Looking for the right partnership!

1. Basic Marketing Plan:
Prepared for…
Investors, Distributor, Consultants:
• Direct to Consumer Launch – Fall 2012
• Spring Break Supplement Launch –
Feb. 2013
• Summer Vacation Launch – May 2013
• Sports Supplement Launch – Fall 2013
• Christmas Supplement Launch – Nov. 2013

2. Quick Facts:
Intellectual Property:
Provisional Patent has been filed November 2011 and approved February 2012
We have 3 Trade Marks approved
COTG™
Church on the Go™
Values on the Go™
Christian’s on the Go, LLC May 2012
Amanda Tiffany, Partner
Michael Tiffany, 10 yrs old, Partner
Aspire Beyond Consulting, LLC formed March 2009

3. Seeking…
A partnership with a company to help us to grow world-
wide through strategic counsel and capital.
Marketing Plan has been completed by Amanda Tiffany,
Principle of Aspire Beyond Consulting, LLC and is very basic,
more detail will be available upon request:
262-909-0433
Mycotg.com
amandastiffany@gmail.com

4. The Pre-Plan:
Use our experience and networking wisely
5 Focus Groups have assessed:
Viability of COTG Concept (May 2011)
Re-visions to Directions and Content (2) (August, Sept. 2011)
Price Point (upon playing COTG for the first time) (Oct. 2011)
Finalization of all Intellectual Materials for filing of Patent and TM (Nov. 2011)
Evaluateindustry/market trends
Rambert&Rambert,Minneapolis, MN
The Capture Group, Chanhassen, MN
Alan Bagg, Corprate Image
Input from key resources
Manufacturing (Made in USA only)
New product development (Patent Attorney David Gottardo)
Salestrends (Chicago Toy and Game Show was Conceptual Launch-Nov. 2011)

5. Sales Goals:
Global Faith-based Resource Company call Aspire Beyond
(Christian’s on the Go and/or Character on the Go)
1M in sales in Dec. 2013 (Yes I said it – Matthew 19:26)
Direct to Consumer (Home based Business run similar to
Silpada, Inc)
Presence in Christian Bookstores (CBA.org)
Presence in Churches and Non-profits (Sunday School’s and
Resource Libraries)
Ronald McDonald House, Director Jessica Greb
National Institute of Marriage, Brandon-MO
First Assembly Kenosha, Pastor Bob (Youth Ministry)

6. Seeking Advisor for Customer
Research
Five Focus Groups between (June 2012 – Oct. 2012)
First-hand contact
Interviews, questionnaires, surveys
SWOT analysis
KEY: We listened to these people! They are your lifeblood!

7. Future of Aspire Beyond/COTG™
Pipe-line Plans
1. COTG (Church and Character – 52 week card kit only)
2. Holiday additions
3. COTG version 2 (Launched 40 weeks post initial launch)
4. Character on the Go is non-biblical but would have 52 Characteristics using “hero” quotes in place of scripture
Product is “seasonal”, start research as soon as “hot” period is over
Summer Vacation
Spring Break
Christmas Breaks
Supplement to regularly scheduled worship

8. Target Audience
• SWOT Analysis available with SSC-P
• Marketing Objectives
– 25 - 45 yr. female with family
– Grandparents (gifts at bdays and holidays)
• Social media, phone calls, direct sales, etc.
– Budget (5k)
• Executive Summary Available – Created by Advisory
Board (Oct. 2011)

9. Post-Plan – Enacting the Plan!
Measure, Measure, Measure
Find out what worked, what didn’t
Track results for ROI
Bloggs
Newsletters
Social Media
SHARE results
If an ad/promo campaign increases sales by 13% but nobody knows about it, did it
really happen? We will be continually communicating with investors and looking or
partnerships
Focus on the Family
Parenting.com
Implied value added + increase sales/brand equity = more $$$ next year

10. The Major Ground Rules to Lay for
Yourself
Be strategic and do not over-extend resources (K.I.S.S.)
Look for low-hanging fruit – ex. use customer database for
direct marketing campaign, and social media
Select tactics where you can define measurable for
purpose of sale of COTG

11. Team Goals:
Investors:
•Restructure of company in order to provide stock options (Scott Hess, Clifton-Gunderson)
Advisory Board:
•Keep people in your organization up to date on what you have going on (direct mail,
advertising, promotions, materials, etc.).
Faith-based Organizations via Social Media:
•The more people know, the more feedback you’ll get…the more value people will find in
“Marketing”

13. Next Steps
1. Todd Jacobs, Talicor, Distributor
Team ABC:
2. Jack Bloom, Consultant T
3. Tim Walsh, Inventor
4. Ray Wehrs, Gamer – Inventor
Rachael Contreras, VP of
5. Rich Sontag, Christian Business Association (CBNA.org)
Sales is working Social
6. Dan Becker, Investor
Media, Networking
7. Mike Boyle, Capture Marketing Group
Database and Monthly
8. Gary Hannemann, Banking Investor Newsletter
9. Rev.James Fisher, Linked-IN
Jen Peters, updating
10. Bill Robinson, Zonderkidz
website pics, video and
11. Jerry Bloom, Christian Books
content
12. Pastor Bob, First Assembly
13. Pastor Christine, Mt. Pleasant Luther Church Video Editor, 2 minute
14. Alexa Damon, ChiTAG what is COTG and Demo
15. Business Coach, CA of Play
16. Kent , Thrivent – Motivational Speaker
17. Mary Couzin, ChiTAG