Tracxn Global SaaS from India Startup Landscape - Feb 2015

Global SaaS Companies from India
Sector Overview
Feb 2015
Deal Discovery Made Easy

Tracking 10000+ companies across above mentioned feeds
Adding 200+ new companies weekly across all feeds
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EDUCATION
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Sectors we cover in India

Sector Overview
•  Scope of Report: Indian SaaS companies catering to global markets
•  Tracking close to 200 startups across Enterprise Apps, Dev Tools & Industry Solutions
•  $650M+ invested with more than $200M invested in 2014
•  Most Active Funds:
Accel Partners (Freshdesk, Hotelogix, Mobstac, Mindtickle, BlueJeans, Chargebee, Zettata, Wizrocket)
Blume Ventures (Zipdial, Hotelogix, ShepHertz, Mettl, NowFloats, FrameBench, WebEngage, Mobstac)
Nexus Venture Partners (Druva, Indix, Unmetric, TargetingMantra, Genwi, Helpshift)
Norwest Venture Partners (BlueJeans, CRMnext, Act-On, Capillary Technolgies, Attune)
Sequoia Capital (Druva, Capillary Technologies, Knowlarity, Practo)

Cumulative dollar invested annually
5.60
11.88
47.43
103.74
139.49
218.66
0
50
100
150
200
250
2009 2010 2011 2012 2013 2014
TotalFundingAmount($million)
Funding Year

Funding activity across years
1"
4"
6"
13"
14"
11"
1"
1"
2"
3"
8"
4"
9"
1"
2"
2"
4"
4"
1"
1"
2"
1" 1"
2"
2005" 2009" 2010" 2011" 2012" 2013" 2014"
NumberOfFundingRounds
Funding Year
D"
C"
B"
A"
Angel/Seed"

Evolution of business models
Note:
Company to sub-sector tagging has been done manually.
Avg. founded year of the companies is simple average of all companies in that segment.
Funding is cumulative funding raised by the funded companies in that segment.

IT
CLOUD INFRASTRUCTURE
JamCracker [$128.4M]
Druva [$67M]
SECURITY
Fixnix [$325k]
ShieldSquare [$350k]
$136M
MARKETING
Act-On [$74.5M]
Unmetric [$8.7M]
SALES
FreshDesk [$44M]
HelpShift [$13.2M]
$114 M $77M
HR
HackerRank [$12.4M]
Mettl [$4.43M]
MindTickle [$1.8M]
UniRow
$20M
ANALYTICS
CrayonData [$7.34M], Ubiq
$7M
COLLABORATION
BUSINESS APPS SUITE
BUSINESS PROCESS
AUTOMATION
$5M
$98M
DEVELOPER TOOLS
BrowserStack, DocsPad, Postman, Shippable [$10.05M]
$11.3M
MOBILE DEVELOPER TOOLS
ShepHertz [$1.8M], BetaGlide [$1M], Plivo [$1.75M]
$5.3 M
LOCAL BUSINESSES
$2M
E-COMMERCE
Unbxd [$2M]
BoomerangCommerce [$8.5M]
TargetingMantra [$1.1M]
$25M
TRAVEL & HOSPITALITY
RateGain [$5M]
Hotelogix [$3M]
$3M
RETAIL
Capillary Technologies
[$34.1M]
Indix [$14.5M]
$48M
EDUCATION
Fedena [$2M]
Verificient Technologies [$2M]
$2.7M
HEALTHCARE
Practo, Attune
$10.6M
FINANCE
Stockopedia, Accern
$1.17M
Landscape – Global SaaS Companies from India
$675k
DepartmentsIndustries

MARKETING
Act-On [$74.5M]
Unmetric [$8.7M]
SALES
FreshDesk [$44M]
HelpShift [$13.2M]
$114 M $77M
HR
HackerRank [$12.4M]
Mettl [$4.43M]
MindTickle [$1.8M]
UniRow
$20M
ANALYTICS
$7M
COLLABORATION
BUSINESS APPS SUITE
BUSINESS PROCESS
AUTOMATION
$5M
$98M
DEVELOPER TOOLS
$11.3M
$5.3 M
LOCAL BUSINESSES
$2M
E-COMMERCE
Unbxd [$2M]
$25M
RateGain [$5M]
Hotelogix [$3M]
$3M
RETAIL
[$34.1M]
Indix [$14.5M]
$48M
EDUCATION
Fedena [$2M]
$2.7M
HEALTHCARE
Claimat
$10.6M
FINANCE
Stockopedia, Accern
$1.17M
IT
Druva [$67M]
SECURITY
Fixnix [$325k]
$136M $675k

Company Details: Cloud Infrastructure (1/3)
Company Details Funding Investors
Jamcracke
r
Jamcracker [Bangalore, 1999]: Jamcracker (formerly known as VitalTone) enables organizations to manage and
deliver their own cloud services as well as broker 3rd party providers. Its services include messaging, collaboration,
security, online data backup, wireless and business productivity solutions. The company also provides Jamcracker
Services Delivery Network, an outsourced SaaS channel-enablement platform that provides unified application and
user management for various on-demand services. The company has strategic partnership with Zoho. The company
was founded in 1999 and is headquartered in Santa Clara, California with an office in Bangalore, India. In 2003 the
company became part of a private holding company with 2000+ employees and $100M+ revenues.
$128.4M
Thinkflow
Druva [Pune, 2008]: Druva offers a full suite of endpoint data management solutions for enterprise laptops, PCs,
smartphones, and tablets. Its flagship product, inSync, empowers an enterprise’s mobile workforce with backup, IT-
managed file sharing, data loss prevention along with data de-deduplication and rich analytics. Supports deployment
in public cloud, private cloud, or on-premise. Serves more than 3,000 customers as of Aug 2014. Raised Series D to
expand into Asia and Europe and grow its team to 300 by the end of 2014.
$67M
Sequoia Capital, Nexus, Tenaya
Capital, Indian Angel Network
Thinkflow
Thinkflow [Bangalore, 2010]: Available as on-cloud and on-premise solution for enterprises to build apps. Solutions
include supplier relationship management, knowledge ; document management, business process management. The
platform offers infrastructure to design workflows, configure business rules, create forms, capture ; digitize documents
along with analytics dashboard. Headquartered in Bangalore and offers its solutions for global customers.
CloudMunch [Bangalore, 2011]: CloudMunch offers a cloud based extensible & full stack platform that enables
continuous integration, delivery and infrastructure for developer app operations. Developers can use the platform
tools they are familiar with and push code to CloudMunch for continuous integration test deploy and run in the cloud
itself without the hassles of managing dev/test environments, CI servers. Integration with various online developer
platforms, continuous deployment, social collaboration, automated testing & code quality, server monitoring are few of
the features offered by the platform. It has received its Series A funding from Svapas Innovations.
$1M
Xervmon
Inc
Xervmon Inc [Houston, 2012]: Xervmon is an Integrated Cloud Management Tool, which empowers organizations
to plan, budget, design, deploy, manage and monitor Cloud infrastructure from a single pane of dashboards across
public, private and hybrid cloud service catalogs. The latest version of its software will monitor and manage
workloads across Amazon Web Services, Rackspace, and Digital Ocean public clouds. HQ in Houston, Texas, and
with Development Centers in India.
$75k

Minjar [Bangalore, 2012]: Minjar is a cloud solutions provider helping enterprises embrace cloud productively.
Provides consulting to enterprises and startups for cloud strategy, management, implementation and Big Data
applications. Has solutions for ISVs, enterprises, startups. Product offerings include Minjar HAWK (Cloud
infrastructure and application monitoring) and SWARM (on-demand load testing tool for web applications and API
services). Has offices in Austin, Singapore, Bangalore. Has 100+ customers (incl 5 Fortune 500 clients) in 10+
countries with over 600+ implementations with the likes of Best Buy, Ford, txtWeb, Mobstac, CCD, [24]7.
ITapp
ITapp [San Jose, 2012]: ITapp delivers next generation application-centric cloud automation software. Deploy
applications on multi-cloud (vSphere, OpenStack, AWS, ; converged infrastructure) with self-service per the
governance rules ; policies of the organization. Peter Hsing of Merus Capital has invested.
Cloudlytic
s
Cloudlytics [Pune, 2013]: Cloudlytics is a big data analytics tool available as a service that enables users to get
analytics reports of their Amazon Cloudfront, ELB and S3 logs and use them to drive business decisions. Available on
the AWS Marketplace. Product by BlazeClan Technologies, which provides consulting ; support services to
enterprises, SMEs and startups. Headquartered in Pune, Maharashtra, India and has offices in Belgium, Canada,
Singapore and United States. Used by over 500 customers globally.
Megam [Chennai, 2013]: Megam is an open-source cloud management platform compatible with all cloud
architectures, API driven and supports multiple applications frameworks including legacy Java, Ruby, php, Python as
well as emerging modern frameworks like Scala, Play, Akka. Offerings include cloud management platform, on-
premise 'Cloud in a Box' and an app marketplace to build, deploy &scale apps in the cloud. It also has cloud
connectors to connect users with provisioned SaaS apps.
Appcito [Santa Clara, 2013]: Appcito provides a set of services for applications deployed on cloud infrastructure.
Applies Web performance policies to Web pages, CSS, JavaScript, and images to improve the performance of the
actions. Accelerates, secures, and optimizes cloud applications in the areas of building new applications or moving
existing applications from a private data center to the cloud. Enables continuous deployment.
$7.5M

Calm
Calm [Bangalore, 2014]: Cloud Application Lifecycle Management (CALM) is a single-click application setup in the
cloud that automatically deploys code, runs updates and maintenance. Offers a cloud application management
dashboard and enables for cost visibility, audit, budgeting, automated expiry and self service portals for individuals
and teams. Available as hosted and on premise solutions and opened its private beta in August 2014. Product of Idea
Device, part of Sequoia portfolio. Headquartered in Singapore with development offices in Bangalore, Mumbai, and in
USA. It was listed as ‘India’s top product start-up’ by CNBC TV18 and the ‘Next Big Company’ by The Times of India.
Microsoft, VMware and IIM-B are among the company's partners.

