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1. a)Real-World Example of Omni-Retailing Channels-Sephora (Present the findings of the
investigation of Sephora,Singapore to provide evidence to show how the company leverages the
resource or function to gain its competitive advantage.) b)Issues identified (Identify the issues
encountered by the case company in leveraging the supply chain function and how these issues
are resolved or overcome by the firm to achieve success.)

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