Virgin Mobile Harvard Case

Virgin Mobile Harvard Case
STUDENT: | Louis–Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile
USA "Pricing for the first time" | DATE: 20/02/2012CLASS: MBS–Entrepreneuriat | PART I)
ANSWERS BASED ON MY "GUT FEELINGS" Virgin Mobile targets the 14 to 24–year–olds
market. The case lays out three pricing options. Which option would you choose and why? I would
go for option number two for several reasons. The first one is that I think offer number one is not
sufficiently different from the rest of the market. The price positioning is the same and we only get
better off peak hours, supposedly "fewer hidden fees" and applications. Virgin Xtras is a creative
idea and definitely suits Virgin's image and targeted young audience, however I ... Show more
content on Helpwriting.net ...
It feels like an inquisition for the customer, affecting in a very bad way the purchasing experience.
The buckets of minutes might have been a confusing notion at first, however everybody understands
what it is now. The industry had to find a common standard to compare the offers and that is what
buckets help doing. I think the buckets are visual and graphically clear enough to make the offers
more attractive and easy to comprehend. The hidden fees are a true enemy to the consumer
experience! Even when you think you have understood everything, there are extras "coming out of
nowhere" spoiling the whole experience. That is part of the reason why we always feel like the
phone operators are cheating on us. Regarding the on peak/off peak distinction, I think it is a
powerful argument. Most people understand what it is and the fact that we can have unlimited time
on off peak hours is a must have for every operator today. Just like with the buckets, it might add a
complexity at first, but it is something that the customer has understood and therefore we speak the
same vocabulary. The big problem that ruins the consumer experience is the addition of these
variables. Indeed, you need to compare all of them between different carriers to find the better deal.
I would also add to these variables the price of the actual mobile phone with the
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Netflix Vs. Netflix, Hulu, And Hulu
By the end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them?
Cable hasn't evolved in last 10 years and cable is becoming increasingly more expensive annually.
Nevertheless, several individuals are still paying for cable, when we have streaming services like
Netflix, Hulu, and Amazon. Streaming services are a superior alternative to cable because they are
cost–effective, more accessible, interactive, and uses an advanced algorithm to learn about the
viewer, and they don't have any commercials. Streaming services cost consumers about $12 a
month, including taxes and other fees. In contrast, cable cost my family approximately $130 per
month excluding taxes and other fess and cable is not getting cheaper any ... Show more content on
Helpwriting.net ...
Streaming services platforms are much more interactive compared to cable. The viewer can pause,
rewind or fast forward through the content; viewers can change the language if they demand. The
streaming services' video player remembers the exact time the viewer stopped watching, so the
viewer can resume their program from where they were left off. Also, Consumers have the freedom
to watch anything from the streaming services diverse content catalog, and they can rate and write a
review of the shows and movies. Also, consumers can conserve their favorite shows and movies in
my list section to watch it later. "Netflix, Hulu, and Amazon also offer far more than cable does.
People can watch a wide variety of movies, from comedies to documentaries, which may never air
on the TV. Netflix subscribers can also choose among a range of different TV shows as many times
as they want, even if it has been taken off the original channel it aired on" (Binge or Bust? Netflix
Vs. Cable TV 1). Streaming services use an advanced algorithm. This algorithm collects data from
the viewers to learn about viewer's interest. As an example, let say the viewer just watched a
comedy movie and if the viewer gives the movie a positive rating, this algorithm will remember that
and in the future, it will suggest the same kinds of movies to the viewer. This same algorithm helped
Netflix create their original hit series House of Cards. In the

Stereotypes Of Hispanic Women
"Yes, I'm blonde. When I started as an actor, because of the accent and my body and my personality,
it was not what the stereotype of the Latina woman in Hollywood is, so they didn't know where to
put me. The blond hair wasn't matching. The moment I put my hair dark, it was better for my work"
(Vergara). The media tends to portray stereotypes of many different people without warnings. So,
when people watch TV or listen to the radio all they get are the generalizations of these different
people. One group that has been highly stereotyped and somewhat portrayed in the media are
Hispanic women. How the media portrays Hispanic women is based on both gender and racial
stereotypes (Correa, 2010). This portrayal of Hispanic women impacts people in many ways. Sofia
Vergara's quote that was stated above is an example of the impact these stereotypes caused; it was
hard for Sofia Vergara to get a job because she didn't look like the stereotypical Hispanic woman
and the media continues to portray Hispanic women as such. One of the largest influences on the
roles Hispanic women are expected to play is the media's portrayal of them. The media portrays
Hispanic women by generalizations of how they look, how they act, and how they identify their
values.
Before getting into how the media portrays Hispanic women, there must be a clear outlook on the
fact that there is very little representation of Hispanics in the US media. This has a large influence
on how people in the US view Hispanics.

Essay Music and Entertainment Industry: Digital TV and MP3s
In the world nowadays, ICT has been responsible for assisting in the development of entertainment.
One of the things that are mainly used in music entertainment now is the MP3 files which contain
music. This technology is often used to play music with digital music players such as MP3 players
and iPods. This now revolutionised the entertainment as it now allows people to listen to music
without the need for a physical product for the players to play music off of such as using cds it is
now quicker in music entertainment to download music of line which makes the process faster.
Digital TV has improved with cable and free view from 4 channels to hundreds of channels of
digital TV company's such as sky and virgin this has given ... Show more content on Helpwriting.net
...
IT is majorly involved in gaming nowadays .Cameras such as on the PlayStation 3 webcam and the
Xbox 360's Kinect are examples of these gaming webcams where people are the controller .The
physical activity that people are able to do and the only way the can play the game, with these
cameras as well as games consoles such as the Wii could mean that as a result of exercising while
playing without controllers, it could make physical activity clubs such as gyms obsolete. Games can
also now be played on mobile phones such as the smartphone thanks to IT assists in file transfer.
ICT has also changed the way in which media has been used by the speed in which new news can be
presented or broadcasted. This shows the improvements in media with ICT it may take a few days
has now improved in the level of only minutes or even seconds to shows all new news of events
which are occurring in the word ict has also improved through the way media is filmed by new
cameras in HD. Also ict has improved entertainment in media by the way they can use text in
newspapers by using pictures to show comedy and humour
Technology has massively influenced the entertainment and leisure.
It has changed the way film and televisions are broadcasted. This is because of the introduction of
digital television digital films and digital video games. The digital recording has helped the
professionals and beginners to

Centurylink Swot Analysis
CenturyLink Delivers Telephone & High Speed Internet to Pennsylvania For home or business,
CenturyLink offers high–speed Internet and telephone service in Pennsylvania. Qualifying
households can also save big when they bundle services. Get affordable, reliable communications
and entertainment services from CenturyLink. CenturyLink High Speed Internet in Pennsylvania
Fast, dependable Internet in your home makes a big difference. CenturyLink serves Pennsylvania
homes from Pittsburgh to Scranton with high–speed Internet. ENTERTAINMENT| Stay on top of all
the news on your team, whether you're an Eagles or Steelers fan. Stream your favorite TV shows
and blockbuster movies with Internet service from CenturyLink. Gamers can challenge rivals coast
... Show more content on Helpwriting.net ...
Watch video surveillance at your home on your laptop or tablet. With CenturyLink, you stay
connected so you can keep your home safe. EDUCATION | A fast, dependable Internet connection
aids education at any age. Register to study online courses at Penn State. Search for DIY videos and
podcasts online. CenturyLink high–speed Internet opens the door to discovery for preschoolers and
college–age students alike. Save with CenturyLink Internet bundles CenturyLink bundles include
both high–speed Internet and home phone services, at one low price. You get one easy bill, and both
services from one provider you can count on. It's tough to beat a CenturyLink Internet bundle!
AFFORDABILITY | How does a three–year price guarantee sound? Don't settle for carriers that
hike their prices every year. With CenturyLink, pay the same low price today as you will three years
from now. CONVENIENCE | Reach CenturyLink technical support anytime, day or night. They're
available 24 hours a day, seven days a week. One call covers Internet and phone service concerns.
Residential phone service from CenturyLink CenturyLink phone connections are dependable, and
won't drop calls the way mobile service can. In any weather, you can depend on your connection,
with