Company Details: Security
FixNix [Vellore, 2012]: Fixnix provides SaaS based GRC solutions to SMBs. Its NIXAUDI is a web-based Audit
Management solution that provides an aggregate view of the audit program, including planning, scheduling, risk-
based prioritization, staffing, management of audit procedures, and tracking of remediation efforts. Also provides Risk
Management, Security Incident Management, Policy Management and Assest Management products. Clients include
Dubai Port Authority, BHEL, GMR, Ernst & Young, Mphasis etc. FixNix is a Microsoft BizSpark India
Startup Challenge 2013 Regional Winner and adjudged as Best Cloud Security Startup' at Worldwide IEEE Cloud
computing Product showcase.
$325k Indian Bank
ShieldSquare [Bangalore, 2013]: Shieldsquare helps online businesses to protect against web scraping and bot
attacks. The platform helps online businesses protect their content, generate more revenues, reduce their costs.
Claims that ShieldSquare's Cloud API can be integrated by any website in few minutes. ShieldSquare is one of the
five winners from India in the Start Tel Aviv India challenge. Part of Microsoft Ventures' 2013 winter program. Raised
angel funding in Oct 2014 led by Chandu Nair, Srini Kopparapu, Sanjay Anandaram along with Phanindra Sama,
Charan Padmaraju, P Sudhakar, Murugavel Janakiraman, Girish Mathrubootham, Pallav Nadhani, Samir Sood.
Clients include Indiaproperty.com, Shaadi.com, Purplle.com and Weddingplz.
$350k

IT
Druva [$67M]
SECURITY
Fixnix [$325k]
$136M $675k
HR
HackerRank [$12.4M]
Mettl [$4.43M]
MindTickle [$1.8M]
UniRow
$20M
ANALYTICS
$7M
COLLABORATION
BUSINESS APPS SUITE
BUSINESS PROCESS
AUTOMATION
$5M
$98M
DEVELOPER TOOLS
$11.3M
$5.3 M
LOCAL BUSINESSES
$2M
E-COMMERCE
Unbxd [$2M]
$25M
RateGain [$5M]
Hotelogix [$3M]
$3M
RETAIL
[$34.1M]
Indix [$14.5M]
$48M
EDUCATION
Fedena [$2M]
$2.7M
HEALTHCARE
Claimat
$10.6M
FINANCE
Stockopedia, Accern
$1.17M
MARKETING
Act-On [$74.5M]
Unmetric [$8.7M]
SALES
FreshDesk [$44M]
HelpShift [$13.2M]
$114 M $77M

Company Details: Marketing Suite (1/1)
Act-On
Software
Act-On Software [Beaverton, 2008]: Act-on provides a suite of marketing automation tools for email marketing,
tracking online visitors, lead management for optimizing campaigns, social media integration and integration with
CRM database from Salesforce, Saleslogix, Netsuite. It also enables lead generation via SEM, SEO optimization and
A/B testing for websites. Claims to have 1000+ customers and triple digit growth as of 2012.
$74.5M
Trinity Ventures, Norwest Venture
Partners, US Venture Partners,
Voyager Capital, Technology
Crossover Ventures
Plumb5
Plumb5 [Bangalore, 2010]: Plumb5 offers a real-time marketing platform created by Decisive Analytical Solutions
that enables a website to engage site visitors in real-time and personalize the website to improve conversion rate and
customer retention. The product is mainly aimed at e-commerce and retail companies, in order to help them better
their conversion rates, customer experience and ROI’s on campaign. Its features include visitor tracking (location, sit
behaviour, activity), A/B testing for website content to identify the best conversion drives, content personalization to
the user based on his activity on website etc.

Company Details: Marketing - Social Media (1/3)
LinksAlph
a
Beevolve [Bangalore, 2008]: Cloud hosted solution providing social media listening and analysis based on visitors's
sentiment, demography, influence, insights about product, brand, customers and current trends in market. Offerings
include monitoring dashboards, social media post statistics, visitor retargeting, demographic data and competitive
intelligence. Executives, marketers, media and PR agencies can use the analytics tool to track consumer-generated
media. Has received pre-seed investment from Upstart.in. Founder has left the company and is currently working in
Amazon.
LinksAlph
a
LinksAlpha [Bangalore, 2009]: LinksAlpha provides social media marketing software for monitoring, publishing, and
analytics of social media profiles including Facebook, Twitter, LinkedIn, Instagram, and YouTube. LinksAlpha also
provides social sharing buttons for web-publishers. HQ in the US with the team based out of Bangalore. Claims
customers like Nissan, KFC, 7-11, Mobily.
JustUnfollow [Mumbai, 2010]: JustUnfollow is a friend management application for social networks which has been
started with twitter and is currently working to expand to other social networks. The company has recently launched
the Instagram integration. It is available on the web, android and iPhone. The app/platform allows users to find
inactive users and people who have unfollowed them, find relevant users to follow using “Copy Followers” feature,
keep track of how social media updates is affecting the follower/unfollower stats.
Unmetric
Unmetric [Chennai, 2011]: Unmetric provides brands competitive intelligence about other brands by - 1. Tracking
their social campaigns through hashtags, viral videos, Facebook apps etc. 2. Performing content analysis on social
networks and 3. Comparing brands based on criteria like their social audience growth, customer engagement rate.
Provides intelligence on 10,000+ global brands across 30 industry sectors. Clients includes brands like Subway,
Campbell’s, Toyota and agencies like MRY, M Booth, Golin Harris and Zocalo Group.
$8.7M Nexus Venture Partners
SocialApp
sHQ
SocialAppsHQ [Delhi, 2011]: SocialAppsHQ offers a cloud based platform that provides social media monitoring
tools, Facebook apps for customer engagement and a social planner to post content on social networks from a single
platform to brands and SMBs. It offers a collection of 30+ apps for feedback management, coupons, notification
system and contests management to increase the customer base and retain them. Real-time reporting of user's
activities on the website and a dashboard for campaign performance evaluation can be achieved. Allows brands to
manage campaigns and track performance along with customer engagement on both web and mobile channels and
across Facebook and Twitter networks.

Qurater
GrabInbox [Mumbai, 2011]: GrabInbox (formerly buffr) lets users manage multiple twitter, facebook, facebook fan
pages and linkedin accounts from one single interface. Allows users to schedule messages, post to multiple accounts
in a single click and manage all the activities through a dashboard. Has a notification system to monitor various social
networks' messages along with a Chrome plugin to easily share webpages. Has been a part of Startup Chile's
incubator program and received US$40,000 in seed funding. Founders have released another product named
JustUnfollow.
$40k Startup Chile
Gazemetri
x
Gazemetrix [Mountain View, 2012]: GazeMetrix empowers brands with insight into when and where their brand was
photographed across social media in real-time. Using proprietary computer vision and machine learning algorithms,
gazeMetrix accurately analyzes user-created photos on Instagram and identifies when a brand is featured. Brands
discover their latest photos instantly. We automatically pick up the ‘most popular pictures’ and they can share them on
their fan page/ Pinterest boards or twitter streams.
$140k 500 Startups
Qurater [Bangalore, 2012]: Technology platform for enterprises providing social media analytics. Its Qurater
Business Edge (QBE) mines social platforms and any web site for feedback, queries, complaints using NLP
techniques to get insights. QBE offers sales leads, customer care framework for representatives and brand insights
along with feedback, real-time discovery of issues, mining of comments on news sites, tools to categorize
conversations among others. Has offices in San Francisco ; Bangalore, India.
$50k
Around.io
Viraltag [New York City, 2013]: Visual marketing tool for small and medium businesses is a pinterest management
tools for brands and bloggers enabling them to publish content, schedule pins and optimize images. Allows for
tracking various metrics to understand their performance on Pinterest. Offers Google Analytics integration to
understand metrics like clicks, visits, sales etc. Offers limited - premium packages ranging from $5-$28/month.
Around.io [Bangalore, 2013]: Around.io offers a cloud-based social media marketing tool for marketplace sellers.
Currently working with Etsy sellers and intends to grow to various others in the future. The platform enables
increased visibility in social media and hence increase views and sales. Users can connect their social accounts to
the platform and start posting or scheduling their marketing posts. Also allows for auto-scheduling image tweets and
even create product image collages.

Zozolo [Mumbai, 2010]: Cloud based social media analytics platform for brands to track their social media presence
and measure ROI. Its built-in dashboard for loyalty points system increases social engagement and brand building. It
provides a detailed engagement summary of the fans on various social platforms. Dell is one of their biggest clients
among others like 9xm, myntra, AXN, Mumbai Indians team. Product of Gozoop.
SocialVox [Hyderabad, 2014]: Provider of cloud platform that allows businesses and brands to monitor & analyse
their social media presence along with tools for engagement and management of brands. The platform's features aids
by providing insights through graphing, categorisation, geolocation, demographics, metadata among other
components. Also provides sentiment analysis for the brand in comparison to the competitor brands. Product of
Inspire.Technology.

Company Details: Marketing - Mobile (1/1)
Snipp
Interactive
Snipp Interactive [Washington DC, 2007]: Snipp Interactive builds mobile solutions for brands to engage and
interact with their customers. Provides print publishers, advertising agencies, and consumer brands with a full suite of
mobile marketing services in US and Canada. Brands can build loyalty, create engagement, create mobile sites and
apps using Snipp's solutions. Also provides mobile receipt processing solution and augmented reality based
campaign creation tools. Clients include Arm ; Hammer, Garnier, Minute Maid, Jim Beam etc. Headquartered in
Washington DC, with a team in Mumbai.
Zipdial
Zipdial [Bangalore, 2010]: ZipDial call-to-action platform captures consumer opinions ; intent. Every zipdial from a
consumer is a ping to the platform activating one of many applications in the marketing suite, from couponing to
feedback surveys to friend referrals. Large brands pay $10,000-$40,000/month. Self-service packages at zipdial.com
start at $20/month. Used by global consumer brands such as Procter&Gamble, Cadbury, Puma, KFC, Cafe Coffee
Day, MakeMyTrip. Named #8 in FastCompany's List of World's most 50 innovative companies. Launched in
Singapore in Oct 2014. Acquired by Twitter in Jan 2015.
Times Internet, 500 Startups, Jungle
Ventures, Unilazer Ventures,
Mumbai Angels, Blume Ventures,
AngelPrime
Ceino Technologies [Menlo Park, 2011]: Ceino develops mobile products for marketing. Offers B2B reward
platform for mobile-based loyalty programs, a social product catalog that brings customers and sales reps into one
community and enables product based conversation and feeds and a mobile support platform equipped with
multimedia features. Ceino's customers include ThermoFisher (Life Technologies) and Shalom Media. Headquartered
in Menlo Park, CA with offices in Bangalore, Calicut and Chennai.
Notiphi [Bangalore, 2011]: Notiphi is a mobile marketing platform to target users based on location, context and
behavior. Their platform uses advanced machine learning algorithms to build rich user profiles (anonymously) using
location, behavior and lifestyle attributes. Developers have to include their SDK in their app before pushing it to the
App Store after which Notiphi servers start receiving the locations history of users and build their profiles attaching
tags. Developers can use the Notiphi dashboard to segment these users, target them using push notifications and
rich media content and track campaign performance in real-time. Selected in top 50 product companies at InTech50.
Product by Locus Labs, has offices in Bangalore, India and Singapore.
$300k
Scanova [Noida, 2013]: Scanova is a cloud based solution to generate, design, and manage QR Code-based
promotional campaigns. Provides QR Code Management Solution for businesses and individuals across industry
verticals comprising Scanova WorkBench, an online QR code management and analytics platform, and Scanova
Reader, a smartphone application connecting consumers from offline to online media. Customers can create 14
different types of QR codes with Scanova including those for Webpage URLs, Twitter, Facebook, Wi-fi access, SMS,
etc. Also provides tools for businesses to design and develop mobile landing pages for those without the knowledge
of web designing.

