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Sky fall case study
1.
2. EON PRODUCTIONS
Eon productions is a film production company that was well known
for the series of films from James Bond. The film company is
based in London’s Piccadilly and also works with ‘Pinewood
studios’ in the United Kingdom.
The industry that it is in is to entertain and was founded in 1961.
The founders were ‘Albert R ‘Cubby’ Broccoli and Harry Saltzman.
The parent company of Eon Productions is ‘DanJaq LLC’ and they
are the holding company responsible for the copyright and trade
marks to the characters, elements and other materials related to
the screening of James Bond.
3. INSTITUTIONS AND AUDIENCES
Audience- UK/US aimed at a global audience- censorship in China
Distribution- MGM and Columbia pictures (both owned by Sony)
Marketing- Production placement, PR Stunts synergy
Exhibition- IMAX release- saturation
4. PRODUCTION
The production company of sky fall was suspended throughout 2010
because of the big budget of $200 million as MGM had finical
problems.
The original screenwriter, Peter Morgan left the project during the
suspension. When the production resumed pre-production
following MGM’s exist from bankruptcy on 21st December 2010
Logan Purvis and wade continued writing what became the final
version of the script. Filming began in November 2011 and took
place mainly in United kingdom with smaller parts filmed in
China and Turkey.
The film was given a release date of 9th November 2012 by MGM
and the Broccoli family. However the release date was bought
forward to 26th October by MGM and Sony pictures. This was two
weeks ahead of the US release date.
Sky fall was part of a year long celebration of the 50th anniversary of
Dr No. and the Bond film series.
Filming was scheduled to take 133 days however took 128 days.
5. DIGITAL TECHNOLOGY
Sky fall was the first Bond movie to be shot and filmed digitally. It
also the first film production to make the use of ALEXA Studio
camera’s.
6. DISTRIBUTION/MARKETING (SYNERGY)
Sky Fall cost around $75,000,000 on marketing the film.
This new film raised the bar for onscreen product placement this is
because ‘James Bond’ played by Daniel Craig was involved in
‘Tom Ford tailored suits, Omega sea master watches, Sony Xperia
phones as well as Coke Zero, perfumes and retailers.
Sky Fall was also involved in the campaign and advert of the beer
brand Heineken with Daniel Craig sipping the beer. This caused
them to make a profit of $28 million which almost covered a
quarter of the estimated production budget.
Ocean Royale Aftershave Film tourism add
8. SOUNDTRACK- SKY FALL
The sound track was released on 29th October 2012 in the UK and
6th November 2012 in the US.
In October 2012 the singer/song writer Adele confirmed that she
had written and sang the films theme tune.
The song cover was shown and released on her twitter.
11. AUDIENCE AND TWITTER
There was 1,637,385 ‘sky fall’ mentions on twitter globally over the
12 months before release. Also there was 129,384 mentions
when the film was finally released on Friday 26th October.
November 3rd 2011 when the title was released there were 3,298
mentions commenting on the name of the film. There were mixed
reviews the majority were positive. ( Gender distribution Males
81% Female 19%)
12. EXHIBITION
Sky Fall was released on IMAX and this was a success this is
because it took $3.5 million in 79 locations. Averaging at
$45,000 per screening. This represents the best international
opening in IMAX history.
13. IMPORTANCE OF SYNERGY
Sky Fall used synergy this is because Sony PS3, Phones, games,
DVD, TV, soundtrack and the film were all released at the same
time. This has a large effect than if one product was released on
its own. This is because all the products released all promote
each other and help increase the overall profit. Conglomerates
for example ‘Sony’ is a conglomerate therefore is able to use
synergy to boost profit because of their diversity (they own lots of
different , smaller companies) these are called subsidiaries.
14. IMPORTANCE OF CROSS CONVERGENCE
Media convergence is when two or more mediums are combined.
Examples of mediums are: TV, film, computer, graphics. In terms
of Sky Fall the release of the DVD which is the medium of film
and the release of the soundtrack sang by Adele was the medium
of music were both released together. This is cross convergence
as it show the film industry and the music industry coming
together.
15. IMPORTANCE OF TIE INS
Tie ins is where products are released by a totally different company
however relating to the film. This isn't synergy as it doesn't’t help
promote the film just involves it for example:
• Coca-Cola
• Tom Ford suits
• Heineken
• Aston Martin
Tom ford suits are promoted off the film but doesn't’t promote the
actual film.
16. ISSUES RAISED WITH NATIONAL AND LOCAL
AUDIENCES
In the film ‘Sky Fall’ there is very well known famous
actors/actresses examples are Daniel Craig and Judi Dench. By
having very well known and famous actors/actresses in this film
will attract a wider audience as a lot of people know and love
their acting. The locations that ‘Sky Fall’ used were many
different countries for example Turkey, Japan and England. This
would therefore attract a more national audience as other
countries will recognize the locations. In particular London was
used a lot on Sky Fall this is because scenes were seen in the
locations of ‘Primrose street, Broad gate tower, Trinity square,
west minister, Trafalgar square, Mill bank etc. London is a very
popular tourist spot therefore many other countries know the
culture of London therefore can relate to the film very well.
17.
18. INDEPENDENT BRITISH FILM- INBETWEENERS
This movie came from the success of the E4 series. There success came from how
they gained the most views on digital TV.
Film information
Made in 2011
Running time- 97 minutes
Director- Ben Palmer
Producer- Christopher Young
Director of photography- Ben Wheeler
Principle Cast- Simon Bird, James Buckley, Blake Harrison, Joe Thomas
19. PRODUCTION
Pre-production
The film was a co-production between Bwark productions, Film 4 and young films.
It was filmed in the locations of UK, Magaluf and Malia.
Production
140 minutes of filming material done however the editing put the film to 97mintues
long.
20. DISTRIBUTORS
Entertainment film distributors
The company was founded in 1978
Entertainment film distributor had the rights for the cinema exhibition however
channel 4 retained the rights for DVD sales.
This film was known for vertical integration as many channel 4 subsidiaries were
involved in all the stages of film making.
21. MARKETING
As it was already a successful TV series not a lot of marketing
was needed. Most of it was verbally. Film poster were
made, film trailer were made. It was advertised on
channel 4 and Film 4. (Twitter was used as a low budget
marketing)
The premier for this film was on the 16th August 2011 at the
Vue cinema in Leicester square. It was previewed at the
L’Oreal Paris National movies awards on 11th May 2011
22. EXHIBITION
The movie was released on the 19th August 2011 and grossed $13,200,00 shown on
475 screens and as of September 2011 grossed $41,800,00 . However in
America it didn't’t do as well. It was only shown on 10 screens in America and
grossed $35,955 overall. This was because it contains British humor and
therefore American wouldn't’t understand it as well.
It was released on DVD and blue ray on 12th December 2011 with extended features
of different sections and the full 18 rated movie shown on the triple play DVD
On the first day this DVD sold 575,000 copies and by the 17th it reached 1 million.
24. BWARK PRODUCTIONS
London based comedy producer founded in 2004 by two former channel 4 editors
called Iain Morris and Damon Beesley. Bwark is best known for its E4 comedy hit
‘Inbetweeners’