Components Of The Tablet / E Reader Market
1. Three important consumer segments in the tablet/e–reader market are as follows:
College students and/or graduates
People in professional and related occupations
People with children ages 6–11
I've identified these segments based on the following data:
Segment
Percent of people who have tablets/e–readers in the segment (Percent down)
Index
Explanation of Index
College students and/or graduates
19.2% (current students), 49% (graduates), total=68.2%
100 (current students), 176 (graduates)
The relative proportion of college students who own tablets is exactly proportionate to their relative
population in the country.
The relative proportion of college graduates who own tables is far higher than their relative
population in the country. This means they are very overrepresented as tablet owners.
People in professional and related occupations
23.3%
176
The relative proportion of professionals who own tables is far higher than their relative population
in the country. This means they are very overrepresented as tablet owners.
People with children ages 6–11
22.6%
124
The relative proportion of people with kids who own tables is slightly higher than their relative
population in the country. This means they are pretty overrepresented as tablet owners.
2. For each segment, turn them into a persona: bring them to life as a person and make an attempt to
describe their lifestyle based upon the inferences you can make from the data. Get creative! It 's
okay to make some judgment calls

Netflix : Delivering Value Through Innovation
Netflix: Delivering Value through Innovation Netflix, "the company that revolutionized watching of
movies and TV shows (Netflix Media Center, n.d.)" began in 1997 with CEO Reed Hastings
creating an online based DVD subscription service. It quickly became a success through its low
cost, fast delivery times and proprietary queue. The company went public in 2002 and continued to
expand its membership and in 2007 introduced its online streaming service. Netflix currently boasts,
"over 81 million members in over 190 countries enjoying more than 125 million hours of TV shows
and movies per day, including original series, documentaries and feature films (Netflix Media
Center n.d.)". Netflix's core competency is to deliver high quality, diverse entertainment directly to
the consumer. In the beginning this meant not having to travel to your local video store
(Blockbuster) and hoping that the store had the movie that the customer wanted. Netflix removed
this from the customer's routine, by mailing the latest DVDs directly to their door. Now, Netflix and
its streaming based subscription allow the consumer to watch their choice of over thousands of
programs anytime, anywhere, as many times as you want. The value proposition is the, "set of
beliefs or values it (the company) promises to deliver to consumers to satisfy their needs (Armstrong
& Kotler, 2013)". Netflix promises to deliver their diverse and ever expanding content library to the
consumer for a set monthly fee. Netflix builds

Hamlet's Relationship With Ophelia
Hamlet's relationship with Ophelia
Hamlet and Ophelia's relationship was like a roller coaster because one minute they seemed like
they loved each other and the next it seemed like they didn't .
When Ophelia's father found out that Ophelia was talking to Hamlet he warned her to stay away
from him because he thought he knew Hamlet and thought that Hamlet would break her heart .
Ophelia always honored what ever her father said and so when he told her that ,she listened and
obeyed .
In Act 1 Scene 3 Polonis / Ophelia's father states" Do not believe his vows , for they are for brokers.
Not of that dye which their investments show , but mere implorators of unholy suits ,breathing like
sanctified and plous bawds." This quote shows that since her father didn't believe Hamlet was the
best choice for her she had to believe in what he was saying and obey her fathers orders. She liked
Hamlet but she ... Show more content on Helpwriting.net ...
Woot fight? Woot fast? Woot tear thyself? Woot drink it up eisel .." In this quote Hamlet was telling
them that he knew he was being set up and how their assumptions where wrong about him

Marketing Is All About Creating Value.
MARKETING IS ALL ABOUT CREATING VALUE. USING BOTH CRITICAL ANALYSIS AND
PRACTICAL EXAMPLES, EXAMINE THE EXTENT TO WHICH CREATING VALUE TO
CUSTOMERS AND TO THE FIRM ARE AN INTRINSIC PART OF MARKETING TODAY.
Different people have defined marketing differently. On the face of it, it may be thought of as the
process by which an organisation reaches out to the consumers with the products or services that it
has to offer in order to make profits. If we dwell deeper, it 's worth mentioning that marketing
strategies have evolved immensely over decades. The organisations in the present day care as much
for creating value for customers as they do for increasing their profits. In fact, it has been largely
accepted that both these things are ... Show more content on Helpwriting.net ...
Looking at it as a company and the products they offer, it is evident that Virgin Media cater to
households and businesses with multiple users at one time which requires extremely high speed
broadband services with unlimited downloads. Hence, knowing their consumers and being focused
on them is how the company is creating value for itself in the first place.
Virgin Media creating value for customers:
In March 2011, Virgin Media announced the release of it 's TiVo Box which would revolutionize the
TV viewing experience. This box has the ability to store 500 hours of standard TV recordings along
with allowing customers to record 3 shows together at any point of time. (Virgin Media UK 2012)
Thus, creating value for customers by innovation.
According to the Office of National Statistics, "In 2012, 21 million households in Great Britain (80
per cent) had internet access, compared with 19 million (77 per cent) in 2011." A growth of 7.1
million has been seen since 2006 in which year only 60 per cent of the households had some form of
internet access. (ONS. 2012) With this exponentially growing need for internet access with greater
demand for speed, in April 2012 Virgin Media announced in a marketing campaign that it 's 4
million broadband customers would soon receive double the existing speed. Keeping in mind that
Virgin Media are the only optic fiber network in the UK already of providing 4 times the average
broadband speed in the UK at 30 mbps. (

Virgin Australia Essay
There have been many branches of the Virgin Empire that have formed over the years. Many have
brought continued success to the Virgin Group, while others have struggled and failed. Virgin
Atlantic Airways was launched in 1984, Virgin Mobile (cellular) in 1999, and Virgin Blue (airline)
in Australia (now named Virgin Australia) in 2000. Branson wrote in his autobiography of the
decision to start an airline: My interest in life comes from setting myself huge, apparently
unachievable challenges and trying to rise above them ... from the perspective of wanting to live life
to the full, I felt that I had to attempt it. (Branson, 2007) Branson started Virgin Express in 1996 by
acquiring Euro Belgian Airlines, a short–haul airline. Ten years later Virgin Express merged with SN
Brussels Airlines to form Brussels Airlines. At this time Branson and Virgin expanded their airline
branch into Nigeria (Virgin Nigeria) and America (Virgin America). (About Us: Virgin, 2015) With
the success of Virgin Airways, there was undoubtedly going to be some disagreements from their
competitors. One such instance was with British Airways in the early 1990's, which viewed Virgin
as an emerging competitor. After a fairly lengthy legal battle in which Virgin accused British
Airways ... Show more content on Helpwriting.net ...
Virgin Cars, an internet car retailer, was launched in May 2000. Virgin predicted that they would sell
24,000 cars within the first year. That however was not the case as they only sold 12,000 vehicles by
2003. (Russell, April) Virgin Cars ceased operations in 2005. In another attempt to take on a giant in
an industry, Virgin launched Virgin Pulse and Virgin Digital, which were to take on the iPod and
iTunes. Due to the speed at which Apple updated its products, when Virgin finally got theirs to
market, they already looked outdated. These two branches closed a year after

