CASE 9.2 Business Case 329
C A S E 9 . 2
Business Case: HSBC Combats Fraud in Split-second Decisions
With billions of dollars, corporate reputations, customer
loyalty, and criminal penalties for noncompliance at stake,
fi nancial fi rms must outsmart fraudsters. Detecting and pre-
venting fraudulent transactions across many lines of business
(checking, savings, credit cards, loans, etc.) and online chan-
nels require comprehensive real time data analytics to assess
and score transactions. That is, each transaction has to be
analyzed within a split second to calculate the probability
that it is fraudulent or legitimate.
A big part of a bank’s relationship with customers is
giving them confi dence that they are protected against fraud,
and balancing that protection with their need to have access
to your services.
HSCB Overview
HSBC is a commercial bank known by many as the “world’s
local bank.” HSBC is a United Kingdom–based company
that provides a wide range of banking and related fi nancial
services. The bank reported a pre-tax profi t of $6.8 billion
in the fi rst quarter of 2014 (1Q 2014). It has 6,300 offi ces in
75 countries and over 54 million customers.
Fighting Fraudulent Transactions
HSBC was able to reduce the incidence of fraud across tens
of millions of debit and credit card accounts. The bank imple-
mented the latest Fraud Management software from SAS. The
software includes an application programming interface (API)
and a real time transaction scoring system based on advanced
data analytics. Using the Fraud Management app, HSBC has
reduced its losses from fraudulent transactions worldwide and
its exposure to increasingly aggressive threats. The antifraud
solution is live in the United States, Europe, and Asia, where it
protects 100 percent of credit card transactions in real time.
Scenario
Consider this scenario. A credit card transaction request
comes in for the purchase of $6,000 in home appliances. The
bank has a moment to decide to approve the transaction, or
reject it as potentially fraudulent. Two outcomes are possible:
• Legitimate purchase rejected: When a legitimate pur-
chase is rejected, the customer might pay with another
card. The bank loses the fee income from the purchase
and the interest fee. Risk of account churn increases.
• Fraudulent purchase accepted: When a fraudulent pur-
chase is accepted, a legitimate customer becomes a victim
of a crime. The bank incurs the $6,000 loss, the cost of the
fraud investigation, potential regulatory scrutiny, and bad
publicity. Chances of recovering any losses are almost zero.
With trillions of dollars in assets, HSBC Holdings plc is a prime
target for fraud. Fighting all forms of fraud—unauthorized
use of cards for payment and online transactions, and even
customer fraud—has risen to the top of the corporate
agenda. Fraud losses are operating costs that damage
the bottom line.
As required by regulations, HSBC has ...
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1. CASE 9.2 Business Case 329
C A S E 9 . 2
Business Case: HSBC Combats Fraud in Split-second Decisions
With billions of dollars, corporate reputations, customer
loyalty, and criminal penalties for noncompliance at stake,
fi nancial fi rms must outsmart fraudsters. Detecting and pre-
venting fraudulent transactions across many lines of business
(checking, savings, credit cards, loans, etc.) and online chan-
nels require comprehensive real time data analytics to assess
and score transactions. That is, each transaction has to be
analyzed within a split second to calculate the probability
that it is fraudulent or legitimate.
A big part of a bank’s relationship with customers is
giving them confi dence that they are protected against fraud,
and balancing that protection with their need to have access
to your services.
HSCB Overview
HSBC is a commercial bank known by many as the “world’s
local bank.” HSBC is a United Kingdom–based company
that provides a wide range of banking and related fi nancial
services. The bank reported a pre-tax profi t of $6.8 billion
in the fi rst quarter of 2014 (1Q 2014). It has 6,300 offi ces in
75 countries and over 54 million customers.
Fighting Fraudulent Transactions
HSBC was able to reduce the incidence of fraud across tens
of millions of debit and credit card accounts. The bank imple-
mented the latest Fraud Management software from SAS. The
software includes an application programming interface (API)
2. and a real time transaction scoring system based on advanced
data analytics. Using the Fraud Management app, HSBC has
reduced its losses from fraudulent transactions worldwide and
its exposure to increasingly aggressive threats. The antifraud
solution is live in the United States, Europe, and Asia, where it
protects 100 percent of credit card transactions in real time.
