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MIS5101 Wk6 analytics


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Slides from week 6 of MIS5101: Business Intelligence taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

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MIS5101 Wk6 analytics

  1. 1. MIS5101: Business Intelligence Week 6 – Analytics PROF. STEVEN L. JOHNSON Twitter: @StevenLJohnson
  2. 2. Today’s Agenda   Brief discussion of Reading & Blog   Hands-On Google Analytics (hand-out Part A)   Additional Discussion of Reading   More Google Analytics (hand-out Part B)
  3. 3. Discussion Questions   What is analytics?   What is Google Analytics?   Why does it matter?
  4. 4. 100 Second Reflection 1.  What do you want to remember in the future about analytics? 2.  Any further questions? 3.  Any other comments?
  5. 5. For More Information PROF. STEVEN L. JOHNSON EMAIL: STEVEN@TEMPLE.EDU Twitter: @StevenLJohnson