Jidd Karo campaign by Dainik Bhaskar, Video Banners,

1. ZiddKaro Campaign
August 13 to 31 , 2008

2. Focus of the Campaign
□ Invite people to Post Message
□ To show the TVC
□ All Videos Leads to Url Ziddkaro.com
□ Polls to Vote about recent Events
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3. Screenshot of the Campaign
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4. Media Plans
□ Vdopia ran only Video banners on Multiple Websites
□ IBNLive - Landing page and community created so people would post
messages
□ Yahoo and Msn – People would Click on Banner to View the Video and
then went to Landing Page- www.ziddkaro.com to Post Messages
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5. Vdopia
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6. Campaign Report On Vdopia
□ Vpodia Details
448937 -Video were viewed ON Vdopia.
People who Visited Ziddkaro.com were - 9369
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7. Yahoo Creative Response
Video Viewed : 23188
Landing Page : 12925
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8. MSN
People who
saw Video :
336578
People went on Landing Page 5424
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9. IBN Live
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10. IBN Live
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11. Brief History of Each Leaders
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12. Post Message
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13. Ziddkaro Messages
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14. Ziddkaro Message
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15. Ziddkaro Message
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16. IBN Live
IBN Live
Fixed Banner on Home page for 10 Days - 2734 went to Landing Page.
230 People Posted Messages.
3 Million Viewed the Ads on Home Page.
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17. Landing Page
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18. Polls – That were use
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19. Screen shot of Messages
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20. Messages
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21. Messages On Ziddkaro Webpage
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22. Message
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23. Best Messages
“Give spate of advertisements to appeal to the innocent poor people who
are lured for money to plant these bombs, by only those victims
themselves with tears and folded hands, and make them realise that their
acts have brought such serious impact for them and some of them are
like their own brothers and sisters, patents and children.”
-----By shiva----
“Bandhs and strikes are the tools which is commonly used to protest, to
express solidarity, sympathy or anger.But in reality bandhs and strikes
don''t work ,infact they demean the very cause they are supposed to
promote. Lets Zidd to oppose these bandhs and dharnas as they disrupt
the everyday life.”
---By Anjali ------
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24. Best Messages
“Now a Days Global warming is a major question for the whole world.so on behalf of
this I would like to my heartiest request to all the people of entire world to minimize
the pollution,save trees & save Environment All of this which is responsible for
Global Warming which is very dangerous for every Human Being. Thanking You”
--- Chirag Shah---
“we always complain that the system in india is bad. it should change but we forget
that we the people make the system. in order to change the system, change
yourself.”
-----Gautam Pandey----
“chalane do goliyan unhe, per tum jeene ki zid karo, karne do unhe bomb blast, per
tum date rehne ki zid karo, lagane do unhe ilzaam, per tum aman ke raste per
chalne ki zid karo, zid karne do unhe tumhe mitane ki aur karne do kosishein
tamaam, per tum mit kar bhi unhe mitane ki zid karo!!!”
------ PC-------
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25. ZiddKaro Page Views and other details
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26. Campaign Details
□ Visitor’s on ZiddKaro.com : 414901
□ Page Visited Per users
□ Posting : 500 +
□ Total Visit From Banners : 27218
□ Polls Participants : 2494
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27. Quotes
□ Sanjeev Kotnala-Vice President - Dainik Bhaskar Group
“To be honest, as you know, we were unsure about what Internet as a medium could for the campaign, but the way oit
has been woven in the overall 360 campaign it has given us very encouraging results in the interactive polls and
contest. Special thanks to MC for being persuasive and turning around real fast a great strategy or we as brand would
have kept this like so many other initiatives a NON-internet campaign.”
□ Kushal Sanghvi –M.D.,Media Contacts
“ We spent a lot of time strategizing what would be done for the campaign online and once it was finalised within no
time the team and media partners did an excellent implementation job and we quite a successful response on day 2 and
3 of the campaign itself and then it went on to deliver some amazing posts and views”.
□ Alfred D’souza – Account Manager, Media contacts
“It was tough convincing the client for online medium. We put up the Microsite in a record time. It was difficult for the
me to believe people would participate in the ZiddKaro contest and write things which they wanted to change/ Views.
The Microsite got 4 lacs impression in 10 days and 500 people writing their unique views ..”
□ Mitul Sangani –IBN Live
“The Video Campaign resulted in 3.2% CTRs which is amazing as per the industry standards. Over 2 lakh unique
Viewers watched the Dainik Bhaskar Video Ad. "ZIDKARO" Text Superimposition was high point of the campaign. The
response was phenomenal. The campaign clocked 300 posts in 5 days from IBN users alone. It did better on
ibnlive.com than its own website.”
□ Sourabh Bhatia – M.D., Vdopia
“We would like to congratulate & thank Media Contacts for the Dainik Bhaskar Campaign performed with Vdopia.It was
probably the first instance in Indian advertising that a media company used In VIDEO Advertising for Corporate
Branding. We were happy to partner with Media contacts for Video Campaign.”
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28. Thank you!
Obrigado!
Gracias!
Merci!
Grazie!
Arigatô!
Vielen Danke!
Terima Kasi!