1. Colour scheme – the colours
used are quite dark with a strong
white background behind the
bold black magazine name.
There is also a mix of yellow and
red which creates a busy exciting
magazine cover for their target
audience, 13+. The ‘Paramore’ in
bright red really stands out as
this is something which will sell
the magazine as it will catch a
Paramore fans attention.
Photography – There is a
lot of images on this front
cover ranging from small
band shots to the main
picture of Hayley Williams.
Due to Kerrang being an
alternative magazine, the
shots used are generally
live and not studio based
like a pop magazine. The
small photos of the free
giant posters are generally
mid close up shots and
they look very much like a
band whereas the main
feature pictures of
Paramore, they look a lot
more casual and not all
stood in a row posing like
the other pictures.
Writing Style – On this front
cover there is not much
writing at all. It is mainly just
band names which will attract
readers to purchase this
magazine if their favourite
band is in it. There isn’t much
room for writing as the
pictures take up a lot of the
front cover which is ideal for
their target audience as
teenagers often enjoy pictures
more as they stand out rather
than a magazine front cover
which has lots of writing.
Fonts – All the text on the
front cover is bold and in
capitals. The title is a lot
bigger than the rest of the
text which really makes it
stand out to the reader
when on the shelf.
Overall style – Overall the different elements of the
front cover all produce a good magazine which suits
their target audience of 13 years+. The different images
and alternative colours will catch their attention and
then purchase the magazine

2. Text/Picture ratio
This contents page is basically split into half, one being a
large image of Marilyn Manson and the bottom being the
needed text to make a contents page.
Photography
The main image is very black and red which fits in
well with the magazines genre, rock/indie.
Colour Scheme
The colour scheme is continued throughout the
magazine including the contents page. It has a
continuous theme of red, black, white and yellow.
Writing style
The main headings in yellow have a slight
marble effect which separates them from the
individual titles of the articles.
Overall look
Overall a theme is kept throughout the magazine with
regard to colours of the text, background and actual
images.

3. Photography – This double page gig
review contains a series of live shots
from the gig. The photos used are
common for a rock magazine as they
usually contain live shots. The main
image of the double page spread is
the lead singer of Parkway Drive
singing which immediately grabs
your attention and makes the reader
curious on what happened at that gig.
Colour scheme – The main colours
used in this gig review are black,
green and red. The black suits the
article as gigs are usually in a
darkened room therefore the black
background with the images on top
create a great effect. The red
continues the ‘rock’ theme that is red
and black which is very popular with
rock fans. Green is used in Kerrang
for gig reviews. This separates it from
the rest of the magazine and allows
readers to see that this is a gig review
because it is in green.
Writing Style – Kerrang’s target
audience is teenagers. Therefore it is
crucial that the writing style suits
them as readers could be as young as
13. Therefore the writing has to be
kept simple but effect.
Text/Picture ratio – There is a short section of text on this DPS. The rest of
the page is full of live photos. This will be more appealing to the target
audience as teenagers would appreciate pictures more than an a3 sheet of
text.
Fonts – The title ‘Lives’ is the same font as the Kerrang title. This is effective
in magazines as it keeps consistency. The rest of the font is quite small and
compact in order to make room for the large live images which are popular
with rock music magazines.
Overall look – Overall this is a really good DPS as it appeals to its target
audience well with lots of live shot images and a short amount of
informative text.

