Danone Challenge Dantube Project 2

1. DANONE CHALLENGE 2013
Creative Leadership course
Alexandra Kine

2. STAGES OF MY WORK
1. Choose the DanTube project
2. Use SMUBA to brainstorm my ideas
3. Evaluated the path of opportunities regarding the
context and threads
4. Elaborate an action plan

3. ISSUES OF THE PROJECT FOR YOU
 Develop the awareness and the curiosity of +40000
employees
 Develop a autonomous system of information sharing
 Develop groups of interest
 Develop an integrity though different services
 Problematic: What could be technics, methods to use in
order to engage people posting videos to share good
practices, information valuable, and their experiences ?

4. SOLUTIONS REGARDING THREADS
 Price of installations: Just the price of the functionalities
adding in the network
 Profitability: economies of training which are followed
freely online, economy of time and money thank to the
e-learning and experience sharing efficiency
 Issues of existing trainings: All could be
filmed, shared, followed and commented
 Tester v.s. followers: Followed posts are constantly
improved and proposed regarding your profile

5. TOOLS
Add functionalities directly centralised in the existing
network:
 Online and mobile apps network
 Share interactive support as video, texts, photos...
 Participation (comments/ chat online...)
 Specifics contents adapted to each need
 Research of worlds or topics
 Notifications and alerts can be programmed to look it
whenever and wherever you want
 Training filmed and film yourself on your laptop easily
with your webcam

6. MOTIVATIONS FOR EMPLOYEES
 Competiveness and socio-professional recognition
 Tell their experience and exchange about it
 Ask advices
 Facility of utilisation
 Be constantly informed and connected everywhere
 Some “tests” after following trainings to know the
improvement of work
 Possibility to make an annual challenge with rewards

7. OUTLOOK AND ACTIONS PLAN
1. 6 months term: Samples and focus group to
apprehend each aspect to face
2. 1 year term: Develop the system and test it
3. 2 years term: Put in place the network, take into
account ameliorations and feedbacks
4. 3 years plan: develop it though each service, training
session and encourage employees to use it

8. Thank you for your attention
I hope this work could highlights some new
path of opportunities of creativity for you