1. Intel Intel is an American multinational technology company founded in 1968. The company is an industry leader, creating world-changing technology that enables global progress and enriches lives. The company is among the Fortune top 50 brands. Intel microchips are some of the most complex devices ever manufactured, requiring advanced manufacturing technology. With six wafer fabrication sites and four assembly test manufacturing locations worldwide, Intels manufacturing facilities employ exceptional flexibility on a global virtual network. Microchips are standardised products that are produced locally in these manufacturing facilities. In the recent years, the company has changed its business model from a PC centric model to a data centric model. This has resulted in faster growth and better financial results. However, the growth of Intel is also a result of its sharp focus on research and development. Intel has developed a network of research hubs across to address the data challenges of the future. In 2020, Intel's research and development expenditure climbed to 13.56 billion U.S. dollars, up from the 13.36 billion U.S. dollars recorded in the previous year. For example, in 2021, Intel announced an investment worth tens of millions of euros to expand its presence in the Polish city of Gdask that is the companys largest research and development centre in the European Union. The research hubs across the world coordinate the new advance solutions in the development of chips, artificial intelligence (AI), 5G network transformation, and the rise of the intelligent edge. Based on the previous information, identify Intels international strategy. (choose ONE answer) Transnational strategy Global strategy Multi-domestic strategy Profit strategy Diversification Product development 2. Tesoro Wine Estates (TWE) Tesoro Wine Estates (TWE) is an Australian global winemaking and distribution business with headquarters in Melbourne listed on the Australian Securities Exchange. TWE employs more than 2,600 workers across the world. The company is focussed on two principal activities: (1) grape growing and sourcing (more than 12,700 planted hectares of owned vineyards in internationally recognised regions), and (2) winemaking. Since 2018, the company is implementing a direct distribution model to a range of customers worldwide and they tailor the route-to-market model by country to capitalise on regional opportunities. TWE has an annual production of about 53 million cases across more than 60 brands. TWE sells primarily through distribution partners in a Business to Business (B2B) model on which commerce occurs between two businesses rather than between a business and an individual consumer. The company is restructuring the global operating model and is moving quickly in diversifying its sales to other global markets. In 2021, TWEs share price has continued to recover since slumping to $7.97 in November 2020 ahead of the imposition of provisional Chinese tar.

1. 1. Intel
Intel is an American multinational technology company founded in 1968. The company is an
industry leader, creating world-changing technology that enables global progress and enriches
lives. The company is among the Fortune top 50 brands.
Intel microchips are some of the most complex devices ever manufactured, requiring advanced
manufacturing technology. With six wafer fabrication sites and four assembly test manufacturing
locations worldwide, Intels manufacturing facilities employ exceptional flexibility on a global
virtual network. Microchips are standardised products that are produced locally in these
manufacturing facilities.
In the recent years, the company has changed its business model from a PC centric model to a
data centric model. This has resulted in faster growth and better financial results.
However, the growth of Intel is also a result of its sharp focus on research and development. Intel
has developed a network of research hubs across to address the data challenges of the future. In
2020, Intel's research and development expenditure climbed to 13.56 billion U.S. dollars, up
from the 13.36 billion U.S. dollars recorded in the previous year. For example, in 2021, Intel
announced an investment worth tens of millions of euros to expand its presence in the Polish city
of Gdask that is the companys largest research and development centre in the European Union.
The research hubs across the world coordinate the new advance solutions in the development of
chips, artificial intelligence (AI), 5G network transformation, and the rise of the intelligent edge.
Based on the previous information, identify Intels international strategy. (choose ONE answer)
Transnational strategy
Global strategy
Multi-domestic strategy
Profit strategy
Diversification
Product development
2.
Tesoro Wine Estates (TWE)
Tesoro Wine Estates (TWE) is an Australian global winemaking and distribution business with
headquarters in Melbourne listed on the Australian Securities Exchange. TWE employs more
than 2,600 workers across the world. The company is focussed on two principal activities: (1)

