case study 1

1. No MATRICS NUMBER NAME
1. EX03679 ALYA NURFATINI BATRISYIA BINTI AZME
2. EX03682 LIKNESWARY A/P SAHADEVAN
3. EX03695 SANGEETA A/P KONASILAN
ACT4197 INTEGRATED CASE STUDY
CASE STUDY ON HAPPY ICE
LECTURER'S NAME: DR ONG TZE SAN

2. Q1
Q1
Q1 IDENTIFY TWO POINTS FOR EACH ELEMENTS
IDENTIFY TWO POINTS FOR EACH ELEMENTS
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OF SWOT
OF SWOT
OF SWOT
STRENGTHS
ESTABLISHED DISTRIBUTION CHANNEL
1.
The company has established strong sales channels
through retailers and vending machines, contributing
to a significant portion of its revenue. This
distribution network gives them a competitive
advantage in reaching their target audience
efficiently.
2. NICHE MARKET AND UNIQUE SELLING
PROPOSITION
Happy Ice has successfully identified a niche market
for its healthier-choice ice cream through its fun
vending machine concept. The unique experience of
using the claw machine to select ice cream creates an
engaging and enjoyable buying process for
consumers.

3. Q1
Q1
Q1 IDENTIFY TWO POINTS FOR EACH ELEMENTS
IDENTIFY TWO POINTS FOR EACH ELEMENTS
IDENTIFY TWO POINTS FOR EACH ELEMENTS
OF SWOT
OF SWOT
OF SWOT
WEAKNESSES
DEPENDENCE ON CASH TRANSACTIONS
1.
The reliance on cash transactions for sales and
collections poses a security risk and can be time-
consuming in terms of handling and reconciling cash.
This could potentially lead to errors or discrepancies.
2. LIMITED MANUFACTURING CONTROL
Happy Ice relies on imported ice cream and doesn't
have direct control over its product's manufacturing.
This might impact quality consistency and flexibility
in responding to market demands.

4. Q1
Q1
Q1 IDENTIFY TWO POINTS FOR EACH ELEMENTS
IDENTIFY TWO POINTS FOR EACH ELEMENTS
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OF SWOT
OF SWOT
OF SWOT
OPPORTUNITIES
EXPANSION INTO NEW MARKETS
1.
The franchise model presents a significant
opportunity for expansion into new markets, tapping
into the growing demand for unique ice cream
experiences and healthier options.
2. ADVANCEMENTS IN TECHNOLOGY
The incorporation of cashless payment options into
vending machines and improved remote monitoring
systems could enhance efficiency, reduce the risk of
cash-related issues, and offer more convenience to
customers.

5. Q1
Q1
Q1 IDENTIFY TWO POINTS FOR EACH ELEMENTS
IDENTIFY TWO POINTS FOR EACH ELEMENTS
IDENTIFY TWO POINTS FOR EACH ELEMENTS
OF SWOT
OF SWOT
OF SWOT
THREATS
COMPETITION AND IMITATION
1.
As the concept of vending machines gains popularity,
competition may increase, and other companies
could imitate Happy Ice's business model. The threat
of competitors offering similar products or
experiences could impact the company's market
share.
2. REGULATORY CHALLENGES
Operating in different countries under various
franchise models might expose the company to
diverse regulatory challenges and market dynamics
that could affect its success and profitability.

6. Q2
Q2
Q2 IDENTIFY TWO ADVANTAGES AND
IDENTIFY TWO ADVANTAGES AND
IDENTIFY TWO ADVANTAGES AND
DISADVANTAGES IN CASH CONTROL
DISADVANTAGES IN CASH CONTROL
DISADVANTAGES IN CASH CONTROL
ADVANTAGES
1. OPERATIONAL EFFICIENCY
BY IMPLEMENTING EFFICIENT INTERNAL CONTROL PROCEDURES FOR CASH MANAGEMENT, HAPPY ICE CAN STREAMLINE ITS DAILY
OPERATIONS. CLEAR GUIDELINES FOR INVENTORY REPLENISHMENT, CASH COLLECTION, AND RECONCILIATION PROCESSES CAN ENHANCE
OPERATIONAL EFFICIENCY AND REDUCE ERRORS, ALLOWING THE COMPANY TO FOCUS ON ITS CORE BUSINESS ACTIVITIES.
2. ACCURACY OF FINANCIAL REPORTING
WITH A CLEAR INTERNAL CONTROL SYSTEM IN PLACE, HAPPY ICE CAN ENSURE ACCURATE RECORDING AND REPORTING OF CASH
TRANSACTIONS. THIS ACCURACY IS CRUCIAL FOR PRODUCING RELIABLE FINANCIAL STATEMENTS AND REPORTS, WHICH ARE ESSENTIAL
FOR DECISION-MAKING AND ATTRACTING POTENTIAL INVESTORS OR PARTNERS, ESPECIALLY AS THE COMPANY PLANS TO EXPAND
THROUGH A FRANCHISE MODEL.

