4. A PASSIONATE MAN
« C’est dans la passion que je puise mon
inspiration »
The life of Fred Samuel is a modern-day epic.
As a citizen of the world, sportsman ahead of his time
and creative personality with innate business acumen,
he built his life far away from the beaten track.
5. A PASSIONATE MAN
1908, Fred SAMUEL was born in Buenos Aires.
His father had a jewellery store in Calle Florida in Buenos Aires.
In 1918, Fred came to Paris.
6. A PASSIONATE MAN
1936, Fred Samuel was 28 years old when he opened his first jewellery store in Paris, 6 rue Royale.
7. A PASSIONATE MAN
He became a great figure of jewellery. Success beckoned from the very beginning and his creations multiplied.
As Fred’s heart beat in time with the lively rhythm of his creative passion, the whole world listened.
8. A PASSIONATE MAN
1939. Already a father and a company founder, he chose to join the Foreign Legion during the Second
World War to defend his country and origins.
He fought to build a name and a reputation for himself.
9. A PASSIONATE MAN
50’ 60’ His creations but also his enthusiasm and his friendly personality made him a celebrity.
From American stars to sovereigns, Fred’s clients became his friends.
10. A PASSIONATE MAN
70’ 80’ He became an unavoidable personality of the Riviera in France, where he opened his
second shop.
11. CONTINUING THE PASSION
1995, la maison Fred opened the second chapter of its history when it joined LVMH.
Mr Samuel thus acquired the assurance that his brand would remain and flourish within a group that was
protective of French traditions and expertise, which had been able to take luxury to new stratospheric levels.
12. CONTINUING THE PASSION
1999, la maison FRED opened the boutique 7, Place Vendôme.
The innovative spirit of the brand also shines forth in the shops.
Fred was the first great jeweller to design sales areas as veritable living spaces.
13. CONTINUING THE PASSION
Since 2002, Fred has opened a dozen or so new shops, throughout the world,
from Paris to London, via Tokyo.
14.
15. A WORLD OF CREATIONS
« My style is the expression of Enthusiasm
and Freedom,
my trade demands
Rigour and Expertise
and I draw inspiration from my Passion
for my work…»
It is the spirit that animates today la maison FRED
16. A WORLD OF CREATIONS
Fred was the specialist in pearls and colored gemstones.
17. A WORLD OF CREATION
He also liked the innovative and modern combinations of materials.
1966 the first famous icon: Force
1O.
A tribute to his passion: boating
22. A WORLD OF CREATION
FORCE 10
MOVE 1
SUCCESS
This is an everyday bracelet or symbol of
a certain art de vivre jewellery, for
women and men.
Everything about it is different yet it’s so
FRED, it quickly becomes one of the great
timepiece classics.
This is also a strong and different, recognised
line, and indisputably emblematic of the brand.
Today, FRED’s collection is rich in iconic creations.
23. A WORLD OF CREATION
And exceptional jewellery.
Colorful and creative.
24.
25. THE EXPERTISE
Jeweller since 1936
Distinct creations in High Jewellery
Irreproachable Quality
Expert assembly and design
26. EXCITEMENT
Intimate and opportunist character
History of surprise
Creation with no preconceived ideas
Multiple designers
Different stores for a new style of jewellery
27. IN LIFE
Accessible Name
Modern and contemporary style
Fashion inspired
Perfect, flexible, design
Easy to live with products
28.
29. EXPERTISE & PRESTIGE
The FRED Eyewear collection is designed using specific criteria to
ensure maximum preservation of the quintessential characteristics
of this prestigious brand.
We have carefully identified our consumers,
defined a design specific to the company,
conceived our products with the greatest rigour,
selected our materials using strict criteria,
and produced finishes that reflect our jewellery expertise.
30. WELL-INFORMED & DEMANDING
Our consumers live in worlds where beauty and refinement are
part of their everyday experience.
The products that surround them are faultless examples of good
taste in an environment where quality and beauty reign.
Well-informed connoisseurs, they travel the less trodden
paths of the luxury goods world and avoid overly ostentatious
products and brands.
31. DNA & CREATIVITY
Our Designers are fully acquainted with the FRED world.
Their expertise guarantees respect for the DNA of the brand.
They produce innovative models embodying refinement and elegance.
They draw the lines that will come to life in the hands of our prototypists.
32. NOTHING LEFT TO CHANCE
Our eyewear is meticulously designed to the very last detail.
Each material and every technical feature is selected by our Designers after careful analysis so as to
produce the best performance and faultless beauty.
33. A STRICT SELECTION PROCESS
All our materials are carefully selected and comply with specific
requirements.
They are subjected to advanced testing and must meet our
quality commitments which go beyond the requirements of CE
standards.