Company Details: Marketing - Others (1/5)
SocialTwis
t
SocialTwist [Mountain View, 2008]: SocialTwist provides social marketing technology solutions for customer
acquisition, engagement, and retention by activating existing customers. It is a customer acquisition platform that
creates social referrals for brands, retailers, publishers. The platform builds and integrates social referral processes
and technology into marketing programs. Platform finds its application in campaigns involving acquisition, rewards,
loyalty and various other program objectives. Its 'Tell-A-Friend' feature allows the marketer’s message to spread by
email, IM, blogs and through popular social media venues through a click.
Knowlarity [Gurgaon, 2009]: Knowlarity Communications offers cloud telephony services with product range that
includes SuperFax, SuperReceptionist, SuperConference and SuperCaller. For larger enterprises, it provides hosted
Interactive Voice Response (IVR) solutions integrated with its existing IT systems. Using its software SuperCaller,
Knowlarity has solved tracking and monitoring issues in the Mid-day Meal Scheme (a project for provision of lunch,
free of cost to school-children, below the poverty line). Claims 7,000+ clients from about 66 countries with a majority
of them from India. Acquired Unicom Techlabs, a Delhi-based cloud telephony startup in Jan 2014 for their 200
clients.
$22.5M Sequoia Capital, Mayfield
Gaglers
Gaglers [Bangalore, 2012]: Gaglers provides a software-as-a-service that connects people on a website via instant
messaging(IM) and email. Online platforms and marketplaces use it for real-time interaction between buyers and
sellers to generate quality sales leads. Backed by The Morpheus, Indian start-up accelerator program. Customers
include Commonfloor, Homeshikari, iimjobs.
The Morpheus
iFlyChat
iFlyChat [Noida, 2012]: iFlyChat provides real-time chat solution based on SaaS model which allows users to
integrate chat plugin to their websites. Starts at $19 per month. Claims more than 6,000 customers and 500k chat
messages daily. Featured clients include Coca-Cola, L'Oreal, General Electric, European Commission, MIT and
Stanford.
OrangeTwi
g
OrangeTwig [Delhi, 2012]: Helps micro-businesses set up Facebook stores and sell their products using social
commerce tools like social graphs of friends and customers. Have close to 2,500 customers using their platform after
first 5 months of launch. Supports only Etsy sellers as of now. Features offered include social CRM ; messaging,
endorsements capture, analytics and coupons/discounts support. Team split between San Francisco and Delhi, India.

Gainsight
Gainsight [Mountain View, 2009]: Gainsight, the native Force.com Customer Success Management solution, helps
subscription-based businesses to drive their customer success initiatives, proactively manage retention, reduce churn
and grow revenue by uncovering up-sell opportunities. Leverages “big data” analytics across sales data, usage logs,
support ticket, surveys and other sources of customer intelligence. Key Customers- Adobe, BazaarVoice, Marketo,
Influtive and Gild.
$29.1M
Cultivation Capital, Silicon Valley
Bank, Battery Ventures, Bain Capital
Ventures, Summit Partners
ShopSocially [Mountain View, 2009]: ShopSocially offers a suite of on-site social apps that retailers can embed in
merchants websites, within their marketing campaigns or on their social network pages to support functions. The
platform allows businesses to control when and how these apps are shown using rule-based targeting, search engine
optimization, analytics, reporting, etc. The apps include include Ask-a-Friend, purchase sharing, fan acquisition,
shopping community etc. Launched as a destination site for social shopping where users could connect with their
friends for shopping advice but pivoted to the current model in April 2011. Customers include Sears, CBS, Showtime,
CafePress, Ritz, Zales etc. Named as one of the most promising companies to watch by AlwaysOn. Received angel
funding from TiE Angels, Ashish Gupta, Dharmesh Thakker, Raman Khanna.
$1.65M
Valhalla Partners, Metamorphic
Ventures, XSeed Capital
VWO [Delhi, 2010]:Visual Website Optimizer is a tool for marketing professionals to increase sales, signups,
downloads and conversions by using A/B, split and multivariate testing. The tool offers features such as A/B testing,
behavioral targeting, heatmaps, usability testing, etc. Developed by Wingify. Currently used by 3,700 brands in 75
countries, including Microsoft, GE, and Rackspace. Launched a new A/B testing platform in June 2014 for people
without coding experience. Bootstrapped to $7M revenue in 2013. Acquired Concept Feedback (community of
27,000+ UX experts and designers for website feedback) in Sep 2014.
WebEngage [Mumbai, 2011]: WebEngage is a SaaS toolkit for collecting feedback, getting customer insights and
driving conversions for online businesses. At the core of WebEngage is its "targeting engine" which can be used to
identify visitor segments (like referring site, geo location, cookies etc) and throw a particular questionnaire or
message to them. Have 1000+ websites in over 30 countries as customers. Clients include Flipkart, Snapdeal, eBay,
Jabong, Myntra, Homeshop18, Yatra and makemytrip. Plans to build a product to help improve customer
engagement in mobile apps
Indian Angel Network, GTI Capital
Group, Blume Ventures
CallHub
CallHub [San Jose, 2011]: CallHub is a hosted voice broadcasting and SMS marketing software. Automates voice
notifications to reach people and generates live leads for businesses. Can be used to call people about deals,
updates, building closures and can be personalized with custom audio messages or used with a text to speech
engine. CallHub will call a list of contacts and play a message when the person answers the phone. It can also call
people to offer a simple press-1 option to be connected to businesses. Customers include CRITICAL Group, United
Voice, UnionsWA etc. Investors include Jessie Paul, MD of Paul Writer and The Morpheus, a Startup Acceleration
Program. Product by Gaglers Inc.

enMarkit
enMarkit [Gurgaon, 2012]: enMarkit is a cloud-based social engagement and business intelligence platform. Its
integration enables businesses to increase conversion rates, and reduce cart abandonment by engaging customer
through contextualized reviews and personalized content. Enables businesses to organize user communities and
create target groups which would influence the sales the most. The platform offers an activity dashboard for the
customers of the businesses to get recommendations based on the friends' activities and helps in increased targeted
marketing. The company has been incubated under Singapore-based accelerator Joyful Frog Digital Incubator.
$11.7k JFDI.Asia
LeadSquar
ed
LeadSquared [Bangalore, 2012]: Leadsquared offers web-based tools to help startups and SMEs with lead
management features and help businesses capture, engage and convert leads from online marketing. It enables
businesses to create conversion optimized landing pages, capture, track and segment all the leads who can be
probable buyers, send automated personalized emails to customers based on their online behavior on the platform
and even provide analytics to businesses to understand user behavior and help retain customers. It easily integrates
with third party software's such as cloud telephony, chat, outlook etc. and an API for developers to capture lead and
activity data and build custom applications.
RankWatc
h
RankWatch [Gurgaon, 2012]: RankWatch is a cloud-based rank tracking and website analysis software that enables
SEO companies and webmasters to see rankings of their respective companies. Allows users to track rankings for
millions of keywords which was not possible before from a single IP address. Offers Google Maps ranking which is its
unique differentiation from other tools. Offers white label interface and reporting tools, option to set custom alerts
based on the set ranking searches and even customize the search engines selected. As of November 2012, it had 24
Paid Clients which includes clients tracking keyword between 500 to 25000 Keywords as well and around 750+
registered members. Offers plans ranging from $10/month for startups to $299/month for enterprises. Raised seed
investment of INR 75 lakh from friends and family.
InfiniteWP
InfiniteWP [Chennai, 2012]: InfiniteWP is a self-hosted, freely-available multiple WordPress management platform
that simplifies WordPress management tasks. It helps users monitor all the WP sites from the dashboard on the
platform without the need to login to WordPress control panel. Enables for backup and restore of WordPress sites
and even manage plugins and themes through the platform. Along with the mentioned features, offers various other
add-ons. It is the flagship product of Revmakx. Used by Honda, TakeAway.com, IBM, Yoast.
MuHive [Bangalore, 2012]: muHive offers a cloud based platform that enables cross channel customer engagement
with a controlled automation framework. Its communication dashboard brings real-time notifications and filtering of
interactions across social and email channels managed from single platform. Offers contact management tool to form
customer groups, create profiles based on attributes and view conversation history.Conversation management tool
for managing interactions and automation tools to control engagement to improve productivity of customer relations
teams. Also includes reporting and analytics features to enable data-driven better business decisions. Offers real-time
notification system for multiple social channels.

VisitorEngage [Hyderabad, 2013]: VisitorEngage is a SaaS tool for online businesses to collect feedback, run
surveys and push notifications on the website based on the users’ behavior. Visitor notifications can be customized by
the users of the product which implements behavioral targeting, dynamic personalized notifications and triggering
which are automated. Users can also access detailed reports with visual analytics, for website visitors that can also
be downloaded in CSV format. Available in a freemium model for basic features and a paid subscription model for
additional features and white label solutions. Paid packages range from $19 - $199 per month.
WizRocket [Mumbai, 2013]: WizRocket is a user behaviour analysis & targeting tool that helps web businesses
interact with their users across offline and online mediums. It enables web businesses to do web messaging, push
notifications, in-app messaging and reach out to customers via SMS or Email. WizRocket helps web businesses to
target content on their own websites and mobile apps and then apply behaviour targeting to improve retention,
engagement and conversion rates. Founders include ex-Burp, Network18, Infomedia18 and IIT Madras alumni.
Currently in private beta and is working closely with 25 select global customers.
$1.6M Accel
ReportGarden [Hyderabad, 2013]: ReportGarden helps online ad agencies create analysis and performance
reports for their clients. They do this by linking with their adwords, analytics, bing ads accounts using APIs and
loading data into their reports. Their product offers deep segmentation and filtration of the data from all the ad
services(Adwords, Analytics, etc). It offers this white-labeled service through various plans starting at $40 per month
going up to $400 per month. Part of Startup Chile accelerator program.
InBoundio [Bangalore, 2013]: InBoundio is a simplified inbound marketing software targeted towards individuals
and SMBs to help them manage marketing campaigns. Offers social media management, creation of landing pages,
email marketing and other lead generation features. Has 1100+ users as of Dec 2014.
InkMonk [Chennai, 2014]: InkMonk is an online platform for creating merchandise and getting it printed and shipped.
Merchandise includes apparels, wash proof stickers and personalized cards. Allows stocking merchandise in
warehouses and shipping them as individual units or bulk shipping. Clients include HackerRank, HackerEarth,
FreshDesk and Chargebee. Integrates with FedEx ; DHL. Currently in private beta

