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Creative Software Innovation Trends

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The document discusses creativity and innovation in technology. It covers topics like segmentation, experiences, products, and the adoption cycle of technologies. Examples are provided of innovative products like a multi-tool suitcase and 3D printed medical casts. The conclusion thanks the audience and credits a quote about creativity being the process of generating original ideas that add value.

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© Copyright 2010 Hewlett-Packard Development Company, L.P.   1 Sof t war e: Oxí geno cr eat i vo eder i co Fer nández Pr at o o- Fundador I nsi t e @ eke
© Copyright 2010 Hewlett-Packard Development Company, L.P.   2 contexto
© Copyright 2010 Hewlett-Packard Development Company, L.P.   3 SEGMENTACIÓN
© Copyright 2010 Hewlett-Packard Development Company, L.P.   4 EXPERIENCIAS
© Copyright 2010 Hewlett-Packard Development Company, L.P.   5 PRODUCTOS
© Copyright 2010 Hewlett-Packard Development Company, L.P.   6 SEGMENTACIÓN PRODUCTOSEXPERIENCIAS
© Copyright 2010 Hewlett-Packard Development Company, L.P.   7 Innovador 0-3% Emergente 4-15% Expandiendo 16-66% Madurando 66-100% CICLO DE ADOPCION TECNOLÓGICAPENETRACIÓN ADOPCIÓN Programmatic Re-targeting & Automation SEM Analytics Mobile apps Responsive HTML5 Social apps SMS Email Declive Flash Fuente: mi experiencia de 15 años en esto. IoT Werables VR Oculus
© Copyright 2010 Hewlett-Packard Development Company, L.P.   8 La vitorinox de las valijas
© Copyright 2010 Hewlett-Packard Development Company, L.P.   9 Imprimite un yeso
© Copyright 2010 Hewlett-Packard Development Company, L.P.   10 LO QUIERO YAAAA!.
© Copyright 2010 Hewlett-Packard Development Company, L.P.   11 Te sigue a todas partes
© Copyright 2010 Hewlett-Packard Development Company, L.P.   12 casos
© Copyright 2010 Hewlett-Packard Development Company, L.P.   13
© Copyright 2010 Hewlett-Packard Development Company, L.P.   14
© Copyright 2010 Hewlett-Packard Development Company, L.P.   15
© Copyright 2010 Hewlett-Packard Development Company, L.P.   16
© Copyright 2010 Hewlett-Packard Development Company, L.P.   17
© Copyright 2010 Hewlett-Packard Development Company, L.P.   18
© Copyright 2010 Hewlett-Packard Development Company, L.P.   19
© Copyright 2010 Hewlett-Packard Development Company, L.P.   20
© Copyright 2010 Hewlett-Packard Development Company, L.P.   21 “Creatividad es el proceso de generar ideas originales que agregan valor” Ken Robinson
© Copyright 2010 Hewlett-Packard Development Company, L.P.   22 Gr aci as, t ot al es. @f eke

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Creative Software Innovation Trends

  • 1. © Copyright 2010 Hewlett-Packard Development Company, L.P.   1 Sof t war e: Oxí geno cr eat i vo eder i co Fer nández Pr at o o- Fundador I nsi t e @ eke
  • 2. © Copyright 2010 Hewlett-Packard Development Company, L.P.   2 contexto
  • 3. © Copyright 2010 Hewlett-Packard Development Company, L.P.   3 SEGMENTACIÓN
  • 4. © Copyright 2010 Hewlett-Packard Development Company, L.P.   4 EXPERIENCIAS
  • 5. © Copyright 2010 Hewlett-Packard Development Company, L.P.   5 PRODUCTOS
  • 6. © Copyright 2010 Hewlett-Packard Development Company, L.P.   6 SEGMENTACIÓN PRODUCTOSEXPERIENCIAS
  • 7. © Copyright 2010 Hewlett-Packard Development Company, L.P.   7 Innovador 0-3% Emergente 4-15% Expandiendo 16-66% Madurando 66-100% CICLO DE ADOPCION TECNOLÓGICAPENETRACIÓN ADOPCIÓN Programmatic Re-targeting & Automation SEM Analytics Mobile apps Responsive HTML5 Social apps SMS Email Declive Flash Fuente: mi experiencia de 15 años en esto. IoT Werables VR Oculus
  • 8. © Copyright 2010 Hewlett-Packard Development Company, L.P.   8 La vitorinox de las valijas
  • 9. © Copyright 2010 Hewlett-Packard Development Company, L.P.   9 Imprimite un yeso
  • 10. © Copyright 2010 Hewlett-Packard Development Company, L.P.   10 LO QUIERO YAAAA!.
  • 11. © Copyright 2010 Hewlett-Packard Development Company, L.P.   11 Te sigue a todas partes
  • 12. © Copyright 2010 Hewlett-Packard Development Company, L.P.   12 casos
  • 13. © Copyright 2010 Hewlett-Packard Development Company, L.P.   13
  • 14. © Copyright 2010 Hewlett-Packard Development Company, L.P.   14
  • 15. © Copyright 2010 Hewlett-Packard Development Company, L.P.   15
  • 16. © Copyright 2010 Hewlett-Packard Development Company, L.P.   16
  • 17. © Copyright 2010 Hewlett-Packard Development Company, L.P.   17
  • 18. © Copyright 2010 Hewlett-Packard Development Company, L.P.   18
  • 19. © Copyright 2010 Hewlett-Packard Development Company, L.P.   19
  • 20. © Copyright 2010 Hewlett-Packard Development Company, L.P.   20
  • 21. © Copyright 2010 Hewlett-Packard Development Company, L.P.   21 “Creatividad es el proceso de generar ideas originales que agregan valor” Ken Robinson
  • 22. © Copyright 2010 Hewlett-Packard Development Company, L.P.   22 Gr aci as, t ot al es. @f eke