BRIEF CV4 years software development6 years of software development training10 years in sales & business development5 years in venture capital & private equity7 years in senior management roles in global corporates3 years teaching entrepreneurship program in college7 years teaching personal growth workshops
LOCAL EXECUTION• Do we want to go global?• What continents/countries?• What is the ideal entry mode?• What is the international marketing mix?• What should the organizational structurelook like so that we can implement?GLOBAL STRATEGY
WHYWe work hard to make it easy.HOWEasy to learn.Easy to understand.Easy to enjoy.WHATWeb trading platform.Desktop trading platform.Mobile trading platform.All major currencies.Commodities.Options.
• Brand ID• Audience definition• Positioning• Unique Value Proposition• MessagingBRANDING.HOW YOU PACKAGE IT.
• Market Research• Map capabilities Vs. market needs• Define proposed value to each target audience• Localize offering/messages/marketing materials• Differentiate from competitors• Define marketing channels and their mix• Apply metrics• Define the required marketing infrastructure• Think "acquisition"...• ..but do not neglect "conversion" and "retention"GO TO MARKET STRATEGY
• There is no difference between expanding toa new country or to a new town - you stillneed a goodplan• Marketing infrastructure is a must• There are no rules, so,research, plan, executeand optimize• Identify your unique assetsand outsourcethe rest (experts, technologyandoutsourcing)