Task 6 presentation

1. Task 6
By Airidas Cironka

2. Mainstream:
- The mainstream show is called ‘BBC Radio 1 breakfast show with Airidas
Cironka’
- The mainstream show will play music from the top 50 chart.
Niche:
- The second show that I have created was the niche show, the name of the
show is ‘Electronic Weekend’
- The niche show will play specific music like electronic and indie electronic.
Reasons on why I chose to do the niche show:
- The reason on why I have chosen to create the niche show is because I
mostly listen to electronic music and I feel that making a niche show will be
more comfortable on creating it since I hardly listen to any mainstream music.
- Also as being between the 15 – 25 age group, it will be a lot easier for me to
the niche show because I will be able to relate to the age group.
Niche or Mainstream

3. Title, Style & Musical genre:
- The title of the niche show is ‘Electronic Weekend’
- The show will be informal
- The musical genre of the radio show will be electronic and indie
electronic.
Scheduling information:
- The niche show will start at 11pm and then it will end at 1am, so the
show will run for 2 hours.
- Show will run on weekends and only throughout the summer.
- The station that my radio show will be playing for is Capital Birmingham
FM.
Niche show

4. Target Audience – Niche show
Primary audience
- People between the ages of 15 – 25.
- socio-economic grouping will be E/D.
- Low income.
- Still in education.
Secondary audience
- People between the ages of 18 - 28.
- The socio-economic grouping will be D/C2/C1.
- Higher income.
- Higher in the age group, higher they are in socio-economic grouping
(more experience).

5. Plans for post-broadcast distribution
When the broadcast is live it will be available on:
- Radio
- Listen to the show online
After the broadcast is finished:
- Uploaded on the website for about a week