Our materials are of excellent quality, reliable and durable.
They are chosen to provide maximum comfort.
34.
35. JEWELLERY FINISHES
Our eyewear is decorated with precious metals: 18 carat gold, platinum, ruthenium, palladium.
Each eyewear component [temples, endpieces, etc.] has a 5-micron plating, which is greater
than the 3 microns required to benefit from the jeweller's hallmark.
36. JEWELLERY FINISHES
We are the only ones to offer eyeglasses with plated metal.
For proof, all of our frames are stamped with
our jeweller's hallmark.
39. NATURAL & PRECIOUS
Mahogany comes from Southeast Asia and is a rich colour
with brown and ochre notes.
Ebony comes from Southeast Asia and is finely streaked
with incrustations of crystal that make it sparkle in the light.
Mahogany and Ebony are woods with a very fine grain allowing perfect polishing.
Their high density means they are unaffected by hygrometric variations (resistant to deformation).
40. NATURAL & PRECIOUS
Our frames with wooden temples are supplied with a care leaflet
and a guarantee card certifying the origin and quality of the wood.
41. NATURAL & PRECIOUS
Alligator
Iguana
Shagreen
We offer a wide variety of excellent quality LEATHERS.
The skins are supplied by a Factory specialized in leather work for leading watch brands.
Varnished gloss finish and flattened scales for better durability.
Compliant with current chemical standards and dry and wet abrasion resistance tests.
Guaranteed origin. Sourced from certified breeding farms.
43. URBAN & CONTEMPORARY
LACQUER, a finish of great beauty
Depth of appearance
Coloured lacquer is produced in several stages,
giving it depth and density of colour.
High gloss
The polished surface is extremely shiny and clean,
sitting flush with metal parts.
Impact- and scratch-resistant
A coat of resin is deposited over the colour, guaranteeing
excellent abrasion and friction resistance.
44. URBAN & CONTEMPORARY
A highly fashionable material in the world of watchmaking, providing comfort and resistance
Quality. The rubber we use is the same as the one employed in high-end watchmaking
Comfort. The flexibility of rubber guarantees ultra-comfortable wear
Resistance. Its elasticity and natural strength make it highly resistant to all kinds of stresses (twisting, perspiration,
sebum)
Colours. Our rubbers are self-coloured, ensuring excellent fade resistance
45. URBAN & CONTEMPORARY
Combined with precious metals for even greater sophistication
Artisan production methods, using Mazzucchelli know-how dating back to 1849
Aesthetically pleasing and tactile, three-dimensional effect, brilliance and silky feel
Hypoallergenic, plant-based plastics derived from cotton flowers and wood
Hand-crafted and hand-polished, each frame is unique
51. SUN LENSES
The best lenses for guaranteed protection
POLYCARBONATE POLARIZING
the best protection against reflected light and water
POLYAMIDE
effective protection for everyday life
52. SUN LENSES
POLYAMIDE
effective protection for everyday life
PERFORMANCE
Unbreakable, flexible, resistant to internal stresses.
Triple-layer anti-reflective interior violet coating
Category 2 or 3 solar protection, 100% anti UVA & UVB
Numerous colours and finishes
Solid: brown, grey
Graduated: brown, grey, blue, plum
With or without Silver Flash or Gold Flash
53. SUN LENSES
POLARIZED ORION COATING
the best partner against reflected light and water
Polarized “film” is cast in the polycarbonate lens and directs reflected light at 45°
PERFORMANCE
Guaranteed effectiveness and visual precision
Intensifies contrasts for perfect definition of volumes and the environment
Hard to scratch: increased resistance to abrasion and scratching
Suitable for sports activities.
54. SUN LENSES
POLARIZED ORION COATING
the best partner against reflected light and water
Internal & external protection of the lenses thanks to “EASY CLEAN” technology
WATER REPELLENT, OIL REPELLENT & SMUDGE-PROOF.
PERFORMANCE
Self-cleaning: grease, smudges and water don’t mark the lenses
Easy to clean: simply wipe the lens
55. DEMO LENSES
Although only for temporary use,
our demonstration lenses are subject
to FRED quality standards
• Depth of 2.5 mm
• Anti-reflective coating
• Safety pad between the screw and lens for improved hold
• Hand-polished edges
• Lenses are supplied pre-drilled with drilling dimension cards
57. MADE IN FRANCE
The eyewear manufacturing tradition in the Jura region in France
laid the foundations for FRED Eyewear.
The impeccable world-renowned quality of FRED Eyewear is the result of more than a century of expertise.
58. MADE IN FRANCE
Each frame is unique and produced by master craftsmen
drawing on the traditions of the French eyewear industry.
A FRED frame requires more than 274 operations.
