HR Strategy of Both MC'D And Burger King

1. ORGANISATIONAL HR STRATEGIES OF MC'D AND BURGER KING
SUBMITTED BY: ALKA RATHI
IISU/2020/ADM/31579

2. INTRODUCTION
HR STRATEGY
• HR strategy is a roadmap for solving an
organization’s biggest challenges with people-
centric solutions. This approach requires HR input
during policy creation and elevates the importance
of recruitment, talent-
management, compensation, succession planning
and corporate culture.

3. IMPORTANCE
• Without strategy behind it, HR remains an administrative function
and business growth may be hindered. Consider, for instance, two
different companies that would like to expand into new markets.
• One of them is strategic and gives HR a seat at the table from the
very beginning. It researches locations that would be the most
advantageous from an employment standpoint and then develops a
long-term plan for networking highly-qualified, passive candidates in
the chosen regions.
• The other company takes transactional approaches to solving
problems. Instead of including HR in its expansion discussions, it
delegates a hiring manager to recruit candidates without knowing if
the desired talent exists in that market or if the employment rules
add a significant number of unexpected obstacles.

4. MCDONALD's
McDonald’s is the leading foodservice
retailer around the world with about
2.6 million people the trust the
company for their services and
products. With more than 30,000
restaurants around the world,
Mcdonald is serving millions of
customers with top-quality fast foods.
MacDonald’s has started with the fast-
food restaurant business in the year
1954 in America. Now, having services
in about 118 countries, human resource
management plays a great role in
making a company with huge success.

5. Recruitment And Selection
In McDonald’s
• Mcdonald’s recruitment focuses on the
quality of people, trying to keep up with
emerging international and national
markets. McDonald’s is a search firm
where they do not consider sample
surveys to fill the position. With the right
talent, your company can achieve great
results and achieve better growth in its
business.
• As a result of hosting games over its net
sites or boomers that look out the web
of Mcdonald’s career centre they will be
directly facing benefits available like
running interviews via video calls and
confirming some factors during face-to-
face interviews followed with a job offer.

6. Training And Development Of
McDonald’s
• Increasing the job satisfaction among the
motivated employees which in turn helps in
reducing the labor turnover and absenteeism.
• Decreasing job dissatisfaction through
maintaining the excellent performance of the
employees within the workforce.
• In order to cope with labor shortages,
McDonalds HR managers focus on
development of the skills of existing
employees
• Establishing the most effective and efficient
working methods in order to maximize the
productivity among the staff and increasing
the competitive edge
• McDonalds focus on application of new
technology and use of new equipment

7. BURGER KING
Burger King is the second-largest leading fast-food chain
company in the world which specializes in providing one of
the best quality hamburgers and sandwiches for their customers
at an affordable price. Today, it is operating in more than 80
countries, more than 100 nations, and 100% are privately
franchises owners, which serves as a strong brand equity
presence in the market. It also offers soft drinks, salads, hot dogs,
and some other breakfast items as complimentary. The main
headquarter of the company is in Miami, Florida which is in the
United States, and it was founded by James McLamore and David
Edgerton. The main intention of the company is basically to
provide food to their customers which must be reasonably priced,
attractive, and maintain hygienic in clean surroundings.

8. Recruitment And
Selection In Burger King
• The hiring process at Burger King involves submitting
an application, followed by an interview phase, for all
positions. The specific questions and focus of the
interview phase differ depending on the exact role a
person has applied for. On average, the entire hiring
process for Burger King takes between one and three
weeks.
• For all positions, the first step in hiring process for
Burger King is submitting an application, which can be
done online or in-store. After this, the company will
contact applicants it is interested in, and usually
conducts phone screenings, followed by in-person
interviews at the store.

9. Training And
Development
Of Burger King
• The BURGER KING Leadership Development Programs are
accelerated programs designed for top-performing recent
graduates who are hungry for high levels of responsibility
right out of the gate. The Corporate program is viewed by
our executive team as the most critical pipeline for
creating Burger King Corporation’s future leaders for years
to come.
• Through this program, you will be immersed into the BK
culture, starting with an induction week in Miami and
followed by an intimate, hands-on experience of all the
challenges and opportunities during a two months in-
restaurant training. Next, you will return to our offices
either in Madrid, Slough, Munich, Zug or Singapore, where
you will spend an additional four months rotating amongst
various departments. Along your journey, you will receive
training, mentoring, and coaching from senior leadership
and other members of the BK community, through both
formal and informal development sessions.
• Upon completion of the program, you will be placed
directly into substantive opportunities and will take charge
in lead projects immediately. Opportunities include:
Marketing, Finance, Operations, Franchise Business
Development, Human Resources, Field-based
opportunities and many more.

10. CONCLUSION
• MCD'S STRATEGIES ARE BETTER THEN
BURGER KING
Once the candidate is selected, McDonalds
beings training programs with the one hour
of orientation. Each branch of McDonald has
their own video set ups and technological
resources which helps in the description of
the operations and practices to the
employees. So, it is everyone’s job to involve
in the ongoing training process of
MacDonald. Thus, all the employees receive
induction training with the followed
structured development program based on
the employee position. After completing the
initial training, all the employees have to
pass Observation check list (OCL) to become
successful in the particular area. However,
every employee of McDonalds in the start is
stayed at the 21 days of probationary period
which in evaluating the performance of the
employees.

11. THANK YOU