alumni
  33. 33. General information about accommodation, exchange rate, food, culture, bank details, etc.</li></ul>A/B/C<br />Prospective Students<br />
  34. 34. Reasoning <br />3<br />Students <br />Faculty <br />For delivering lesson material, General interactions<br />Job opportunities, advice<br />Business proposals, general idea sharing<br />General feel of student’s <br />course satisfaction<br />Look for talent<br />AEI Directors<br />References, etc.<br />Prospective student needing feedback on course <br />Funding and sponsorships, internships and <br />jobs for students<br />Prospective students taking interest <br />in the course, their general queries<br />Alumni<br />Prospective Students<br />Prospective student needing feedback on course <br />Process flow between the various sub-systems<br />
  35. 35. Reasoning<br />3<br />
  36. 36. Outcome<br />(example)<br />4<br />Simple dashboard<br />Advertisements to monetize website<br />
  37. 37. Outcome<br />(example)<br />4<br />
  38. 38. Outcome<br />(example)<br />4<br />Profs can load learning material here<br />Chat can be exciting !<br />
  39. 39. Points to ponder<br />How do we make AEIOO financially independent?<br />How to prevent indecent language and polarized comments?<br />How to make the site more engaging?<br />How to popularize the site?<br />
  40. 40. Thank you !<br />