Vhelp [Bangalore, 2009]: Intelligent sales platform, which integrates with digital marketing and allows websites to
segregate their visitors based on their intent (from behavioral cues) and communicate with each segment. Suspects
or propects are intelligently engaged and based on visitor interest can be engaged by live chat or telesales. Clients
include Pearson, Yatra. Product of Vimagino Solutions.
Knolseed [Bangalore, 2011]: Cloud based personalized eCommerce marketing solution offered by Knowledge
Foundry in partnership with KnolSeed Technologies. Designed to be compatible with Google Analytics and a wide
range of shopping cart and email marketing systems. Provides customer segment filters for customization of behavior
& activities and design target campaigns accordingly. Customers include Dell, EverydayHealth, Payback among
others.
SoCXO [Kochi, 2013]: SoCXO is a social media advocacy platform for enterprises to build their social media reach
and engagement. Helps curate articles from all over the net, add content to it and help individuals and businesses
expand their influence as brand advocates across their social networks. Businesses can review and manage content
suggestions from their ambassadors along with sharing and message schedule across multiple devices. Part
of Suyati Technologies.
Yattir [Kochi, 2014]: Developing an API-based content platform that equips media organizations to reach and
engage their audiences across multiple digital channels and devices. Allows content creators to define content types
and define their structures using the platform's interface. Also provides an analytics system to measure page views,
shares and other such social analytics. Enables for integration of content workflows to external apps and platforms.
Contentivo [Bangalore, 2014]: Contentivo, a product of Zimrr Technologies, is a content marketing platform that
helps marketers in creating and publishing content. Marketers can use the unified platform for content collaboration,
content distribution to channels and tracking content performance. Also provides a central asset repository for users’
videos, images, documents, and audios and allows team members to leave comments, download assets, and tag
assets. Companies can also create content tasks that can be assigned and hours can be logged for each task.
Currently in private beta mode. Currently the team is in Estonia as a part of the 2014 Autumn batch of Startup Wise
Guys.
Startup Wise Guys

Company Details: Sales - Helpdesk (1/2)
Kayako
Kayako [Jalandhar, 2001]: Kayako is a developer and vendor of help desk, CRM and live chat software. Their
flagship helpdesk solution, "Kayako Fusion" enables organizations to deliver customer support over the web, email,
support tickets, live chat, phone and self-service. Email management and ticketing, live customer chat support in real-
time on websites, reports on performance measurement, customer satisfaction surveys and various other customer
engagement and conversation tracking tools are the features offered by its helpdesk solution.
Freshdesk
Freshdesk [Chennai, 2010]: Freshdesk allows companies to support customers by offering help desk ticketing,
issue tracking and insightful analytics across phone, email, web, live chat, social media and other channels.
Freshdesk includes a helpdesk, a knowledge base, Self-Service portal for end users and a community platform to
engage the customer community. Freshdesk customers are typically small and medium enterprises who are looking
for a cloud based customer support software. Has 23,500 customers over 120 countries including Petronas, 3M,
Goodreads, QuizUp.
$44M
Accel Partners, Tiger Global
Management, Google Capital
SupportBe
e
SupportBee [Bangalore, 2010]: SupportBee is a hosted and managed on the cloud helpdesk software, targeted for
small and medium businesses. The software assists the user primarily in delivering email support to their customers.
Email management, Email ticketing system, email importing, reports on various metrics as needed are few of the
features offered.
$40k
HappyFox
HappyFox [Chennai, 2011]: HappyFox is a help desk ticketing system that is hosted on cloud, supporting multiple
customer support channels like email, voice and live chat. It is being rendered in 35 languages. Also offers HappyFox
app that is available on iOS and Android mobile platforms. Along with tags, advanced search and filters, integration
with CRM, live-chat and accounting software, HappyFox feature list simplifies actions for support agents. Launched
Helpstack, an open source mobile helpdesk for iOS developers in May 2014.
ClickDesk
ClickDesk [Hyderabad, 2011]: ClickDesk helps businesses engage their website visitors directly from their Instant
Messenger (Skype/GTalk) through a Multi-channel customer engagement platform which includes a combo of live
chat, browser phone (VoIP) and social toolbar, all through a single interface. Enables organizations to answer
questions from their web visitors instantly with live chat from desktop or mobile, handle support tickets and offline
chats better with the integrated Helpdesk, video chat for a more personal experience, improve customer relationships
with the social toolbar.

Company Details: Sales - Helpdesk (2/2)
Helpshift
Helpshift [Pune, 2011]: Helpshift is a mobile help desk, providing customer service for mobile applications and
enhancing customer satisfaction for mobile customers. Helpshift provides a native SDK that integrates with mobile
apps to offer an “in app” customer experience. Its SaaS solution aims to be “the first embedded support desk for
native apps,” allowing developers to capture device info from their users so that they can troubleshoot problems
quicker and more effectively. As of June 2014, Helpshift has been installed on more than 150 million devices.
$13.2M
True Ventures, Nexus Venture
Partners, Intel Capital, Visionnaire
Ventures

Company Details: Sales (1/3)
Zyme
Solutions
Zyme Solutions [Redwood, 2004]: Zyme Solutions is a provider of channel data integrity and channel intelligence
solutions to the high-tech and consumer electronics industry. Products include ChannelView with components such
as POS, Pipeline, rebates management and loyalty programs for partners based on sales performance. Also offers
an analytics solution through dashboard suite with an aggregated view of technology sales and inventory through
integration with the Tech Channel Index. TCI contains data on a representative basket of IT hardware, packaged
software and consumer electronics from over 1500 channel partners in over 100 countries. Clients include industry
leaders like Symantec, Xerox, Linksys and Sandisk among others to manage their sales channels. Has offices in
USA, UK and Bangalore, India.
$11M Artiman Ventures
Jifflenow
Jifflenow [Bangalore, 2006]: Jifflenow is a provider of cloud-based enterprise meeting scheduling solutions for B2B
events. It enables organizations to capture, distribute and analyze meeting data at B2B events. Few of the features
include meeting response tracking, automatic personal calendar updation for meeting information, meeting schedule
management, salesforce integration etc. Along with this, the platform is supported on both web and mobile and offers
reporting ; real-time insights to calculate the value of meetings.
Dquip [Mumbai, 2009]: Provider of technology-enabled business software & solutions. Offerings include sales and
customer management applications & web design services. With its business automation tools, clients can automate
lead management, manage & drive sales performance, create, send & manage quotes online, create and manage
online invoices and even get a customizable web based task management system. Has 50+ clients including HP,
French Connection, Autocal, Themis Medicare among others.
Genwi
Genwi [Los Altos, 2010]: Genwi is used by marketers and publishers to distribute information, gathered from
multiple sources, to mobile devices in realtime. It offers templates and tools that makes it easy for both small and
enterprise publishers to customize both native and HTML5 apps, after which they can deliver their content across
those devices without having to make changes to published apps. As of 2012, it was currently powering 1,500 apps,
while storing and delivering 90 million+ articles, 120 million+ images and serving over 6 million+ app views per
month. The customers include IBM Content Zone, Chief Content Officer and Deloitte to name a few.
$7.1M
Inventus Capital Partners, Quest
Venture Partners, Nexus Venture
Partners, Elevation Partners,
Floodgate
Wag
Mobile
Wag Mobile [Redmond, 2011]: Provider of mobile based learning and training platform offering products such as
GoSalesTrain and GoLearningBus. Training platform comprises of features such as cross-device compatibility,
dashboard for task management, community videos, in-built training templates with the offering available as a white-
label solution. Also enables users to create apps and eBooks. Offered services for 1000+ eBooks and 2000+ apps
with 5000+ downloads as of Oct 2014. Customers include Google, Samsung, Microsoft, Pearson, Verizon among
others. Has offices in Redmond and Indore, India.
$555k

WittyParro
t
WittyParrot [Cupertino, 2012]: WittyParrot offers a cloud-based platform enabling effective and consistent
communication and content collaboration with insightful analytics among sales, marketing and customer support
functions. It delivers content instantly for emails, presentations, RFPs and SOWs and makes communication
effective, consistent, fast and simple. Helps for creating reusable content components and delivering them via a drag
and drop widget to any device or application to improve productivity. Enables users to find, drag and drop information
into e-mails, documents or presentation.
$1M
Preso.tv
Compile [Bangalore, 2012]: Compile is a cloud based platform that serves aids for lead sourcing and generation for
an organization and helps businesses engage with their customers and prospects. It enables marketers & sales
people to run customized marketing campaigns, sharing content that is relevant to the prospect and increase the
number of leads for sales by identifying the right target prospects and avoiding cold leads. The platform helps to
create an industry map along with the lead volume and regions, keyword map to identify product purchase intent and
receiving lead stream in the CRM, email or dashboard.
Preso.tv
Preso.tv [Pune, 2013]: Preso.tv was created by Decos and the team is based in India and The Netherlands. The
platform enables users to present powerpoint, pdf/word documents on smart devices and computers in real-time
simultaneously. An app is available for Google Hangout using which users can turn their hangout call into a business
presentation, online training or distance learning etc. Users can drag and drop their presentation onto the platform
and users have the option to easily broadcast their presentation currently without any registration. Available for
mobile on both Android and iOS.
KiCube
KiCube [Bangalore, 2013]: Cloud hosted + tablet application for sales and marketing teams to upload marketing
content on the cloud and build interactive presentations. Features include real-time analytics on effectiveness of sales
performance, integration with systems like dropbox, salesforce, white-labeled solutions with a customized app for the
business requirements, adding customer engagement elements in the digital content presented. Primarily targeting
US markets. Offices in Austin, US and Bangalore, India. Part of Endeavour Software Technologies.