The Impact Of Fiscal And Monetary Policy On Business...
Introduction
The environment is defined as the sum total of all surroundings of a living organism, including
natural forces and other living things, which provide conditions for development and growth as well
as of danger and damage.(Business dictionary,2014) This means that every business always meets
dangers and damage in a different environment, especially, in an unstable environment. For
example, Malaysian Airlines have endured financial problems by an aircraft crash, which result in
Malaysian Airplane losing 10 million dollars for paying compensation to victim families.This
incident demonstrates the environment has always changed , sometimes it could be a good
opportunities to develop the businesses or great disasters to damage it. This essay will discusses the
changing factors of business environments in detail , following by the sections:how economic
systems attempt to allocate resources effectively,the impact of fiscal and monetary policy on
business organisations and their activities,the impact of fiscal and monetary policy on business
organisations and their activities.
2.1 Explain how economic systems attempt to allocate resources effectively
The principles of economy indicates the essential of economic problems:
'Economic is the study of how society manages its scare resources.In most society,resource are
allocated not by a single central planner but through the combined actions of millions of households
and firms.(Mankiw,1998:4). However,who

Commercial Analysis for Virgin Australia´s Airline Essay
Virgin Australia which was formerly called Virgin Blue is the Australia's second largest airline. The
airline was started in 2000 by British business tycoon Sir Richard Branson and former Virgin Blue
CEO Brett Godfrey. The airlines started as low–cost carrier, but went on to become a "new–world
carrier" (Virgin Blue media release, 2011). This low cost airline went on to become a full–service
airline by 2012 with the name of Virgin Australia. Since the year 2000 the airlines grew rapidly and
posed threat to Qantas airline and over the years Virgin Blue looking at the marketing trends and
characteristics of the aviation industry grew into a Full Service Airline and is considered a four star
airline by research consultancy firm Skytrax. ... Show more content on Helpwriting.net ...
The company tends to use pull strategy by creating a fresh and refurbished brand image so that the
customer is coaxed to seek out the services offered by the brand(Appendix A). The company has an
active social media presence which helps it to stay in touch with current customers and offer a
window of experience to its new customers.(Appendix B) The company is actively present on
facebook with the name of Virgin Australia, twitter, Instagram, YouTube, LinkedIn and the
like(Appendix D). The customers can lodge complaints, find feedback forms; share their views
through these websites. The idea behind the whole thing is to create positive social communities.
1.2 Message Effectiveness Critique
The new advertisement of Virgin Australia has been appreciated and well accepted among its target
audience. Comments have been posted on Australian Business Traveller where about 46% of the
respondents think that it's a fantastic commercial which certainly attracts them towards the airline.
Blogs have also been posted which discuss the journey of Virgin Blue to Virgin Australia. Also, they
portray and analyze the new image and positioning of the brand. Virgin Australia has 36651 likes on
facebook and an active interaction amongst consumers and Virgin Australia (Virgin Australia,
Facebook, 2014). There are other apps useful to the active consumer and can be downloaded with
the help of an android phone.
1.3 Proposed Message Strategy Adjustments: The commercial

Lorraine Hansberry 's A Raisin
The play "A Raisin in the Sun", by Lorraine Hansberry, takes place in a small apartment on the
south side of Chicago. The south side of Chicago at the time was a very poverty stricken
neighborhood at a time where there was still a lot of racial tension. The Younger family occupied the
small apartment on the south side of Chicago. Lena Younger the mother of the family, and Big
Walter had moved into the apartment after getting married, in the hopes of moving into a house after
one year. Mamas' hopes of owning a home soon faded since times were so hard. After the death of
her husband Lena Younger received a check from his insurance for ten– thousand dollars. The
thought of having that much money started to tear the family apart over what to do with it. Living in
the south side of Chicago was a dangerous place, and the Youngers felt like it was a way out of the
poor neighborhood. Lena Younger looked at the money as a chance to get the house she always
wanted, and something that she would be able to pass down on to the next generations. Many would
argue that mama Lena was being hard on her children by forcing what she wanted and her beliefs on
the family. I argue that Lena Younger only wanted what was best for her family by showing it
through her love for her family, her religious ways, and her determination to give her family a better
life. The love that Lena Younger have for her children is unexplainable. Her children are basically
her life. She refers to them as her

The Pros And Cons Of Cable
By end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them? Cable
hasn't evolved in last 80 years and cost of keeping cable is getting expensive every year.
Nevertheless, many people are still paying for cable, when we have streaming services like Netflix,
Hulu, and Amazon. Streaming services are a better alternative to cable because they are cost–
effective, more accessible, more convenient, customizable, smarter and they are no commercials.
Streaming services cost me about $12 a month including taxes and other fees. In contrast, it cost me
approximately $130 per month excluding taxes and other fees. Cable is not getting cheaper any time
soon. in this article "Yes, Netflix and Hulu Are Starting to Kill Cable" Stenovec states "The average
cable TV bill, not including fees, promotion or taxes, has increased by whopping a 97 percent over
the past 14 years, according to the media research firm SNL Kagan. That bill could reach whopping
$200 per month by 2020, one study found." Even after paying hundreds of dollars per month,
consumers can only watch TV in living room and if they want cable service in other rooms, it will
cost them additional money. On the other hand, consumers only need internet to stream content from
their favorite streaming site. Also, streaming services are available on smartphones, smart TVs,
computers, iPads, tablets and gaming consoles. Which means consumers can stream content
anywhere. In addition, consumers can download TV

Essay on Sky Brand Plan
BSkyB
(British Sky Broadcasting)
Brand Plan
By
Darrell Burgess
(09189461)
Contents
Executive Summary 3
Market Audit 3 Macro–Environment 3
Micro–Environment 3
Competitors 4
Market Structure and Segmentation 4
Brand Attributes 5
Brand Objectives and Strategy 5
Brand Action Plan 6
Measurement and Control 6
References 8
Appendix A 9
Sky Brand Plan
Executive Summary
BSkyB (British Sky Broadcasting) better known as Sky operate in television broadcasting and
telecommunications markets. Formed in 1990 by the merger of Sky Television and British Satellite
Broadcasting the company ... Show more content on Helpwriting.net ...
With the wide selection that Sky offer its customers it is a perfect product for a family to enjoy,
young children, teenagers, young adults and parents can all benefit from Sky's programming.
The price of the subscription and the additional services Sky offer, would suggest it is aimed at
middle class families with the latest television and mobile device (iPad, tablet and smartphones).
The price could also discourage anyone under 30, with this market using their disposable income on
entertainment outside of their home, they're unlikely to become a Sky customer when they aren't
benefiting from their subscription.
Brand Attributes
When customers are comparing Sky to its competitors they must compare specific attributes that

they find most important when selecting a pay TV service. Consumers will attach more value to
some attributes than to others, some consumers will find packaging of a good important, while
others will focus more on the price, or maybe on the brand name (Riezebos. R, 2003).
Sky's main attributes focus around their television service, the price, availability and amount offered
to the customer is far greater than its competitors. However if the television package is not an
attribute the customer has prioritised Sky are only slightly better on price compared to BT and
neither can compare to Virgins broadband package. This is an attribute that Sky must improve, their

