COCA COLA COMPANY Introduction Coca cola is the largest retailer of beverages in the world The company has more than 400 brands and produces more than 3000 products It spreads over more than 200 countries The company has created employment opportunities for thousands of people worldwide Coca cola is the worlds largest beverage producer which serves more than 200 countries. The company produces variety of brands stretching to more than 400 brands. The company also commands market in more than 200 countries making it a successful international company. Coca cola company also plays major roles in global social corporate responsibilities and it also know for sponsoring various sports. Of great importance, is that the company has created employment to thousands of people across the globe. The success of the company makes it the best fit for this study. Of all the above brands, the company’s products stretch the tally further to 3000 2 Coca cola company organizational structure The company is headed by CEO who is the president of the company He is assisted by subordinates who control various functions of the company Subordinates work under control of vice president of various functional departments The company operates as functional form of organization The organizational structure of the company is centralized. The head of the company is the CEO who serves to oversee of the activities of the Company. The CEO also serves as the president of the company. The president works with sub ornate staffs who control various activities of the company. Authority flows from top management to the Junior management with each person playing his or her role. This is same with communication where vertical communication is embraced 3 Cont.. Organizational structure The company embraces centralized management system it has regional heads in the countries is has penetrate Communication systems in the company follow a certain chain of command Regional heads of different countries take charge business growth in their region. They are answerable to the vice president in their functional departments. 4 Operational plans for coca cola company The company’s operational plans are; To simplify operational model Expanding productivity programs To provide local operations with clear goals To focus on great brands and strong bottling partners Target investments that leverage global muscles The company in its daily operations aims at simplifying matters so as to advance efficiency. This also comes along with increased productivity levels of the organization. Mostly, the company targets those investments which will breakeven and hence get back value of their investment. 5 Coca cola company financial plan The company’s cash flow has been increasing despite stiff competition from new entrants The company has heavily invested in diversification It has heavily invested on technology to minimize cost and improve efficiency the company is aiming at increasing.

1. COCA COLA COMPANY
Introduction
Coca cola is the largest retailer of beverages in the world
The company has more than 400 brands and produces more than
3000 products
It spreads over more than 200 countries
The company has created employment opportunities for
thousands of people worldwide
Coca cola is the worlds largest beverage producer which serves
more than 200 countries. The company produces variety of
brands stretching to more than 400 brands. The company also
commands market in more than 200 countries making it a
successful international company. Coca cola company also plays
major roles in global social corporate responsibilities and it also
know for sponsoring various sports. Of great importance, is that
the company has created employment to thousands of people
across the globe. The success of the company makes it the best
fit for this study.
Of all the above brands, the company’s products stretch the
tally further to 3000
2
Coca cola company organizational structure
The company is headed by CEO who is the president of the
company

2. He is assisted by subordinates who control various functions of
the company
Subordinates work under control of vice president of various
functional departments
The company operates as functional form of organization
The organizational structure of the company is centralized. The
head of the company is the CEO who serves to oversee of the
activities of the Company. The CEO also serves as the president
of the company. The president works with sub ornate staffs who
control various activities of the company. Authority flows from
top management to the Junior management with each person
playing his or her role. This is same with communication where
vertical communication is embraced
3
Cont.. Organizational structure
The company embraces centralized management system
it has regional heads in the countries is has penetrate
Communication systems in the company follow a certain chain
of command
Regional heads of different countries take charge business
growth in their region. They are answerable to the vice
president in their functional departments.
4
Operational plans for coca cola company
The company’s operational plans are;
To simplify operational model
Expanding productivity programs

3. To provide local operations with clear goals
To focus on great brands and strong bottling partners
Target investments that leverage global muscles
The company in its daily operations aims at simplifying matters
so as to advance efficiency. This also comes along with
increased productivity levels of the organization.
Mostly, the company targets those investments which will
breakeven and hence get back value of their investment.
5
Coca cola company financial plan
The company’s cash flow has been increasing despite stiff
competition from new entrants
The company has heavily invested in diversification
It has heavily invested on technology to minimize cost and
improve efficiency
the company is aiming at increasing its margin through cost
differentiation
Organizations get into the field of business with primary goal
of making profits.
This is a major drive in any business venture and for
sustainability in the business, proper financial management
plans need to be in place to safeguard financial welfare of the
company.
Noteworthy is that apart from earning profits, improving
production means through cost minimization is vital for long
run of business operations..

