Tracxn Alternative Lending Landscape Report - June 2016

Alternative Lending, June 2016
Tracxn
World’s Largest Startup Research Platform
2

Contents
Topic Page No.
Scope of Report 05
Entrepreneur Activity 08
Investment Trend 11
Who is Investing 15
Exit Outlook - IPO, Acquisitions 19
Sub Sector Analysis 22
Interesting Companies 40
Useful Links 52
Company List 54
Team 430
3
3

Illustrative Sectors We Track
ENTERPRISE
INFRASTRUCTURE
ENTERPRISE
APPLICATIONS
MOBILEFINTECH
TECH CONSUMER EDUCATION HEALTHCARE
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
SAAS
MOBILE-FIRST ENT. APPS
INTELLIGENT ENT. APPS
OPEN SOURCE
RETAIL TECH
MARKETING TECH
STEALTH MODE
VERTICAL SAAS
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
BITCOIN
PAYMENTS
INVESTMENT TECH
INSURANCE TECH
CROWDFUNDING
ALTERNATIVE LENDING
REMITTANCE
BANKING TECH
INTERNET OF THINGS
3D PRINTING
MARKETPLACES
FOOD TECH
EDUCATION IT
SELF LEARNING
LIFE SCIENCES
DIGITAL HEALTH

Sector Overview
Scope of report
This report covers lending companies which operate through an online platform with little/no physical presence for loan
servicing/operations, are not backed, operationally, by a traditional/brick & mortar financial institution and use alternative data
points for credit scoring. It also covers ecosystem of companies that enable alternative lending (credit scoring, aggregators,
while-label platforms). It excludes aggregators catering to offline financial institutions, companies offering lending softwares and
dynamic discounting companies.
The scope of this report includes equity as well as debt funding received by the companies.
The online lending platforms have been categorised into consumer lending platforms, business lending platforms and invoice
financing platforms.
Further each of these sub sectors have been divided into following business models:
Business Model Description
Direct Lender Platforms that have a lending license and take the loans on their own books.
B2C Platforms that tie up with a single lender for loan origination.
B2C Marketplace Platforms that tie up with multiple lenders for loan origination. Lenders include financial institutions and banks.
P2P Marketplace Platforms that allow individual investors – accredited as well as retail.

Sector Overview
Recent major events in the sector:
• LendingClub, Prosper and FundingCircle partnered to launch Marketplace Lending Association, a U.S. non-profit membership
organization to promote sound business practices. Link
• The Consumer Financial Protection Bureau officially opened up its online forum for accepting consumer complaints against
online marketplace lenders. Link
• US Treasury Department issued white paper on online marketplace lending industry. Link
• The Reserve Bank of India proposed regulations for P2P lending. Link
• SoFi launched a hedge fund to invest in its own loans. Link
• CEO of LendingClub resigned following an internal probe of loan sale. Link

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
7
7

YoY – Number of companies founded
56
97
131
233
349
316
26
0
80
160
240
320
400
2010 2011 2012 2013 2014 2015 2016
No.ofCompanies
Funding Circle Lufax JD Finance WeLab Qufenqi Jiedaibao Pagaya Investments
Renovate America SoFi Avant Harmoney Juzilicai DriverUp Edstart
(YTD)

Distribution of Companies across Countries
485
189 180
128
41 39 36 31 30 29
0
100
200
300
400
500
600
United States China United Kingdom India South Africa Australia France Germany Singapore Canada
No.ofCompanies
SoFi Lufax Funding Circle Capital Float Boodle Prospa Younited Credit Kreditech Lenddo Grow Financial
Avant JD Finance LendInvest NeoGrowth RainFin MoneyPlace Lendix Auxmoney ApexPeak Financeit

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
0
10

YoY – Number of Rounds and Total Funding
$130M $103M $232M
$616M $684M
$1.2B
$4.6B
$12.0B
$5.1B
11 21
31
57
76
143
296
405
141
0
90
180
270
360
450
0
2800
5600
8400
11200
14000
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds
Note: The funding includes debt rounds also.

Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
lu.com
Lufax
(Shanghai, 2011)
$1.2B Series B 01-01-2016
Bank of China Group Investment, China Minsheng Banking, Guotai Junan
Securities, CDH Investments, Centennial Infant and Child Centre
Foundation, BlackPine Private Equity Partners
jr.jd.com
JD Finance
(Beijing, 2012)
$1B Series A 01-01-2016 Ample Harvest Capital, Sequoia Capital, China Taiping Insurance,
sofi.com
SoFi
(San Francisco, 2011)
$1B Series E 01-09-2015
SoftBank, Third Point, Wellington, Institutional Venture Partners, RenRen
Games, Baseline Ventures Pte, DCM Ventures
jiedaibao.com
Jiedaibao
(Beijing, 2015)
$380M Series B 01-01-2016
avant.com
Avant
(Chicago, 2012)
$325M Series E 01-09-2015
JPMorgan Chase, August Capital, RRE Ventures, DFJ Growth, General
Atlantic, Balyasny Asset Management, L .P.
jiedaibao.com
Jiedaibao
(Beijing, 2015)
$314M Series A 01-08-2015
pave.com
Pave
(New York City, 2012)
$300M Unattributed 01-12-2015 Seer Capital
commonbond.co
CommonBond
(Brooklyn, 2011)
$275M Debt 01-01-2016 Macquarie, Barclays,

Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
liftforward.com
Liftforward
(New York City, 2013)
$250M Debt 01-07-2015 varaderocapital.com, GLI Finance
dianrong.com
Dianrong
(Shanghai, 2012)
$207M Series C 01-08-2015 Standard Chartered
meetearnest.com
Earnest
$200M Debt 01-11-2015 New York Life Insurance Company
mogo.ca
Mogo.ca
(Vancouver, 2006)
$200M Debt 01-09-2015 Fortress Investment Group
joinmosaic.com
Mosaic
(Oakland, 2011)
$200M Debt 01-04-2016 dzbank.com, greenbank.ny.gov
qufenqi.com
Qufenqi
(Beijing, 2014)
$200M Series E 01-08-2015 Alibaba Group, Source Code Capital, BlueRun Ventures
welab.co
WeLab
(Hong Kong, 2013)
$160M Series B 01-01-2016 Guangdong Technology Venture Capital, Khazanah, ING
weidai.com.cn
Weidai
(Hangzhou, 2011)
$152M Series C 01-05-2016 Vision Knight Capital

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
4
14

Most Active Investors in Sector
20 20
19
18
17
15
14
13
12 12
0
5
10
15
20
25
QED Investors Sequoia Capital Victory Park
Capital
Matrix Partners First Round Accel Partners Blumberg
Capital
Khosla
Ventures
500 Startups BlueRun
Ventures
NumberofCompanies
Prosper JD Finance Avant Jimubox OnDeck Prosper Kreditech Affirm, Inc. RealtyShares Qufenqi
Klarna Prosper Kabbage ZestFinance LendingHome Funding Circle Fundbox OnDeck AutoFi Kabbage

Where are Top Investors investing
QED
Investors
Sequoia
Capital
Victory Park
Capital
Matrix
Partners
First Round
Accel
Partners
Blumberg
Capital
Khosla
Ventures
500 Startups
BlueRun
Ventures
Consumer
Loans
Prosper
Klarna
LendUp
JD Finance
Prosper
Klarna
Avant
Borro
LendUp
Jimubox
Fenqile
Juzilicai
Earnest
Upstart
vouch
Prosper
Wonga
Quiklo
Kreditech
Zibby
BLender
Affirm, Inc.
Upstart
AutoFi
Exchange
Corporation
Paidy
Qufenqi
Kaxiaoer
Business
Loans
CAN Capital
ApplePie
Capital
KonfÃo
Behalf
PPDAI
Capital Float
Kabbage
Behalf
The Credit
Junction
AssetAvenue
Huasheng
Finance
Rongyu100
OnDeck
LendingHome
BetterFinance
Funding
Circle
CAN Capital
Indifi
Lendio
Able
OnDeck
RealtyShares
Neighborly
Kabbage
Enablers
Orchard
L2C
Think Finance
Think Finance
Orchard
ZestFinance
91Zhengxin
Lenddo Lenddo
Alternate
Financing
Fundbox Fundbox
Aggregators Fundera Fundera Fundera

Top Investor by Stage of Entry
500 Startups 7
Y Combinator 6
Kapor Capital 5
Barclays Accelerator 3
CrunchFund 3
Google Ventures 3
Peterson Partners 3
Accion 2
Alpha JWC Ventures 2
Bizdom 2
Sequoia Capital 10
First Round 6
Matrix Partners 6
Khosla Ventures 5
QED Investors 5
Collaborative Fund 4
IDG 4
Lightspeed Venture Partners 4
Accion 3
Bertelsmann Asia
Investment Fund
3
Sequoia Capital 6
Victory Park Capital 6
Matrix Partners 5
Blumberg Capital 4
Khosla Ventures 4
QED Investors 4
Balderton 3
Canaan 3
Index Ventures 3
Nyca 3
Institutional Venture Partners 5
Blumberg Capital 3
DFJ 3
First Round 3
Foundation Capital 3
Khosla Ventures 3
Lightspeed Venture Partners 3
QED Investors 3
RenRen Games 3
Ribbit Capital 3
Seed Series A Series B Later Stage

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
8
18

Top IPOs in the sector
IPO Date Company Overview
Funding
Amount
Exch:Ticker
11-12-2014
Lending Club
P2P online lending marketplace
T. Rowe Price, Union Square Ventures, Kleiner Perkins, Foundation Capital, Norwest
Venture Partners, BlackRock, Thomvest, Morgenthaler, Wellington, Gold Hill Capital,
Canaan, Silicon Valley Bank, Sands Capital
$166.M
NYSE : LC
16-12-2014 stonegatemtg.com
OnDeck
(New York, 2007)
Online direct lender which offers term loans and lines of credit to small businesses.
SF Capital, Institutional Venture Partners, Foundation Capital, Fortress Investment
Group, Contour Venture Partners, Lighthouse Capital Partners, Tiger Global, Square 1
Bank, Tumelo DB, Google Ventures, First Round, Sapphire Ventures, Khosla Ventures,
Village Ventures, Goldman Sachs, KeyBank, Industry Ventures, RRE Ventures
$174M NYSE : ONDK
18-12-2015 yirendai.com
Yirendai
(Beijing, 2012)
China- based P2P lending platform
Baidu $10M
NYSE : YRD