Advantages And Differences Between Netflix And Netflix
1948 was the first–year cable services began in the U.S. Since then cable has evolved over the years
and is becoming increasingly more expensive annually. Nevertheless, several individuals are still
selecting cable as their content provider, when streaming services like Netflix, Hulu, and Amazon
exists. Streaming services are a superior alternative to cable because they are convenient, offers a
wide variety of content for a reasonable price, provides content options based on viewer's
preference, and they do not have any commercials. Streaming services are convenient for the
customers because they can stream the content from anywhere and anytime, and Netflix offers audio
description. Cable subscribers can only watch TV in their living room, and if they want cable
service in their other rooms, it will cost them additional money. On the other hand, Streaming
services' subscribers only need internet access to stream content from their favorite streaming site.
Also, streaming services are accessible on smartphones, smart TVs, computers, iPad, tablets, and
gaming consoles. Thus, consumers can stream content from anywhere. In addition, consumers can
download TV shows and movies to their smartphones, if they are traveling, and it is difficult to
access the internet. Ledbetter from The Huffington Post reports "[Netflix's new feature] lets users
watch some of their favorite shows and movies whenever and wherever they want, without internet"
(1). In addition, Netflix offers an audio

Canadian Radio-television and Telecommunications...
Policy Problem The recent Canadian Radio–television and Telecommunications (CRTC) (2013c)
'Broadcasting Regulatory Policy on the Distribution of Canadian Category C national news
speciality services' marks a new regulatory approach to distributing competitive news and sports
programming in Canada. This policy is a response to Canadians' concerns over consumer choice due
to program bundling and an inability to select news and sports programs on a stand–alone basis
(CRTC, 2013c; CRTC, 2014). Based on the Commission's public notice on 'Regulatory Framework
for Broadcasting Distribution Undertakings and Discretionary Programming Services', the new
regulation demonstrates an effort to reduce national news and sports program regulations and to ...
Show more content on Helpwriting.net ...
Furthermore, the CRTC (2014) initiated 'Let's Talk TV' in October 2013, which enabled a discussion
between the regulatory body and Canadians to share their views on current regulations in
broadcasting and the future of television packaging in Canada. The subsequent report of 'Let's Talk
TV' outlined the concerns and satisfactions of the Canadian public. In late 2013, the CRTC (2013c)
ruled that Category C national news services should be offered by all broadcasting providers in an
effort to remove regulatory restrictions for new entrants, increase competition in this sector and to
enhance consumer choice.
Issues and Implications The CRTC (2013c) identified five categories that this policy addressed: the
necessity of offering all marketable news services, news neighbourhoods, packaging requirements,
filing affiliation agreements and resolution strategies in negotiation rates and set an implementation
period. The Commission ruled in favour of offering all news services to Canadian cable subscribers,
against requiring that broadcasting distribution undertakings (BDUs) categorize similar
programming into news neighbourhoods, against requiring packaged or bundled services and has
permitted continued commercial negotiations instead of CRTC mediated negotiations. By March 19,
2014, all BDUs are required to satisfy the must–offer provision of this policy; all other arrangements
will be effective

I Am The Researcher For A Production Company And I Have
I am the researcher for a production company and I have been asked to produce an individual
research which will be based on analysing and investigating the TV and Film industries. I will be
using different case studies to explore ownership and funding in the media industry as it will help
me understand what the TV and film industry is, how it works and how ownership and funding
relate to the industry. I will be using many different case studies involving several companies. A few
companies I will be researching are: 'News Corp', 'Viacom', 'Disney' and Universal. I will also be
researching on other companies such as the BBC.
The TV and film industry is made up of a list of different companies that operate differently and are
funded ... Show more content on Helpwriting.net ...
Private Companies are companies that are either owned by non–governmental organizations or by a
relatively small number of shareholders or company members which does not offer or trade its
company stock (shares) to the general public on the stock market exchanges, but rather the company
's stock is offered, owned and traded or exchanged privately–(Google).
Private companies are very similar to independent companies; the only real difference is that private
companies can choose their shareholders. Private companies don't need to meet the strict exchange
commission requirements that public companies have to, like having to give a certain percentage of
their income to the government.
Independent companies are companies which work on their own; they can make decision on their
own and are free of influence by government or corporate interests. Independent companies are
different to subsidiaries as Independent companies are not owned by any conglomerate. An
advantage of an independent company is that all the money the company makes is its own profit
instead of being shared with other companies. A disadvantage of an independent media company is
that they often find it difficult to survive against competition from bigger companies that are owned
by conglomerates as they are better known, which reduces their source of income resulting in
bankruptcy.
Although if an independent media company is

The Pros And Cons Of Cable
By the end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them?
Cable hasn't evolved in last 10 years and cost of keeping cable is getting expensive every year.
Nevertheless, several people are still paying for cable, when we have streaming services like
Netflix, Hulu, and Amazon. Streaming services are a superior alternative to cable because they are
cost–effective, more accessible, interactive, uses an advanced algorithm to learn about the viewer
and they don't have any commercials. Streaming services cost consumers about $12 a month
including taxes and other fees. In contrast, cable cost me approximately $130 per month excluding
taxes and other fees and cable is not getting cheaper any time soon. In the article "Yes, Netflix and
Hulu Are Starting to Kill Cable" Stenovec states "The average cable TV bill, not including fees,
promotion or taxes, has increased by whopping a 97 percent over the past 14 years, according to the
media research firm SNL Kagan. That bill could reach whopping $200 per month by 2020, one
study found." Even after paying hundreds of dollars per month, Consumers can only watch TV in
their living room and if they want cable service in their other rooms, it will cost them additional
money. On the other hand, Consumers only need internet access to stream content from their
favorite streaming site. Also, streaming services are accessible on smartphones, smart TVs,
computers, iPads, tablets and gaming consoles. Thus,

Comcast Corporation : A Worldwide Media Source And...
Comcast Corporation
Rikki Wooten
Due Date: 5/1/2017
Introduction
Comcast Corporation is a Worldwide media source and technology corporation that has two primary
businesses: Comcast Cable and NBCUniversal. Comcast Cable also known as Xfinity is the cable
television offered from Comcast Corporation. They provide broadband internet and also landline
telephones for residents. Comcast also supplies their services to small and medium size businesses,
through its Comcast Business brand. Comcast Corporation also has an Enterprise brand that
provides connections to Fortune 1000 companies.
Comcast is easily one of the top nation 's largest video streaming, high–speed Internet, and landline
phone providers.
Comcast 's cable packages ... Show more content on Helpwriting.net ...
NBCUniversal is one of the most dominate media and Entertainment Corporation globally. They
specialize in the development, production, marketing, news, and information to their subscribers
spread all across the United States.
NBCUniversal owns and operates an upscale portfolio world–renowned theme parks and a suite of
leading Internet–based firm. Comcast has engaged their employees to work hard in advancing their
technology network to deliver the fastest broadband speeds to their customers. This new strategy
will allow their customers to generate personalized videos, communications, and home management
offerings. Comcast Corporation Services ' United Sates residential and commercial subscribers in 40
different states and the District of Columbia.
The Corporation 's headquarters is positioned in Philadelphia, Pennsylvania. Since they are the
owner of the international media company, NBCUniversal, since 2011 They are also a producer of
feature films and television programs intended for theatrical exhibition and over–the–air cable TV
broadcast.
Furthermore, Comcast Corporation 's largest expense for delivering cable services was the cost of
their highly innovative infrastructure and their advanced programming.
Programming costs amounted to over $9 billion or 44% of their cable revenues. Between 2006 and
2014, Comcast 's programming costs grew at an annual exponential

