Malaysia's CITY - CORRIDOR Marketing Presentation, 2009

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" Malaysia's CITY - CORRIDOR Marketing" Presentation by Amirul HM in 2009 for Marketing Class.

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Malaysia's CITY - CORRIDOR Marketing Presentation, 2009

  1. 1. CITY MARKETING<br />Malaysia: KL, Putrajaya, Corridors & “Stolen Identity”<br />~ MY Thoughts ~<br />
  2. 2. Presentation Outline<br />Introduction<br />KL – Capital City of Malaysia<br />Putrajaya – Administrative Capital City of Malaysia<br />Corridors - MSC & 2007/08 Development Corridors (WPI,NCER, ECER, SCORE & Sabah) <br />“Stolen Identity”<br />Conclusion<br />
  3. 3. MALAYSIA<br />
  4. 4. KL<br />
  5. 5. KL – IN the NEWS everyDAY<br />
  6. 6. Administrative Capital( Boring & Dead Places…’cept PJ)<br />
  7. 7. Putrajaya<br />
  8. 8. Putrajaya<br />
  9. 9. Putrajaya - Bridges<br />
  10. 10. Putrajaya – Street lamps<br />
  11. 11. Putrajaya - Events<br />
  12. 12. Putrajaya<br />
  13. 13. Cities/Area Marketing - Corridors<br />
  14. 14. DURIAN – King of Fruits<br />
  15. 15. “Stolen Identity”<br />
  16. 16. Conclusion - KL<br />KL - News<br />KL – Islamic Finance<br />
  17. 17. Conclusion - Putrajaya<br />INTERNAL (Domestic) <br />City to get away from the City<br />Rejuvenation<br />EXTERNAL (Overseas)<br />Niche Market<br /> e.g. Sports, Planners, Education<br />
  18. 18. Mother of All ConclusionCity to Cities/Area Marketing<br />

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