Major Acquisitions in the sector
Date Company Acquirer
Deal
Size
Overview
Total
Funding
30-09-2015 smartpaylease.com
SmartPay Lease
tempoe.com
Purchase Finance
$37M
24-02-2015 everline.com
Everline
(London, 2012)
ezbob.com
Working capital provider to small businesses in UK.
27-01-2015 prosperhealthcare.com
Prosper Healthcare
(Salt Lake City, 2009)
prosper.com 21M
Online healthcare financing platform
25-10-2013 enduranceln.com
Endurance Lending
Network
fundingcircle.com
Business lending platform
Thayer Street
$1.5M
07-01-2013 contigofinancial.com
Contigo Financial
(Nashville, 2012)
emergebenefit.com
Employer loans provider.
Solidus, Jumpstart Holdings LLC
$15K
22-12-2011 billsafe.de
BillSAFE
(, 2008)
ebay.com
Offers invoice payment solution for online purchases
24-10-2011 purchasingpower.com
Purchasing Power
(Atlanta, 2001)
rbequity.com
E-commerce company that allows customers to finance
purchases through payroll deduction.
06-10-2008 billmelater.com
Paypal Credit
(Lutherville-Timonium,
2000)
paypal.com 945M
Provides purchase financing options to consumers.
Kingdon, Amazon, Azure, Crosspoint Venture Partners, Upfront
$100M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
1
21

June 2016Tracxn BlueBox : Alternative Lending
Cumulative funding in the sector
1600+ companies in the sector, 585 funded in last 5 years, $17B invested in 2015/2016
Most Active Investors: QED Investors, Sequoia Capital, Victory Park Capital
Practice Area - Fintech | Analysts: @SurinderjitB
CONSUMER LOANS $13.6B BUSINESS LOANS
Term Loans
FundingCircle (2010, $273M)
Working Capital
Kabbage (2009, $240M)
Merchant Cash Advance
Lighter Capital (2010, $15M)
Mortgage Loans
LendingHome (2013, $109M)
Project Loans
Mosaic (2011, $20M)
Franchise Loans
ApplePie Capital (2014, $9.8M)
$2.7B
Personal Loans
Lending Club (2007, IPO)
Mortgage Loans
LendInvest (2013, $116.M)
Education Loans
SoFi (2011, $1.5B)
Purchase Financing
Affirm (2012, $420M)
Payday Loans
LendUp (2012, $164M)
Asset Backed
Borro (2008, $178M)
Project Loans
Renovate America (2010, $146M)
Auto Loans
DriverUp (2015, $70M)
Employer Loans
Zebit (2011, $35M)
Credit Card Refinancing
Payoff (2009, $24.8M)
Micro Loans
Kiva (2005, $9M)
Healthcare Loans
PrimaHealth Credit (2014, $1M)
ALTERNATE FINANCING
Invoice Discounting
Fundbox (2012, $107.5M)
Factoring
BlueVine (2013, $64M)
$44M
WHITE-LABEL PLATFORM $40M
Insikt (2012, $24.3M)
ENABLERS $658B
Investment Platform
Orchard (2013, $44.7M)
Credit Scoring
Zest Finance (2009, $112M)
AGGREGATORS $97M
Fundera (2013, $18M)

Top Business Models by Funding
$13.6B
$2.7B
$658M $443M $97M $40M
0
3200
6400
9600
12800
16000
Consumer Loans Business Loans Enablers Alternate Financing Aggregators White-label Platform
TotalFundingAmount(inMillions)
# Cos. 700 469 100 88 118 17
Avg. Age 2011.7 2012.4 2012.7 2011.6 2011.9 2010.8
Lufax Kabbage ZestFinance LSQ Credit Sesame Insikt
SoFi Funding Circle Think Finance Fundbox Fundera Mirador Financial

Consumer Loans – Business Model Description
Consumer Loans – Online lending platforms offering loans to consumer for various purposes like point of sale finance, auto
finance, education finance, housing finance.
Personal Loans Purchase financing PayDay Loans Education Loans Asset Backed Loans
Online lending platforms
which offer point of sale
finance.
Online lending
platforms which give
loans for a tenure of 7
to 30 days.
Online lending
platforms offering
loans to students for
education.
Online lending
companies offering
loans secured against
a collateral.
offering loans for any
personal purposes.

Consumer Loans – Entrepreneur Activity and
Investment Trend
$20M $60M $99M
$471M $332M
$608M
$3.0B
$8.2B
6 11 18
31
47
77
156
219
0
50
100
150
200
250
0
1800
3600
5400
7200
9000
2008 2009 2010 2011 2012 2013 2014 2015
No.ofRounds
YoY – Total Funding and No of Rounds
$7.5B
$2.3B $2.0B
$414M $391M $340M
0
1600
3200
4800
6400
8000
Personal Loans Purchase
financing
Education
Loans
PayDay Loans Asset Backed
Loans
Project
Financing
BM wise Investment
23 29 25
46
56
93
159
149
0
36
72
108
144
180
2008 2009 2010 2011 2012 2013 2014 2015
NumberofCompaniesFounded
YoY – No. of Companies Founded
199
108
74
62
24 15 15 14
0
50
100
150
200
250
United
States
China India United
Kingdom
South
Africa
Australia Spain Germany
NumberofCompanies

Consumer Loans – Most Funded Companies
Company Overview Business Model
Funding
Amount
lu.com
Lufax
(2011, Shanghai)
Peer-to-peer lender and financial-asset exchange
CDH Investments, Centennial Infant and Child Centre Foundation, BlackPine Private Equity
Partners, China Minsheng Banking, Bank of China Group Investment, Guotai Junan
Securities
Consumer Loans -
Personal Loans - P2P
Marketplace
$1.7B
sofi.com
SoFi
(2011, San Francisco)
Educational loans marketplace
Morgan Stanley, Wellington, Institutional Venture Partners, SoftBank, Baseline Ventures
Pte, Discovery Capital, Third Point, The Xl Corporation, RenRen Games, Baseline Ventures,
sharepost.com, Innovation Endeavors, DCM Ventures
Consumer Loans -
Education Loans - B2C
- Marketplace
$1.51B
jr.jd.com
JD Finance
(2012, Beijing)
Internet based financial services and products for consumers and SMEs
Ample Harvest Capital, China Taiping Insurance, Sequoia Capital
Consumer Loans -
Personal Loans
$1B
jiedaibao.com
Jiedaibao
(2015, Beijing)
Anonymous social based P2P lending platform
Consumer Loans -
Marketplace
$693.9M
avant.com
Avant
(2012, Chicago)
Online lending platform
August Capital, Credit Suisse, Balyasny Asset Management, L .P., General Atlantic, DFJ
Growth, KKR, Tiger Global, Victory Park Capital, Jefferies, JPMorgan Chase, DFJ, RRE
Ventures
Consumer Loans -
Personal Loans - B2C -
Marketplace
$655M
qufenqi.com
Qufenqi
(2014, Beijing)
Online microloan / installment plan provider for e-commerce purchases
BlueRun Ventures, Alibaba Group, kalends.cn, Source Code Capital
Consumer Loans -
Purchase financing
$425M
affirm.com
Affirm, Inc.
Online lending platform for purchase financing
Founders Fund, Nyca, Silicon Valley Bank, Khosla Ventures, Andreessen Horowitz, Lightspeed
Venture Partners, Jefferies, Spark Capital
Consumer Loans -
Purchase financing -
B2C
$420M

Business Loans – Business Model Description
Business Loans – Online lending platforms offering loans to businesses for working capital, expansion, equipment financing, etc.
Term Loans Working Capital Mortgage Loans Merchant Cash
Advance
Project Loans
offering loans to
businesses for a tenure
of less than a year, in
order to meet day to day
expanses of business.
Online lending
platforms offering loans
for commercial
mortgage.
Online lending
platforms offering cash
advance to businesses,
repayment of which is
made through
deduction from daily
sales revenue of
business.
Online lending
platform providing
commercial project
loans.
offering loans to
businesses for a fixed
tenure usually more than
a year.

Business Loans – Entrepreneur Activity and
Investment Trend
$110M $9M $16M $92M $218M
$564M
$1.3B
$2.9B
4 5 5 19 17
43
86
117
0
28
56
84
112
140
0
700
1400
2100
2800
3500
2008 2009 2010 2011 2012 2013 2014 2015
No.ofRounds
$1.4B
$705M
$409M
$63M $18M $10M
0
360
720
1080
1440
1800
Term Loans Working
Capital
Mortgage
Loans
Merchant
Cash Advance
Project Loans Franchise
Loans
BM wise Investment
11 10
20
32
41
91
126
85
0
28
56
84
112
140
2008 2009 2010 2011 2012 2013 2014 2015
173
70
48
29 28
16 12 12
0
40
80
120
160
200
United
States
United
Kingdom
China France India Australia Germany Singapore
NumberofCompanies

Business Loans – Most Funded Companies
Funding
Amount
kabbage.com
Kabbage
(2009, Atlanta)
Working capital financing for small businesses.
SoftBank, Mohr Davidow Ventures, Recruit Strategic Partners, Scotiabank, United
Parcel Service, TPG Capital, Thomvest, Western Technology Investment, Santander
InnoVentures, Lumia Capital, Guggenheim Partners, ING, BlueRun Ventures, SV
Angel, Reverence Capital, Victory Park Capital, TCW Group, Square, Stephens Inc
Business Loans - Working
Capital - B2B
$289M
fundingcircle.com
Funding Circle
(2010, London)
P2P lending marketplace for small businesses
Accel Partners, Union Square Ventures, Baillie Gifford, Temasek, Ribbit Capital, DST
Global, Index Ventures, Sands Capital
Business Loans - Term Loans -
P2B Marketplace
$273M
ondeck.com
OnDeck
(2007, New York City)
Online platform for business loans.
SF Capital, Institutional Venture Partners, Fortress Investment Group, Contour
Venture Partners, Lighthouse Capital Partners, Tiger Global, Square 1 Bank, Tumelo
DB, Google Ventures, First Round, Sapphire Ventures, Khosla Ventures, Village
Ventures, Goldman Sachs, KeyBank, Industry Ventures, RRE Ventures
Direct Lender
$180M
renrendai.com
Renrendai
(2010, Beijing)
P2P Lending Platform targeting white collar employees and SMEs
Honghe Venture Capital
P2B Marketplace
$133M
behalf.com
Behalf
Lending platform for SMBs
MissionOG, Maverick Ventures, Sequoia Capital, Victory Park Capital, Spark Capital
Business Loans - Working
Capital - Direct Lender
$129M
lendinvest.com
LendInvest
(2013, London)
P2P Lending for Mortgages
Kunlun, Atomico, Macquarie
Business Loans - Mortgage
Loans - P2B Markeplace
$116.82M

Enablers – Business Model Description
Enablers - Companies providing allied services to alternative lending platforms and investors on online lending platforms.
0
Credit Scoring Investment Platform Analytics
Companies that use
alternative data sources
and machine learning
algorithms to assess the
credit risk of potential
borrowers.
Online platform which
enables investors to
invest in the loans on
various alternative
lending platforms and
also maintain the
investors’ portfolio.
These companies offer
software technology,
analytics to financial
clients in the lending
industry.
30