Virgin Media
Virgin Media
Virgin Media began trading in early 2007, as a result of a merger between cable operator
NTL:Telewest, and acquisitions of the VirginNet internet service provider, and Virgin Mobile. At
launch, the new company heralded itself as being the first single provider of ‘quad–play' (four–
service) media in the UK. It has a strong marketing campaign and its broadband service in particular
is popular with British customers, with the second – largest subscriber base in the United Kingdom.
Product
Virgin Media's products are predominantly intangible services. The company's product range
includes landline telephone services, broadband internet, digital television, and mobile phone
solutions. From the company's beginnings as two ... Show more content on Helpwriting.net ...
For example, when a customer joins on a new broadband package, Virgin will provide them with a
modem capable of connecting their computer to the network. When a television service is selected, a
suitable set top box is supplied. These services are subject to an installation fee, where a trained
engineer will come to the customers home to oversee a smooth setting up of the facility.
The company operates a number of call centres to deal with customer enquiries. These act as a first
point of contact for any customer calling into Virgin Media. The call centres are located around the
country, in areas such as Manchester, Sheffield and Birmingham. Virgin Media also utilises
outsourced contact centres from out with the UK. However, this can be a bad idea for a business
from a public relations point–of–view. Customers find themselves increasingly vexed with getting
put through to foreign call centres, and more and more companies are making the shift back to UK–
based centres as it can be used as a selling point.
Promotion
The business is very heavily promoted, through all forms of media, including press, billboards,
magazine inserts, British TV and the internet. The firm capitalises on the distinctive Virgin logo,
which is familiar to the British public due to the variety of other products and services offered by the
Virgin Group.
The colouring of the logo, and Virgin Media's advertising

Virgin Mobile Essay
Porter's Five Forces • Supplier Power – Weak o Lots of cell phone providers, therefore companies
like Kyocera lower prices to contract with service providers. • Buyer Power – Strong o Current
cell phone service providers are numerous, which allows for many options for buyers. • Barriers to
Entry – Weak o There is nothing that will prevent Virgin from competing to an untapped market. •
Threat of Substitutes – Weak o There are very few substitutes available that offer mobile and
immediate communication. Alternative like pagers are outdated & this target market cannot afford
sophisticated PDA service. • Degree of Rivalry – Strong o Competitors have brand recognition in
the US and have the majority of the market share. ... Show more content on Helpwriting.net ...
Currently the top providers operate to benefit themselves and not the consumer with high prices and
limited features for the money. Consumers have various choices as far as provider, but no company
has differentiated themselves to benefit the consumer's pocket. Product Virgin Mobile USA, Inc.
provides wireless communication using leased network space. They provide pre–paid services, pay–
as–you–go plans, and no commitment payment options. In addition to wireless service, they provide
data features like text messaging, games, graphics, text groups, and entertainment applications. Price
Pricing for Virgin Mobile is focused on being the low cost provider of cell phone service. Pricing
low will enable them to meet he demands of the younger consumers who have limited income
streams. Place Virgin Mobile will sell directly to consumers through retail companies such as Wal–
Mart, Target, Sam Goody, Circuit City Media Play, Best Buy, and Virgin Mega stores. The idea is to
remain accessible to youth and be in the areas where they shop the most. Promotion Virgin Mobile's
target market is young adults from the ages of 14–34. Capitalizing on the trendy hand devices and
data features. They also list quirky ads driven and young adults on specific television channels as
well as certain magazine or online publications. They focus on their customer needs which are low
prices, no contracts, and more

Stanhope's Relationship with Raleigh in Journey's End by...
Stanhope's Relationship with Raleigh in Journey's End
Write about the presentation of Stanhope's relationship with Raleigh in Act Two Scene One, Act
Three Scene Two and Act Three Scene Three.
Journey's end by R.C.Sherriff is an incredible play about how the horrifying conditions in W.W.I
affected men physically and psychologically. The audience really feel for the soldiers as the author
has made the concept of the war so emotionally involving for the reader. The main character is
called Dennis Stanhope, and another attention–grabbing character is Jimmy Raleigh. R.C.Sherriff
has used the relationship between Stanhope and Raleigh to convey the effect of the awful conditions
the war had on the depth of the suffering the
solders ... Show more content on Helpwriting.net ...
Raleigh has written a letter home to his sister and
Stanhope assumes he has written about his drinking habits in, and he actually tries to censor his
letter home. But Stanhope couldn't bring himself to do it, so Osbourne offers to read it for him.
Stanhope agrees so he must trust Osbourne a lot to let him do that. Osbourne reads the letter, and so
Stanhope finds out that the letter is the complete opposite and is full or praise about him. "He looks
tired, but that's because he works so frightfully hard, and because of the responsibilities, a sergeant
told me that...........Dennis is the finest solder in the battalion and the men simply love him".
Stanhope felt guilty and stupid for mistrusting Raleigh. Raleigh annoys Stanhope when Stanhope is
asking Raleigh for the letter he has written home to his sister Raleigh doesn't want to give it to him
and he says its private, Stanhope immediately thinks that Raleigh has written something bad about
him but the real reason Raleigh doesn't want him to read it is because most of the letter is praise that
isn't true, he sounds like a little school boy how he has said it. The author's intention of this scene is
to show the point to the audience that you sometimes get the wrong perception of something. The
audience feels both Stanhope's and Raleigh's emotions because the author has put a lot f feeling into
this scene through the body language of the characters. "Stanhope sits with

Leadership of Richard Branson Essay
Leadership of Richard Branson
Dr. Paul FrankenhauserMGT 500 Modern Management
9/7/2014
Richard Branson, the founder of Virgin Group has been a household name in the United Kingdom
for over twenty years. He is well respected in the business world. He is the founder of the Virgin
Group, which is known for many different things such as cell phones, record labels, airlines and
many more. "Branson is also known for his unique character and leadership styles, one who is not
afraid to take risks, and believes that people are the foundation to his company's success. If I were to
first characterize his leadership style I would say he is definitely a democratic leader. He truly feels
that getting other peoples input and listening to what ... Show more content on Helpwriting.net ...
They show customers and employees what our business stands for, and often inspire our teams at
other businesses to try new challenges. Another way Branson keeps employees engaged is by
inviting them to take part in company events, like the Virgin Mobile Live Free fest, a free music
festival held every year to raise money (through donations) for homeless young people. Along with
giving employees a chance to give something back to the community, the festival allows an
opportunity to say thank you to customers and staff by providing them with the chance to enjoy
themselves for free. The sense of fun unites the businesses reminds employees of what the company
stands for. In some ways it's easier for a large organization like Virgin to embark on such projects,
but with a little inventiveness and resourceful thinking, other business owners might come up with
shot–in–the–arm schemes of their own (Entrepreneur, 2012). Maintaining a focused and motivated
staff can be a difficult task for employers to master, especially during harsh economic times and
with stretched resources. Branson recently held a series of talks for employees, where they were
encouraged to engage and debate different subjects. The exercises were held on a tropical island in
the Caribbean. Every company does not have the luxury of taking their employees off to a tropical
island, that

