In this unit, Ss practice placement of direct and indirect objects and use verbs in the subjunctive; to talk about shopping and product marketing.

1. CONSUMER CULTURE
U N I T 8 P A S S A G E S I I

3. 3Your Coffee Shop
WHAT’S
NEW ON
THE
MARKET?
• In this unit, we will
practice placement of
direct and indirect
objects and use verbs in
the subjunctive; to talk
about shopping and
product marketing.
• Lesson A: Smart
shoppers: Learning aim:
Discuss finding bargains
and see direct and
indirect objects in
context.
• Find sentences containing
both direct and indirect
objects. Which pattern do
they follow?
An indirect object answers the question “to whom” or “for whom”
An indirect object is the recipient of the direct object, or an otherwise
affected participant in the event. There must be a direct object for an
indirect object to be placed in a sentence. An indirect object cannot
exist without a direct object.
- They sent him a postcard (him is the indirect object : to whom they
send a postcard)
- He bought his son a bike (his son is the indirect object of the verb
bought for whom)

4. 4Your Coffee Shop
Special cases of verbs for each pattern
Announce Describe Explain Mention Provide Recommend Return Say
Allow Ask Cause Cost
Pattern A (direct object + preposition + indirect object)
Pattern B (indirect object + direct object)

5. 5Your Coffee Shop
Which statements are true for you?

6. 6Your Coffee Shop
FLUENCY
ACTIVITY:
SHOPAHOLICS
1. Each player begins in
the start button with
a marker.
2. We roll a die and
move forward
according to the
number showed.
3. The player must
answer the question
on the square they
get.
4. Other players must
ask follow up
questions.

7. CONSUMER CULTURE
L E S S O N B

8. WHICH ISTHE MOST EFFECTIVE?
MENTION OTHERTYPES OF ADVERTISEMENT

9. WHAT MAKES A GOOD
ADVERTISEMENT?
Do you agree with above
statements?

10. 10Your Coffee Shop

11. 11Your Coffee Shop
The Subjunctive Mood
• Consumer groups demand that children's
advertising follow certain rules.
• It is imperative that ads be honest.
The subjunctive Is used in a noun clause that follows
certain verbs and expressions that stress the
importance of something (demand, recommend,
suggest, it’s crucial, it's imperative).
• The parents insisted (that) the children not
watch television at all.
The subjunctive uses the base form of the verb. In a
negative sentence, not precedes the base form of the
verb.
• The company demanded the commercial be
be pulled from television after the public
outcry.
The passive form of the subjunctive is formed with be
+ past participle.

12. WHAT DO YOU THINK I
SHOULD DO?
It is crucial
It is essential
It is imperative
It is important
It is critical

13. 13Your Coffee Shop
VOCABULARY: MARKETING
STRATEGIES
FREE SAMPLE
COUPON
CODES
PRODUCT
PLACEMENT
COMPARATIVE
MARKETING
SEARCH-
ENGINE
MARKETING
CELEBRITY
ENDORSEMENT
A LOYALTY
PROGRAM
WORD-OF-
MOUTH

14. 14Your Coffee Shop
DISCUSSION: THE ETHICS
OF UNDERCOVER
MARKETING

15. 15Your Coffee Shop
FLUENCY ACTIVITY: CREATE AN
ADVERTISING CAMPAIGN
PROPOSAL WITH SAMPLE
ADVERTISEMENT AND GIVE A
PRESENTATION.
Effective advertising
campaign show use
low-cost options like
fliers, brochures,.
Business cards or direct
mails.
The ad should
communicate a simple
and memorable
message, have a clear
lay-out and attractive
design. It should
include location, hours
and other information
giving consumers a
desire to make a
purchase.

16. CONSUMER CULTURE
T H A N K S !