Enablers – Entrepreneur Activity and Investment
Trend
$1M
$24M
$94M
$19M
$93M
$33M
$119M
$406M
1
3
2
1
6
11
22
30
0
5
10
15
20
25
30
35
0
90
180
270
360
450
2008 2009 2010 2011 2012 2013 2014 2015
No.ofRounds
$399M
$112M
$66M
0
90
180
270
360
450
Credit Scoring Analytics Investment Platform
BM wise Investment
0
2
4
6 7
17 17
33
0
7
14
21
28
35
2008 2009 2010 2011 2012 2013 2014 2015
43
17
15
6
3
0
10
20
30
40
50
United States China United Kingdom India Netherlands
NumberofCompanies

Enablers – Most Funded Companies
Funding
Amount
zestfinance.com
ZestFinance
(2009, Los Angeles)
Machine Learning technologies to give lenders a better understanding of risk
Northgate, Eastward Capital Partners, Fortress Investment Group, Lightspeed
Venture Partners, Kensington Capital, Matrix Partners
Enablers - Credit Scoring -
Individuals
$112M
dimeng.net
Dimeng
(2005, Shenzhen)
Developer of systems for net loan platforms Enablers $79M
thinkfinance.com
Think Finance
(2001, Fort Worth)
Analytics and technology services for lenders
Sequoia Capital, Victory Park Capital
Enablers - Analytics $60M
indigomichael.com
Account Technologies
(2011, London)
Credit scoring services for individuals and SMEs, in addition to overdraft facilities
and personal finance manager
Enablers - Credit Scoring $56M
openlending.com
Open Lending
(2000, Austin)
Automated lending services to financial institutions
Bregal Sagemount
Enablers - Analytics $50M
orchardplatform.com
Orchard
Technology and infrastructure provider for marketplace lending.
Brooklyn Bridge Ventures, Canaan, QED Investors, Nyca, Conversion Capital,
Victory Park Capital, Spark Capital, Thomvest, Tom Glocer, Thrive Capital
Enablers - Investment Platform $44.7M
factortrust.com
FactorTrust
(2006, Atlanta)
Provider of consumer data, analytics and risk scoring solutions on those
underserved by traditional banking channels
MissionOG, ABS Capital Partners
Enablers - Credit Scoring -
Individuals
$43.62M

Alternate Financing – Business Model Description
Alternative Financing – Online platforms that provide businesses with invoice financing.
Factoring Discounting
Online platforms that
enable business to get
cash (at a discount)
against their unpaid
invoices.
Online platforms which
enable businesses to sell
their unpaid invoices to
get access to cash before
the due date of invoice
payment.
3
33

Alternate Financing – Entrepreneur Activity and
Investment Trend
$8M
$20M
$1M
$25M $23M
$55M
$295M
1
2 1 2
4
15
22
0
5
10
15
20
25
0
70
140
210
280
350
2008 2009 2010 2011 2012 2013 2014 2015
No.ofRounds
$148M
$146M
144.8
145.6
146.4
147.2
148.0
148.8
Factoring Discounting
BM wise Investment
1
4
1
3
7
12
19
22
0
5
10
15
20
25
2008 2009 2010 2011 2012 2013 2014 2015
18
13
11
5
4 4 4
3
0
4
8
12
16
20
United
States
China United
Kingdom
Singapore Australia India Netherlands Germany
NumberofCompanies

Alternate Financing – Most Funded Companies
Funding
Amount
lsq.com
LSQ
(1996, Maitland)
Accounts Receivable Financing
Ares Capital Corp, Lovell Minnick
Alternate Financing $140M
fundbox.com
Fundbox
Invoice Financing for SMEs
SV Angel, Nyca, Bezos Expeditions, Khosla Ventures, Entree Capital, Blumberg
Capital, Spark Capital, sound ventures, General Catalyst, LionBird
Alternate Financing -
Discounting - Direct Lender
$107.5M
bluevine.com
BlueVine
(2013, Palo Alto)
Online invoice factoring company
Kima Ventures, Silicon Valley Bank, 83North, Citi Ventures, Kreos Capital, Menlo
Ventures, Rakuten, Lightspeed Venture Partners, Correlation Ventures
Alternate Financing - Factoring $64M
recx.com
The Receivables
Exchange
(2007, New Orleans)
Auction-based Factoring for Businesses
Redpoint, StarVest Partners, Fidelity Ventures, Prism Venture, Bain Capital
Ventures
Alternate Financing - Factoring
- B2B - Marketplace
$39.75M
marketinvoice.com
MarketInvoice
(2010, London)
B2C marketplace for invoice financing
British Business Bank, Northzone
Alternate Financing - Factoring
- P2B Marketplace - Only
accredited investors
$28M
gofastpay.com
FastPay
(2009, Beverly Hills)
Working capital solutions for digital media businesses.
SF Capital, Wells Fargo, Oak HC/FT
Discounting - B2B -
Marketplace
$15M
p2bi.com
P2Binvestor
(2012, Denver)
P2B lending platform.
Rockies Venture Club
Discounting - P2B Marketplace
- Only accredited investors
$6.32M

Aggregators - Business Model Description
Aggregators – These are the platforms which aggregate a number of online lending companies on one website, wherein the
borrower can compare and choose where to borrow from. These companies have tie-ups with online lending companies and
charge lead generation fee from them upon conversion of lead.
6
36

Aggregators – Entrepreneur Activity and
Investment Trend
$3M $4M
$33M
$15M
$0.1M
$85M
$142M
1
4
5 4
5
12
12
0
3
6
8
11
14
0
32
64
96
128
160
2008 2009 2010 2011 2012 2013 2014 2015
No.ofRounds
3 3
6
8
16
19
22
24
0
6
12
18
24
30
2008 2009 2010 2011 2012 2013 2014 2015
41
17
14 13
4 3 3 2
0
9
18
27
36
45
United
States
United
Kingdom
India South
Africa
Australia Singapore Switzerland Canada
NumberofCompanies

Aggregators – Most Funded Companies
Funding
Amount
creditsesame.com
Credit Sesame
(2010, Mountain View)
Personal finance management and price comparison of financial products
Syncora, Menlo Ventures, GLOBESPAN CAPITAL, Inventus Capital Partners, IA
Capital Group
Aggregators $35M
fundera.com
Fundera
Multiple credit solutions provider for small businesses.
QED Investors, SV Angel, First Round, Khosla Ventures, Lerer Hippeau Ventures,
BoxGroup, Susquehanna Growth Equity
Aggregators $15M
sindeo.com
Sindeo
Lead generator for mortgage loan providers.
RenRen Games
Aggregators $12.05M
neftllc.com
New England Funding
Technologies, LLC
(2014, Newport Beach)
Financial services platform providing credit tools for consumers Aggregators $10M
loanhero.com
LoanHero
(2014, La Jolla)
A loan origination marketplace.
Mucker Capital, Alsop Louie
Aggregators $4.2M
alltuition.com
Alltuition
(2010, Chicago)
Financial aid aggregator for college students
Kapor Capital, Excelerate Labs, Pritzker Group, Sandbox Industries, Hyde Park
Angels
Aggregators $4.02M
fundingoptions.com
Funding Options
(2011, London)
Third party customized solution provider for alternative lending.
GLI Finance, The North West Fund
Aggregators $2.88M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9
39

Interesting Unfunded Companies
TapLend
(2015, SF)
Mobile lending platform (quick small loans).
Consumer Loans - Personal Loans - P2P Marketplace
Croudify
(2014, SF)
Secondary Platform for P2P lending investors. Enablers – Secondary Market
SpringboardAuto
(2015, Irvine)
Auto Loans Platform.
Consumer Loans - Auto Loans - Direct Lender
Invoice Cycle
(2015, London)
Provides factoring solutions to small businesses.
Alternate Financing - Factoring - Direct Lender
Credit Kudos
(2015, London)
Credit scoring using consumer transaction data.
Enablers - Credit Scoring - Individuals
TypeScore
(2015, London) Credit scoring through Natural Language Processing (NLP) algorithms.
Enablers - Credit Scoring - Individuals - Quiz Based
Scoring
aFundia
(2015, Atlanta)
Credit Scoring for businesses. Enablers - Credit Scoring - Businesses

Interesting Seed Companies
Total
Funding
ModernLend
Provides credit builder loans.
Entrepreneurs Roundtable Accelerator
Consumer Loans – Credit Builder
Loans
$40K
AlphaFlow
(2015, SF)
Investment platform that enables investors to invest on P2P lending
platforms.
Y Combinator, MetaProp
Enablers – Investment Platform $120K
Finova Financial
(2015, SF)
Direct lender for car title loans.
500 Startups
Consumer Loans - Asset Backed
Loans
$125K
FriendlyScore
(2013, London)
Social media based credit scoring.
Startupbootcamp, Mercia Fund
- Social Network Based Credit Rating
$375K
Kickpay
(2014, SF)
A marketplace for buying and selling of sales invoices.
Y Combinator
Alternate Financing - Factoring - P2B
Marketplace - Only accredited
investors
$120K
SkillsFund
(2015, Austin)
A student financing platform for coding and data science programs.
Alternate Lending - Student Loans $11.5M
PayJoy
(2015, California)
Online purchase financing platform.
Core VC, Red Swan, Metamorphic
Alternate Lending - Purchase Finance $3.3M

Interesting Series A Companies
Total
Funding
pave.com
Pave
Online lending platform for personal loans.
Maxfield, Seer Capital
Consumer Loans - Personal Loans -
P2P Marketplace - Only accredited
investors
$318.6M
renrendai.com
Renrendai
(2010, Beijing)
P2P Lending Platform targeting white collar employees and SMEs
Honghe Venture Capital
Business Loans - Term Loans - P2B
Marketplace
$133M
billmelater.com
Paypal Credit
(2000, Lutherville-Timonium)
Provides purchase financing options to consumers.
Kingdon, Amazon, Azure, Crosspoint Venture Partners, Upfront
Consumer Loans - Purchase financing
- B2C
$100M
autofi.com
AutoFi
Point of sale solution for financing a vehicle online
500 Startups, Laconia Capital Group, Crosslink Capital, Lerer
Hippeau Ventures, Basset Investment Group
Consumer Loans - Auto Loans - B2C -
Marketplace
$19.5M
prodigyfinance.com
Prodigy Finance
(2007, London)
Online platform for community loans for international business
school students.
Balderton
Consumer Loans - Education Loans -
P2P Marketplace
$13.7M
neyber.co.uk
Neyber
(2014, London)
Offers loans to employees which are repaid through salary
deduction
Consumer Loans - Employer Loans $12.35M
inventure.com
Inventure
(2011, Los Angeles)
Credit scoring using mobile usage data.
India Internet Fund, Google Ventures, LOWERCASE capital, MESA
Ventures, Collaborative Fund
Enablers - Credit Scoring - Individuals $11.2M

