1. Problem
Employers, graduates and job seekers need a trusted,
broadly used service, with inbuilt feedback capabilities,
that showcases employers and their opportunities, as
well as showcasing the people interested in those
opportunities.
Approach 1
Identified that a major problem was the lack of knowledge of non industry
specific subjects, along with emotional preparation for both interviewing and
work life
Solution
Key, real world, but non-industry specific subjects, should be trained in high
school and universities.
Project Management, entrepreneurialism, presenting, social skills, etc. Case
studies and lectures.
More businesses should send staff to high schools and universities to instruct
on real situations in businesses (if possible).
Additional thought/revisions:
Students will benefit from access to inspiring people, who may have overcome
challenges similar to the children/students.
This thought is based on feedback from a student on the course, as well as from
Rita Pierson's TED talk 'Every Kid Needs A
Champion" http://www.youtube.com/watch?v=SFnMTHhKdkw
Another revision: Perhaps this is best done online.
Prototype photos of process are below results
Results of prototype
WORKED
• Companies will want to
fund with choice,
see value for effort
NEEDS IMPROVEMENT
• Moderation
• Company ratings
• Non selling of companies to kids!
• Filtering

2. QUESTIONS
• How can people game
the system?
• Manage contact
between
companies and
kids - through
teachers?
• What is the benefit to
the business?
• Who moderates the
quality of business
communication?
IDEAS
• Feedback loop - value flows in both
directions. Good rating or
engagement levels indicate potential
for direct content
• Local search to find local inspiration
characters
• Filtering based on commercial interest,
maybe schools can ask for funding?
Beneficial offset.
• Ensure the right companies speak to the
right potential future employees
User stories (features I thought would be useful)
Teachers/teaching body
Moderation tool
Find correct lessons / people
Feedback device
Students
Watch video
Rate lesson
Ask interviewer questions (if possible)
Business participants
Voting on critical work skills per industry
Recording instructions, tips
Receive feedback
CRITICAL
Needs creditable businesses involved
Needs to be as honest as is reasonable, no marketing bullshit

3.
Process photo 1

4. Process photo 2

5. Problem (repeat)
Employers, graduates and job seekers need a trusted,
broadly used service, with inbuilt feedback capabilities,
that showcases employers and their opportunities, as
well as showcasing the people interested in those
opportunities.
Approach 2
There was no trusted peer to peer system to match like minded job hunters and
employers hiring.
Inspired by peer to peer platforms Kickstarter and Airbnb, I wanted to create a
video based platform that allowed employers and job hunters to be introduced
each other via video. This system should allow for employers to easily give
feedback on all job hunter videos. Feedback on job hunters was found to be a
key element missing from the job hunting process. The system take inspiration
from other successful feedback systems online.
Solution
We should create and market a trusted grad marketplace between employers
and grads across the UK
online grad fairs, both employers and potential employees use video postings to
offer and apply for jobs.
Prototype photos are below
Video urls of interviews are here:
Part 1: http://youtu.be/GWhJH8eDHMo
Part 2: http://youtu.be/9iUbWJVTJd4
Results of prototypes
WORKED
• Video screening
idea
• Niche search/
filtering
NEEDS IMPROVEMENT
• Re-arrange search and upload features
• Filtering needs to be simple, yet powerful

6. QUESTIONS
What about HR
policies?
IDEAS
• Swap search and upload
• Add powerful filtering
• Potential filtering based on job hunter behaviour on and off site
(did they visit the employers website, or watch the relevant
videos)
• Job hunters can apply based
• Assign tasks to job hunters
• Privacy settings for job hunters, so that they are only
approached by sincere employers
• Employers can pitch back to job hunters, or leave video
feedback
• Preferences unlocked for good behaviour in system, especially
leaving good feedback
Photos of Prototype
Intro page, welcome. Buttons are post-its

7. User journey, clicked the HIRING button. Employers looking…

8. User journey, searched for potential new employees, has found a prospective
new employee’s video posting...

9. User journey, clicked the WANT TO BE HIRED button. Looking for work …

10. User journey, searched for potential jobs, has found a prospective new
employer’s video posting...
Complete user Stories from the first version (features I thought valuable)
Grads
Welcome for grads + Instructions on how to create great video content
Make profile/ upload video
Ability to tag with niche interests like Linkedin
Search/filter jobs feature
Video player
'Favourite' feature
Sharing feature
Lists - most favourited, most recommended per subject
Contact job poster/apply feature

11. Feedback
Businesses
Welcome for businesses + Instructions on how to create great video content
Make profile/ upload video
Ability to tag with niche interests like Linkedin
Search/filter grads feature
Video player
'Favourite' student feature
Comment feature
Sharing feature
Lists - most favourited, most recommended/respected