CRMnext
CRMnext [Noida, 2002]: CRMnext is its flagship product of Acidaes Solutions Private Limited, offers a cloud-based
customer relationship management solutions, available on a commutable cloud model i.e. both on-private cloud or
on-public cloud on a single code-base which provides companies with flexibility of ownership model. CRMnext has
proven track record of delivering high impact CRM solution with vertical offerings in banking, insurance, financial
services, pharma, media, telecom, automobile etc. The product features covers processes across sales force
automation, marketing automation, customer service management, social CRM and knowledge management on a
single platform. The product comes along with a robust reporting ; analytical engine besides modules for business
process automation. It runs the largest banking CRM implementation in Asia Pacific region at HDFC Bank with over
30k+ users.
$7M Norwest Venture Partners
Quotiply
Quotiply [Mumbai, 2011]: Quotiply is an enterprise CRM solution. Quotiply helps companies to automatically collect,
rate and assess offers from their usual providers, and identify the strongest contender for them. Has networking
features such as profiles, messaging and contacts through which members are connected via an advanced
suggestions system. Has a team based out of Mumbai, with the founder residing in Paris.
ClinchPad
ClinchPad [Delhi, 2013]: ClinchPad is a SaaS solution for CRM for small teams and businesses. It has a user-
friendly interface with drag and drop features for tracking leads and moving them across pipeline with analytical
reporting which allows teams to close deals and share information efficiently. Integrates with popular sales
applications like Olark, Wufoo, Formstack, Mailchimp and others including all Google applications, and provides an
iOS app for managing leads on the go.
GSF

IT
Druva [$67M]
SECURITY
Fixnix [$325k]
$136M $675k
MARKETING
Act-On [$74.5M]
Unmetric [$8.7M]
SALES
FreshDesk [$44M]
HelpShift [$13.2M]
$114 M $77M
HR
HackerRank [$12.4M]
Mettl [$4.43M]
MindTickle [$1.8M]
UniRow
$20M
COLLABORATION
BUSINESS APPS SUITE
BUSINESS PROCESS
AUTOMATION
$5M
$98M
DEVELOPER TOOLS
$11.3M
$5.3 M
LOCAL BUSINESSES
$2M
E-COMMERCE
Unbxd [$2M]
$25M
RateGain [$5M]
Hotelogix [$3M]
$3M
RETAIL
[$34.1M]
Indix [$14.5M]
$48M
EDUCATION
Fedena [$2M]
$2.7M
HEALTHCARE
Claimat
$10.6M
FINANCE
Stockopedia, Accern
$1.17M
ANALYTICS
$7M

Company Details: Analytics
Relecura [Bangalore, 2009]: Relecura, developed by INDUS TechInnovations, offers an analytics platform for
technology developers, inventors, IP professionals and corporate leaders to make business decisions. Relecura’s
core engine extracts relevant knowledge from large amounts of textual data, connects the knowledge to provide
insights, and extends it further via predictive analytics for business and technology intelligence. Offers features
like One-click Upload & Search, Assignment Data, collaboration, creation of Topic Maps, Result Clusters and a
mobile app. Also offers APIs for 3rd party app development.
Ideal Analytics [Kolkata, 2010]: Offers an online SaaS platform for users to import data and produce dashboards.
Features include easy data import and export, user management and data analysis. Formed as a joint venture
between Ideation Technology Solutions, India and ChoYou SAS, France. Currently offers two plans - personal (free)
and enterprise ($80/month). Has 20+ enterprise customers like Salesforce, Blackberry, VMware, Euler Hermes,
Serco; and 3000 cloud customer accounts of which about 300-400 are paid customers.
CrayonData [Chennai, 2012]: Provides a SaaS Big Data Analytics platform with focus on hospitality, finance, retail,
technology verticals. Offers two products— Simpler Choices and One Drop Analytics. Simpler Choices is a choice
engine that helps consumers and businesses make better-informed and smarter decisions, while One Drop Analytics
boosts B2B sales and marketing intelligence and demand generation by providing insights on companies and
markets. Has 10 customers including a mid-sized hotel chain in the UK, an MNC bank in Singapore and a lifestyle &
fashion retailer in India. CEO claims a run rate of $500,000 and hopes to close 2015 at $6M in revenue. Backed by
Jungle Ventures, Spring Seed Capital along with some individual investors. HQ in Singapore with dev center in
Chennai, India
$7.34M Jungle Ventures
Ubiq [Mumbai, 2013]: Ubiq Analytics offers web based analytics and reporting tools for MySQL data in a business.
Users can query their data using drag & drop and visualize it in real time dashboards, online dashboards to track
signups, sales, operations and other business information. For MySQL database on your laptop, cloud or intranet. It
is a part of The Morpheus accelerator. Finds its application in eCommerce businesses to find top customers, products
& categories.

IT
Druva [$67M]
SECURITY
Fixnix [$325k]
$136M $675k
MARKETING
Act-On [$74.5M]
Unmetric [$8.7M]
SALES
FreshDesk [$44M]
HelpShift [$13.2M]
$114 M $77M
COLLABORATION
BUSINESS APPS SUITE
BUSINESS PROCESS
AUTOMATION
$5M
$98M
DEVELOPER TOOLS
$11.3M
$5.3 M
LOCAL BUSINESSES
$2M
E-COMMERCE
Unbxd [$2M]
$25M
RateGain [$5M]
Hotelogix [$3M]
$3M
RETAIL
[$34.1M]
Indix [$14.5M]
$48M
EDUCATION
Fedena [$2M]
$2.7M
HEALTHCARE
Claimat
$10.6M
FINANCE
Stockopedia, Accern
$1.17M
ANALYTICS
$7M
HR
HackerRank [$12.4M]
Mettl [$4.43M]
MindTickle [$1.8M]
UniRow
$20M

Company Details: HR (1/4)
HackerRan
k
HackerRank [Bangalore, 2009]: A platform to administer coding challenges, candidate assessment and tech
interviews. HackerRank (formerly Interviewstreet) automates the applicant code testing and interviewing to pre-qualify
and screen candidates. Companies can create their own tests or choose from a library of programming challenges,
MCQs, and subjective questions. Candidates are invited to take the test and HackerRank's code-checker evaluates
the code, correctness and optimality. Recruiters can invite shortlisted candidates to CodePair- a collaborative tool to
conduct real-time coding sessions. Pricing starts at $199 per month forstart ups. Key Customers- Yahoo, Facebook,
VM Ware, Evernote.
$12.4M Y Combinator, Khosla Ventures
Synergita
Synergita [Thanjavur, 2009]: Synergita, product of Asteor Software, is an online cloud-based tool for performance
management, periodic review and continuous feedback. It empowers HR and business managers through flexible
and easy to administer online tools, reducing the dependency on the internal IT team or external vendors. The
product features include creation ; management of employee profiles, skillset capture and search in employee
database, insights such as new hire report, attrition report, continuous feedback for employees, teams, reward
system for employees, setting goals and tracking for employees and performance reports for both individual
employees, teams and the entire organization.
Prohance
Prohance [Bangalore, 2009]: Offers technology solutions for employee engagement and workflow process
management for businesses. Offered as both on-cloud and on-premise, offers analytics and dashboard for time
tracking of employees, attendance report, workload management among others. Other products include Prohance
Plus for measuring productivity, Prohance Pro for project status tracking and revenue recognition and Prohance Desk
for real-time measurement of asset utilization. Has 50+ active clients across US, Japan, Russia and Romania.
Product of JaMocha Tech.
Recruiterbox [Bangalore, 2010]: Recruiterbox is a web-based applicant tracking software that helps companies to
manage their incoming job applications. Companies can create jobs, share them on multiple platforms, structure the
process, manage teams, create questionnaires and view all applications from a single dashboard. Recruiterbox is a
product of Aplopio Technology, a recruitment technology company. Used by 700+ companies including Groupon,
Skyscanner, Stripe, Contently, Olark and Panasonic.
$250k
Mettl
Mettl [Gurgaon, 2010]: Mettl's flagship product is an online assessment solution for testing technical, aptitude and
psychometric skills of potential candidates. The solution helps companies measure, analyze and improve people
skills. It is ideal for companies who want to run multi-competency assessments for their prospective hires or existing
employees. The main benefits and salient features of their assessment platform are creating multi-competency
assessments - i.e. measure aptitude, technical and personality skills applicable in work environment, automatic
invigilation for remote testing situations and actionable analytics with reporting on candidate's performance generated
real time.
$4.43M
Blume Ventures, IndoUS Venture
Partners

uniRow
uniRow [Mumbai, 2010]: uniRow offers a cloud-based remote training and assessment platform for enterprises.
Enterprises can leverage uniRow to train their remote sales teams and connect with their geographically scattered
workforce, agents and distributors. uniRow’s collaboration platform with its low bandwidth footprint disrupts the virtual
training industry. Clients include ICICI Bank, Glenmark, FICCI, Pearson and naukri.com.
$1.2M
HireRabbit
HireRabbit [Bangalore, 2011]: HireRabbit offers SaaS platform for companies to design career- sites on Facebook
and mobile. Companies can use referral recruitment, integrate with existing applicant tracking systems and see
recruitment metrics. Product launched in Nov, 2012. Company has around 100 customers including Citiustech,
Evidon, eclerx and Sandstone. Backed by Microsoft Accelerator program.
MindTickle
MindTickle [Pune, 2011]: SaaS-based learning platform for enterprises that transforms existing content such as
ppts, docs, videos etc. into engaging online training. Organizations can create, curate, deliver and track online
learning for employees, customers and partners. Won “Best use of engagement techniques in Online Learning”
Award at Gamification Summit, SF, USA in 2013. Clients include SAP, makemytrip.com, ebay, Yahoo!, InMobi.
$1.8M Accel Partners
MoBolt
MoBolt [Dallas, 2012]: MoBolt offers an end-to-end mobile recruiting solution. Its solutions are built on its proprietary
SaaS platform that optimizes and completes job applications. Offerings include Mobile Career Site design ; job
search, MoBolt Apply, a fully optimized apply process for mobile devices that works seamlessly with all ATS system
worldwide in all global languages without needing any integration. It also offers social-mobile employee referral
enabling users to refer ; apply to a job in less than a minute and talent capture which enables to capture candidates
from career fairs/events seamlessly into recruiting company's CRM and an analytics suite that delivers detailed
reports that empowers talent acquisition teams to make quality decisions. Indeed has agreed to acquire MoBolt and
Indeed's pay for performance model will be extended to Mobolt solution.
PiQube
PiQube [Chennai, 2012]: Web based hiring tool for businesses. Offered products include piStat, a market
intelligence tool to assist recruiters with candidate profiles across the web for their own requirements. Other product
rhoStat, intelligent people-matching engine that would be available soon for beta users as of Oct 2014. Company
claims of strong traction in technology sector with major pull in BFSI category and focusing on acquiring customers
from Singapore in further expansion. Offers its products on a subscription based model for $250/month.