Interesting Series A Companies
Total
Funding
branch.co
Branch
Short term lending mobile application.
Khosla Impact, Formation, Andreessen Horowitz
Consumer Loans - Micro Loans $10.6M
miradorfin.com
Mirador Financial
(2014, Portland)
Provides platforms for lending as a service.
Nyca, Vesta Corp, Vesta Corporation, Core VC, Crosslink Capital,
Jump Capital, LLC, Collaborative Fund
White-label Platform $10.1M
nav.com
Nav (fka Creditera)
(2012, South Jordan)
Business & personal credit monitoring.
Peak Ventures, Kleiner Perkins, Rock and Hammer Ventures,
Kickstart Seed Fund
Enablers - Credit Scoring - Businesses $6.5M
aire.io
Aire
(2014, London)
Company offering credit scores to individuals using machine
learning algorithms.
SparkLabs Global, Accion, Barclays Accelerator, Tom Glocer
Enablers - Credit Scoring - Individuals $1.4M

Interesting Series B Companies
Total
Funding
lu.com
Lufax
(2011, Shanghai)
Peer-to-peer lender and financial-asset exchange
CDH Investments, Centennial Infant and Child Centre Foundation,
BlackPine Private Equity Partners, China Minsheng Banking, Bank
of China Group Investment, Guotai Junan Securities
P2P Marketplace
$1.7B
welab.co
WeLab
(2013, Hong Kong)
Alternate lending solutions for consumers
TOM Group, Iconiq Capital, ING, Ule, Sequoia Capital, Khazanah,
Guangdong Technology Venture Capital
Direct Lender
$180M
lendup.com
LendUp
Payday loans direct lender
Kapor Capital, Y Combinator, QED Investors, Kleiner Perkins,
thomvest.com/, Andreessen Horowitz, AFSquare, Eagle Cliff
Partners, Data Collective, Google Ventures, Thomvest, Google
Ventures, SV Angel, Victory Park Capital, Founders, Susa Ventures
Consumer Loans - PayDay Loans -
Direct Lender
$164M
behalf.com
Behalf
Lending platform for SMBs
MissionOG, Maverick Ventures, Sequoia Capital, Victory Park
Capital, Spark Capital
Business Loans - Working Capital -
Direct Lender
$129M
lendinvest.com
LendInvest
(2013, London)
P2P Lending for Mortgages
Kunlun, Atomico, Macquarie
Business Loans - Mortgage Loans -
P2B Markeplace
$116.82M
meetearnest.com
Earnest
Alternative lending platform for refinancing student debt
Maveron LLC, First Round, Andreessen Horowitz, New York Life
Insurance Company, Atlas Venture, Adams Street Partners,
Battery, Collaborative Fund
Consumer Loans - Education Loans -
Direct Lender
$107M

Interesting Series B Companies
Total
Funding
orchardplatform.com
Orchard
Technology and infrastructure provider for marketplace lending.
Brooklyn Bridge Ventures, Canaan, QED Investors, Nyca,
Conversion Capital, Victory Park Capital, Spark Capital, Thomvest,
Tom Glocer, Thrive Capital
Enablers - Investment Platform $44.7M
realtyshares.com
RealtyShares
(2013, Mountain View)
Crowdfunding for Real Estate
Union Square Ventures, 500 Startups, Menlo Ventures, General
Catalyst
P2B Markeplace - Only accredited
investors
$36.21M
lenddo.com
Lenddo
(2011, Singapore)
Social networking based credit scoring
Accel Partners, Lumia Capital, Golden Gate, atcapital.com, iNovia,
Blumberg Capital, Life.SREDA, Omidyar, Metamorphic, Kickstart
- Social Network Based Credit Rating
$14M
driverup.com
DriverUp
(2015, Austin)
Online marketplace for auto loans
Emerald Development Managers LP, SF Capital, RRE Ventures
Consumer Loans - Auto Loans - P2P
Marketplace - Only accredited
investors
$70M
realtymogul.com
Realty Mogul
(2013, Los Angeles)
Online real estate equity and debt based crowdfunding platform
Canaan, Microsoft, Microsoft, VoiVoda, Sorenson Capital
P2B Markeplace - Only accredited
investors
$49M

Interesting Late Stage Companies
Total
Funding
sofi.com
SoFi
Educational loans marketplace
Morgan Stanley, Wellington, Institutional Venture Partners, SoftBank, Baseline Ventures
Pte, Discovery Capital, Third Point, The Xl Corporation, RenRen Games, Baseline
Ventures, sharepost.com, Innovation Endeavors, DCM Ventures
Consumer Loans -
Education Loans - B2C -
Marketplace
$1.51B
avant.com
Avant
(2012, Chicago)
August Capital, Credit Suisse, Balyasny Asset Management, L .P., General Atlantic, DFJ
Growth, KKR, Tiger Global, Victory Park Capital, Jefferies, JPMorgan Chase, DFJ, RRE
Ventures
Consumer Loans -
Marketplace
$655M
affirm.com
Affirm, Inc.
Online lending platform for purchase financing
Founders Fund, Nyca, Silicon Valley Bank, Khosla Ventures, Andreessen Horowitz,
Lightspeed Venture Partners, Jefferies, Spark Capital
Consumer Loans -
Purchase financing -
B2C
$420M
prosper.com
Prosper
P2P Lending Marketplace
QED Investors, Volition Capital, Passport Capital, Institutional Venture Partners, USAA,
Neuberger Berman, BBVA Ventures, BlackRock, Meritech, J.P. Morgan, Crosslink Capital,
Sequoia Capital, Phenomen Ventures, Breyer Capital, dag ventures, Omidyar, DFJ, Accel
Partners, Francisco Partners, Benchmark, Credit Suisse, SunTrust, TomorrowVentures
Consumer Loans -
Marketplace
$356M
kabbage.com
Kabbage
(2009, Atlanta)
Working capital financing for small businesses.
SoftBank, Mohr Davidow Ventures, Recruit Strategic Partners, Scotiabank, United Parcel
Service, TPG Capital, Thomvest, Western Technology Investment, Santander
InnoVentures, Lumia Capital, Guggenheim Partners, ING, BlueRun Ventures, SV Angel,
Reverence Capital, Victory Park Capital, TCW Group, Square, Stephens Inc
Business Loans -
Working Capital - B2B
$289M

Total
Funding
klarna.com
Klarna
(2005, Stockholm)
Provides purchase financing and late payment options.
QED Investors, Institutional Venture Partners, Atomico, DST Global, General Atlantic,
Sequoia Capital, Oresund Investments
Consumer Loans -
Purchase financing
$282.8M
fundingcircle.com
Funding Circle
(2010, London)
P2P lending marketplace for small businesses
Accel Partners, Union Square Ventures, Baillie Gifford, Temasek, Ribbit Capital, DST
Global, Index Ventures, Sands Capital
Business Loans - Term
Loans - P2B
Marketplace
$273M
dianrong.com
Dianrong
(2012, Shanghai)
China's P2P Leading Platform
ZJ Capital, Northern Light Venture Capital, Tiger Global, Standard Chartered, Sun Hung
Kai Properties
Consumer Loans -
Marketplace
$219M
chinarapidfinance.com
China Rapid Finance
(2001, Shanghai)
QED Investors, Northwater Capital, Broadline Capital, DLB Capital
Consumer Loans -
Marketplace
$56M
upstart.com
Upstart
(2012, Palo Alto)
An online lending platform.
Founders Fund, New Enterprise Associates, Third Point, Google Ventures, CrunchFund,
Kleiner Perkins, First Round, Khosla Ventures, Collaborative Fund
Consumer Loans -
Marketplace
$53.2M

Total
Funding
kreditech.comv
Kreditech
(2012, Hamburg)
Personal lending based on big data points
Point Nine Capital, Varde Partners, Inc., Global Founders Capital, IFC, Digital Pioneers,
Kreos Capital, HPE Growth Capital, Amadeus Capital, Blumberg Capital, Victory Park
Capital, J.C. Flowers & Co.
Consumer Loans -
Personal Loans - B2C
$150.5M
jimubox.com
Jimubox
(2013, )
P2P Lending marketplace
Ventech China, Xiaomi, Shunwei, Investec, Mandra Capital, Venture Tech, Magic Stone
Alternative Investments, Matrix Partners, Vertex Management
Consumer Loans -
Marketplace
$121M
lendinghome.com
LendingHome
Alternative loans for residential mortgages.
First Round, Ribbit Capital, Foundation Capital, Cowboy, RenRen Games, Colony Capital
INC
Business Loans -
Mortgage Loans - P2B
Markeplace - Only
accredited investors
$109.3M
fundbox.com
Fundbox
Invoice Financing for SMEs
SV Angel, Nyca, Bezos Expeditions, Khosla Ventures, Entree Capital, Blumberg Capital,
Spark Capital, sound ventures, General Catalyst, LionBird
Discounting - Direct
Lender
$107.5M
loandepot.com
loanDepot
(2010, Foothill Ranch)
Online platform for consumer loans. Consumer Loans -
Mortgage Loans - Direct
Lender
$71.95M
zopa.com
Zopa
(2005, London)
Online P2P lending marketplace.
Wellington Partners, Benchmark, Augmentum Capital, Arrowgrass, Balderton, Bessemer
Venture Partners
Consumer Loans -
Marketplace
$58.3M

Some Funded Deadpooled Companies
Funding
Amount
somolend.com
SoMoLend
(2011, Cincinnati)
Peer to peer lending platform
CincyTech, QED Investors, Queen City Angels, North Coast Angel
Fund, LaunchHouse, Blue Chip Venture
Business Loans - Term Loans - P2B
Marketplace
$5.4M
nailyourmortgage.com
Nail Your Mortgage
(2009, Chicago)
Solutions for borrowers and lenders to interact in an open
electronic marketplace.
Aggregators $3.1M
bilbus.com
Bilbus
Working Capital Platform
Seedcamp
Business Loans - Working Capital $53.3K
nexx.co.nz
Nexx
(2007, Auckland)
P2P lending marketplace
Icehouse New Zealand
P2P Marketplace
$15k

Banks making efforts to ride the online lending
wave!
A trend was observed in the end of year 2015 and by the first quarter of 2016 it became very evident. Banks are tying up with
online lending platforms to lend money via them inorder to leverage their online platform and credit risk assessment
technologies.
Some of the major partnerships the sector has witnessed include:
• Santander UK teamed up with Kabbage to offer fast loans to SMEs. Link
• Avant and Regions Bank announced an agreement to offer a streamlined online consumer loan application and underwriting
experience for Regions Bank customers. Link
• JP Morgan Chase Bank entered into strategic partnership with OnDeck to use OnDeck’s platform to serve it’s small business
customers. Link
• DBS Bank signed cross-referral agreements with peer-to-peer lending platforms, Funding Societies and MoolahSense to
expand loans to SMEs. Link
• Metro Bank strikes deal with Zopa to enter peer-to-peer lending market. Link
Apart from this the sector saw some of the banks launching their own online lending products:
• Wells Fargo introduced FastFlex, an online short-term loan for small businesses. Link
• National Australia Bank enters SME online lending market with launch of QuickBiz Loans. Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
1
51

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Top investments in last one year Investment Trend Link
Top IPOs in the sector Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in the sector Exit Outlook - IPO, Acquisitions Link
Consumer Loans – Most Funded Companies Sub Sector Understand Link
Business Loans – Most Funded companies Sub Sector Understand Link
Enablers – Most Funded Companies Sub Sector Understand Link
Alternate Financing – Most Funded Companies Sub Sector Understand Link
Aggregators – Most Funded Companies Sub Sector Understand Link
Some Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
3
53