4. Photography – The main
photo on this front cover is a
very large picture of Arctic
Monkeys. It is posed against a
white backdrop so that the
image can be placed against
any background the magazine
choices, in this case the image
is against a red background
which fits in with the
magazines rock image.
Text/Picture ratio – Due to
Mojo’s target audience
being a lot more older than
a rock magazine such as
Kerrang, the text/picture
ratio is a lot different. Mojo
has a lot more text than
pictures whereas Kerrang
has more pictures to grab a
younger persons attention.
Fonts – ‘Arctic Monkeys’ is
in white capitalised which
makes it stand out on the
shelf to an Arctic Monkeys
fan who will want to buy
the magazine. A lot of the
font is also capitalised but
not as large as the main
headline.
Colour Scheme – The main
colours on this front cover is
red, black, white and olive. The
red and black are often
associated with rock and
therefore ideal for this rock
magazine.
Publisher – Bauer Media
publish Mojo. They also
publish Kerrang which is
targeted for teenagers
whereas Mojo is more
directed towards adults
and therefore features a lot
more text than in Kerrang.
Overall look – Overall this
is a typical rock magazine
with red and black as the
main colour scheme. The
large image will grab
readers attention and big
Arctic Monkeys fans will
want to buy the magazine
and read about their
favourite band. There is
more writing than images as
the target audience is more
likely to adults rather than
teenagers.

5. Colour scheme – The colours on
Mojo’s contents are a mix of a
white background, red titles, bold
black article titles ,black writing
and olive numbers. This goes
with the colour scheme on the
front cover which creates a
professional look and keeps
consistent throughout the
magazine.
Photography – The photos used
a mix between studio and live
photos. There is a main image
which is the same size as the rest
but has a close up of a man with
a cat sat on his shoulder. This is
an unusual image and makes the
reader want to read the article
regarding the image.
Text/Picture ratio – There is a
bit ¾ pictures and ¼ text on
this contents page. Mojos target
audienc
Writing style – Mojos
target audience is a lot
older than other Bauer
Media music magazines
such as Kerrang.
Therefore the writing
style will be more
mature and larger more
complicated sentances.
Overall look – Overall this is
quite an unusual contents page
as it is not very clear but it
works well for Mojos target
audience.
Fonts – The fonts used
are fairly basic and
friendly to the readers
eye. This makes the
magazine contents
page look clear and
simple to understand
for whoever the reader.
Publisher – Bauer
media publish Mojo.
They also publish
Kerrang which are
similar magazines but
different have different
target audiences. Mojos
target audience is older
than Kerrangs who
focus on teenagers.

6. Text/Picture ratio – This is a
very dull DPS as the
text/picture ratio is
outweighed by seas of text.
There is a few pictures but the
majority of the page is text.
This article is featured in Mojo
which published by the same
publisher as Kerrang. Mojo
focuses a lot more on the older
end of the music market and
therefore this DPS would
appeal to their target audience
a lot more than teenagers
reading Kerrang.
Colour scheme – Like most
rock magazines the main
colours on this DPS are red,
white and black. These are
popular with fans of rock
music.
Fonts – The font used for the
main article is Times New
Roman. This is a very
common font and is often
used for more ‘serious’ pieces
of writing. This will fit with
Mojos image of being a more
serious music magazine for
adults.
Photography – There are four shots of Arctic Monkeys stood about on ‘Arctic
Street.’ The images look very classic as they are in black and white with a thick
black border around each one. There is also a few studio shots of the band which
adds realism to the text.
Writing Style – Due to Mojos target audience being mainly adults, the writing style
is suited for them. The words used and length of the article are a lot longer which
will appeal to their target audience a lot more than other music magazines such as
Kerrang.
Overall look – Overall this is a typical DPS to suit adults who are interested in
rock music.

7. Colour scheme – This is a
typical rock magazine with
the main colours being red,
black and white. This will
appeal to the target audience
as the style of the magazine
will appeal to them.
Photography – There is a
headline studio image of the
band featured in the
magazine. There is also four
small posed images of free
classic posters they are
giving away with this issue.
This is common in rock
magazines as it goes with
the stereotype that fans of
rock are very passionate
about music and care a lot
about the artists.
Writing style – Due to this
being a front cover, it is
important that there isn't
huge blocks of text therefore
we can’t see the magazines
writing style. However on the
front the text is short
statements regarding what is
in the magazine which will
appeal to the reader.
Text/Picture ratio – Like
most music magazines, the
front cover is dominated by a
large headlining image of a
band/artist which will be the
main feature within the
magazine. On top of this image
is short headlines of what will
be within the magazine.
Fonts – The fonts used are
mostly all bold and kept
within the white, black and
red colour scheme. The main
headline ‘Warpaint’ really
stands out not, not only
because of the colour but the
font is different compared to
the rest of the fonts on the
front cover.
Publisher – IPC media
publishes NME. This is a
huge publishing company
which has lots of different
magazines for different
audiences. Such as ‘Look’
which is targeted at young
woman interested in
fashion.
Overall look – Overall this is a typical rock
magazine featuring the two main colours
associated with ‘rock’, black and red. It also
has a main headlining image which will grab
the attention of fans of this band and
therefore sell the magazine. Also one of the
features within this issue is free posters. This
is common within rock magazines as rock fans
generally be very passionate about bands.