WhistleTalk [Bangalore, 2012]: Whistle Talk offers a referral hiring platform, that helps companies leverage the
social influence of their employees to connect and hire potential candidates. Its free personal edition enables
employees across organizations to share "hidden jobs" (job vacancies that do not reach well enough to the public
through job portals) in their company and receive access to hidden jobs in other companies. The enterprise edition
allows companies to partner with employees to take its jobs to a larger pool of relevant, potential candidates resulting
in a more efficient & effective referral hiring process.
Sumari
Sumari [Singapore, 2012]: Web-based, mobile-enabled, live and recorded video-interviewing solution. Recruiters
set a standardized interview questionnaire, candidates are invited to record responses. Hiring teams collaborate to
rate, comment and shortlist candidates. Sumari’s speech analytics engine - CommAnalytics can gain insights from
candidate responses and convert this data into meaningful results for hiring decisions. Sumari stores candidate
responses in a cloud vault.
Zalp
Zalp [Princeton, 2012]: ZALP is a SaaS based referral software designed to help organizations efficiently source the
highest quality candidates from Employee Referrals. It enables organizations to automate and streamline different
aspect of employee referral program, integrating it with social recruitment using social media capabilities. Features
include easy job posting, Analytics, LeaderBoard and real-time tracking.
ZLemma [Mountain View, 2013]: ZLemma's flagship product ZSort analyzes professionals with backgrounds in
STEM fields to help companies identify the right hires. The product is based on the proprietary metric, ZLemma
Quotient (ZQ) - a candidate's suitability-score for a prospective job. ZLemma's algorithms use semantic intelligence to
search beyond traditional keyword search and study a range of factors such as difficulty of the major at the
candidate's university, the highest degree they earned, the pedigree of their work experience. It also models the
specific requirements of teams at client companies, the backgrounds they seek and the skills they desire. Founded by
former Morgan Stanley, Goldman Sachs, Sun Microsystems executives. Currently in limited release to select
partners. The company is head quartered in San Francisco with a significant part of team in Pune, India.
Nexus Venture Partners
Predikt
Predikt [Chicago, 2013]: Predikt analyzes professional data of users and numerically shows how well they fit
specific job positions. Provides artificial intelligence technology screens resumes and identifies the best applicants for
your job openings. It also aggregates and analyzes social data from github, linkedin, facebook, kaggle, blogs etc. It
evaluates multiple signals such as relevance of experience, education, reputation of companies, projects,
publications etc. Claims that using Predikt, recruiters will be able to quantify a candidate’s fit, view actionable insights
and hire upto 5X faster. Currently part of Plug & Play Ventures, Chicago.

Antezen [Bangalore, 2011]: Antezen provides web based platform that offers an automation solution for resume
screening, referrals and applicant tracking for recruiters. Tools for recruiters include features such as 1-click
screening, resume parser and tracking applicants based on their skill set ratings. Released their product - Skillsume,
a web based tool for creating resumes with drag-drop user interface.

IT
Druva [$67M]
SECURITY
Fixnix [$325k]
$136M $675k
MARKETING
Act-On [$74.5M]
Unmetric [$8.7M]
SALES
FreshDesk [$44M]
HelpShift [$13.2M]
$114 M $77M
DEVELOPER TOOLS
$11.3M
$5.3 M
LOCAL BUSINESSES
$2M
E-COMMERCE
Unbxd [$2M]
$25M
RateGain [$5M]
Hotelogix [$3M]
$3M
RETAIL
[$34.1M]
Indix [$14.5M]
$48M
EDUCATION
Fedena [$2M]
$2.7M
HEALTHCARE
Claimat
$10.6M
FINANCE
Stockopedia, Accern
$1.17M
ANALYTICS
$7M
HR
HackerRank [$12.4M]
Mettl [$4.43M]
MindTickle [$1.8M]
UniRow
$20M
COLLABORATION
BUSINESS APPS SUITE
BUSINESS PROCESS
AUTOMATION
$5M
$98M

Company Details: Collaboration (1/4)
Celoxis
Celoxis [Pune, 2001]: Celoxis is a cloud-based project management software enabling companies to manage
various aspects of the business from one integrated application. Their flagship application combines management of
projects, resources, issues, documents, time sheets, expenses, and collaboration. Project Planning component with
scheduling feature and templates, Project tracking component with time ; expense tracking, notification features, bug
tracking, request tracking and customizable dashboards, portfolio reporting, resource management, team
collaboration and also a flexible API integration for data exchange.
DeskAway
DeskAway [Mumbai, 2007]: Deskaway is a SaaS application for team-based project management and collaboration
developed by Synage Software Pvt. Ltd. It provides project and task management, wiki-style document management,
task lists, file sharing, internal blogs, calendar, contacts, messaging, personal email reminders, reports, user interface
customizations, security, and integration with FreshBooks and Google Apps. DeskAway offers a system for creating
and storing templates.
Blue Jeans
Blue Jeans [Mountain View, 2009]: Provides a cloud-based video conferencing service that enables people to
connect with each other any time, any place, and from practically any device. Can support more than 100
simultaneous users on a video conference. Has offices in Mountain View, USA and Bangalore, India. Over 2,000
customer accounts including Facebook, Stanford University, 99 Designs, Wharton University, RedHat, MIT Sloan
School of Management.
$98.5M
Accel Partners, Norwest Venture
Partners, New Enterprise
Associates, Battery Ventures
ProofHub
ProofHub [Chandigarh, 2010]: ProofHub is a web based project management software and online collaboration tool
that helps companies, groups and freelancers manage, schedule, discuss, work and communicate with clients and
team. Features offered include to-do’s, milestones, discussions, file sharing, inbuilt proofing tool, time tracking, inbuilt
browser chat. Offers packages ranging from $15 to $149. Also offers a free plan that provide 250MB storage space
loaded with select features and access to unlimited users. Clients include TripAdvisor, Zomato, Harvard University,
Wipro, Intuit among others.
GrexIt
GrexIt [Bangalore, 2011]: GrexIt turns email inbox into a collaboration tool to help support, sales, project
management, recruitment and operations teams collaborate efficiently from their inbox. Offers "Shared Labels" in
Gmail to share useful emails and attachments, assign tasks, and track status on support and sales queries. Shared
Email Archive to which a team can add email conversations which can also integrate with Gmail Labels to automate
archival and sharing of important emails. It is integrated with Google Apps, and is available on the Google Apps
marketplace.
The Morpheus, Citrix Startup
Accelerator

Oogwave [Noida, 2012]: Oogwave offers a SaaS application for enterprise level and cross organizational
collaboration with social networking, file sharing, work management and communication. The first version of oogwave
was launched in September 2011, by Toronto based oogwave INC which was founded in the summer of 2010. The
app was initially accessible via computer/laptop browsers and the subsequent version of oogwave introduced
responsive interface to allow access via mobile and tablet browsers. The company has attracted funding from TLabs,
a division of Times Internet Ltd.
$18K TLabs
Framebench [Delhi, 2012]: Framebench is a cloud based communication and feedback platform specially for digital
agencies and creative design firms. It is a central workplace where one can store & share your creative assets.
Remote teams & clients can then review, mark changes required on the assets and even host discussions on them in
real time. This is automatically documented for viewing at any later time. 1000+ companies have been using it since
its debut.
$150k Blume Ventures
Collaborate Cloud [Bangalore, 2012]: Collaborate Cloud is a collaboration platform that focuses on communication,
collaboration, productivity and workflow automation. It allows an organization to have all their employees,
departments and business functions on to one single common platform facilitating communication & collaboration.
Allows employees to interact in real time, conduct virtual meetings, collaborate on files, delegate tasks, manage
events, track due dates and manage all their business functions by collaborating on relevant apps picked up from the
cloud app store or built using the app builder. Teams can setup workrooms and workflows to automate any internal
process. The platform will also be accessible through mobile devices & tablets allowing employees to stay connected
and share work updates on the go. Collaborate Cloud is available as a software-as-a-service and can be used on an
on-demand basis.
Dream IT Ventures
Dotmach [Trivandrum, 2012]: Dotmatch offers a web based collaboration & work management tool to enable
enterprises and SMBs to offer an effective way for teams to communicate and share content. The application also
has an inbuilt social element, that provides content or file collaboration internally and also with other
services. Currently the services supported are Box.bet and Dropbox, but the platform plans to add Skydrive and
Google drive to the list.
Tydy [Bangalore, 2012]: Tydy offers a platform in a mobile interface for sales, management & other such distributed
teams in an organization to manage project schedule, research and tasks. Document sharing, presentation tools,
feedback forms and sales checklists are few of the features offered. Their platform allows businesses to enable their
users to browse through products, receive promotions and campaigns and interactive photo galleries, videos. Offers
web analytics features and marketing solutions for online retail stores. Used by customers like Mantri, Puma,
Zansaar. Raised angel funding on LetsVenture led by Hareesh Ramanna, MD of BORQS Software, with
participations from Bhupen Shah, co-founder of SlingBox; Nikhil Ramanlal, director of Atandra; and Soumitra Sharma,
former associate at IDG Ventures.
$138k

InFeedo [Gurgaon, 2013]: Building a web-based private social engine for idea generation, problem solving and
consensus building within an organization. Users can post ideas and discuss problems in real-time. Option of
anonymous posting regarding a specific problem in the community, forming private groups with access limitations.
Incubated by former Google Director.
Ad Documentum [Bangalore, 2013]: Cloud based Document Templating & Correspondence Automation that allows
business professionals to define a document template which could be linked with real time data to generate and
deliver automatic correspondences. Its tools allows users to collaborate, restrict and annotate content in a multi-user
environment. Finds its applications across verticals such as banking & finance, education, healthcare, government &
utilities, transportation and logistics. Automated correspondence such as billing, customer communications, reporting,
notifications, messaging and invoicing are offered.
Mammoth
Mammoth [San Francisco, 2013]: Mammoth is a cloud-based collaboration tool that enables individuals or
businesses to communicate, share links, pictures and documents, create boards for various topics etc. The tool also
allows for document formatting and organization of files on a board. Also provides a chrome extension called mini-
mammoth which allows user to simply drag and drop any link, text, image etc. The company is planning to release
mobile/tablet apps soon for both iOS and Android. HQ in San Francisco Bay Area with an office in Hyderabad, India.
Brightpod [Mumbai, 2013]: Brightpod is a cloud-based collaboration app developed by Synage Software which
offers marketers the tools needed for efficient communication, task delegation and file sharing on the web. Incubated
at The Morpheus.
Svyft [Hyderabad, 2014]: Svyft is an encrypted instant messaging and group chat for teams. Users can create
unlimited private or public chat rooms with unlimited members. Provides Dropbox and Google Drive integration for
easy file sharing. Also has real time apps that run within a chat room called Chatlets. Its first chartlet, Tasks is a
Kanban board to track projects, issues, bugs, events. Group Chat is free, while chatlets cost a monthly fee of $25/
month. Team is split between offices in NYC and Hyderabad.