COVERS THE FOLLOWING SECTORS
Consumer Loans Business Loans
Alternate
Financing
Enablers Aggregators
White-label
Platform
Alternative Lending – Company List
54

Consumer Loans (1/174)
Consumer Loans Business Loans Alternate Financing Enablers Aggregators White-label Platform
Company Details Funding Investors
Personal Loans
JD Finance [Beijing, 2012]: JD Finance provides a range of financial services and
products to consumers, startups, SMEs and other businesses in China. JD Finance aims
to leverage JD.com’s e-commerce expertise to provide financial solutions. Its services
include consumer credit, supply chain finance, online and mobile payment,
crowdfunding and wealth management. JD Finance claims to have completed
transactions of RMB150 billion in 2015, of which RMB100 billion were online and
mobile payment transactions. JD Finance has teamed up with U.S. financial
technology firm ZestFinance to establish a joint venture to enter the consumer credit
space in China. It has raised $1B at a valuation of ~$7B from Sequoia Capital China
and China Taiping Insurance
$1B
Ample Harvest Capital, China Taiping
Insurance, Sequoia Capital
Personal Loans
Phoenix Finance [Beijing, 2014]: Phoenix Finance is an online finance start-up
launched by Phoenix Satellite Television Holdings. The platform offers alternative
lending products with interests ranging from 4% to 12%, as well as personal and small
business loans. It also has a crowdfunding unit. It mines high-quality financial products
through large data analysis system to quantify the financial model and uses intelligent
algorithm to provide users with a more dynamic fit to their financial portfolio.
$80M CITIC Capital, Cash Capital
Personal Loans
Meili Jirong [Beijing, 2015]: Meili Jinrong focuses on providing consumer credit to
middle income workers by providing loans to young Chinese consumers - aged 18-35 -
who can't afford to purchase second-hand cars and electronics. The platform also
allows borrowers to repay loans in installments. It claims to have offered loans to
17,000 second-hand car purchasers since its inception in September, and it is
targeting 80,000 loans by 2016.
$65M
GX Capital, Morningside Group,
Jingdong, Bertelsmann Asia
Investment Fund

Personal Loans
Credivalores [Bogota, 2002]: Credivalores is a NBFC, dealing in origination of
consumer loans in Colombia. Their Products: TUCRÉDITO offers loans to employees
and pensioners of public and private companies with repayment by payroll deduction.
CREDIUNO is the credit card allows you to purchase everything you've always wanted,
enjoying the best deals on the main commercial establishments and the ease of
paying through your utility bill. CREDIPÓLIZA allows payment of insurance policies
revocable, in monthly installments through a flexible and agile legal or natural persons
scheme. CREDIYA is microfinance product that provides working capital to micro
entrepreneurs.
$34M IFC, Gramercy
Personal Loans
Exchange Corporation [Tokyo, 2008]: Exchange Corporation (“ExCo”) is a nationally
licensed Japanese Non-Bank Lender and Type II Financial Instruments company, based
in Tokyo. ExCo operates the AQUSH.JP peer-to-peer lending service for borrowers
and lenders in Japan.
$12.8M
CyberAgent Ventures, Arbor Ventures,
500 Startups, Recruit Strategic
Partners, SIG
Personal Loans
Lendful [ , 2015]: Lendful provides an online lending marketplace for personal loans
of up to $35,000. The platform requires the borrower to have a credit score of at least
690. Once the borrower has uploaded the application, Lendful uses online data and
technology to assess risk, determine a credit rating and assign an appropriate interest
rate to the borrower. Once the loan application is approved, the offer is sent to the
borrower for consideration and, if accepted, the documentation is executed and
money is disbursed.
$10.75M Alterna Bank
Personal Loans
Edai Corporation [Jinjiang, 2006]: Edai Corporation focuses on individuals and
businesses to provide personal loans, small loans, bank loans, car loans, mortgage
loans, home loans, business loans and unsecured loans, loan counseling and financing
services.
$10M Softbank China & India Holdings

Personal Loans
STLC [Hangzhou, 2015]: STLC is an online financial investment platform for
consumers. The main product is investing in securitized loans. The investment and
financing is done in a structured equity-linked products and assets backed loans which
include personal loans, business loans, and supply chain assets. It has raised Series A
round of funding.
$9.13M Tianshi Capital
Personal Loans
Creamfinance [Warsaw, 2012]: Creamfinance is a leading technology-driven
consumer loans company offering multiple credit products across international
markets. We assess applications by analyzing online data and credit intel from
traditional sources. Utilizing advanced algorithms and machine-learning capabilities to
quickly evaluate and score, Its product portfolio includes microloans, installment loans
and creditline, currently being offered in 5 markets – Poland, Latvia, Czech Republic,
Slovakia and Georgia. Creamfinance is the parent company of CreditOn brands.
$7.34M Flint Capital
Personal Loans
MILI [Moscow, 2012]: MILI is a consumer finance company in Russia. MILI issues loans
to active users of social networks, leveraging their social capital. MILI has built unique
scoring methods, paying equal attention to both standard information sources and
users online social capital. Credit decision is made within 5 minutes directly on the
website and money is transferred through one of the largest retail chains in Russia
(over 5,000 retails posts) - Euroset.
$6.1M
Personal Loans
Backed Inc [New York City, 2014]: Backed is an online lending platform based in New
York and Tel Aviv. Applicants are graded using predictive modelling and data mining
techniques and are incentivised to submit additional information, verifications and
references, grant access to online profiles and invite vouchers or co-signers to help
them reduce their APR. It offers unsecured, fixed rate consumer loans ranging from
$2,500 to $25,000, amortized at fixed instalments over 12, 24 or 36 months, which
may be cosigned by up to 5 individuals.
$1.5M Cyhawk Ventures Ltd., iAngels

Personal Loans
UangTeman [Jakarta, 2014]: UangTeman.com, a product of Digital Alpha Group, is an
online lending service that provides instant short-term micro credit to Indonesian
consumers. As of Jan 2016, it provides loans up to US$160 for less than 30 days and at
1% per day for the first loan. Its big data driven credit risk algorithms determine, in
real time, the creditworthiness of loan applicants within Indonesia. A successful
applicant can expect to receive the loan proceeds in his/her bank account within 2
hours after final approval and verification. It lends both for personal and business
purposes.
$800K Alpha JWC Ventures
Personal Loans
Zaimionline [ , 2013]: zaimionline.ru provides online microloans to Russian citizens
for making purchases. It claims to decide the issuance of loans in less than a minute.
$0.3M
Personal Loans
DirectMoney [Balmain, 2006]: DirectMoney is an online lending platform for
unsecured personal loans of up to $35,000 for a loan tenure of 3 or 5 years. The
interest rates for borrowers start from 8.5% p.a. It enables investors to directly invest
in personal loans via a regulated investment product by buying units in the
"DirectMoney Personal Loan Income Fund". DirectMoney Personal Loan Income Fund
is a diversified portfolio of unsecured, fixed rate, personal loans made to borrowers
located across Australia. The minimum investment amount for lenders is A$50,000. It
also offers loans to small businesses.
$98k
Personal Loans
Prestamos Prima [Barcelona, 2013]: Prestamo Primas offers a range of products,
including short term and personal loans, vehicle-secured leasebacks, mortgage-
secured loans, as well as loans secured by different kinds of professional licenses. Its
European peer-to-peer lending platform offers low risk investments in loans
supported by mortgages, adding high-yield consumer loans and a ‘Secondary Market’
to the platform. All these offerings are done by its 3 products Viventor, Twinero and
Cochego.
Finstar Financial Group

Personal Loans
Euroloan [Helsinki, 2007]: Euroloan Consumer Finance is a provider of short-term
financing for private customers. Its services include collection services, financial
systems (solutions for online lending, payment processing, credit scoring), purchase of
receivables, business financing, administrative services for offices, consumer finance
services (such as virtual credit card) and accepting savings and deposits (license
pending approval). It provides a fully automated, web-based service to different
customer segments, offering maximum information about each segment. This
information includes payment behaviour and payment disorders, price/demand
elasticity and price/payment rate effects.
Finstar Financial Group
Personal Loans
CashBus [Shanghai, 2014]: CashBus is a provider of personal loans. The users have to
register, fill the amount of loan required and verify &; authenticate their identity,
after which they are offered loans. It claims to be using big data technology to analyze
and provide credit assessment of the users. It provides users with collateral free
loans. Claims to have raised Series A round of funding.
Qiming, China Growth Capital
Personal Loans
Elevate [Fort Worth, 2014]: Elevate provides online credit solutions to consumers. Its
main products are: 1.Rise: Online installment loan.; 2.Sunny: Online short-term
lender.; 3.Elastic: Line of credit for borrowers. Elevate was spun-off from Think
Finance, the company providing analytics solutions to lending companies. Elevate
raised $70M in debt financing from Victory Park Capital in August 2015 for its lending
business.
Victory Park Capital
Personal Loans
Saida [ , 2015]: Saida is an online lending platform which facilitates borrowing for
users directly from their mobile phones. Borrowers sign up on the app and share the
required data with the company. It then provides the loan amount and terms for
which the borrower is eligible. Once the application is approved, the money is
transferred to the borrower's mobile wallet. Saida is currently operating in Africa.
Y Combinator

Personal Loans
RainFin [Somerset West, 2010]: RainFin is an online lending platform for personal
and business loans of upto R500,000 for a tenure of 1-4 years. It allows members to
upload their loan application on the platform and withdraw the funds once investors
have committed to 40% of their funding requirements. The platform allows individual
and institutional investors to invest on its platform with a minimum investment of
R100. It charges borrowers an initiation fee of 2.85% of the loan amount that is paid
upon the issuance of the loan and charges lenders a service fee of 1.14% of the
offered amount.
Personal Loans
Mombo [Nairobi, 2013]: Mombo provides short term credit facilities to small and
medium enterprises as well as individuals in both formal and informal employment
sector.
Personal Loans
Presta [Espana, 2013]: T-Presta is an online lending platform for personal and
business loans. It offers credit products for various purposes including debt
consolidation, mortgage loan, emergency needs, renovation, business loans, loans to
taxi drivers. It also offers Minicredit which offers unsecured loans of up to 600 € in
under 10 minutes.
Personal Loans
Bayside Finance [ , 2014]: Bayside Finance Solutions provide short term lending
solutions to an array of clients around South Africa. Operating out of its Head Office in
Durban with representation around the country, Bayside provide Bridging Finance on
property transactions, commission discounting, invoice discounting, bridging on
deceased estates as well as Short term loans.