7. Q2
Q2
Q2 IDENTIFY TWO ADVANTAGES AND
IDENTIFY TWO ADVANTAGES AND
IDENTIFY TWO ADVANTAGES AND
DISADVANTAGES IN CASH CONTROL
DISADVANTAGES IN CASH CONTROL
DISADVANTAGES IN CASH CONTROL
DISADVANTAGES
1. RESOURCE INTENSIVENESS
IMPLEMENTING COMPREHENSIVE INTERNAL CONTROLS REQUIRES ALLOCATION OF RESOURCES SUCH AS TIME, PERSONNEL, AND
POTENTIALLY TECHNOLOGY. IN THE CASE OF HAPPY ICE, WHERE THE FOUNDER CUM DIRECTOR CUM OPERATION MANAGER IS ACTIVELY
INVOLVED IN VARIOUS ASPECTS OF THE BUSINESS, DIVERTING RESOURCES TO DEVELOP AND MANAGE INTERNAL CONTROLS COULD
STRETCH THE EXISTING TEAM'S CAPACITY.
2. LIMITED ACCOUNTABILITY AND AUDIT TRAIL
IT CHALLENGING TO TRACK THE MOVEMENT OF CASH ACCURATELY. IN HAPPY ICE'S CASE, CASH COLLECTED FROM VENDING MACHINES IS
NOT SUBJECTED TO IMMEDIATE SCRUTINY OR VERIFICATION. THIS LIMITED ACCOUNTABILITY CAN LEAD TO DIFFICULTIES IN IDENTIFYING
DISCREPANCIES OR TRACING THE SOURCE OF ANY FINANCIAL IRREGULARITIES. WITHOUT A PROPER AUDIT TRAIL, RESOLVING ISSUES
RELATED TO CASH DISCREPANCIES BECOMES MORE COMPLEX.

8. 1) Enhance the vending machine payment options to a
1) Enhance the vending machine payment options to a
cashless payment system
cashless payment system
a. Happy ice should consider to change its vending machine payment system from using
physical cash notes to a cashless payment system such as credit cards, or e-wallet services.
b. By transitioning to a cashless payment system, it will helps improving security and
reduce the risk of theft and mishandling of cash.
c. Other than that, when payment made cashless the transactions are recorded
electronically, at the same time provides instant access to sales data.
Q3
Q3
Q3 FOUR STRATEGIES TO IMPROVE THE CURRENT
FOUR STRATEGIES TO IMPROVE THE CURRENT
FOUR STRATEGIES TO IMPROVE THE CURRENT
CASH CONTROL SYSTEM OF HAPPY ICE
CASH CONTROL SYSTEM OF HAPPY ICE
CASH CONTROL SYSTEM OF HAPPY ICE

9. 2) Centralised cash collection and deposits
2) Centralised cash collection and deposits
a. To improve control and security, Happy Ice should centralise cash collection and
deposits. Instead of drivers holding cash until they return to the office, they should deposit
cash at a designated bank or secure cash collection center immediately after collecting it
from the vending machines.
b. This will help Happy Ice gets to improve its working capital needs and reduce
transaction and clerical costs.
c. By centralising cash collection will helps to reduce the risk of mishandling or loss of
cash during transit.
Q3
Q3
Q3 FOUR STRATEGIES TO IMPROVE THE CURRENT
FOUR STRATEGIES TO IMPROVE THE CURRENT
FOUR STRATEGIES TO IMPROVE THE CURRENT
CASH CONTROL SYSTEM OF HAPPY ICE
CASH CONTROL SYSTEM OF HAPPY ICE
CASH CONTROL SYSTEM OF HAPPY ICE

10. 3) Segregation of duties for the drivers
3) Segregation of duties for the drivers
a. Segregate te duties replenishment duties and exchange coins to notes duties
b. Drivers can focus on replenishment of the vending machine and do the online
deliveries.
c. Happy ice shall hire reliable person to manage the exchanging coins to notes duties
d. Help to prevent fraud, reduce the risk of theft and mishandling of cash.
Q3
Q3
Q3 FOUR STRATEGIES TO IMPROVE THE CURRENT
FOUR STRATEGIES TO IMPROVE THE CURRENT
FOUR STRATEGIES TO IMPROVE THE CURRENT
CASH CONTROL SYSTEM OF HAPPY ICE
CASH CONTROL SYSTEM OF HAPPY ICE
CASH CONTROL SYSTEM OF HAPPY ICE

11. 4) Enhance security measures for cash
4) Enhance security measures for cash
storage
storage
a. To prevent theft or unauthorised access, Happy Ice need to strengthen security measures
for cash storage around the account room.
b. Install access controls, surveillance cameras, and alarms to safeguards cash assets.
c. Install a lock box system to improve cash flows and improve controls over cash receipts
that will made personnel involved in the accounting function do not have direct access to
cash.
Q3
Q3
Q3 FOUR STRATEGIES TO IMPROVE THE CURRENT
FOUR STRATEGIES TO IMPROVE THE CURRENT
FOUR STRATEGIES TO IMPROVE THE CURRENT
CASH CONTROL SYSTEM OF HAPPY ICE
CASH CONTROL SYSTEM OF HAPPY ICE
CASH CONTROL SYSTEM OF HAPPY ICE

12. THANK YOU
THANK YOU
THANK YOU