4. 6
Reference
Senker, C., & Foy, D. (2012). Coca Cola: The story behind the
iconic business. London: Wayland
Calderini, M., Garrone, P., & Sobrero, M. (2003). Corporate
governance, market structure and innovation. Cheltenham, U.K:
Edward Elgar
COCA COLA COMPANY
*
INTRODUCTIONCoca cola is the largest retailer of beverages
in the world.It is present in over 150 countries.The company has
more that 200 different products and brands.
Coca-Cola company is based in America and is one of the
largest retailers in the world as it deals with the distribution and
the making of non alcoholic beverages. Coca cola is a
worldwide company that is active with its subsidiaries and
distribution channels in more than 150 countries. The company
is one of the largest as more than 1.5 billion products daily. The

5. main organization produces only the concentrated syrup that is
distributed and sold worldwide to the subsidiaries. The company
is made up of hundreds of brands and they produce variety of
beverages and different flavors. Coca cola is full of variety
which may be the reason behind the company being the largest
beverage company in the world. Coca colas main competitor is
pepsi.
*
COCA COLA COMPANY ORGANIZATION STRUCTURE
Coca cola is made up of a variety of products. For instance, the
company has many kinds of beverages including mineral and
sparkling water. The company also has cold ready to drink tea
products The company started out with coca cola which was
only one flavor, but up to this point the company has different
flavors in different regions in the world. For instance, there are
certain flavors that can only be found in particular areas in the
world. The Amita Is the name of a fruit juice that is only
available in Greece. The company has more than 200 different
beverages all spread around the world.
*
OPERATIONAL PLAN AND FINACIAL
PLANStrategyTimeframePerson ResponsibleBudgetOther
ResourcesConduct market visitsTwo visits per week to selected
markets during summerSales ManagerSalary $2500
Trailer $1500Purchase of roadshow trailerAdvertise major
events through televisionAdverts placed in national televisions
every weekends Promotion coordinatorAdverts $5000Initiate

6. Coca-Cola challenge tournamentsProgram commences Sep 2015
and ends Dec 2015Events coordinatorTrophies $3000Conduct
social events Events conducted every two monthsPromotions
coordinatorEvents self fundingEffect regular communication
with customers through newsletterQuarterly basis: Jan, Apr, Jul
and SepNewsletter EditorPhotocopy consumablePhotocopy
machine
The product is a beverage that is created using carbonated
water, flavorings, sugar, caffeine and color. The beverage is
created using the syrup that is produced by the main company.
After the addition of carbonated water and sugar, the drink is
ready to be consumed. The product is placed in a bottle with
various shapes and colors. The beverage is non alcoholic and is
marketed worldwide in order to appeal to everyone. The main
limitation to the product is that, the product has received bad
publicity with most of the world believing the main drink coca
cola is a corrosive drink due to its other uses the drink can
manage for instance as a cleaning agent. This gives the
company a bad reputation and leads to customers not drinking
it. The benefit of the product is that the company has a variety
of beverages for instance the company has a sports drink,

7. sparkling water and even tea. The availability of substitutes
allows the customers to be free to chose its products.
*
MARKETING MIX OF COCA-COLA
Distribution Activities: The Coca-Cola Company sells its
products by bottling and canning operations. There distributors
reached the coke to the wholesale and the wholesale reached it
to retailers. And at last the customer buy coca cola from the
retailer shop.
Promotion Activities: advertising the Coca-Cola Company uses
advertising as its main source of increasing consumer
awareness. It mainly uses the television. There are many
television advertisements on Coca-Cola products. This source
allows the company’s products to reach a large audience.
The company is already present in more than 150 countries
therefore; this makes it easy to look for the countries that are
not occupied by the product. There are mainly two areas where
the product is not sold which is in North Korea and Cuba. The
problem with North Korea is that the country is not in touch
with the outside world as the country is protected from
outsiders. Cuba is an easier place where coca cola can expand.
The first factor to look at in Cuba is that the country is not
stable in that the relationship between the United States and
Cuba are not strong. Since the United States is the supplier of
the coca cola syrup, the political tensions between the two
countries will lead to a strain in the building of new relations
and the expansion of the company may take time before the
market is receptive to the new product.
The economy of the country is controlled by the state meaning
that the rise and fall of prices is not in control of the company
making the country a risky area to expand to.