Cyber Warfare Techniques And Technology Development...
To address the increasing threats to national security coming from the cyber domain, military
intelligence corps have recognized the need for officers trained in cyberspace counterterrorism
techniques, technologies, and methods. These officers direct and conduct integrated electronic
warfare, information technology, and cyberspace operations, as authorized or directed, to ensure
freedom of action in and through cyberspace and the information environment, and to deny the same
to our nation 's adversaries.
In support of the requirement for officers trained in cyber warfare techniques and technologies, the
ROTC Cyber Research program provides cadets with opportunities to research and solve real world
problems in cyber security and cyber counter–terrorism.
This first year pilot program research effort focused on the design and deployment of a covert
communications network that can operate at the enemy 's operational base and gather intelligence on
enemy communications and activities. This effort is in support of the Year 1 Challenge Problem of
the Cyber–Spectrum Research and Technology Development Virtual Environment (CSpec–DVE).
The covert communications system design is optimal with regard to detection avoidance,
information gathering and transmission, and power requirements. Covert methodologies for
installation, maintenance, and data retrieval were also devised. It was determined that a covert
system can easily be set up in an residential enemy base of operations using

As The Attitudes Of American Households Begin To Shift,
As the attitudes of American households begin to shift, the FCC should enact a new regulation to
best fit the changing viewership of consumers. At its simplest form, this new rule would allow
television consumers to have the option to pick and choose the individual television channels they
desire to pay for, instead of having to pay for an entire cable "package", while still including the
"basic" cable service. Essentially, this new regulation would force cable TV providers to allow the
option for an à la carte pricing rate for expanded cable television services. While the proposed rule
would make cable providers "deviate from 'market–driven' logic," the overall effects of it would
alter the medium of television for the better. (Lotz ... Show more content on Helpwriting.net ...
The 1992 act subjected cable rates to regulation under most circumstances excluding cable systems
that were "subject to effective competition." (Public Access Awareness Association) Also, it allowed
the FCC to regulate rates for other service tiers if they found that a cable system's rates were
"unreasonable under FCC regulation." (McCarthy)
Nevertheless, the 1992 act was followed by the Telecommunications Act of 1996. During this time,
"shifting cable policies and deregulation of ownership had massive implications for the industry's
operation" (Lotz 52) Thus, because of its intent to create a competitive market, the FCC was no
longer able to regulate the rates for non–basic service tiers. According to the FCC, "basic" cable
service rates may be regulated by local franchising authorities such as the city, county or other
governmental organizations, but are not required to do so. On the other hand, "the rates you pay for
other cable programming and services, such as expanded cable channel packages, premium movie
channels and pay–per–view sports events, are set by your cable TV provider." (FCC) So, in
actuality, the FCC still does not regulate any rates charged by cable providers, thereby giving them
the monopolistic power of rate regulation and overall ability to engage in rate inflation.
Although the FCC has attempted numerous deregulatory/regulatory measures, it still has not
provided for what the

Cyber Security And Cyber Warfare
87
Data subject to restrictions on cover and notice page.
8.0 SOUTHERN UNIVERSITY
FINAL REPORT
8.1 Summary
8.1.1 Motivation
To address the increasing threats to national security coming from the cyber domain, military
intelligence corps have recognized the need for officers trained in cyberspace
88
Data subject to restrictions on cover and notice page. counterterrorism techniques, technologies, and
methods. These officers direct and conduct integrated electronic warfare, information technology,
and cyberspace operations, as authorized or directed, to ensure freedom of action in and through
cyberspace and the information environment, and to deny the same to our nation 's adversaries.
In support of the requirement for officers trained in cyber warfare techniques and technologies, the
ROTC Cyber Research program provides cadets with opportunities to research and solve real world
problems in cyber security and cyber counter–terrorism.
This first year pilot program research effort focused on the design and deployment of a covert
communications network that can operate at the enemy 's operational base and gather intelligence on
enemy communications and activities. This effort is in support of the Year 1 Challenge Problem of
the Cyber–Spectrum Research and Technology Development Virtual Environment (CSpec–DVE).
The covert communications system design is optimal with regard to detection avoidance,
information gathering and transmission, and power requirements. Covert methodologies

Decisions For Innovate Rather Than Replace. Carter, T. Cis...
Decisions to Innovate Rather than Replace
Carter, T.
CIS–486
Instructor: Dr. Barry Cumbie
12/10/16
University of North Alabama
INTRODUCTION
Finding new and innovative ways of handling existing problems has never been easier or more
frequent than today. New technological concepts seem to be coming to light on what seems a daily
basis. With this being said, sometimes it is easier to solve existing problems with existing solutions
rather than finding new ones. When is it acceptable for companies, or even governments, to innovate
to find a solution rather than replace with existing technologies? For example, if a company is
increasing its LAN infrastructure would it be best to invest in new or less expensive technologies
even if they are untested, or to replace with more expensive but reliable technologies. This is a
question that could be asked by someone deciding on a home computer, to NASA deciding the best
way to launch rockets into space.
Research Background
1
Fiber optic cable is not a new form of technology. It allows for larger amounts of data to be
transferred at a rate much higher than traditional copper cable. This is the main appeal to fiber optic
technologies. This being said, it is very expensive to replace current mediums with fiber optic
infrastructure. In the Bloomberg article, "Will Not–Quite–Fiber Make the Grade?", BT has realized
that there is a sector of the United Kingdom's market that wants the ability to transfer larger amounts
of

Case Analysis : Bet Holdings, Llc, Inc. Essay
BET Holdings, LLC, founded in 1990, began with a simple mission: to become the preeminent
media company serving black consumers, and through the fulfilment of this mission, to create
substantial value for its shareholders. Founded by Robert L. Johnson, former press secretary to
congressional delegate Walter E. Fauntroy, and vice–president of government relations for the
National Cable Television Association (NCTA), the Washington, DC based corporation used the
contacts and available source information on the emerging cable television industry, and inspiration
gathered on a fortuitous shared taxi ride to set the mission in motion.
After viewing a proposal shared by his fellow passenger, and discussing the possibility of a cable
channel dedicated to American senior citizens, Johnson envisioned a different model of the same
programming application. Reasoning that the national African American population offered a
multibillion–dollar consumer market, Johnson saw lucrative potential. As quoted in Forbes, Johnson
believed that "The idea for BET was not conceived out of idealism, but as a business opportunity
that had been ignored." With permission from his fellow passenger, Johnson built his own proposal,
and used it to secure a $15,000 loan from a Washington bank, and launched Black Entertainment
Television with the planned hope of making his venture profitable within three years.
At the time of this launch, expectations for the cable industry itself were high: with many rural

Swot Analysis Of Netflix
Due to the company's high dependence on the cost of content licensing and relationships with
content providers, the company is vulnerable at many levels.
Netflix suffers low profit margins due to the cost of international expansion and currency
fluctuations.
Netflix faces tough competition with companies that broadcast live, unique and free content through
torrents and cable television.
Unlike its competitors – Hulu and Amazon, Netflix does not generate income through
advertisements.
At an international level, the dependence on laws and regulations of different countries is an
obstacle to the company's potential growth.
Netflix's high dependence on internet connectivity makes it difficult to gain popularity in many parts
of Asia and Africa, where internet connectivity is not well established.
Domestic providers tend to produce or broadcast series that are designed to match the customer's
needs. This can be challenging for Netflix to match.
Its dependence on the regulations and laws of different countries is a hinderance to Netflix's
international expansion. For example, in spite of China's attractive market with a massive
broadband–capable population, it was very difficult for Netflix to operate due to strict regulations on
the country's media and entertainment industries. https://www.cayenneapps.com/swot–
app/swots/47887/analysis Opportunities
Increasing number of subscribers who prefer Netflix over cable TV subscription due to the high
prices and low