8. Text/Picture ratio – This contents page for NME
is mainly dominated by images. This is a small
amount of text below each image to describe what
the article is about.
Photography – The images used are all quite
strong staged images. There are quite a few band
shots in different scenarios such as one posing in
a studio and other one of a band just sat about. It
also has a live image shot which is common in
rock music magazines.
Writing Style – There are short brief informal
sentences about what each article is about. This
gives the readers a insight on if they want to read
the article as they find the topic interesting etc.
Colour scheme – The colour is very basic on this
contents page. The only two colours used are
black and white. The only other colour comes
from the photographs. One of the main images on
the contents page is a big yellow banana. This
immediately sounds out and adds a bit to the
colour scheme of the simple black and white.
Fonts – There is diversity involved in the font
styles used. There is a mixture between normal
black writing, italics and bold. This could
represent the diversity involved in their readers.
Overall Style – Overall this is quite an unusual
contents page. However all the individual parts
come together to create a successful appealing
contents page to their target audience.

9. Colour scheme – The
main colours used are
white, red and black.
There is also an
explosion of colour used
in the studio based
image. Red is a very
common colour to use
in a music magazine as
red and black are often
associated with’ rock
and roll’.
Photography – There is
only one image on this
DPS. This is a large A4
headline photo. The
picture features 4 girls
from a band called
‘Warpaint’ who are
featured on the front
cover.
Writing Style – NME’s
writing style is a mix of
Mojos and Kerrang.
Mojo focuses at adults
whereas Kerrang
focuses on teenagers.
NME is in the middle of
these and feature
lengthy articles but split
up with images.
Text/Picture ratio – On this DPS it has one large studio based image and then a small
block of text in the bottom right hand corner. This will appeal to their target audience as it
has a mixture of the two.
Fonts – There is a short sentence above the article which is in italics. This is in italics as
it gives the reader an insight on what the article will be about. The rest of the text is in
Times New Roman which is popular within magazines as it looks professional.
Overall look – Overall NME is a good mixture of Kerrang and Mojo. It contains enough
text for the magazine to be informative but enough pictures to make the magazine
appealing on the shop shelf.

10. Colour scheme – The
main colours used are
white, red and black.
There is also an
explosion of colour used
in the studio based
image. Red is a very
common colour to use
in a music magazine as
red and black are often
associated with’ rock
and roll’.
Photography – There is
only one image on this
DPS. This is a large A4
headline photo. The
picture features 4 girls
from a band called
‘Warpaint’ who are
featured on the front
cover.
Writing Style – NME’s
writing style is a mix of
Mojos and Kerrang.
Mojo focuses at adults
whereas Kerrang
focuses on teenagers.
NME is in the middle of
these and feature
lengthy articles but split
up with images.
Text/Picture ratio – On this DPS it has one large studio based image and then a small
block of text in the bottom right hand corner. This will appeal to their target audience as it
has a mixture of the two.
Fonts – There is a short sentence above the article which is in italics. This is in italics as
it gives the reader an insight on what the article will be about. The rest of the text is in
Times New Roman which is popular within magazines as it looks professional.
Overall look – Overall NME is a good mixture of Kerrang and Mojo. It contains enough
text for the magazine to be informative but enough pictures to make the magazine
appealing on the shop shelf.