3. Via La Moda was founded by Master Craftsman Hanspeter Winklmayr and Mr Walter
Hauser, in 1989.
Located in Johannesburg, South Africa’s business capital, Via La Moda was able
to tap into a rich pool of talent from which to mould a team of artisans and have
access to world class infrastructure in a country that is a premium source of exotic
leather skins.
The iconic Via La Moda Showroom positioned above the manufacturing site has
since become a landmark retail destination, offering an unparalleled assortment of
exotic luxury leather handbags and accessories crafted to exacting standard
“Via La Moda’s combination of creative
talent, eurocentric disciplines and
authentic craftsmanship has resulted in a
niche brand with strong product focus.”
Hanspeter Winklmayr
A graduate of the Vienna Fashion
School in Austria, Hanspeter not only
studied the art of leather craftsmanship
but was also handed down specialist
skills from a family dynasty dating
back over 300 years.
Walter Hauser
Walter Hauser, from Vienna, Austria,
has been in the manufacturing industry
in South Africa since the 1970’s. A
Cabinet maker / Carpenter by trade,
Walter’s focus has always centred
around exceptional quality and the
highest design standards.
Heritage
4. The eponymous Via La Moda brand
forms the cornerstone of the product
offering. The luxury goods house
manufactures products structured to
suit varying segments of the market,
pivoting on authentic craftsmanship.
The 1691 Collection is a tribute to the
Winklmayr dynasty and represents the
broadest offering of catalogued articles
split across categories ranging from
Large ladies handbags to essential
business accessories.
Via Veneta Provoque, evolved from
Hanspeter’s intuitive desire to preserve
the dignity of the precious leather he
worked with. This was achieved by
crafting a collection that is affordable
without sacrificing quality and design
aspects. Following months of research
and development the concept of an
all limited edition Exotic handbags
accessories range was released to the
market.
The Via Veneta Provoque Untamed
Collection represents a marriage
between African nature and traditional
continental craftsmanship.
Aesthetics that play on the offerings
of a natural environment are
combined with a heritage of crafting
methods developed over centuries in
Europe. The result is an exclusively
conceptualised design with a
discerning clientele in mind yearning to
express their individual style.
Manufactured by Via La Moda in South
Africa. These exotic skin accessories
represent the highest levels of artistry
on offer in an array of unique natural
tones. Nothing less than untamed
luxury.
Via Veneta Premium. A range
of authentic designs featuring an
assortment of bags crafted in genuine
leather with an ever-changing variety
of colours and finishes. Manufactured
to the same standards applied across
the higher ranges, this is a more
accessible article that appeals to the
modern woman.
The Via La Moda Showroom.
Originally conceived as an exposition
point for demonstrating ideal display
and merchandising techniques, it
gradually evolved into a premium
shopping destination for clients
seeking craftsmanship and a range
of superior accessories over more
common offerings.
Brand Structure
5. Via La Moda products are made in a
wholly owned manufacturing facility
located in Johannesburg, South
Africa. All stages of the production
process are personally monitored and
measured to ensure consistency. All
stages from sourcing of raw materials
through prototyping and production to
final storage are directly managed.
At the Via La Moda workshop Modern
imported machinery is operated by
trained technicians working alongside
traditional artisans reflecting a
marriage of art and science at work.
Our Facility
6. Respect for leather lies at the heart
of the products proudly produced
at Via La Moda. One of the tenets
of the brand is the concept LEBEN
EINHAUCHEN, “the breathing of life”.
This is reinforced by the belief that
“every hide deserves respect” and
evidenced in the responsible sourcing
of exotic skins.
OSTRICH LEATHER is uniquely soft,
pliable and improves the more you
handle your accessory. It
is recognised by a unique pattern
enhanced by the feather quills.
Highest level organic tanning methods
are applied to further enhance the
natural attributes of ostrich leather.
NILE CROCODILE skin is one of the
most luxurious of the exotic leathers
offered by Via La Moda and owes
it’s rarity to the revered reptiles
from which it is drawn. Crocodile
accessories are the most sought after
in international fashion collections.
Via La Moda is fully supportive and
complies with the initiatives of CITES,
the Convention on International Trade
in Endangered Species.
Via La Moda makes use of Burmese
as well as Reticulated PYTHON skins.
Pythons have an unusual patterned
skin and are tremendously durable
lending themselves to a diverse range
of applications.
Other genuine leathers are sourced
through unique agreements and
subsequently imported from
worldwide tanneries that ensure
materials are both innovative and
exclusive.
Materials and guiding
principles.