Personal Loans
Lendico Brazil [Sao Paulo, 2015]: Lendico Brazil is a online lending platform for
personal loans. It is a subsidiary of Lendico, a Germany-based lending platform.
Personal Loans
Simplic [Sao Paulo, 2013]: Simplic is a subsidiary of Enova International, Inc., a NYSE
listed company (ENVA). It is a Brazil-based online lending platform for personal loans
offering loans in the range of R $ 500 and R $ 2,500. The borrowers can choose to pay
back the loans in 3, 6, 9 or 12 installments. It is a not a direct lender but facilitates
financial institutions to lend to people.
Personal Loans
NetCredit [Chicago, ]: NetCredit is a subsidiary of Enova International, Inc., a NYSE
listed company (ENVA). It is an online lender for personal loans that offers loans
within a range of $1,000 to $10,000. It also helps the borrowers build a positive credit
history by notifying timely repayments to TransUnion and Experian.
Personal Loans
Laifenqi [Beijing, 2014]: Laifenqi, launched by Qufenqi, is a small loan provider for
young white collar workers. It grants up to 500,000 yuan in credit to users that are
working for Chinese internet giants or startups backed by venture capitalists. The
loans can be used to purchase cars, home rentals and holidays, etc.
Personal Loans
PinkLoans [Mumbai, 2016]: PinkLoans is an online lending platform for unsecured
consumer loans. As of May 2016, it is in stealth mode.

Personal Loans
Credisfera [Sao Paulo, 2015]: Credisfera is a Brazil-based online lender for personal
loans. It offers loan in the range of R $ 1,500 to R $ 15,000. The interest charges range
from 3.4% to 7.6% per month.
Personal Loans
Smyfinancial [Shenzhen, 2015]: Smyfinancial is mobile platform providing which
provides users short terms loans to pay their credit card bills. It enables users to pay
their credit card bills without incurring interest rates. Once approved it take three
seconds to pay the bill. The repayment can be made in installments. Claims to have
raised Angel round of funding.
Personal Loans
Goldbug [Delhi, 2015]: Goldbug is a loan origination platform. Claims to be using Big
data analytics to help borrowers get access to loans at cheaper rates. Founding team
from CMU. Yet to launch as of January 2016.
Personal Loans
Zaimo [Spain, ]: Zaimo is a subsidiary of Kreditech SSL Holding GmbH. Zaimo offers
online personal loans. Loans are available within a range of €300 to €5000 which can
be repaid in up to 48 installments. It claims to disburse loans within 15 minutes.

Personal Loans
Tigo [Dar es Salaam, 1994]: Tigo is the leading telecom operator in Tanzania that
provides mobile financial services with ‘Tigo Pesa’ and is set to launch a collateral-free
nano lending product to offer immediate access to micro loans to Tigo Pesa users.
Nano loans product called Tigo Nivushe offers different lending periods with variable
administrative costs based on the length of tenure.With an average of Tsh 10,000
(US$ 5), the loans are processed in real-time and funds transferred within minutes
directly to customers mobile moneywallets. As customers build up their credit history
they are able to borrow higher amounts with lower administration fees. Customers
can immediately use the funds to pay bills, transfer to others, or cash out at the
thousands of agents across the country. Tigo Nivushe is fee based, no interest can be
accumulated in the event of default and acquiring a loan will not affect mobile or Tigo
Pesa accounts in any way.
Personal Loans
MovaPay [Nairobi, ]: MovaPay is a technology company that builds easy to use
software and automation services in mobile money, customized payment solutions,
enabling banks and MFIs to easily integrate value added financial services. With its
products M-save and M-loan, customers can save, earn interest on their savings and
access higher loan amounts according to their savings. M-Loan is a micro-loans service
where qualified subscribers of an MNO are able to access instant loans through
Mobile Money. The service is available to Mobile Money subscribers, companies,
SACCOs etc. This service is available for both mobile money and GSM customers.
Personal Loans
Personalsgloan [Singapore, 2011]: Personalsgloan provides all types of personal loans
by securing credit or cash. Different offers made by the company are payday loans,
short term loans, personal loans and even business loans in Singapore. Company also
offers unsecured loans depending upon the credit rating of an individual in the
market.

Personal Loans
Digital Alpha Group [Jakarta, 2015]: Digital Alpha Group is a company that develops
technology and infrastructure for the FinTech industry in South East Asia region. The
company has launched its first product, UangTeman in March 2015, which provides
online lending service as short-term micro credit to Indonesian consumers. As of Jan
2016, it provides loans up to US$160 for less than 30 days and at 1% per day for the
first loan.
Personal Loans
Loan Ranger [Manila, 2015]: Loan Ranger is a product of First Digital Finance. The
company provides short-term instant or near-instant credit to consumers. The
company uses Big Data analytics to score any customer from different online sources.
Personal Loans
Likely Loans [Nottingham, 2014]: Likely Loans is a provider of unsecured personal
loans with fixed monthly repayments. Likely Loans is a trading name of Oakbrook
Finance Limited. People can borrow within a range of £1,000 up to £5,000 for up to 3
years.
Personal Loans
WikiLoan [ , ]: It provides management tools that allow Borrowers and Lenders to
manage the process by: providing loan documentation, promissory notes, repayment
schedules, email reminders, online account access, and online repayment. Borrowers
can create a loan listing between $500 and $25,000.
Personal Loans
Bayport SA [Johannesburg, 2004]: Bayport offers unsecured personal loans of upto R
100000 for a period of 6 to 54 months. The entire loan procedure is undertaken
online.

Personal Loans
COBOL [Johannesburg, ]: Cobol provides loans from R1000 up to R3000, which can be
paid over 1-6 months. The application is filled online followed by a quote which if
accepted by the individual, the amount is deposited to his account.
Personal Loans
CreditCircle [Salt Lake City, 2013]: CreditCircle helps lower borrowing costs
dramatically and pay off debts faster. They offer sponsored loans to people with low
credit rating. Sponsors are people from borrower's social network who have good
credit, a steady job, and pay their bills on time. They can help you out by guaranteeing
your loan with just their signature. In exchange, they can earn a fee. If they don’t
want to guarantee the full loan amount, they can back you up with whatever amount
they feel comfortable down to a minimum of $5,000. Borrower can have up to three
Sponsors. The loan amount can vary from $5,000 to $15,000, subject to credit
approval. They charge an origination fee of 6% of the amount borrowed or $249,
whichever is higher.
Personal Loans
Argyle Legal Funding [Las Vegas, 2015]: Argyle Legal Funding provides injury loans to
fill the need for quick cash while waiting for lawsuit to settle. The initial qualifying
criteria is that the client must have hired an attorney on a contingency-fee
agreement. The company handles all the legal loan documentation necessary for
lawsuit loans directly with the lawyer.
Personal Loans
Finefectivo [Makati, 2011]: Finefectivo in Philippines is a subsidiary of the same
parent company from Mexico. It is an alternate lending platform to working
individuals based on their contract with their company. It claimed to help the Filipino
prosper through ready access to credit.

Personal Loans
Enova [Chicago, 2003]: Enova provides real-time financial options for people facing
immediate cash demands. As a global financial resource for under-served consumers,
they operate a portfolio of businesses that offer a variety of online credit products
and services to more than one million customers in the United States, United
Kingdom, Australia and Canada. It uses proprietary technology and analytics to
evaluate, underwrite and fund loans. It operates under various brands in different
geographies such as CashNet USA, DollarsDirect, NetCredit, Headway Capital, Simplic,
QuickQuid, Pounds to Pocket, On Stride Financial and Simple Credit.
Personal Loans
PerPay [Philadelphia, 2014]: PerPay is a seed stage, financial wellness, lending and
payment platform.
Personal Loans
Enliven Financial [Vancouver, 2014]: WeEnliven is an online platform provider for
alternative loans including personal and home equity loans. It offers fixed rate
unsecured and secured personal loans of up to $10,000 for a loan tenure of 1-5 years.
Providing collateral may improve chances of eligibility or cost of borrowing on the
platform. It also provides home equity loans which allows the borrower to borrow up
to $100,000 with a lien on equity in the home. The lien is removed when the loan is
paid back. Home equity loans are for a tenure of 1-5 years with a 360 month loan
amortization period. Interest rates on the both the loans start from 14.99% APR. It
charges an origination fee on secured loans but unsecured loans are free.

Kreditech [Hamburg, 2012]: Kreditech is a German online lender which offers loans
to individuals based on their creditworthiness which is analyzed using their online
data instead of using traditional credit rating information. The creditworthiness of a
user is determined in less than a minute based on up to 8,000 data points and the
loan is directly issued. Kreditech currently offers its services in Poland, Spain, Russia,
the Czech Republic, and Mexico. All national platforms are operated by the
international team, which currently consists of over 75 employees from 18 countries,
from its headquarters in Hamburg. Has raised $15M in debt from Kreos Capital so far.
$150.5M
Point Nine Capital, Varde Partners,
Inc., Global Founders Capital, IFC,
Digital Pioneers, Kreos Capital, HPE
Growth Capital, Amadeus Capital,
Blumberg Capital, Victory Park Capital,
J.C. Flowers & Co.
vouch [San Francisco, 2013]: Vouch is an alternate lending platform that secures
every loan by using the borrower's network as sponsors of the loan. A borrower has
to get a 'qualified' sponsor to receive a loan, the more sponsors he can get on-board
his application, the easier his loan terms shall be. There are two types of loan
products on offer, one being where the principal borrowed is under $1,500 and the
other where the amount is over $2,000. In the case of the former, the more sponsor a
borrower on-boards, the higher his borrowing capacity rises, whereas in the case of
the latter, sponsor on-boarding results in a reduction of percentage points from the
interest rate of the loan. Sponsors need to be qualified by meeting the screening
criteria of Vouch. In the case of a default, the sponsors repay Vouch for the loan.
$10.06M
IDG, IDG Ventures, Cooley, AngelList,
Greylock, First Round, Core VC, Data
Collective
Loanz [Irvine, ]: Loanz is an online provider of personal loans. It offers fixed rate,
unsecured personal loans in the range of $5,000 to $35,000 with a tenor of up to 3
years and interest rate between 6.25% and 28.65%. It also offers on-ramp personal
loans which are offered to people with insufficient credit history. These loans are in
the range of $5,000 to $20,000 with interest rates between 11.25% and 26.85%.
However on-ramp personal loans require the borrower to also have a co-signer
attached to the loan who should have a credit score of minimum 660 and liquid assets
between 2-5 time the loan amount. Loanz started operating in January 2015. All loans
on the platform are made by Cross River Bank, a federally insured, New Jersey
commercial bank.
$2M

Oakbrook Finance [Nottingham, 2011]: Oakbrook finance is a technology led
consumer finance business, providing personal loans through the trading name Likely
Loans. People can borrow between £1,000 and £5,000 even with poor credit history.
Sequensis is another subsidiary which builds the analytics platform.Company has
many more projects in pipeline which will improve borrowing for those who can’t
always get credit from the banks.
Monedo [Hamburg, 2015]: Monedo offers a suite of financial products. Monedo is
part of Kreditech Group and the company offers 4 products - 1) Monedo Now -
provides Short &; medium term loans from €500 to €8000 with repayment duration
varying from 3 to 26 months.2) Monedo Flex - provides credit lines up to €3000
where user's pay interest only on what they use. 3) Monedo Pay - Virtual Payment
card and 4) Monedo Me - Dashboard to track finances real time. Pay &; Me are yet to
be launched.
Moneylion [New York City, 2013]: Moneylion is a lending platform which offers
personal loans. Its product offerings include installment loans, line of credit pre-paid
debit cards and point-of-sale financing. It claims to use innovative machine learning
based algorithms and big-data analytics to programmatically underwrite loans. It has
offices in New York, San Francisco and Kuala Lumpur.
Karrot [Atlanta, 2015]: Karrot is a personal loan arm of Kabbage, a alternative lending
platform for businesses. Karrot offers quick online personal loans up to $35,000 with
36 and 60 month payment terms. All Karrot personal loans are issued by Celtic Bank, a
Utah-Chartered Industrial Bank, Member FDIC and all Karrot loans are issued in Salt
Lake City, Utah.

