6. Regular Features
• Body & Soul
• 10 People Foods for Dogs
• Breed Profiles
• Photo Contests
• Behavior and Training Tips
• Dog-friendly Travel Guides
• New Products
7. Masthead
• Black font
• White background
• Lowercase letters
• “dog” in a bolder font than “modern”
10. Cat Fancy Audience Profile
• CIRCULATION
194,000
(subscribers, print)
• FACEBOOK FANS
550,101
• TWITTER
FOLLOWERS
1,710
Sector and
Type
Published
By
Adsprouts
Classification
Region Frequency
Consumer
National
Magazine
I-5
Publishing
Cats U.S. Bi-Weekly
11. Regular Features
• Each issue is dedicated to a certain breed
• Health tips
• Cat poster
• Polls
• Editor’s notes
• Cat themed fashions
• Cat picture gallery
12. Masthead
• The color of the masthead changes depending on the color of
the cat and background
• All letters are capitalized
• Masthead is centered
• The central image usually goes in front of the masthead
• Font is Champion Gothic Featherweight
16. Regular Features
• Cat chat
• Tail end
• Mutts comic strip
• Case Study
• Beyond the label
• To the rescue
• Yakkity yak
• Book reviews
17. Masthead
• Changes color depending on animal on the cover
• “Animal” bigger than “wellness”
• Ariel font
• White background behind masthead
• Central image usually on top of masthead
• Tag always above “wellness”