The Leadership Style Of Richard Brannson's Leadership Model
Introduction
Richard Branson is the Chief Executive Officer of the Virgin Group and founded in 1970 with an
estimated net worth of over five billion dollars, Housing over 50,000 employees, operating in over
50 countries and revenue topping 25 billion dollars. With that, Virgin Group is a leading
international investment group as well as a juggernaut global brand that is recognized and respected
around the world for its brand. Therefore, Richard Branson vibe and leadership style has been both
criticized and praised yet can't be questioned of the effectiveness he has when it come to the
production of Virgin Group. (Worrell, 2015).
Assess the key elements of Richard Branson's leadership style and the impact that those elements
have had on his ... Show more content on Helpwriting.net ...
Without the type of leadership style that Richard Branson's portray employee's performance would
be poorly because they would have low motivation from management due to the ignorance received
from management about their shared ideas and the work they are performing. Realistically speaking,
if many management would follow this leadership style I feel a lot of them would be successful and
not go bankruptcy due to lack of motivation and production from their employers.
Given that The Virgin Group has been described as a fast–growing entrepreneurial company with
many facets to the group, suggest how the unique aspects of Richard Branson's leadership style
mesh successfully with the attributes of a multifaceted organization like Virgin.
The attributes of a multifaceted organization like Virgin appears to match successfully with three
aspects of Branson's leadership style. After all Richard Branson is in position to trust new ideas and
demonstrate that he trusts them because his leadership style is an open environment that is gained
and surrounded with trust. Nonetheless, according to Sigh & Nadim, 2012, his leadership style made
those goals more motivating to be accomplished and successful from his employees because they
are felt a part of something and

Virgin
289 CASE EXAMPLE The Virgin Group Aidan McQuade Introduction The Virgin Group is one of
the UK's largest private companies. The group included, in 2006, 63 businesses as diverse as
airlines, health clubs, music stores and trains. The group included Virgin Galactic, which promised
to take paying passengers into sub–orbital space. The personal image and personality of the founder,
Richard Branson, were highly bound up with those of the company. Branson's taste for publicity has
led him to stunts as diverse as appearing as a cockney street trader in the US comedy Friends, to
attempting a non–stop balloon flight around the world. This has certainly contributed to the
definition and recognisability of the brand. Research has showed that the ... Show more content on
Helpwriting.net ...
The increasing conformity between personal interest and business initiatives could be discerned in
the establishment of Virgin Fuels. In discussing his efforts to establish a 'green' fuel company in
competition with the oil industry Branson made the geopolitical observation that non–oil–based
fuels could 'avoid another Middle East war one day'; Branson's opposition to the Second Gulf War is
well publicised.5 In some instances the relationship between personal conviction and business
interests is less clear cut. Branson's comments on the threat to British democracy posed by
NewsCorp's ownership of such a large percentage of the British media could be depicted as either
genuine concern from a public figure or sour grapes from a business rival just been beaten out of
purchasing ITV. More recently Branson has been reported as talking about withdrawing from the
business 'which THE VIRGIN GROUP 291 more or less ran itself now',6 and hoping that his son
Sam might become more of a Virgin figurehead.7 However, while he was publicly contemplating
this withdrawal from business, Branson was also launching his initiatives in media and fuel. Perhaps
Branson's idea of early retirement is somewhat more active than most. Corporate performance By
2006 Virgin had, with mixed results, taken on one established industry after another in an effort to
shake up 'fat and complacent business sectors'. It had further set its sights on the

The Physical Portrayals Of Hispanic Women In The Media
The physical portrayal of Hispanic women in the media has a large influence on the Hispanic
women and girls that view these portrayals. The media's physical portrayal of Hispanic women is
that they are voluptuous, dark–haired, tanned skin, and petite. There are many films, TV shows, and
any other media outlets that portray Hispanic women as such. Examples of these portrayals are
"Modern Family," "Maid in Manhattan," and "Girl in Progress." In each of these movies or shows,
the main character appears as the stereotypical Hispanic woman. This is what many Hispanic
women and girls believe that the world sees them as. They also believe that this is how they should
look. This especially affects adolescent girls that identify as Hispanic. "media use may play a role in
the body image development of Latina adolescents" (Schooler, 2008, p. 134). Most of the time when
watching television, Latinas see a white woman and their beauty standards. The difference between
white women in the media as opposed to Latin women is that there is a greater variety of how white
women in the U.S. look. When a Latina finally sees someone who is Latina, they expect to see
themselves, instead, they see Eva Mendes, long wavy hair, curvy, and petite. When young Latin
women see this, they expect themselves to be the same way. If they don't look like that, it can result
in a spoiled body image of themselves. "Latina women in this sample tended to hold the lowest
perceptions of their bodies, the highest awareness of Consumerism as a factor in the body/beauty
standard, and scored high in racial identification" (Poran, 2002, p. 79) Latin women understand who
they are and when someone is of the same background. Many are also self–conscious about their
bodies, and that is likely due to the fact that not only are actresses on TV shows thin and curvy, but
many commercials are about the newest way to lose weight rapidly, or what to buy to get curves. All
women of any race have issues with body Image, but as a Latina, the media plays a big role in how
Latinas form their body image.
According to the media's portrayal of Latin women, there are two ways Latin women act. The first
way is passive, pure, and dependent on men; the second way is wild,

Understanding a Virgin: Richard Branson
Understanding A Virgin:
Richard Branson
INTRODUCTION
"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."
`Our paper permits the reader to accomplish two goals: First, to understand the remarkable life and
achievements of Richard Branson (Branson). Second, to impart to the reader several key traits and
behaviors that permitted Branson's entrepreneurial success. In short, through this case study, one
learns about a great entrepreneur. More importantly, by learning about Richard Branson, we hope
that the reader will engage in a process of further research – to include introspective considerations
on what defines their own leadership style.
BACKGROUND
"My mother was determined to ... Show more content on Helpwriting.net ...
Today, Branson has amassed the Virgin Group of business. His group of businesses is successful
across several unrelated industries. Ultimately, Branson links his companies through a common
Virgin Group vision that states, "We believe in making a difference. Virgin stands for value for
money, quality, innovation, fun and a sense of competitive challenge. We deliver a quality service by
empowering our employees and we facilitate and monitor customer feedback to continually improve
the customer 's experience through innovation." (Virgin) This succinct yet powerful vision reflects
Branson's leadership style and vision.
As the Virgin Group CEO, Branson structured his executive management team to ensure that the
companies within his enterprise would be assisted not encumbered. To avoid needless bureaucratic
oversight, Branson created a small senior executive team with limited, clearly defined roles.
Enterprise companies within Branson's Virgin Group are encouraged to operate autonomously.
Ultimately, Branson's Virgin Group leadership team remains keenly focused on broad, strategic
goals – such as maintaining the Virgin brand, focusing on customer happiness, and expanding into
new markets. In short, Branson's executive team