2. grape growing and sourcing (more than 12,700 planted hectares of owned vineyards in
internationally recognised regions), and (2) winemaking. Since 2018, the company is
implementing a direct distribution model to a range of customers worldwide and they tailor the
route-to-market model by country to capitalise on regional opportunities. TWE has an annual
production of about 53 million cases across more than 60 brands.
TWE sells primarily through distribution partners in a Business to Business (B2B) model on
which commerce occurs between two businesses rather than between a business and an
individual consumer. The company is restructuring the global operating model and is moving
quickly in diversifying its sales to other global markets. In 2021, TWEs share price has
continued to recover since slumping to $7.97 in November 2020 ahead of the imposition of
provisional Chinese tariffs on its wines of 169.3%. TWE wines are sold in more than 70
countries around the world and is focussing on luxury growth markets in the US, Australia and
other parts of Asia through targeted marketing campaigns.
Based on the information above, identify the international strategy of TWE. (choose ONE
answer)
International strategy (export)
Transnational strategy
Global strategy
Multi-domestic strategy
Profit strategy
Diversification
3.
Coca-Cola's International Strategy
Coca-Cola company was founded in 1886 when Dr. John S. Pemberton, a pharmacist in Atlanta,
Georgia,created a new kind of soft drink to be sold at soda fountains. From the early days the
Coca-Cola looked to expand worldwide, and by the early 1900s it was bottling the drink in Asia
and Europe, a challenging process that required understanding of local consumer preferences. As
a consequence, the company is now the largest distributor, manufacturer, marketer of non-
alcoholic beverage concentrates and syrup which operate in more than 200 countries. However,
there is a centralisation of some processes such as marketing campaigns and some strategic
decisions. Asa global business, activities are coordinated via cooperation and interdependence
between its head office, operational divisions and internationally located subsidiaries.
What is Coca Colas international strategy? (choose ONE answer)
Transnational strategy

3. Global strategy
Multi-domestic strategy
Profit strategy
Differentiation
Product development
4.
Coca-Cola
The Coca-Cola Company is one of the most famous manufacturers of a variety of non-alcoholic
beverages in the World. By the year 2021 Coca-Cola company was worth $230 Billion. Its
successful strategy can be exampled by a mix of strategic moves. One of these strategies is
explained below.
Coca-Cola company started with Coca-Cola drink, which was the first product the company
released. Over the years the company launched many variations of its drinks in order to increase
the sales amongst their existing customers. These products included variations of Coca Cola
drink, such as Diet Cola, Cola Zero, Coca-Cola Cherry, Coca-Cola Classic Vanilla, Coca-Cola
No Sugar Vanilla, Coca-Cola Classic Frozen and other variations of this drink. With time the
company also launched other variations of its drinks. These included variations of Fanta, such as
Fanta Grape and Fanta Orange, and Sprite, such as Sprite No Sugar. All these drinks were
launched to increase sales amongst the companys existing customers.
Which corporate strategy is described above? (choose one answer)
This is an example of product development because Coca-Cola launched new products in its
existing markets.
This is an example of related diversification because Coca-Cola launched different products in
its existing markets.
This is an example of differentiation because Coca-Cola launched different products and tried to
be different from their competitors.
This is an example of Blue Ocean because no other company before Coca-Cola created sweet
drinks without sugar.
5.
Thai Union Group PCL.
Thai Union Group PCL. is a Thailand-based producer of seafood products, and the worlds
seafood leader. Thai Union Group was founded in 1977, and over a number of years the
company has developed its portfolio of businesses to include famous brands, such as John West,

4. Bellotta, Chicken of the Sea, King Oscar, Mareblu, Marvo, Permentier and other brands.
In March 2021 Thai Union Group PCL. announced that it launched a new product OMG Meat, a
plant-based protein. OMG Meat was developed by Thai Unions Global Innovation Center with
the aim of creating a plant-based protein that tastes and smells like meat. OMG Meats
alternative protein products not only have zero cholesterol, but they come with delicious taste
and a high protein content. OMG Meat has created different food offerings for consumers to
choose from, including dim sum, crab dumpling, crab meat, red-pork bun, fish nuggets and
chicken nuggets.
This new product targeted the Thai market to meet surging demand in Asia for healthy,
environmentally conscious, and innovative protein products. Young consumers in Asia are
increasingly adopting a more flexitarian eating style eating a mixture of plant-based foods and
meats in a more flexible manner. They are interested in exploring food for better health while
also caring for the planet, with plant-based protein producing less carbon.
Considering the primary target market of Thai Union Groups strategic move to launch OMG
Meat, what corporate level strategy has the company adopted? (choose ONE answer)
Diversification as the company has launched new product, vegan meat alternative, for new
customers, vegans.
Product development as the company has launched new product, vegan meat alternative for its
existing customers.
Differentiation as the company has tried to stand out from its competitors by launching an
innovative product.
Blue Ocean strategy because the company is the worlds seafood leader.