Best Egg [Wilmington, 2013]: Best Egg is an online lending platform for personal
loans. It offers loans from $2,000-$35,000 for a tenure of 3 or 5 years and interest
rates ranging from 5.99% to 29.99%. It also charges an origination fee of 1-5%. It
offers loan products for various purposes such as home improvement, debt
consolidation, business expenses, home purchase, durable purchases, relocation and
travel. Best Egg loans are unsecured personal loans through Cross River Bank, a New
Jersey chartered bank.
Sploor [London, 2015]: Sploor is an app that offers travel loans. Customers can book
travel with Sploor.com and pay for it over 12 months using consumer finance, instead
of paying for it all before the trip. Sploor doesn't hold any of the risk associated with
the lending. This is because we have a third party lender who will provide the credit
check and the finance. The average interest rate will be 7.5% APR.
Fig Loans [Houston, ]: Fig Loans provides short term loans to individuals from $300 to
$750 for a loan tenure of 4-6 months. The repayment is reported to credit agencies to
help build borrower's credit history.
Elastic [Arlington, 2001]: Elastic provides an unsecured line of credit to consumers for
unexpected needs such as medical bills, auto repairs and utility bill payment. Upon
approval, the borrower will receive a $500 to $3,500 credit line and can borrow up to
the credit limit at any time. The Elastic line of credit is offered by Republic Bank &;
Trust Company.

Freedom Plus [San Mateo, 2002]: Freedom Plus is an alternate lender providing
personal loans of up to US$35,000 for a tenure of 2-5 years. The loans can be used for
various needs such as debt consolidation, home improvements, wedding, purchases
and medical expenses. It provides same day approval with money transfer in 24
hours. Its interest rates vary between 7.5% and 27% with an origination fee of up to
5%. It is a part of Freedom Financial Asset Management and the loans are provided by
Cross River Bank.
Personal Loans - B2C - Marketplace
Avant [Chicago, 2012]: Avant is an online personal lending platform. It screens
applications borrowers on the basis of FICO scores. The amount of principal lent is
arrived at by taking into account income levels, credit history scores, and other
criteria. Avant operates in 46 U.S. states and in the United Kingdom. Avant
Institutional Marketplace enables qualified institutional investors the ability to
purchase loans originated through the Avant technology platform. Has raised more
than $1B in debt. The platform has lent 3 billion dollars between 450,000 borrowers.
$655M
August Capital, Credit Suisse, Balyasny
Asset Management, L .P., General
Atlantic, DFJ Growth, KKR, Tiger
Global, Victory Park Capital, Jefferies,
JPMorgan Chase, DFJ, RRE Ventures
SocietyOne [Sydney, 2011]: SocietyOne is an Australian P2P lending platform. It
enables individuals to borrow money from wholesale investors without the
intermediation of a bank or financial institution. Qualified borrowers can request up
to $35,000 in unsecured personal loans at rates determined by their credit history.
Approved applications are listed on the platform for verified investors to assess and
bid on. Once terms are agreed and accepted by the parties, SocietyOne handles the
funds management and servicing of every loan on behalf of the matched borrowers
and investors. SocietyOne is fully compliant with National Consumer Credit Protection
Laws and the Australian Securities &; Investments Commission’s (ASIC) financial
services laws.
$54.54M
Reinventure Group, News Limited,
Global Founders
Upstart [Palo Alto, 2012]: Upstart is an online lending platform that goes beyond the
FICO score to finance people based on signals of their potential, including schools
attended, area of study, academic performance, and work history. Their proprietary
underwriting model identifies high quality borrowers despite limited credit and
employment experience. In return, the borrowers share a small percentage of their
income with their backers for the next 10 years.
$53.2M
Founders Fund, New Enterprise
Associates, Third Point, Google
Ventures, CrunchFund, Kleiner
Perkins, First Round, Khosla Ventures,
Collaborative Fund

Borrowell [Toronto, 2014]: Borrowell is a Canadian online marketplace that brings
together institutional investors and borrowers looking for loans. Loans can be granted
to small businesses, as well as individuals for a term not exceeding 5 years. The
principal amount lent can rise up to $35,000 with the portal offering fixed interest
rates and no prepayment penalties. The portal charges a one-time origination fee to
borrowers other than the interest on the amount borrowed. Borrowell has lent over
$50 million dollars to applicants.
$11.8M
Power financial, Hedgewood,
Equitable Bank, Freycinet Investments
Grow Financial Inc [Vancouver, 2014]: Grow (Previously known as Grouplend) is an
online provider of unsecured personal loans. It offers loans of up to $30,000 for 3
years at an interest rate that varies between 5.9% to 17.5%. It requires the borrower
to be a Canadian citizen with a 3 year credit history, a minimum FICO score of 690 and
permanent employment with a minimum gross salary of $30,000. In November 2015,
GroupLend re-branded to Grow Financial.
$10.2M
BankFacil [Sao Paulo, 2012]: BankFacil is an online lending platform that provides
secured loans to individuals with real estate or automobiles as collateral. It facilitates
the lending process by originating the loans from financial institutions from which it
also charges a commission for every transaction. The time required for the loans
depends on the collateral offered and is usually shorter for the car and longer if real
estate is offered as the collateral. Apart from loans, the company also offers, payment
cards, insurance and investment products.
$4.4M
Rockaway Capital, Redpoint
eVentures, Accion, Napkn
IndiaLends [Delhi, 2014]: IndiaLends is an online platform connecting borrowers and
institutional lenders for low rate loans. It uses a proprietary algorithm that aggregates
information from a large number of data sources like the credit bureau, the
application form, social networks. Also provides value-add services such as big-data
analytics, credit risk assessment and verification and automated work-flows for loan
origination and management. Founding team comprises of IIT and London Business
School alumni. Has processed 1,500+ applications, and disbursed about INR 2 crore in
loans as of July, 2015. Has raised funding from DSG Consumer Partners, Siddharth
Parekh and Gautham Radhakrishnan, Partner at Tata Opportunities Fund. Launched a
credit score and analytics app in March '16.
$1M DSG Consumer Partners

Capzest [Mumbai, 2015]: Capzest is a digital lending platform that has partnered with
banks and NBFCs to provide unsecured personal and business loans. Uses proprietary
model that calculates the individual’s credit score by considering more than 10,000
data points. Personal loans range from Rs. 50,000 to Rs. 2 lakhs, with an interest rate
of 11.49% to 14%. Their business loans range from Rs. 25 lakhs or Rs.50 lakhs up to
Rs. 5 crores, with an interest rate of 10-11%. Launched a mobile app that allows users
to apply for loans, check their credit profile, manage loans, etc. Team from IIT
Kharagpur, claims that it has received over 1500 applications for personal loans and
150 application for SME loans till Jan 2016. Raised a seed round of $200,000 led by
Lion Ventures along with HNI’s in Feb 2016.
$200k http://lionventures.in/
Bing100 [Guangzhou, 2015]: Bing100 is an online platform which enables financial
institutions to provide mortgage-free loans to enterprises and individuals. Some its
partners are China CITIC Bank, China Merchant Bank, Bank of China etc. It claims to
have raised Angel round of funding from Cherubic Venture Capital.
Cherubic Ventures
Loan Solutions [Cebu City, 2013]: LoanSolutions is an online lending marketplace and
lead generation platform for a range of financing products such as personal loans,
home loans, vehicle loans and business loans. It has tied up with lenders who
originate and disburse the loans on the platform to borrowers. Its algorithms match
the borrowers with the lenders and gives them the choice of proceeding with the
lender based on their preferences.
Undisclose
d
KK Fund, Kickstart
BorrowersFirst [Austin, 2013]: Borrowers First offers personal loans from $2,500 to
$35,000, amortized over 3 to 5 years with interest rates ranging from 5.99% to
26.99% per year. It has institutional lenders lending on the platform and the loans are
unsecured personal loans made by Cross River Bank, a New Jersey chartered bank,
member FDIC.
SF Capital

Kredit Konnection [Mumbai, 2015]: Kredit Konnection is an online marketplace which
connects borrowers to financial institutions. Suggests interest rate based on
borrowers profile and loan requirements. Offers doorstep collection of documents to
borrowers. Loan amount borrowed can range from 20,000 to 5,00,000 and tenure can
vary from 6 Months to 3 years. Kredit Konnection will make identity, fraud and credit
checks of Borrower. Supports EMI payments through ECS and post-dated cheques for
the tenure of the loan.
Instaloans [Bangalore, 2015]: Instaloans is a platform which claims to let the users
know the approved amount of loan within three minutes and after 24 hours, the
money will be with with the users. It also claims to have no high interest rates. They
also have tied up with various Indian banks and financial institutions. After taking the
loan, the user will have complete transparency and control over loan management,
through the technology. Currently under development as of September 2015.
Kountmoney [Bangalore, 2015]: KountMoney is a platform which matches investors
with credible salaried borrowers in India. Borrowers are certified by the company
through tie-ups with credit rating agencies and loan recovery agencies. Claims to get
investors higher returns and borrowers lesser rates than credit cards. Lenders can
view profile across India and Kount Money takes care of document collection.
Borrowers get quotes from multiple banks and can choose as per their requirements.
Raised undisclosed amount in seed funding round from MD of Suashish Diamonds
through Tracxn Syndicate in Nov,2015
Social Lender [Lagos, 2014]: Social Lender is a social lending solution based on social
reputation on Social Media platforms. Cash is offered to Social Media communities of
financial institutions for pay back within a short period. Social Lender is patented and
licensed to financial institutions by Bincom ICT Solutions. It allows people to borrow
money from banks and other financial institutions guaranteed by their social
reputation. They facilitate banks and other financial institutions to lend money to
people they can't normally access via Social Media.