8. The environment around the country is peaceful and this is a
plus side as the external environment can affect the way in
which the country operates.
*
REFERENCESenker, C., & Foy, D. (2012). Coca Cola: The
story behind the iconic business. London: WaylandCoca-Cola
Company, Wilmington, Del. (1974). The Coca-Cola Company:
An illustrated profile of a worldwide company. Atlanta: Coca-
Cola CoAllen, F. (1994). Secret formula: How brilliant
marketing and relentless salesmanship made Coca-Cola the
best-known product in the world. New York, NY:
HarperBusiness
*
REFERENCEKeegan, W. J., & Keegan, W. J. (1989). Global
marketing management. Englewood Cliffs, N.J: Prentice
HallCoca-Cola Company, Wilmington, Del. (1974). The Coca-
Cola Company: An illustrated profile of a worldwide company.
Atlanta: Coca-Cola CoAllen, F. (1994). Secret formula: How
brilliant marketing and relentless salesmanship made Coca-Cola
the best-known product in the world. New York, NY:
HarperBusiness
*

9. COCA COLA COMPANY
1
INTRODUCTION
Coca cola is the largest retailer of beverages in the world.
It is present in over 150 countries.
The company has more that 200 different products and brands.
Coca-Cola company is based in America and is one of the
largest retailers in the world as it deals with the distribution and
the making of non alcoholic beverages. Coca cola is a
worldwide company that is active with its subsidiaries and
distribution channels in more than 150 countries. The company
is one of the largest as more than 1.5 billion products daily. The
main organization produces only the concentrated syrup that is
distributed and sold worldwide to the subsidiaries. The company
is made up of hundreds of brands and they produce variety of
beverages and different flavors. Coca cola is full of variety
which may be the reason behind the company being the largest
beverage company in the world. Coca colas main competitor is
pepsi.
2
COCA COLA COMPANY
The company produces all kinds of soft drinks for instance;
Juices
Sports drinks

10. Tea
Mineral Water
Coca cola is made up of a variety of products. For instance, the
company has many kinds of beverages including mineral and
sparkling water. The company also has cold ready to drink tea
products The company started out with coca cola which was
only one flavor, but up to this point the company has different
flavors in different regions in the world. For instance, there are
certain flavors that can only be found in particular areas in the
world. The Amita Is the name of a fruit juice that is only
available in Greece. The company has more than 200 different
beverages all spread around the world.
3
DESCRIPTION
Coca Cola is made up of ;
Carbonated water
Sugar
Flavor
Color
The product is a beverage that is created using carbonated
water, flavorings, sugar, caffeine and color. The beverage is
created using the syrup that is produced by the main company.
After the addition of carbonated water and sugar, the drink is
ready to be consumed. The product is placed in a bottle with
various shapes and colors. The beverage is non alcoholic and is
marketed worldwide in order to appeal to everyone. The main
limitation to the product is that, the product has received bad

11. publicity with most of the world believing the main drink coca
cola is a corrosive drink due to its other uses the drink can
manage for instance as a cleaning agent. This gives the
company a bad reputation and leads to customers not drinking
it. The benefit of the product is that the company has a variety
of beverages for instance the company has a sports drink,
sparkling water and even tea. The availability of substitutes
allows the customers to be free to chose its products.
4
EXPANSION
Coca Cola is in more than 150 countries.
There are mainly two countries the company does not operate
which as Cuba and North Korea.
Cuba is easier to expand to than north Korea due to the political
tensions
Cuba is not stable politically.
Cuba's economy is controlled by the state.
The company is already present in more than 150 countries
therefore; this makes it easy to look for the countries that are
not occupied by the product. There are mainly two areas where
the product is not sold which is in North Korea and Cuba. The
problem with North Korea is that the country is not in touch
with the outside world as the country is protected from
outsiders. Cuba is an easier place where coca cola can expand.
The first factor to look at in Cuba is that the country is not
stable in that the relationship between the United States and
Cuba are not strong. Since the United States is the supplier of
the coca cola syrup, the political tensions between the two
countries will lead to a strain in the building of new relations
and the expansion of the company may take time before the
market is receptive to the new product.
The economy of the country is controlled by the state meaning

12. that the rise and fall of prices is not in control of the company
making the country a risky area to expand to.
The environment around the country is peaceful and this is a
plus side as the external environment can affect the way in
which the country operates.
5
REFERENCE
Senker, C., & Foy, D. (2012). Coca Cola: The story behind the
iconic business. London: Wayland
Coca-Cola Company, Wilmington, Del. (1974). The Coca-Cola
Company: An illustrated profile of a worldwide company.
Atlanta: Coca-Cola Co
Allen, F. (1994). Secret formula: How brilliant marketing and
relentless salesmanship made Coca-Cola the best-known product
in the world. New York, NY: HarperBusiness
6
REFERENCE
Keegan, W. J., & Keegan, W. J. (1989). Global marketing
management. Englewood Cliffs, N.J: Prentice Hall