Introduction to parle G and its cultural sensitivity

1. Parle G

2. Group Members
 Sailaxmi pedamkar
 Akshay patane
 Jay shah
 Rahul nayak
 Mohak joshi
 Aamir khokar
 Nausif

3. Parle Profile
 Established in 1929
 1st brands- Parle Glucose and Parle Monaco
 Market leader in many product
 Won acclaim at the Monde selection since 1970
 35% share of the total confectionery market
 14 manufacturing unit for biscuits and 5
manufacturing units for confectionaries
 Parle has largest such manufacturing unit in India
 Annual turnover 2000 crores
 It has provided its products to the mass with the
affordable range

4. Products of Parle
Parle G
Marie
Hide and seek
Melody
Poppins
Krackjack
Mango bite

6. Competitors
Britania : Tiger
and Good day
ITC : Sunfeast
Glucose ,
Sunfeast Dream
Surya : Priya
Gold , Marie Lite

7. Sales and Turnover
 In 2012, Parle products sold Rs 5010crore worth
of its flagship glucose biscuit at retail price.
 This meant sales of more than 100 crore packets
across sizes every month, or 14600 crore biscuit
in the entire year, that is 121 biscuit each for the
1.2 billion Indians

8. Biscuit Industry Profile

9. Problems Encountered
 Stock out
 Shortage of Parle G Freebies
 Allocation problem
 Further dispatch problem
 Duplicate biscuit
 Poor sale promotion skills

10. Work Culture
Open work
culture
Discussion
forums and
training
Group and
outstation
team building
exercise

11. Thank You