Taralite [Jakarta, 2015]: Taralite is a lending platform for multiple household
purposes. The company provides loans for different reasons as home renovation,
child birth, education. wedding, business loan etc. As of December 2015, company is
providing its services in Java, Sumatra, Kalimantan, Sulawesi, Nusa Tenggara and
Papua.
Hurong Club [Shanghai, 2014]: Hurong Club operates an online platform that
connects lenders such as pawn shops, auto loan providers, small loan providers with
borrowers. Terms, interest rates and other details of loans are given upfront and the
company assures protection of lent money.
Geru [Sao Paulo, 2014]: Geru is a online lending platform in Brazil. It is a
correspondent of the Banco AndBank (Brasil) S.A and own an online platform that
facilitates customer access to products and services offered by accredited financial
institutions on the platform.
Happy Rupee [Hyderabad, 2015]: Happy Rupee is an online platform which allows
users to apply and get short term loans in one day. The platform claims to tie up with
NBFC who lend money to customers through the platform. It is upgrading its
technology as of August 2015.
Flexiloans [Mumbai, 2016]: Flexiloans is a B2C lending marketplace. Claims that it will
be using social and alternate data to offer loans to businesses with inadequate
financial history. Offers working capital loans, discounting, factoring and other
business loans. Also offers advance salary personal loans. Team consists of CAs, ISB
and IIT alumni.

CoinTribe [Delhi, 2015]: CoinTribe is a lending marketplace offering business and
personal loans. Raised undisclosed amount of funding from Puneet Dalmia, MD of
Dalmia Cements.
Fangjinsuo [Shenzhen, 2013]: Fangjinsuo is an online focused platform for real estate
financial services which provides real estate financing, loan services etc. It also has an
O2O business model to facilitate the loan distribution. It has raised debt in December
2015.
10Banks [Wuhan, 2015]: 10Banks is a mobile app based lending and borrowing
platform. It enables the financiers who are different partner banks to release loan on
demand and communicate with the bank credit manager immediately. It claims to
have raised Angel round of funding.
Alternative Circle [ , ]: Alternative Circle is an app based marketplace which enable
Financial Institutions to lend capital directly to end users without the need to build
their own systems. They have an intelligent artificial intelligent system that gets to
know increases loan limits according to payment patterns.
Creditexchange [Bangalore, 2015]: Credit Exchange is a platform connecting
institutional investors to borrowers. Evaluates creditworthiness of borrowers by using
proprietary credit scoring technology, co-invests in loans with institutional investors.
Partnered with LendFoundry to develop technology stack. As of Feb '16, the company
is in stealth mode.

Concourse Markets [Bronx, 2015]: Concourse Markets is a loan syndication platform
that enables multiple community lenders to lend to a single borrower or project.
engageloans [Westwood, 2012]: Engage Loans is an online lending company
providing personal loans to consumers. Its product line includes payday loans,
personal loans, installment loans and title loans It allows people to borrow loans
between $100 and $15,000. Engage loans is not a direct lender and facilitates loans
through a network of lenders .
Personal Loans - Direct Lender
Oportun [Menlo Park, 2005]: Oportun, formerly Progreso Financiero, is a direct
lender for credit building unsecured personal loans focused on lower-income Hispanic
families. It provides loans without collateral to clients who lack a credit history using a
proprietary risk scoring system. It is offering personal loans of $300 - $6,000 with
affordable, fixed payments (no bank account, previous loan, or collateral like auto
titles required). It helps users build their credit history by reporting customer
accounts to credit bureaus.It has disbursed more than $2.2bn.
$221.09M
Peterson Partners,
blackrockbkcc.com, Charles River VC,
CFSI, Greylock, Institutional Venture
Partners, Bank of America, Silicon
Valley Bank, Great Oaks Venture
Capital, Core VC, dag ventures,
Fidelity
WeLab [Hong Kong, 2013]: WeLab operates WeLend, Hong Kong’s online lending
platform as well as Wolaidai, a mobile lending app for mainland China. WeLab's
lending platforms are powered by WeDefend, the company's proprietary risk
management technology, claims to use machine learning, big data technologies, and
unstructured data to deliver a risk management solution and customer experience. It
has pivoted from P2P lending model to B2C model where in it has partnered with
financial institutions to provide banking solutions providing credit to people who are
unable to obtain financing through traditional channels. Raised $20M from Yuri
Milner, ICONIQ Capital, Ule, Sequoia and Tom Group in Series A round of funding and
raised $160M in Series B round of funding from ING, Khazanah Nasional Berhad and
Guangdong Technology Financial Group (GTFG)
$180M
TOM Group, Iconiq Capital, ING, Ule,
Sequoia Capital, Khazanah,
Guangdong Technology Venture
Capital

CashCredit [Sofia, 2011]: Cash Credit is a tech-based non-banking financial institution
which works in partnership with mobile network operators to offer micro financial
services to mobile subscribers. The company uses a proprietary credit scoring
approach to offer consumers quick credit decisions, with billing through their partner
operators. Cash Credit partners in Bulgaria with the country’s two largest mobile
network operators, MTEL and GLOBUL. It has an automated process of approval and
granting. The loan amount varies between 200 BGN to 2,000 BGN for a time duration
of 1 - 18 months. The loans are guaranteed by one or two guarantors.
$25M Delta Partners
Nimble [Gold Coast, 2005]: Nimble provides short term loans of up to $1,600 which
can be paid back over weeks. It charges 20% of the principal amount as the fee and
4% of principal amount per month as the interest charges. It also provides a prepaid
Nimble Visa card which can be used to load funds independently or by directly
receiving the nimble fund in the card.
$18.3M
Progressa [Vancouver, 2013]: Progressa is an online lending platform for personal
loans. The loans are unsecured, installment loans with a tenure of 6-36 months. The
loan amount varies between $1,000-$15,000 with an interest rate of 29 - 47%.
$11.4M
Conconi, Cypress Hills Local
Development Corporation
Cumulus Funding [Chicago, 2011]: Cumulus Funding provides personal loans to
borrowers for an amount up to $10,000 USD. However, instead of structuring the loan
to be serviced by periodic repayments, the platform structures the repayments as a
percentage of the borrower's income. The income-share loan term can be spread
across for a maximum of 6 years. Screening criteria for applications includes income,
creditworthiness, occupation, location, etc.
$6.85M
Bridge Investments, C Technologies,
Service Provider Capital, Continental
Investors

LoanNow [Santa Ana, 2013]: LoanNow is a direct lending platform that offers
personal loans to the public. The platform offers a maximum principal amount of
$10,000 which can be repaid in a term exceeding no longer than 24 months. The
typical APR on the platform ranges between 79-189%, though the figure varies on a
case by case basis on applications. Unlike payday loans, credit taken from LoanNow
can help increase the FICO scores of the borrower.
$6M
Argon Credit [Ridge, 2014]: Argon Credit is an alternate funding platform for personal
loans. The principal amount of the loan can range from $1,000 to $20,000, with
interest rates that vary according to several factors, including the state in which the
borrower resides. The interests are monthly, and there is no prepayment charge.
There is however a late fee and a delinquent fee, depending on the nature of the
delay in repayments. Repayments are calculated using a simple interest amortization
schedule.
$5.05M little owl, Merit Management Group
Mogo.ca [Vancouver, 2006]: Mogo offers an online account with a free VISA
reloadable prepaid card. Mogo offers loans to customers with not-so-good credit
history, with a step-based interest rates which decreases as the customer levels up,
enabling them to get out of debt sooner. Offers free credit scores to customers who
borrow from Mogo. Lends upto Canadian $35,000 with rates starting from 5.9% (goes
as high as ~40%).
$4.02M
Fortress Investment Group, Difference
Capital
Ascend Consumer Finance [San Francisco, 2014]: Ascend is a direct online lender for
unsecured personal loans. It offers two products: Ascend Personal Loan(a standard
personal loan with a monthly payment that will never change) and RateRewards
Program (a program that allows borrowers to lower their interest cost up to 50% each
month by making timely repayments). The applicant must have a minimum 580 FICO
score in order to be eligible for loan. The loan size can vary from $2,600 to $15,000.
$1.5M
Mucker Capital, Birchmere Advisors,
OCA Ventures, Securian

Aella Credit [Lagos, 2015]: Aella Credit is a Nigeria-based lender for personal loans. It
underwrites loans with a proprietary algorithm focused on the Nigerian market and
integrated with the credit bureaus. It offers loans ranging from N100,000 to
N1,000,000 for up to 12 months.
$1M
Balance Credit [Irving, 2013]: Balance Credit provides unsecured fast personal loans
to people with bad credit. The company is able to help customers across the credit
spectrum gain access to loans as low as $100 and up to $3,000 with terms as long as
24 months. It also reports borrower's timely payments to a credit bureau, and which
helps to improve their credit score over time.
.princetonalternativefunding.com
One Credit [Lagos, 2012]: One Credit is a licensed finance company that provides
short-term and affordable consumer credit to individuals who have limited access to
finance. IT offers simple cash loans to individuals. It also partners with various
retailers in Nigeria to provide point-of-sale financing for consumer goods and
household appliances. They offer loan within a range of N40,000 to N1,000,000 for 3,
6, 9 or 12 months.
NET1
GreenCredit [Nairobi, ]: Green Credit Group Limited is a non-deposit taking Micro
Finance lending institution headquartered in Nairobi, Kenya. They target individuals
and businesses requiring financial support on flexible terms. They provide asset
financing, salary advance, import duty finance, invoice discounting and project
financing.

Stonegate Mortgage [Indianapolis, 2005]: Stonegate Mortgage is a direct lender of
mortgage loans to both consumers and businesses. The Company's integrated and
scalable residential mortgage banking platform includes a diversified origination
business which includes a retail branch network, a direct to consumer call center and
a network of third party originators consisting of mortgage brokers, mortgage bankers
and financial institutions (banks and credit unions). The Company performs servicing
for its own mortgage servicing rights as well as those owned by other investors. The
Company also provides warehouse financing through its NattyMac, LLC subsidiary to
third party correspondent lenders.
Monedo Now [ , ]: Monedo Now is an online lending platform for personal loans. It is
part of Kreditech. It offers loans in the range of 500 to 4000 euros. The borrowers can
choose how much will they repay every month. It claims to disburse loan within 5
minutes of approval.
OppLoans [Chicago, 2010]: OppLoans is a Chicago-based direct lender for personal
loans. The loan size can vary from $1,000-$10,000 for a tenure of 6-24 Months at an
APR ranging between 125%-199%. It launched a mobile website and application in
May 2016. It is is licensed to lend or arrange loans in the following states: Alabama,
California, Delaware, Idaho, Illinois, Kansas, Maryland, Missouri, New Mexico, Ohio,
SouthCarolina, Tennessee, Texas,Utah, Virginia and Wisconsin.
Bamboo [Southampton, 2011]: Bamboo is a direct lender which offers guarantor
loans and unsecured personal loans. It offers loans within a range of £1,000 to £5,000
for a tenure of 1 to 5 years. It does not charge pre-payment penalty. It loan products
include wedding loan, debt consolidation loan, car loan and home improvement loan.

Tracxn Alternative Lending Landscape Report - June 2016

Tracxn Alternative Lending Landscape Report - June 2016

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Tracxn Alternative Lending Landscape Report - June 2016