This document discusses time perspectives in coaching. It begins with a short history of time in evolution, physics and psychology. It then questions the common view of time as an external commodity and argues that time is subjective and experienced internally. It critiques traditional time management training as ineffective and promotes an alternative approach called Time Diagnostics that focuses on assessing individuals' time perspectives. The Time Diagnostics process uses tools to help people develop a more balanced and controlled perspective on time in order to improve well-being, motivation and performance.