The World Is Not A Stagnant Entity
INFORMATION
The world is not a stagnant entity. It's in a constant stage of growth and development. It's now
crucial for companies to be able to adapt and change to keep up with new technologies and
developments. Strong, but malleable, business strategies in both diversification and innovation will
help any company to keep up with competitors, customer demand, and trends. While a company
needs to be able to adjust and grow, these strategies cannot be set in stone. Refusal to change
actually hinders the capacity to innovate and diversify product lines, marketing, pricing models, and
development. A key factor to recognize is that expansion and diversification are not the same. For
example, opening a second retail outlet in a new town simply ... Show more content on
Helpwriting.net ...
An innovation strategy encourages development, improvement, and expansion of technologies,
products, or services. There are two main strategies in innovation: sustaining innovation and
disruptive innovation. These innovative strategies allow for growth and new opportunities that
competitors don't have. Innovation often involves research and development activities to create the
competitive advantage. The strategy can allow new or smaller businesses to become a threat to
larger corporations; it also allows for growth and expansion of a company.
In a world of increased global competition and weaker economies, it can be hard to stay afloat and
relevant. In implementing diversification and innovation strategies, a company can achieve a
competitive advantage and become profitable in our ever–changing and developing world.
THEORIES OR MODELS
I. Concentric Diversification
Concentric diversification is similar to related diversification in that there is commonality between
the different product lines. This can include using similar technologies, management styles,
marketing strategies, brands, distribution channels, or materials. It's important to keep in mind that
there are still distinctions between the businesses. It's not the same as expanding the current
business. An example of concentric diversification would be an office supply company purchasing a
company that makes ballpoint pens. The industries are similar, but

Richard Branson Leadership Style
Richard Branson is ranked as one of the wealthiest British billionaires and is known as a business
magnate, investor, and philanthropist. Richard started his first business, Student magazine, which
launched in 1968 after he dropped out of high school at age fifteen according to Feloni (2015).
Richard Branson's revolutionary leadership has led to the extreme success of Virgin Group. The
Virgin Group is an empire that has more than four hundred companies worldwide consisting of
sectors in mobile telephones, travel and transportation, financial services, leisure and entertainment
and health and wellness. Richard Branson has been successful in extracting quality work from his
employees at the Virgin Group. Virgin Group has transformed the way operations and businesses
take place. Leadership has been the key to the success of Virgin Group. Branson believes in
transferring authority to subordinates. This paper will focus on Richard Branson's leadership
elements and various aspects of Virgin Group.
Leadership Style
Richard Branson's Rule Breaker leadership style has been known to be extremely effective which is
evident from the success he has endured in his life. Each moment of his life has contributed to his
unique and efficient leadership style. Even after being successful, he has continued to invest in small
businesses that helped people grow unremittingly. He believes in young entrepreneurs and strives to
help them with achieving their goals. There are various key

Youth Marketing
After a moving target by Jo Bowman 5–Nov–04, 08:49 Asia 's youth may be a moving target but
targeted traditional media, from print to radio, can still work Parents used to bemoan the fact that
their kids were constantly glued to the set; now they despair that young people don 't seem to focus
on anything for more than a few minutes. Sure, they 're still watching TV, but no longer are they
couch potatoes, absorbing everything that flashes across the screen; they 're flicking channels,
flicking through a magazine, texting their friends or moving to a PC –– a growing culture of
impatience that began with the remote control and is now seen to an extreme degree in the region 's
young. For marketers, this means a single–shot strategy ... Show more content on Helpwriting.net ...
In India, the TV line–up for younger children has grown this year, with the launch of Cartoon
Network 's sister channel Pogo, with programming ranging from Barney & Friends for pre–
schoolers, up to Harry Potter and the Sorcerer 's Stone and the animated Mr Bean series for older
children. While in Thailand, Virgin Radio Asia has just launched two new radio stations aimed at
young listeners. Stations in the northern university city, Chiang Mai, and on the holiday island of Ko
Samui, are in addition to the four stations Virgin has launched in Bangkok since entering the Thai
market two years ago. Content for Chiang Mai will be based on the Bangkok station Virgin Hitz,
with a focus on top 40 popular music, and on Ko Samui will broadcast easy listening music to help
listeners "kick back in tropical paradise", Virgin says. Radio technology predates TV, and is well
behind the days of MMS and video streaming, but its affordability and portability makes it a good
choice –– if not necessarily a favourite –– for youth marketers. "Radio is huge for this market," says
Ian Stewart, CEO of youth brand specialist marketers The Filter Group. "We 're big supporters of
radio because the fact is young people are at home doing their studying, there 's only one TV in the
house and that 's being watched by everybody else, so they put the radio on. "And when they 're
older, they 're spending hours in the car commuting with

Differences Between Living At Home And Living Away From Home
Living at Home vs. Living Away from Home Living at home with your family is a privilege
nowadays, yet there are people who choose to stay away from home, some willingly and some
unwillingly. In addition, those who choose to stay away from home rarely know about the
differences in living at home and living away from home. Despite all the differences between living
at home and living away from home, there is a similarity between them.
Despite all the differences between living at home and living away from home, the main similarity is
the responsibility that an individual performs in both living conditions. A person who lives at home
needs to help his parents with daily house chores such as washing the dishes, doing the laundry,
cleaning the house and ensuring every item in the house is properly set. Nevertheless, the same
house ... Show more content on Helpwriting.net ...
Those who live at home are not worried about their food because they eat meals which are usually
cooked by their mother. In addition, they do not pay for foods. On the other hand, those who live
away from home worries about their foods all the time. Usually, they have to go outside to eat,
unless they know how to cook. Moreover, they spend a large amount of money to buy foods and
besides they face situations where they might have less money to buy a favorite food. food
research??
In addition to freedom and food, the other difference between living at home and living away from
home is the emotional problem of a person. Those who live at home with their family may never
feel lonely. They can always share their problem with a family member to mutually solve it.
Moreover, a person will never miss his as long as they are together. In opposite, those who live away
from home will feel lonely and sometimes they might miss their family. In some cases, students
have shown signs of depression when they have lived away from their home for approximately over
2

What Happens When An Underdog Becomes A Hegemon? Rivaling...
Synthesis
What happens when an underdog becomes a hegemon? Rivaling David's upset over Goliath, a DVD
rental by mail company rode the booming steaming service business, and become a multibillion
dollar company, capable of going blow for blow with the cable television industry. Netflix now has a
dominant grasp on the streaming service industry, and is in the process of expanding worldwide.
Additionally, Netflix's creative apparatus created award winning original content that is further
contributing to the continuous decline of cable companies. However, an anti–hegemonial coalition,
looking at breaking Netflix's share of the streaming service industry, has formed between Apple,
Amazon, HBO, Hulu, and others. Pessimists have come knocking at ... Show more content on
Helpwriting.net ...
Yet, consumers' affliction for Netflix has not gone down. All due to brand recognition. In dissecting
data from a survey of 2,500 consumers conducted by iModerate, Jason Lynch of Adweek wrote,
"Consumers...believe [Netflix] will ultimately replace other entertainment options. At the same time,
they can't distinguish Amazon Prime Instant Video from Amazon Prime shipping". In other words,
consumers view Netflix as the streaming service at the forefront in the transition from cable
television. Most importantly, if Amazon is viewed primarily through the lens of an online retailer,
then Apple must be viewed as hardware company.
Alternatively, lets looks beyond Amazon and Apple's lack of brand recognition in the streaming
service industry and delve further into the brand that is Netflix. From college students using the
application as a form of procrastination, and being the quintessential application to use for a date
night, Netflix has constantly innovated the way individuals interact with it. Joe Nocera, writing for
The New York Times, wrote that "[Netflix] invented the binge–streaming phenomenon when it
became the first company to put a show's entire season online at once, it then secured a place in the
popular culture: "Netflix and chill". In fact, "Netflix and chill" has become so ingrained in popular
cultural that the then presidential campaign of Ted Cruz, without knowing properly what

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