Trackmemo [Bangalore, 2014]: Trackmemo provides a newsfeed of updates and activity from cloud applications like
Google Drive, Dropbox, Box, Github, Asana, Basecamp, Trello. Users can track projects, documents and code
repositories with real-time updates and alerts. Also offers centralized, threaded and searchable conversation threads
for collaborating with teams. Product of MyCrofto.
CcZen [San Francisco, 2014]: CcZen, is a product of TeamSync, US based software product startup. It is a group
email service that enables groups to communicate, share, and organize information in a simpler ; more efficient way.
Users can form ; organize group emails from the inbox itself and even helps for organizing attachments on the cloud
automatically. Launched in Summer 2014. Hiring for Bangalore office as of Oct 2014 with another office in San
Francisco. Backed by Sabeer Bhatia (Hotmail).

Company Details: ERP + Business Process
Automation (1/1)
Azuqua [Seattle, 2011]: Azuqua enables organizations to create business processes spanning multiple cloud
services and integrate them together along with allowing users to embed their own logic into the business process via
click, point ; drag features interface. Currently focused on marketing technology - social media, marketing automation,
and CRM. Will also sync coworkers’ calendars using Asana, Evernote, Google Docs and Trello. Pricing will be based
on number of processes connected. Techstars startup. Have offices in Seattle and Bangalore, India.
$5M Ignition Partners
KissFlow
KissFlow [Chennai, 2012]: KissFlow, product of OrangeScape, is an alternative to using email and spreadsheets to
track approvals and other tasks in a company. It is a cloud-based business workflow management platform that helps
businesses to create workflows for things like expense reporting, access google docs, calenders, contacts and
spreadsheets directly from the platform along with an analytics dashboard to track all the business processes in the
company. Has 9000+ customers across 100 countries.
ERPNext [Mumbai, 2008]: ERPNext, product of Web Notes Technologies Pvt. Ltd., is an open source integrated
ERP software for small ; medium businesses. Its solutions for businesses include accounting, asset management,
CRM, HRM, POS integration, project ; sales management, warehouse management system. The software has a
Model-View-Controller architecture with metadata modeling tools that add flexibility for users to adapt the software to
unique purposes without the need for programming. It provides an embedded reporting system with office suite
integration along with report customization.

Company Details: Business Apps Suite (1/1)
Exactlly [Kolkata, 1997]: Provider of business management software such as ERP, HRMS, CRM & PMS. Its
ERP helps companies to manage and record business processes and data at every stage of business, HRMS for HR
and payroll tasks, CRM to increase sales and revenues and maintain relationships with leads and a project
management system to enable effective project and team management. Has multiple offices in India and Dubai.
Customers include Dupont, Sharekhan, AutoSonics, Tulip Group among others. It has more than 40000 users
spreading across 17 countries. The founder is currently the Chairman of NASSCOM ERPC and an active charter
member of TiE Kolkata.
Zoho [Chennai, 2005]: Zoho offers a suite of business, collaboration ; productivity applications in a freemium model.
Offers a suite of 25+ apps for CRM, helpdesk, email hosting, project management, accounting, app creator among
others. While headquartered in Pleasanton, USA, its software development, sales and support operations are in
Chennai, India. A self-funded company, Zoho has never taken funding from outside investors
A2Zapps [Delhi, 2007]: A2Zapps is an enterprise cloud computing company enabling companies to use business
software in verticals such as institutions, media houses, online retail, financial service companies among others.
Platform and services comprise of 3 parts - Work Desktop, for business employees to manage, share & collaborate
on documents, communicate with other employees, schedule tasks and meeting among others; Work App Store, a
marketplace for ready-made business apps; Work App Builder, allows companies and individuals to custom build their
own apps in the Cloud using the Developer toolkit. All apps are integrated, social and mobile in nature.
EazeWork [Noida, 2009]: EazeWork provides cloud based HRMS, CRM Software, Payroll Software, Helpdesk
software to SMEs. Products include EazeHR, EazePay, EazeSales, and EazeSupport. Business users can use
EazeWork software through emails, mobiles phones (SMS only) and web browsers. Claims to have over 25,000
users across Asia, Africa and Europe. Clients include Vinculum, Yebhi, TRF, Vikalp, Location Labs, mCarbon,
JCDeaux, TriCore etc.

Company Details: Productivity (1/2)
WeekWill [Chennai, 2009]: WeekWill is a cloud hosted solution that enables consumers to receive email
notifications on mobile phone via SMS/call. User doesn't require an internet connection on mobile to receive
notifications, can receive updates within 30 seconds of mail arrival in inbox. The product works with multiple mail
clients, also offers users the option to filter unwanted emails, spam filtration and even provides content filtration
option. Offers monthly, yearly and corporate plans.
MetisMe [Mumbai, 2012]: MetisMe, product of Gusto Web Labs Pvt. Ltd., is an Email Data Management System
that solves the pain point of data search and sharing from within their email. It currently helps Gmail users set up an
attachments stack, search for desired attachments and sync them with cloud drive on demand or by setting
automation rules, forward or download attachments from multiple emails. Presently, after installing the plug-in, users
can see all their attachments under one tab similar to how they view files in their local drive. Users can search for
desired attachments with ease and sync it with cloud drives like Dropbox, Skydrive, Gdrive and Evernote. The
company has a mobile app for iOS and releasing one soon for Android. The company is planning to release MetisMe
for MS Web Exchange and Outlook users.
Vibe [Kochi, 2013]: Vive, a product of Profoundis Labs, is a contact mapping application for Mac OS, iPhone and a
Chrome extension. Vibe looks up email addresses through APIs of most popular social networks to retrieve links to
profiles and homepages, as well as short biographies of people. Provides information like name, location, job, social
network accounts, short biography, and topics of interest as the user hovers on email addresses. The product is free
for individuals while businesses pay for extra features. Profoundis, the developer of Vibe, is a part of Startup Chile,
Microsoft Accelerator Program and Blackbox VC connect.
$40k Startup Chile
Ref [Austin, 2013]: Ref is an auto-suggest feature for Gmail that pulls contacts from LinkedIn, Salesforce,
Facebook etc. Users install the app into their browser and then open Gmail and link their 3rd party accounts to the
app. With Ref, they can reference people, files, leads, tasks, and other entities straight from the compose window of
their e-mail by typing the @ character. Currently supports Facebook, Asana, LinkedIn, Google Contacts, Dropbox,
Trello, Google Drive and Box.net.
Teamgum [Mumbai, 2013]: Teamgum has created a browser extension that allows users to share articles they find
on the web with other team members. It integrates with other apps like Pocket and Twitter. Also offers a smartphone
app that provides users with live news feed of the articles shared, have conversations with users remotely through
the app, make shared article recommendations to other users, notification, commenting and sharing system for
articles. The browser extension or app allows users to create their own identity profile

Company Details: Productivity (2/2)
Typeless [Bangalore, 2013]: Web based contacts management tool. Can be integrated with various online services,
enables for sharing contacts on Gmail groups, data sync of contacts across accounts. Associated with contacts on
Gmail, Outlook and mobile devices. Available as a Chrome extension currently. Currently available as a free service.
Quickly [Singapore, 2014]: Quickly is a chrome plugin that helps users organize and use their Gmail inboxes
better. Based on the context of the email, Quickly suggests a single action or a series of actions that the user can
take. Also provides actions with popular apps like Asana, Google Drive, Dropbox and Mailchimp. Releasing
integrations with more apps soon. Launched on 19 June 2014, in beta. Founders earlier worked together on
GuitarStreet.in.

COLLABORATION
BUSINESS APPS SUITE
BUSINESS PROCESS
AUTOMATION
$5M
$98M
IT
Druva [$67M]
SECURITY
Fixnix [$325k]
$136M $675k
MARKETING
Act-On [$74.5M]
Unmetric [$8.7M]
SALES
FreshDesk [$44M]
HelpShift [$13.2M]
$114 M $77M
LOCAL BUSINESSES
$2M
E-COMMERCE
Unbxd [$2M]
$25M
RateGain [$5M]
Hotelogix [$3M]
$3M
RETAIL
[$34.1M]
Indix [$14.5M]
$48M
EDUCATION
Fedena [$2M]
$2.7M
HEALTHCARE
Claimat
$10.6M
FINANCE
Stockopedia, Accern
$1.17M
ANALYTICS
$7M
HR
HackerRank [$12.4M]
Mettl [$4.43M]
MindTickle [$1.8M]
UniRow
$20M
DEVELOPER TOOLS
$11.3M
$5.3 M

Company Details: Developer Tools (1/2)
BrowserSt
ack
BrowserStack [Mumbai, 2011]: BrowserStack is an online cross-browser testing product which provides a cloud
platform where developers, testers and designers can test their web applications. They serve more than 300,000
registered users worldwide including Wikipedia, Microsoft, Ubuntu, jQuery, Citrix, Adobe, Ebay, Stanford University
and more. They also offer local testing that allows users to test their internal servers using the BrowserStack cloud,
which has support for firewalls, proxies and active directory. Features include mobile emulators for iOS and Android
for testing across range of devices, pre-installed developer tools for testing and debugging and multiple desktop OS
support.
LoginRadi
us
LoginRadius [Edmonton, 2011]: LoginRadius is a unified social API platform that combines 30 major social
platforms such as Facebook, Google, Yahoo, Amazon, LinkedIn, Twitter, etc. into a single API. With LoginRadius API,
websites and apps can implement social login, capture user social data, enable social sharing, add single sign-on,
and more. Headquartered in Edmonton, Canada with an office in Jaipur, India. Powering social login and sharing on
100,000 websites in 180 countries with monthly reach of 15 million users.
$1.3M
Accelerate Ventures, Yaletown
Venture Partners, Real Ventures,
Business Development Bank of
Canada
Errorception [Mumbai, 2011]: Errorception is an error reporting service for client-side in-browser JavaScript errors.
Errorception attempts to solve the problem of front-end errors by getting details about such errors and reporting them
back to the developer. Errorception focuses on run-time and load-time performance. The developer’s JavaScript code
is not modified or otherwise tampered with. The tracking snippet is also lazily loaded, so that the site’s load-times are
not affected.
Shippable
Shippable [Bellevue, 2013]: Shippable helps teams ship software faster by giving them a virtual build, test, and
deployment environment in the cloud. Offered features include GitHub signin, support for multiple languages/
platforms, cross-platform, build history and artifacts, granular permission model, integrated code quality tools like
code coverage and trend visualization. Built on Docker, and is 3x faster than other competing products build on VM. It
is part of the TechStars Seattle 2013 cohort. Shippable provides 5 private repositories for free, pricing starts at $10/
month.
$10.05M
Divergent Ventures, Vulcan, Inc.,
Madrona Venture Group, Founder's
Co-op, SK Ventures, Techstars
Postman [Bangalore, 2013]: Postman is a suite of API management tools which helps developers to work with
REST (Representational State Transfer) APIs more efficiently. The Postman Chrome app let’s user construct and
send API requests quickly, which is a lot faster than writing your own code or using existing command line
tools. Postman lets developers craft simple as well as complex HTTP requests quickly. It also saves requests for
future use. Used by over 500k developers. Rated as one of the best development tools of 2013 by Scott Hanselman
(Microsoft MVP) and several other top developers. Founding team went to BITS Pilani.

