Sarah K. Stewart
Alex Shelton
April 30, 2014
Source: investor.pandora.com
Source: investor.pandora.com
CC by Kris Krug
Internet Radio Leader
CC by Samsung Tomorrow
Everywhere.
CC by Easa Shamih
CC by Gordon Mei
CC by Travis Isaacs
Pandora Listens
!
2012 U.S. Mobile Display Ad Revenue Share
Behavioral Targeting
Offline Services
Technological Advancement
175,000,000
Partners
CC Richard Busch
Competitors
CC by Adam Fagen
Structure
Life Cycle
Market
Demand
310 million
CC by Matthijs
Assessment Difficulty
Build, Retain, Maintain
Monetization
Operating Costs
Profit?
CC by Ken Teegardin
Hiring Freeze
Department Restructure
Product Platform Development
Step 1: Department Restructure
Step 2: Development
Step 3: Quality Assurance
Step 4: Present and Release
Step 5: Maintenan...
Where others see targets, we
see bulls-eyes.
CC by Chris Potter
Advertising Agreements
Privacy Policy
User Agreements
Invasion of Privacy
CC by Craig Maccubbin
(inthousands)
$0
$750,000
$1,500,000
$2,250,000
$3,000,000
2011 2012 2013 2014 2015 2016
Projected Ad Revenue
Projected To...
• Strategy approval
• Hiring freeze and department restructure begins
• Mobile application development and testing
• Prese...
• Listener Hours
• Advertising Revenue
• Finances
CC by Jillian
Key Metrics
• Powerful Mobile Platform
• Gain in Mobile Marketing
• Profit
CC by Rhino Neal
Why Wait?
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Pandora presentation

  1. 1. Sarah K. Stewart Alex Shelton April 30, 2014 Source: investor.pandora.com
  2. 2. Source: investor.pandora.com
  3. 3. CC by Kris Krug Internet Radio Leader
  4. 4. CC by Samsung Tomorrow Everywhere. CC by Easa Shamih CC by Gordon Mei
  5. 5. CC by Travis Isaacs Pandora Listens
  6. 6. ! 2012 U.S. Mobile Display Ad Revenue Share
  7. 7. Behavioral Targeting Offline Services Technological Advancement
  8. 8. 175,000,000
  9. 9. Partners CC Richard Busch
  10. 10. Competitors CC by Adam Fagen
  11. 11. Structure Life Cycle Market Demand
  12. 12. 310 million CC by Matthijs
  13. 13. Assessment Difficulty Build, Retain, Maintain Monetization Operating Costs
  14. 14. Profit? CC by Ken Teegardin
  15. 15. Hiring Freeze Department Restructure Product Platform Development
  16. 16. Step 1: Department Restructure Step 2: Development Step 3: Quality Assurance Step 4: Present and Release Step 5: Maintenance CC by Nemodus Photos
  17. 17. Where others see targets, we see bulls-eyes. CC by Chris Potter
  18. 18. Advertising Agreements Privacy Policy User Agreements
  19. 19. Invasion of Privacy CC by Craig Maccubbin
  20. 20. (inthousands) $0 $750,000 $1,500,000 $2,250,000 $3,000,000 2011 2012 2013 2014 2015 2016 Projected Ad Revenue Projected Total Costs and Expenses (excl. content acquisition) Proposed Ad Revenue Proposed Total Costs and Expenses (excl. content acquisiton) Actual and Projected Ad Revenue and Expenses vs. Projected with Proposal
  21. 21. • Strategy approval • Hiring freeze and department restructure begins • Mobile application development and testing • Present to advertisers • Launch CC by Nemodus Photos • Monitor Key Metrics • Changes • Unfreeze hiring
  22. 22. • Listener Hours • Advertising Revenue • Finances CC by Jillian Key Metrics
  23. 23. • Powerful Mobile Platform • Gain in Mobile Marketing • Profit CC by Rhino Neal Why Wait?

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