59. GUARANTEE & TRACEABILITY
Guarantee certificate
supplied with all our
eyewear, ensuring
traceability of products
and materials.
Our frames are subject to scrupulous inspection procedures conducted by our personnel.
Our eyewear is provided with a two-year guarantee against manufacturing defects.
Each frame has an authenticity number that can be used to trace the product in each stage of its
manufacturing process.
60. COMMITMENT
All our eyewear bears the guarantee of a high jewellery house thanks to the presence of the FRED logo.
96. Our consumers adore exceptional objects.
Their taste for refinement has no limits.
97. The eyewear in the JEWELLERY collection
features flawless craftsmanship and finishing.
The materials used
are of the very best quality.
They are selected and worked
with the greatest care.
98. We guarantee the perfect quality of our products
Quality of finishing guaranteed for two years against manufacturing defects.
Certification of precious stones [information on carats, size, purity, colour]
Eyewear guarantee card
Card certifying the quality of precious
stones.
99. All FRED eyewear benefits from a jewellery finish
We use Gold and Platinum, two highly-prized precious metals.
Our 5 micron plating is greater than the 3 microns required to benefit
from the jeweller's hallmark.
Each frame is stamped with the jeweller's hallmark guaranteeing a
luxury finish.
100. The precious stones we select are of the highest quality.
Our STONES, Diamonds, Sapphires and Rubies, comply with the standards used in HIGH
JEWELLERY.
They are cut in compliance with lapidary best practices
Their purity and colour are of extremely high quality.
101. In order to consistently offer stones compliant with this criteria of excellence,
FRED Eyewear uses the most experienced gem cutters
The cut of the stone determines its brilliance.
Only a cut of ideal proportions can make a diamond sparkle.
Crown
Girdle
Pavilion
Brilliant
Oval
Radiant
Marquise
Heart
Emerald
Pear
Princess
Triangle
102. The colour of the diamonds we select must be equivalent to at least G.
Blue White +
The clearer a diamond is, the higher its value.
Although a white diamond may appear colourless to
the inexperienced eye, only very rare stones contain
no traces of yellow or brown.
D
Finest White
E
Fine White +
F
Fine White
G
The diamond practically disappears against the grading board.
Slight traces of colour can be seen from the side.
White
H
Obvious colour from the side, difficult to see face up.
Commercial White
I-J
Colour visible face up.
Top silver Cape
K-L
Colour easily visible face up.
Silver Cape
M-Z
Colour very easily visible face up (sometimes the terms tinted colour 1,
tinted colour 2, tinted colour 3, tinted colour 4 are used to describe the
intensity of the colour).
103. We only accept stones with a purity equivalent to VVS1.
The clarity of a diamond is defined by
the number and size of inclusions in the
stone.
Like any natural stone, almost all diamonds
contain flaws. A diamond is considered
"flawless" if no imperfections can be seen
under magnification (x10).
FLAWLESS (FL)
INTERNALLY FLAWLESS
(IF)
No internal or external flaws under 10x magnification.
No inclusions under 10x magnification; in practice less than approximately 5µm in size. The terms Pure and Loupe
Clean (LC) are also sometimes used.
VVS1
VVS2
Minute inclusion(s) that are very difficult for a skilled grader to see under 10x magnification.
VS1
VS2
Very small inclusion(s) that are difficult for a skilled grader to see under 10x magnification.
SI1
SI2
SI3
Small inclusion(s) that are easy for a trained grader to see when viewed under 10x magnification, but invisible to the
naked eye from the crown side. Clarity grade SI3 is not recognized by gemology laboratories (GIA, HRD, etc.) but it is
used by diamond dealers and appears on the Rapaport report SI= Small inclusion(s).
P1
Inclusion(s) that are very easy for a trained grader to see when viewed under 10x magnification, but difficult to see
with the naked eye from the crown side and which do not affect brilliance. P1 = Pique 1
P2
Large and/or numerous inclusion(s) that are easy to see with the naked eye from the crown side resulting in minor
loss of brilliance. P2 = Pique 2
P3
Large and/or numerous inclusion(s) that are very easy to see with the naked eye from the crown side resulting in
marked dulling of brilliance. P3 = Pique 3
104. We have chosen a setting process of outstanding quality
The LS® piqué setting is a completely revolutionary and innovative patented process.
The process, which has proved its worth in the jewellery profession,
offers numerous advantages:
- Excellent stone visibility & maximum light reflection
thanks to this technique which leaves the stones free of any overlapping material.
- Exceptional hold of stones even in the absence of prongs.
In use since 2002, the process has shown that it provides an enduring perfect hold.
105.
106. Alternately feminine and masculine,
St Vincent Éclat offers an irresistible choice of fine
and precious stones.