Company Details: Developer Tools (2/2)
Docspad [Bangalore, 2013]: Docspad offers a cloud-based software providing document handling features like
preview, edit, annotate etc. into web and mobile applications. It offers support to all popular document formats,
working across all devices, customisable viewer and a simple API integration. It serves customers who build
applications in cloud storage, productivity, conferencing etc. It is a part of Microsoft Accelerator program's 2014
summer batch. Product of BookPad, which was acquired by Yahoo! in Sep 2014 for $8.3M.
MoEngage
MoEngage [Bangalore, 2014]: MoEngage is a mobile marketing platform. The platform builds user profiles based on
In-App behavior of users and then users are automatically segmented into engagement centric segments like
Starters, Engaged, Lapsed, Tried ; Left and Uninstalled. Marketers can then reach out to customers via Push
Notifications/In-App Messaging/Emails, thereby driving engagement ; conversions. Marketers can track customer
engagement metrics and get insights on Customer Acquisition. Currently in closed beta mode with few clients. Has
offices in SFO and Bangalore.

Company Details: Mobile Developer Tools (1/2)
ShepHertz [Gurgaon, 2010]: Provides backend and infrastructure to mobile app developers to build apps and
games. Has three products - App42 PaaS - a scalable platform with pre-configured Java, PHP, Ruby, Python and
Node templates to build apps. Also has specialized solutions for games and mBaaS. AppWarp offers on-premise
solutions to build and host customized gaming servers. App42 Cloud APIs offer a one-stop cloud shop for developers
to choose from over 500+ backend APIs across 20+ modules. AppHawk allows developers to manage their users,
tasks, requirements, increments, estimation, costing, documents and collaboration tools for communication and
sharing information and documents on the cloud. AppClay provides user friendly interface to develop HTML5 and
Android native apps without any coding. AppHQ offers management console for App42 Cloud API and AppWarp. The
company also plans to launch a shared and dedicated cloud containers in the future.
$1.8M
Kae Capital, Blume Ventures,
Mumbai Angels, growX ventures,
India Quotient
99tests
99tests [Bangalore, 2011]: 99tests provides a crowd testing platform for software and mobile applications.
Developers can test critical user flows with real testers on real handsets, with pay-per-performance pricing model.
8000+ testers and 53000+ bugs logged as of Jan 2014. Over 80 companies such as Intuit, Flipkart, Practo are
customers.
$210k
AppSurfer [Pune, 2011]: AppSurfer allows users to run demo for Android apps on browsers before installing and
stream them to any device or platform. These demos can be embedded on blogs, product pages, press releases etc.
and inside Facebook. Provides an API for custom use cases to third party AppStores, online IDEs, etc. Recently
introduced interactive ad features in apps.
$200k One97 Communications
Plivo
Plivo [San Francisco, 2011]: Plivo provides a cloud-based API platform that enables developers and businesses to
build Voice and SMS apps without carrier lock-in for their web and mobile apps in the cloud. The APIs aid to make
and receive calls, send SMS, make a conference call etc. Developers can create Session Initiation Protocol (SIP)
endpoints to perform the telephony operations. Headquartered in San Francisco, with another office in Bangalore. Y
Combinator graduate.
$1.75M
Andreessen Horowitz, Battery
Ventures, Qualcomm, SV Angel, Y
Combinator
Plivo
Semusi [Gurgaon, 2012]: Semusi is a context-awareness SaaS platform for apps which provides real time
behavioral insights for the mobile app users based on their demographics, activity, location etc. Developers/
Publishers/advertisers can use Semusi SDK to create and serve personalized and engaging experiences. The SDK
works with sensors and the Semusi service to decipher gender, activity & place for each user. Based out of Gurgaon,
India and Singapore. Used by apps like Silverline, Popcam, Kentaura.

Company Details: Mobile Developer Tools (2/2)
Playblazer Inc. [Mumbai, 2013]: Playblazer is a multi-tenanted ; auto-scaling, cloud-hosted backend for Social ;
Multiplayer Games. Playblazer provides game developers and studios a configurable API that provides instant access
to a comprehensive set of pre-built - data models, components ; workflows by leveraging AWS infrastructure to
enable rapid development of games accessible from any platform. Used by games like Real Steel Friends
(Dreamworks IP/Jump Games) as well as the official game of The Hunger Games: Catching Fire.
Emficient Technologies Pvt Ltd [Delhi, 2013]: Provides a cloud-based mobility PaaS with tools to build, integrate,
deploy and manage data driven B2E (Business-to-Employee) mobile apps for mobilizing business processes,
workflows, tasks, reports, databases ; custom applications. The platform enables apps to be securely integrated with
virtually any enterprise backend system. Apps can then be easily accessed by mobile users using the ‘mFicient’ app.
Features include user, device ; app management, rapid development tools and single sign-on integration with Active
Directory (LDAP). Has built-in popular industry standard data connectors for secure backend integration with
enterprise data. Has offices in Switzerland and India.
AppIterate [Delhi, 2013]: AppIterate is a WYSIWYG A/B testing platform for native mobile apps. It allows app
publishers to A/B test and iteratively optimize their designs/UX and functionality of their mobile apps to improve in app
purchases, user engagement and conversion metrics. It also allows app publishers to run tests and deploy based on
user segments and see real time conversion metrics. Pricing - $49/m for less than 10K MAU, $199/m for upto 25K
MAU. Customers include Reviews42, Ola Cabs, Spice Labs. Based out of San Francisco and Delhi. Backed by SAIF
Partners and angels - Greg Badros and Prashant Malik.
$500k SAIF Partners
BetaGlide [Bangalore, 2013]: Working on an analytics product for Android apps, focused on solving device
fragmentation. Also provides a SaaS dashboard for developers to monitor and measure various metrics calculated
from the data gathered by their SDK. Raised $1M in April 2014 from Mercury Fund. TLabs alumnus. IIT Kharagpur
Founding Team
$1M TLabs, Mercury Fund
AppKnox [Bangalore, 2014]: Appknox, product of XYSec Labs Pvt Ltd., offers a platform that scans mobile apps in
an automated manner to find security flaws such as leaked payment, banking and other sensitive data of the users.
Helps coders by offering a testing API that can be built into their continuous integration process. Also certifies the
apps post security testing, detecting vulnerabilities and prioritize the security loopholes to be solved. Users receive
automated reports including a score card of vulnerabilities, ranked by severity. This report includes helpful
suggestions for developers, and threat scenarios for managers.
$19.9k StartupChile, JDFI

DEVELOPER TOOLS
$11.3M
$5.3 M
COLLABORATION
BUSINESS APPS SUITE
BUSINESS PROCESS
AUTOMATION
$5M
$98M
IT
Druva [$67M]
SECURITY
Fixnix [$325k]
$136M $675k
MARKETING
Act-On [$74.5M]
Unmetric [$8.7M]
SALES
FreshDesk [$44M]
HelpShift [$13.2M]
$114 M $77M
LOCAL BUSINESSES
$2M
RateGain [$5M]
Hotelogix [$3M]
$3M
RETAIL
[$34.1M]
Indix [$14.5M]
$48M
EDUCATION
Fedena [$2M]
$2.7M
HEALTHCARE
Claimat
$10.6M
FINANCE
Stockopedia, Accern
$1.17M
ANALYTICS
$7M
HR
HackerRank [$12.4M]
Mettl [$4.43M]
MindTickle [$1.8M]
UniRow
$20M
E-COMMERCE
Unbxd [$2M]
$25M

Company Details: eCommerce (1/3)
Putler [Mumbai, 2007]: Putler is a cloud based sales analysis & reporting platform. It aggregates transactions from
different payment gateways and shopping carts and processes the data to show statistics, charts and details in the
form of custom reports required. Putler can also aid with issuing refunds, manage subscriptions and work even while
offline. Has integration with popular gateways (Paypal, Shopify, Zapier, Etsy among others) and offers inbound API for
a gateway not integrated. Part of Apps Magnet.
Unbxd
Unbxd [Bangalore, 2011]: Unbxd offers an on-site product discovery SaaS which helps e-commerce businesses
increase conversions with personalised and relevant search queries with auto-completion, synonym detection and
other features. Businesses get useful analytics from product search which enables them to offer relevant products.
Used by eCommerce portals like Yepme, Redmart, Travelguru, Carat Lane, CBazaar, Zansaar.
$2M
Inventus Capital Partners, IDG
Ventures India
MineWhat
MineWhat [Bangalore, 2012]: MineWhat enables online stores to make informed decisions on marketing,
merchandising and product strategy to increase customer lifetime value. It was founded in early 2012 as a social
discovery engine that picked up on user interests expressed on social media networks and used that to suggest
products that they might like. MineWhat later joined The Ark Challenge incubator in Arkansas. The tool features
include promotion and marketing of products, shopper segmentation to acquire and retain more consumers,
competitive positioning of products and product strategy for improving business. Supports various platforms such as
Shopify, Magento, Opencart, eBay, Drupal commerce, amazon etc. The company graduated out of the incubator as
one of the two best startups there.
Ark Challenge
Semantics
3
Semantics3 [San Francisco, 2012]: Semantics3 is building the world’s largest database of products and prices
currently tracking billions of prices, tens of millions of products and thousands of merchants. All of this data is
available in realtime through their products API. Customers include developers building data-driven e-commerce
apps, merchants figuring out trending products and monitoring prices and many others. Their primary offering is the
Products Data API with which developers can track prices across a variety of products and build shopping
comparison engines, enrich e-commerce stores with rich metadata and more. HQ in SFO with another office in
Bangalore, India.
Y Combinator
Boomeran
g
Commerce
Boomerang Commerce [Santa Clara, 2012]: Boomerang Commerce provides a cloud-based platform that provides
tools to eCommerce businesses to help product category managers and pricing analysts to optimize product prices to
maximize yield in terms of revenue, profit and conversions on the website through its flagship product, Price
Optimization Platform. It provides retailers advanced tools to optimize their product prices for competitiveness,
profitability, marketing effectiveness and customer lifetime value. Technology is plug-n-play for both online and B;M
retail. HQ in Santa Clara with a dev center in Bangalore, India. Early customers include Staples, Sears, DHGate,
Groupon Goods and RadioShack.
$8.5M
Trinity Ventures, Madrona Venture
Group

Tracxn Global SaaS from India Startup Landscape - Feb 2015

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