Scenario
Consider this scenario. A credit card transaction request
comes in for the purchase of $6,000 in home appliances. The
bank has a moment to decide to approve the transaction, or
reject it as potentially fraudulent. Two outcomes are possible:
• Legitimate purchase rejected: When a legitimate pur-
chase is rejected, the customer might pay with another
card. The bank loses the fee income from the purchase
and the interest fee. Risk of account churn increases.
• Fraudulent purchase accepted: When a fraudulent pur-
chase is accepted, a legitimate customer becomes a victim
of a crime. The bank incurs the $6,000 loss, the cost of the
fraud investigation, potential regulatory scrutiny, and bad
publicity. Chances of recovering any losses are almost zero.
With trillions of dollars in assets, HSBC Holdings plc is a prime
target for fraud. Fighting all forms of fraud—unauthorized
use of cards for payment and online transactions, and even
customer fraud—has risen to the top of the corporate
agenda. Fraud losses are operating costs that damage
the bottom line.
As required by regulations, HSBC has implemented poli-
cies to segregate duties, create dual controls, and establish
strong audit trails to detect anomalies. In addition, the bank
has antifraud technology, which includes SAS Fraud Manage-
ment, to monitor and score the millions of daily transactions.
3. It is the cornerstone of these efforts.
Fraud Management
In 2007 HSBC’s fi rst SAS implementation went live in the
United States, which was their largest portfolio with 30 million
cards issued there. All transactions were scored in real time.
Detection rates on debit ATM transactions have been very
effective. HSBC has updated its Fraud Management solution
multiple times as newer technology and threats emerged.
Of course, fi nancial fraud morphs to avoid new detec-
tion methods so antifraud models have a very short shelf
life. Once HSBC closes up one loophole, thieves devise new
threats to exploit other potential vulnerabilities. To counter-
act threats, fraud-monitoring algorithms and scoring models
require constant refreshing.
Sources: BusinessWire (2011), SAS.com (2014), Reuters
(2014), YouTube
video “HSBC Relies on SAS for Comprehensive Fraud
Detection.”
Questions
1. Analyze the reasons to invest millions of dollars to detect
and prevent fraudulent transactions. In your evaluation,
do a cost–benefi t analysis to show why the investment
cost is worthwhile.
2. Review the two outcomes of the fraud scenario. Assess
the business implications of each of the following two
goals. Explain why these goals are confl icting.
a. To minimize rejecting legitimate purchases by autho-
rized customers
b. To minimize the risk of making customers victims of
4. fraud
3. The Fraud Management solution is based on a scoring
model. For example, assume the scores range from 1 to
10, with 10 being the highest probability that the transac-
tion is fraudulent. What cutoff score would you use to
decide to approve a purchase? What cutoff score would
you use to decide not to approve a purchase? If those
cutoff scores are not the same, how do you suggest
those falling between scores be treated?
4. Why are approval decisions made in a split second? Would
customers tolerate a brief delay in the approval process if
it reduced their risk of identity theft? Explain your answer.
5. Research ATM or other banking transaction fraud. How
has a fi nancial fi rm been defrauded or harmed?
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Project I
The trial balance of the Elker Fashions Incorporated contained
the following accounts at
December 31, 2008 the end of the company’s calendar year.
Elker Fashions Incorporated
6. Sales Discounts 6,100
Purchases 720,000
Purchase Discounts 16,400
Freight-in 12,900
Salaries Expense 70,700
Utilities Expense 11,400
Repair Expense 5,900
Gas and Oil Expense 7,600
Insurance Expense 3,500
$ 1,331,800 $ 1,331,800
Adjustment data:
1. Depreciation is $12,000 on buildings and $10,000 on
equipment. (Both are administrative
expenses.)
2. Interest of $9,000 is unpaid on notes payable at December 31.
Other data:
1. The beginning balance of accounts receivable is $26,750.
7. 2. The amount of total assets at the beginning of the year is
$378,231.
3. Merchandise inventory on hand at December 31, 2008 is
$80,000.
