2. Contents What is Interest Based Advertising? 1 Clip from the movie “Minority Report” 2 Harm of Interest Based Advertising 3 Benefits of Interest Based Advertising 4
3. Quick Facts about Facebook 750 million active users 700 billion minutes are spent on Facebook per month by those users 44% of internet users use social networking websites at least once per day Facebook has rapidly become one of the most widely used marketing tool for businesses across the world Since Facebook offers their services at no cost to their subscribers, they leverage information posted on their user's profiles to obtain ad revenues.
4. This concept is known as... Targeting advertisements to individual consumers based on the pages the user visits, the content they view, the search queries they enter, the ads they click on, and the information they share on social networking sites“ (Lo 4,19). Interest Based Advertising/ Behavioural Targeting
5. In the past... Television Radio Billboards Magazines/ Newspapers 1 2 3 4 Marketers used to dream of a time when advertisements would not only recognize consumers, but also recognize their state of mind . Example: The movie “Minority Report” (2002).
6. Harm of Interest-Based Ads Lack of Consumer Awareness Discrimination (RE: Microsoft and Germany’s Max Planck Institute Study in 2009) - Found that by clicking on Facebook ads, you can release information about yourself to that third party. - Consumers not fully aware of tracking technologies - Facebook uses demographic data to target its ads, which can include any information on your profile even if it is not public Source: http://www.sabinabecker.com/media/facebook-privacy-issues.jpg