4. Salaries are 70% selling and 30% administrative.
5. $12,000 of the notes payable are payable next year.
6. Gas and oil expense is a selling expense.
7. Utilities expense, repair expense, and insurance expense are
100% administrative.
Instructions
1) Journalize the adjusting entries.
2) Prepare a multiple-step income statement and a retained
earnings statement for the year
and a classified balance sheet as of December 31, 2008.
3) Journalize the closing entries.
4) Prepare a post-closing trial balance.
5) Prepare the following ratios and show all support for your
computations:
(No partial credit given without work/computations)
a) Current Ratio
b) Quick Ratio
c) Working Capital
8. d) Accounts Receivable Turnover
e) Average Collection Period
f) Inventory Turnover
g) Days in Inventory
h) Debt to Total Assets Ratio
i) Gross Profit Ratio
j) Profit Margin Ratio
k) Return on Assets Ratio
l) Asset Turnover Ratio
6) Based on the ratios computed in 5) above, answer the
following questions and use the
financial statement ratios to support your answers where
appropriate:
Do you feel that the company is able to meet its current and
long term obligations as they
become due?
Comment on the profitability of the company with respect to
the various profitability ratios
9. that you computed.
Would you lend money to this company for the long term?
Comment on the ability of the company to collect its
receivables and mange inventory.
2005 2006 2007
Industry
Average
Liquidity
Current 2.41 2.72 2.85 3.08
Quick 1.08 1.12 1.19 1.47
Working Capital $ 96,750.00 $ 99,850.00 $ 101.700.00 $
109,000.00
Leverage
Debt to Total Assets (%) 19.84% 20.77% 21.45% 19.63%
Times Interest Earned 8.75 9.08 9.48 10.12
10. Activity
Inventory Turnover (sales) 8.21 9.91 10.15 10.52
Fixed Asset Turnover 3.24 3.62 3.73 3.81
Total Asset Turnover 2.15 2.22 2.30 2.56
Average Collection Period
(days) 14.95 14.72 14.42 14.20
Accounts Receivable Turnover 24.08 24.50 24.88 25.17
Days in Inventory 42.91 34.59 34.31 41.75
Profitability
Gross Profit Margin (%) 21.10% 23.40% 24.03% 24.56%
Net Profit (%) 6.63% 7.25% 7.83% 8.03%
Return on Total Assets (%) 15.65% 16.14% 16.24% 16.09%
Return on Equity (%) 20.15% 21.89% 22.75% 22.56%
Payout Ratio (%) 16.32% 16.78% 17.09% 17.72%
Financial Accounting – Project II.
The bank section of the bank reconciliation
for the Jolly Company at December 31,2017 was as follows:
JOLLY COMPANY
11. Bank Reconciliation
December 31, 2017
Cash balance per bank
$13,950.70
Add: Deposits in transit
2,348.20
16,298.90
Less:
Outstanding checks
Check Number
Check Amount
5551
$2,175.50
5571
844.50
5572
1,521.75
12. 5574
995.00
5575
670.506,207.25
Adjusted cash balance per bank
$10,091.65
The adjusted cash balance per bank agreed with the cash
balance per books at December 30.
The January bank statement showed the following checks and
deposits.
Check
DateNumberAmount
1-1
5551
$2,175.50
1-2
5571
844.50
18. 1-31 2,347.00
Total $19,008.60
The bank statement contained two memoranda:
1. A credit of $2,655 for the collection of a $2,500 note for
Jolly Company plus interest of $190 and less a collection fee of
$35.00. Jolly Company has not accrued any interest on the note.
2.
A debit of $633.45 for an NSF check written by J. Smith, a
customer. On January 31, the check had not been re-deposited
in the bank.
At January 31, the cash balance per the books was $14,206.15
and the cash balance per the bank statement was $19,200.00.
The bank did not make any errors but Jolly Company made two
errors.
Instructions
(a) Prepare the bank reconciliation at January 31, 2018
19. (b) Prepare the adjusting entries based on the reconciliation.
(Note: The correction of any errors pertaining to recording
checks should be made to Accounts Payable. The correction of
any errors relating to recording cash receipts should be made to
Accounts Receivable.)